What City Brew Tours does

City Brew Tours (legal entity CBT Group, LLC, incorporated in Washington State and headquartered in Chestnut Hill, MA) operates what it describes as North America's oldest and largest craft beer tour experience company, founded in 2008 and active across 24 cities in the United States and Canada. Its core product is all-inclusive guided brewery tours visiting 3–4 local craft breweries per outing, with beer tastings (up to ~16 samples), food pairings, behind-the-scenes access, and ground transportation included. Public scheduled tours are sold per ticket; private tours are sold as customizable packages for groups (DC base package priced at $1,400 for up to 10 guests) and target bachelor/bachelorette parties, corporate team building, client appreciation events, and conventions. The company serves three primary customer segments — corporate groups, bachelor/bachelorette parties, and individual consumers/tourists — with secondary focus on convention and conference groups. Supporting revenue streams include gift cards, a Monthly Beer Box / Beer Club subscription via shop.citybrewtours.com, online and at-home virtual beer events, and franchise royalties from independently operated locations. Distribution is direct-to-consumer via website booking, phone-based inside sales, and franchisee-operated local markets, with marketing amplified through location-specific social media, email promotions, TripAdvisor, and earned media (NYT, Washington Post, Boston Globe, Thrillist). Management disclosed includes a Director of Private Sales (Matt LaRosa), with no other executive team members named in the data reviewed. No revenue, funding history, or financial statements are publicly disclosed, and no proprietary AI/ML technology is associated with the platform.

Name

City Brew Tours

Legal name

CBT Group, LLC

Website

https://citybrewtours.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

City Brew Tours operates all-inclusive guided craft brewery tours across 24 US and Canadian cities through a franchise network, serving individual tourists, bachelor/bachelorette parties, and corporate groups, with complementary gift cards, a monthly beer subscription, and virtual event offerings.

Ownership category

akta.pro rank

Headquarters

HQ city

Chestnut Hill

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Public Brew Tours: Standard scheduled brewery tours across 24 cities in US and Canada. Customers purchase tickets for guided all-inclusive brewery experiences including transportation, beer samples, snacks, and behind-the-scenes access.
2. Private Tours: Customizable private brewery tours for bachelor/bachelorette parties, corporate events, and special occasions. Premium pricing with base packages starting at $1400 for up to 10 guests in DC.
3. Gift Cards: Digital and physical gift certificates for brewery tours and beer clubs, sold through their website.
4. Monthly Beer Box Subscription: Monthly craft beer delivery service through shop.citybrewtours.com offering curated beer selections and advent calendars.
5. Corporate Events: Team building and client appreciation events for corporate groups, with pricing ranging from $75-250+ per person depending on package selection.
6. Franchise Fees: Company operates franchise model with opportunities for entrepreneurs to open City Brew Tours in new markets.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

City Brew Tours operates guided, all-inclusive craft brewery tour experiences across 24 cities in the US and Canada, bundling transportation, beer tastings at local craft breweries, food pairings, and behind-the-scenes access led by expert beer guides. Beyond public tours, the company books private group experiences for corporate team building, bachelor/bachelorette parties, and other special occasions, and supports a recurring revenue stream via gift cards and a monthly craft beer subscription box.

Product overview

City Brew Tours operates as a multi-location brewery tour experience company offering a unified platform of tour and event services across 24+ cities in the US and Canada. The core product portfolio consists of Public Brewery Tours (all-inclusive guided tours with 3-4 brewery visits, tastings, and transportation) and Private Tours (customized experiences for bachelor/bachelorette parties, corporate events, and special occasions). Supporting offerings include Gift Cards, Monthly Beer Box subscriptions, Corporate Events & Team Building packages, Online/Virtual Events, and Franchise Opportunities. The company positions itself as North America's oldest and largest craft beer experience provider with a 4.89/5 rating from 6,000+ reviews across 20+ cities over 18+ years of operation.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 4.89/5 rating from 6000+ reviews across 20+ cities
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Houston Breweries (11 Below Brewing, City Acre Brewing, DECA Beer Company, Excalibur Brewing Co., Final Gravity Brewpub, Frost Town Brewing, Gristworkz, Mad LLama Brewing, New Magnolia Brewing Co., SpindleTap Brewery, True Anomaly Brewing Company, Walking Stick Brewing Co.)coreStrategic or Co-development PartnerCity Brew Tours partners with 12 Houston-area breweries providing exclusive tour access and behind-the-scenes experiences for their customers.
• Reno-Tahoe Breweries (Brewer's Cabinet, Parlay 6, Pigeon Head, Slieve Brewing Co, The Depot, IMBĨB)coreStrategic or Co-development PartnerPartnership with Reno-Tahoe's best breweries including The Depot Brewery and Distillery, providing exclusive tour experiences.
• NYC Breweries (18th Ward Brewing, Big aLICe Brewing, EBBS Brewing Co., Five Boroughs Brewing, Focal Point Beer Co., Rockaway Brewing Co., Strong Rope Brewery, Wild East Brewing Co.)coreStrategic or Co-development PartnerNYC brewery partnerships providing tours of Brooklyn and Queens craft beer scenes including Five Boroughs, Brooklyn Brewery, Interboro, and Circa.
• Tampa Bay Area Breweries (BarrieHaus Beer Co., Cigar City Brewing Co., Southern Brewing & Winery, Tampa Bay Brewing Co.)coreStrategic or Co-development PartnerTampa location partners with world-class breweries including Cigar City Brewing, one of Tampa's most recognized craft beer names.
• DC Breweries (Atlas Brew Works, DC Brau Brewing Co., Aslin Beer Company, Red Bear Brewing Co., Right Proper Brewing Co., Henceforth, Lost Generation Brewing Co., Port City Brewing Co.)coreStrategic or Co-development PartnerDC brewery partnerships including Atlas Brew Works, DC Brau, and Port City Brewing providing access to DC's craft beer scene.
• South Jersey Breweries (Axe and Arrow Brewing Company, Bonesaw Brewing Company, Core3Brewery, Cross Keys Brewing Company, Death of the Fox Brewing Co, Eight & Sand Beer Co, Neck of the Woods Brewing, Tuckahoe Brewing Company, Somers Point Brewing Company, Behr Brewing, Cold Spring Brewery)coreStrategic or Co-development PartnerPartnership with 11 South Jersey breweries (note: South Jersey location tours no longer operating, redirecting to Jersey Shore).

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Airbnb Experiences: Online marketplace for hosted experiences including brewery and drink tours in major cities. Comparable in target consumer and experience product format, and represents a discovery/distribution alternative to City Brew Tours' own booking site.
• Viator: Tripadvisor-owned online marketplace aggregating tours, activities, and experiences globally including brewery tours. Comparable as a distribution channel and competitive alternative to City Brew Tours' direct booking, though not a vertically integrated operator.
• GetYourGuide: Global online marketplace for tours, attractions, and curated experiences including craft beer tours. Comparable as a third-party distribution channel competing for brewery-tour bookings that City Brew Tours otherwise captures directly.

Regional players

• Drink Philly: Regional craft beer tour and pub crawl operator in the Philadelphia market. Comparable in craft beer tour product but limited to a single region versus City Brew Tours' multi-city North American footprint.
• Taste DC Food Tours: Regional guided food and drink tour operator serving the Washington DC area. Comparable business model — guided multi-stop beverage/culinary tours with group bookings — but focused on a single geography and broader food scope rather than beer specialization.

Direct peers

• Brew Tour Adventures: Local brewery tour operators in various US cities offering guided multi-brewery visits with transportation. Directly comparable as a competing craft-beer tour operator targeting tourists, bachelor parties, and corporate groups.
• Urban Adventures: Multi-city tour operator offering small-group guided experiences including food, drink, and brewery tours. Comparable in small-group guided format, city-by-city operating model, and corporate/private group customization.
• Hop On Beer Tours: Multi-city craft beer tour operator running all-inclusive guided brewery experiences in major US metros. Closely comparable to City Brew Tours in product offering, target customer (tourists, bachelor/bachelorette parties), and transportation-included model.
• Eating With Jack: Multi-city guided food and beverage tour operator running pub crawls, brewery tours, and culinary experiences. Comparable in target audience (tourists, celebrations, corporate groups) and tour-product structure, though with broader food/cocktail focus.

Emerging players

• City Sip Tours: Specialty beverage tour operator offering guided tours in select cities. Comparable in the experiential beverage tour category, though smaller scale and more localized than City Brew Tours' 24-city footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xtwitter.com/citybrewtours
• Facebookfacebook.com/citybrewtours
• Instagraminstagram.com/citybrewtours

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Brew Tours