Liberty Savings FCU

What Liberty Savings FCU does

Liberty Savings Federal Credit Union is a federally chartered, member-owned, not-for-profit credit cooperative founded on March 1, 1951 by William and Catherine Miller to serve school employees in Hudson County, New Jersey. The institution operates four physical branches in Jersey City (headquarters), Union City, Bayonne, and Newark, and serves over 22,000 members with nearly $90 million in assets. Membership eligibility extends to anyone who lives, works, worships, or attends school in Hudson County, to employees of nearly 200 Select Employer Groups across northern New Jersey, and to family members of existing members. The credit union is regulated by the NCUA and holds NMLS license #485333, with deposits insured up to $250,000 per account.

The product portfolio spans lending (auto loans from 5.50% APR, mortgages, home equity loans from 5.75% APR, unsecured signature loans at 9.75% APR, Visa credit cards from 11.00% APR, credit builder loans at a fixed 3.5%, debt consolidation, boat and recreational vehicle loans, share/certificate-secured loans, back-to-school loans, and overdraft lines of credit) and deposits (primary savings, checking, money market, certificates of deposit, IRAs, holiday/vacation clubs, and youth accounts). Digital access is delivered through the LibertyLink online banking platform, a native iOS/Android mobile app with remote deposit capture, Zelle peer-to-peer payments, online bill pay, and the TellerPhone audio banking service. Distribution is augmented by partnerships with the Co-Op Shared Branching network and Allpoint, providing members with access to over 5,000 shared branches and 55,000-85,000 surcharge-free ATMs nationwide; Best Drive Auto Center (GrooveCar) supports auto loan origination; and TruStage provides digital estate planning.

The revenue model is a standard cooperative banking model: net interest income generated from the spread between lending rates and deposit/borrowing costs is the primary revenue stream, supplemented by transactional fee income (overdraft, ATM, wire, stop payment, card replacement, and account research fees). As a not-for-profit, profits are redistributed to members through lower loan rates, higher deposit dividends, reduced fees, financial wellness education, free credit checks, and scholarship programs for Hudson County high school students. Customer acquisition is conducted through community-led channels (branches, community events, social media presence on Facebook, Instagram, YouTube, and X), direct-to-consumer online enrollment via originate.lsfcu.org, and payroll deduction relationships with Select Employer Groups.

Name

Liberty Savings FCU

Legal name

Liberty Savings Federal Credit Union

Website

https://lsfcu.org

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

101–250 employees

Short description

Liberty Savings Federal Credit Union is a member-owned, federally chartered credit cooperative founded in 1951 that serves over 22,000 members and nearly 200 Select Employer Groups across Hudson County, New Jersey through four branches and a digital banking platform, offering consumer loans, deposits, and Visa card products.

Ownership category

akta.pro rank

Product category

Community Credit Union Banking

NAICS

Credit Unions (52213)

SIC

Savings Institution, Federally Chartered (6035), Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industries

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL), Credit Cards & Revolving Credit (FSABAAAC)

Keywords

• Retail banking services
• Consumer lending
• Credit union deposits
• Mortgage and home equity
• Community credit union

Headquarters

HQ city

Jersey City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income from Lending: The primary revenue stream is interest income generated from the loan portfolio, including auto loans, mortgages, home equity loans, personal loans, and credit cards. As a not-for-profit credit union, profits are returned to members through lower interest rates on loans and higher dividends on deposits.
2. Fee Income: Various service fees including overdraft fees, ATM card fees, wire transfer fees, wire transfer fees, check cashing, money orders, late loan payments, account research, inactive account fees, and other standard banking fees. Fee schedule is publicly disclosed on the website.
3. Deposit Taking: Accepting deposits from members including checking accounts, savings accounts, money market accounts, IRAs, and certificates of deposit. These deposits provide funding for lending activities and generate income through the spread between lending and deposit rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Liberty Savings Federal Credit Union is a not-for-profit, member-owned cooperative financial institution that provides retail banking products and consumer lending services to individuals and families in Hudson County, New Jersey. Its core offerings include deposit accounts (checking, savings, money market, CDs, IRAs), consumer loans (auto, mortgage, home equity, unsecured signature, credit builder, debt consolidation, and student loan marketplace), Visa credit cards, and digital banking services (online and mobile banking, Zelle, remote deposit, bill pay).

Product overview

Liberty Savings Federal Credit Union offers a comprehensive suite of financial products organized into five main categories: loans (auto, mortgage, home equity, personal, credit builder, and debt consolidation), deposits (checking, savings, money market, CDs, IRAs, and youth accounts), digital banking (LibertyLink online banking, mobile app, Zelle, bill pay, remote deposit capture), credit cards (Visa products with rates from 11.00% APR), and member benefits (insurance, estate planning, auto center, financial education). The credit union operates as a traditional cooperative financial institution with nearly $90 million in assets serving over 22,000 members in Hudson County, NJ, providing both branch-based services and digital banking access. Products are distributed through 4 physical branch locations, the online banking platform, mobile applications, and a phone-based lending service.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Loans (New and Used) Vehicle financing for new and used automobiles with rates as low as 5.50% APR, up to 100% financing including tax and tags, and terms up to 84 months. Available to credit union members in Hudson County, NJ and SEG employees.
• Credit Builder Loan Secured loan of $500 to $5,000 at a fixed 3.5% rate designed to help members with limited or poor credit build their credit score. Loan funds are held in a secure account during the term and released upon payoff along with a potentially improved credit score.
• Debt Consolidation Loans Loan program that pays off existing high-rate debts from multiple creditors and combines them into a single payment with potentially lower interest rates.
• Mortgages Home purchase financing with competitive rates for primary residences, providing traditional mortgage products for member homeownership (NMLS ID #485333).
• Home Equity Loans Loans using home equity as collateral with rates as low as 5.75% APR, allowing members to access funds for major expenses or debt consolidation.
• Unsecured Signature Loans Personal loans without collateral requirement based on creditworthiness, with rates as low as 9.75% APR.
• Visa Credit Cards Credit card products with rates as low as 11.00% APR offering fraud protection, zero fraud liability, no-cost travel insurance, emergency services, and worldwide acceptance.
• Boats and Other Vehicles Loans Financing options for recreational vehicles including boats, motorcycles, and other motorized vehicles beyond automobiles.
• Back-2-School Loans Specialized loans designed to help members finance educational expenses at the start of the school year.
• Share/Certificate Secured Loans Loans secured by existing share accounts or certificates of deposit, typically offering lower rates than unsecured options.
• Overdraft Line of Credit Revolving credit line that automatically transfers funds to cover overdrafts on checking accounts, providing protection against insufficient funds.
• Primary Savings Accounts Basic savings account with $25 minimum balance to maintain membership, serving as the foundation account for credit union membership.
• Checking Accounts Transaction accounts providing access to funds for daily expenses with features like direct deposit, bill pay, and ATM/debit card access.
• Money Market Accounts Savings accounts with competitive rates offering limited check-writing abilities, subject to withdrawal limitations.
• Certificates of Deposit (CDs) Time deposits with fixed terms and guaranteed rates, offering higher yields than regular savings in exchange for locking funds for a specified period.
• Individual Retirement Accounts (IRAs) Tax-advantaged retirement savings accounts including Traditional and Roth IRA options for long-term retirement planning.
• Holiday and Vacation Clubs Specialized savings accounts designed to help members save for specific purposes like holiday expenses or vacation costs with automated savings features.
• Youth Accounts Savings accounts designed for young members with lower minimum balance requirements and educational resources about financial literacy.
• LibertyLink Online Banking Online banking platform providing 24/7 account access, fund transfers, bill payment, and account management through web browser.
• Mobile Banking Smartphone banking application for iOS and Android devices enabling account access, balance checks, fund transfers, mobile deposits, and account alerts.
• Remote Deposit Capture Mobile check deposit service allowing members to deposit checks by photographing them with their smartphone camera.
• Zelle Real-time peer-to-peer payment service integrated into online and mobile banking, enabling instant money transfers to friends and family at other banks.
• Online Bill Pay Electronic bill payment service within LibertyLink enabling members to pay bills, set up recurring payments, and track payment history.
• TellerPhone Phone-based account access system at (201) 659-3131 allowing members to check balances, make transfers, and access account information via telephone.
• ATM/Debit Card Debit card providing access to over 85,000 surcharge-free ATMs through Co-Op and Allpoint networks, with no fees at Liberty Savings ATMs.
• Student Loan Marketplace Online marketplace helping members find student loan refinancing and consolidation options.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Co-Op Shared Branching NetworkcoreTechnology or IntegrationLiberty Savings FCU is part of the Co-Op Shared Branching Network, which provides members access to over 5,000 shared branch service centers and 55,000+ ATMs nationwide. Members can conduct deposits, withdrawals, and loan payments at any Co-Op shared branch using their account number and valid ID.
• Allpoint NetworkcoreTechnology or IntegrationPartnership with Allpoint Network provides surcharge-free ATM access at over 55,000 locations nationwide. ATM and Visa Check Card holders can use any Allpoint network ATM without incurring surcharge fees.
• National Credit Union Administration (NCUA)coreOthersFederal regulatory agency that insures member deposits up to $250,000 and regulates federal credit unions. Liberty Savings FCU is federally chartered and regulated by NCUA, providing deposit insurance backed by the full faith and credit of the United States Government.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Garden Savings Federal Credit Union: A small, community-based New Jersey federal credit union with a similar product mix of consumer loans, deposits, and digital banking. Directly comparable in size, charter type, and community focus, making it a near-direct competitive peer within the state.
• North Jersey Federal Credit Union: Northern New Jersey community-chartered credit union offering personal loans, mortgages, and deposit products to members in the same regional labor and housing market. Direct peer in geography, charter type, and target member base.
• Financial Resources Federal Credit Union: New Jersey-based federal credit union serving employer groups and residents with consumer lending, deposits, and digital banking. Highly comparable operating model (SEG-driven membership growth, community charter) to Liberty Savings FCU.
• Credit Union of New Jersey: Community-chartered New Jersey credit union offering personal loans, auto financing, mortgages, and savings products to members in the same Hudson County-adjacent geography. Directly comparable in member profile and product set.

Broad incumbents

• Affinity Federal Credit Union: One of the largest credit unions in New Jersey with a much broader community-based charter, full lending suite, and deeper digital capabilities. Competes for the same Hudson County members but with significantly greater scale and brand reach.
• NJ State Employees Credit Union (NJSECU): New Jersey credit union serving public-sector and employee groups with a wide product mix and sizable balance sheet. Overlaps on SEG/payroll-deduction acquisition and competes for the same public-sector members Liberty Savings historically served.
• Bethpage Federal Credit Union: Large, federally chartered NY-metro credit union with deep consumer and mortgage lending, nationally accessible digital banking, and employer-group relationships. Operates in the broader regional labor market that overlaps Hudson County commuters.
• Alliant Credit Union: Large, digitally led credit union with nationwide membership eligibility and a similar product set (checking, savings, credit cards, auto loans). Competes indirectly for Liberty Savings members who want a digital-first relationship, especially younger segments.

Regional players

• Kearny Bank: Hudson County-rooted community bank (formerly a federal savings bank) providing deposits, mortgages, and consumer lending in the same primary market. Different charter type but the most direct local competition for Hudson County retail deposits and mortgages.
• Hudson Valley Federal Credit Union: Community-chartered credit union serving the Hudson Valley region with comparable consumer and mortgage products. Geographic-adjacent peer whose catchment borders Liberty Savings's natural member flow across northern NJ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LibertySavings
• YouTubeyoutube.com/channel/UCimuCKCzUchNOmu0UxMXzSA
• Facebookfacebook.com/LibertySavings
• Instagraminstagram.com/libertysavings
• LinkedInlinkedin.com/company/liberty-savings-federal-credit-union

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberty Savings FCU