Vacation Resorts International

Name

Vacation Resorts International

Legal name

Vacation Resorts International

Website

https://vriresorts.com

Company type

Private

Founded year

1986

Operating status

Acquired

Headcount range

501–1,000 employees

Short description

Vacation Resorts International (VRI), founded in 1986, was a hospitality company marketing and managing vacation ownership (timeshare) resorts for individual owners. Acquired by Capital Vacations in 2022, it now operates as part of a network managing 200+ resorts and serving 400,000+ owners worldwide.

Ownership category

akta.pro rank

Product category

Vacation Ownership / Timeshare Management Services

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI)

Keywords

• Vacation ownership management
• Timeshare management services
• Resort hospitality operations
• Vacation membership services
• Hospitality management

Headquarters

HQ city

Lake Forest

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

Vacation Resorts International (VRI) is a hospitality company that marketed and managed vacation ownership (timeshare) resorts and provided centralized owner services for its members. Through the Capital Vacations network, the company manages access to more than 200 resorts and serves over 400,000 owners and members worldwide. Its core activity is the management, administration, and member support of vacation ownership accommodations.

Differentiator

Problem solved

Functional benefit

Products and services

• VRI Americas (Vacation Ownership Management) Vacation ownership management services that historically managed more than 200 resorts and served more than 400,000 owners and members worldwide before being acquired by Capital Vacations in 2022. Targeted at individual vacation ownership members and their families.
• Capital Vacations Platform Vacation ownership platform that acquired VRI Americas in 2022, providing vacation ownership management services and serving as the successor to the VRI brand for timeshare/ownership members.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Capital VacationscoreStrategic or Co-development Partner · 1 January 2022In 2022, VRI Americas was acquired by Capital Vacations to strengthen the vacation ownership experience. VRI now operates as part of the Capital Vacations network, which manages over 200 resorts and serves more than 400,000 owners and members worldwide. The VRI website redirects to Capital Vacations properties and services.

Scale indicators2 records

Broad incumbents

• Capital Vacations: Parent company of VRI since 2022; operates the combined vacation ownership platform managing 200+ resorts and 400,000+ owners/members. Closely comparable because it explicitly absorbed VRI's portfolio and now runs the consolidated business.
• Hilton Grand Vacations: Major timeshare developer and resort operator affiliated with the Hilton brand. Comparable to VRI because it sells and manages vacation ownership interests in a multi-resort network of owners/members.
• Marriott Vacations Worldwide: Public timeshare and vacation ownership operator running the Marriott, Hyatt, Sheraton and Westin brands across a global resort network. Directly comparable in business model (vacation ownership management) and customer base to VRI.
• Wyndham Destinations (now Travel + Leisure Co.): One of the largest timeshare operators with a global portfolio of vacation ownership resorts and a broad exchange network. Comparable to VRI in resort management scale, member base, and vacation ownership economics.

Direct peers

• Interval International: Exchange network that allows timeshare owners to swap weeks across a global inventory of affiliated resorts. Directly comparable to VRI because VRI-style members rely on such exchanges to access the 200+ resort portfolio.
• Disney Vacation Club: Points-based vacation ownership program operating resort properties within the Disney ecosystem. Comparable as a membership-driven timeshare/interval model that competes for the same family-vacation demographic as VRI.
• Holiday Inn Club Vacations: Resort and timeshare operator affiliated with the IHG brand, managing multiple family-oriented vacation resorts across the US. Comparable to VRI in membership-based vacation ownership model and resort management focus.
• Bluegreen Vacations: Vacation ownership company with a portfolio of 60+ resorts and ~200,000+ owners; recently acquired by Hilton Grand Vacations. Comparable to VRI in model (timeshare ownership sales plus resort management) and scale tier.
• RCI (Resort Condominiums International): Vacation exchange network (owned by Travel + Leisure Co.) connecting timeshare owners to thousands of affiliated resorts. Comparable to VRI given the central role of exchange networks in monetizing multi-resort vacation ownership membership.

Emerging players

• Vacasa: Tech-enabled vacation rental management company operating thousands of whole-home rentals. Overlaps with VRI's resort/property management function as a competing model for monetizing vacation real estate, though it serves a different ownership structure.

Market position

Customer concentration

• Xx.com/vrivacations
• Facebookfacebook.com/vriresorts
• LinkedInlinkedin.com/company/vacation-resorts-international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vacation Resorts International