Bajaj Electricals Ltd.

What Bajaj Electricals Ltd. does

Bajaj Electricals Limited is a publicly listed Indian fast-moving electrical goods (FMEG) manufacturer and retailer headquartered in Mumbai, operating as part of the Bajaj Group founded in 1926. The company designs, manufactures, and distributes a multi-category portfolio spanning ceiling fans, table fans, pedestal fans, air coolers, water heaters, mixer grinders, kitchen appliances, cooking essentials, personal grooming devices, irons, room heaters, and consumer and professional lighting solutions. Core technology rests on proprietary BLDC (Brushless Direct Current) motor platforms delivering 28-35W consumption versus 75W standard, aerodynamic blade engineering, and IoT-enabled product families such as the Nex Dryft A95 BLDC IoT ceiling fan with RF remote and smart home integration.

The company operates a multi-brand strategy under Bajaj (mass-market), Nex (premium BLDC smart), Morphy Richards (premium home appliances, IP acquired March 2026 from Glen Dimplex), and Nirlep (cookware). Distribution combines direct e-commerce via shop.bajajelectricals.com, third-party marketplaces such as Amazon India, a pan-India retail store network, exclusive brand showrooms, and a B2B/project sales motion for professional lighting. The service network spans 20,000+ pin codes.

Revenue mechanics are unit-pricing based, ranging from Rs 999 entry-level table fans to Rs 14,990 premium BLDC IoT ceiling fans, with quote-based pricing for B2B lighting projects. FY26 consolidated revenue was Rs 4,448.28 crore, a 7.63% decline year-on-year, with a full-year net loss of Rs 90.86 crore versus Rs 133.42 crore profit in FY25. The customer base is predominantly mass-market Indian households with secondary exposure to commercial/infrastructure projects and South Asian regional distribution of the Morphy Richards brand across India, Nepal, Bhutan, Bangladesh, Sri Lanka, and Maldives.

Name

Bajaj Electricals Ltd.

Legal name

Bajaj Electricals Limited

Website

https://bajajelectricals.com

Company type

Public

Founded year

1926

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Bajaj Electricals Limited is a publicly listed Indian FMEG manufacturer and retailer under the Bajaj Group, producing ceiling fans, lighting, kitchen and home appliances across the Bajaj, Nex, and Morphy Richards brands for mass-market and premium Indian consumers.

Ownership category

akta.pro rank

Product category

Consumer Electrical Appliances (FMEG)

NAICS

Small Electrical Appliance Manufacturing (335210), Small Electrical Appliance Manufacturing (33521), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Electric Housewares & Fans (3634), Household Appliances (3630), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Major Appliances (White Goods) Distribution (CRAOACAA)

akta.pro secondary industries

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ), Smart Home, Security & Home Automation Distribution (CRAOAFAK)

Keywords

• Consumer home appliances
• Ceiling fan manufacturing
• LED lighting solutions
• Kitchen appliances manufacturing
• Personal grooming products

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Fans Sales: Revenue from selling ceiling fans, table fans, pedestal fans, tower fans, and other air circulation products. Bajaj Electricals is a major player in the Indian fan market with products ranging from budget to premium BLDC models.
2. Lighting Solutions: Revenue from consumer and professional lighting products including LED battens, ceiling lights, decorative lights, smart lighting, outdoor lighting, and inverter lights. The lighting business delivered 16% revenue growth to ₹314 crore in Q4 FY26.
3. Home Appliances: Revenue from air coolers, water heaters, room heaters, irons, and other seasonal home appliances. Includes both storage and instant water heaters with various capacity options.
4. Kitchen Appliances: Revenue from mixer grinders, juicers, air fryers, microwave ovens, coffee makers, electric cookers, kettles, toasters, and other kitchen appliances.
5. Cooking Essentials: Revenue from induction cooktops, infrared cooktops, gas stoves, pressure cookers, and cookware including products under Morphy Richards and Nirlep brands.
6. Personal Grooming: Revenue from male and female grooming appliances.
7. Morphy Richards Brand Ownership: Full ownership of Morphy Richards brand following ₹141.4 crore acquisition allows independent product development, branding, and distribution strategies for premium home appliances. The brand covers India, Nepal, Bhutan, Bangladesh, Sri Lanka, and Maldives markets.
8. Cables Business: New cables category launched under Lighting Solutions segment as strategic diversification initiative for sustainable growth.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Bajaj Electricals manufactures, markets, and distributes a comprehensive portfolio of fast-moving electrical goods including ceiling fans, table fans, pedestal fans, air coolers, water heaters, mixer grinders, kitchen appliances, induction and gas cooktops, cookware, lighting products, and personal grooming appliances. The company operates a multi-brand strategy spanning the mass-market Bajaj brand, premium BLDC smart fans under Nex, premium home appliances under the acquired Morphy Richards brand, and cookware under Nirlep, distributed through retail, e-commerce, and project sales channels across India and select South Asian markets.

Product overview

Bajaj Electricals Ltd. offers a comprehensive portfolio of fast-moving electrical goods (FMEG) as a single unified product ecosystem organized around core home appliance categories. The portfolio centers on Bajaj-branded ceiling fans (including energy-efficient BLDC models), table fans, pedestal fans, and air coolers as primary cooling solutions; water heaters and immersion rods for water heating; mixer grinders, kitchen appliances, and cooking essentials (induction cooktops, gas stoves, pressure cookers, Nirlep cookware) for kitchen needs; and comprehensive lighting solutions spanning consumer lighting (LED battens, ceiling lights, decorative lights, smart lighting) and professional lighting segments. The company also operates sub-brands including Nex for premium BLDC smart fans and IoT-enabled products, and acquired the premium Morphy Richards home appliances brand (kitchen and personal grooming) in March 2026. The product ecosystem is supported by extensive service networks and is positioned across budget to premium price segments.

Differentiator

Problem solved

Functional benefit

Brands

• Nex: Premium lifestyle fan brand featuring BLDC technology products like Nex Glyde, Nex Dryft, Nex Dryft A95 BLDC IoT
• Morphy Richards
• Nirlep

Products and services

• Bajaj Ceiling Fans Flagship product line of ceiling fans across various series (Classico, Trendy, Durato, Bahar, Chetak, Eurostos, Voittaa, Arioso, Novella, Ethora, Artisans, Crest) with sweep sizes from 600mm to 1400mm. Includes energy-efficient BLDC models (28-35W) and standard induction fans (up to 75W). Range starts at around ₹1,200 for entry-level models up to ₹14,990 for premium BLDC smart fans like Nex Dryft A95 BLDC IoT.
• Bajaj Table Fans Compact and portable table fans with 400mm sweep size featuring 100% copper motors, thermal overload protection, and multi-speed control. Models include Turbo, Nex Glyde A5, Elite Neo NXG, Esteem, Robusto, Penta Robusto, Veloce HS, Neo Spectrum, Fuzion, Frore Neo, and Crest Neo. Power range from 40W to 115W with air delivery up to 3,354 CFM; priced from ₹999 to ₹5,000.
• Bajaj Pedestal Fans Floor-standing cooling fans with adjustable height (3-5 feet), featuring sweep sizes from 400mm to 500mm. Models include Duetto (pedestal cum table), Nex Glyde A5, Farrata Neo, Tez Turbo Farrata, Veloce HS, Hurricane, TEZ MK II Plus, Esteem, Turbo, Neo Spectrum, Penta Robusto, Robusto, Fuzion, Frore Neo, Metallica Breeze, Breeze Master, and Astor. Power range from 50W to 160W with air delivery of 70-100 CMM; priced from ₹2,812 to ₹6,200.
• Bajaj Air Coolers Comprehensive air cooling solutions including Desert Coolers (DMH Neo, PX25 Torque, PMH18 DLX, PMH25 DLX, Shield Series Elevate, Vettora, Arteon, Velar), Tower Coolers, Personal Coolers, and Window Coolers, featuring Shield Series technology for durability and superior cooling performance.
• Bajaj Water Heaters and Geysers Water heating solutions including Storage Water Heaters (Shield Series Popular Plus, Crest Plus, New Shakti, Immorto, Endure Series Gracio), Instant Water Heaters (Shield Series Aerono, Aquaquick, Flora), and Gas Water Heaters. Features include porcelain enamel glass-coated tanks, magnesium anodes, and multisafety systems. Priced from around ₹3,000 for budget models to over ₹10,000 for premium digital-feature models.
• Bajaj Mixer Grinders Kitchen food processing appliances including Military Series (Glamore, Evoque, GlamMax, QuadraMax, Quadra), Armor Series, Ninja Series (PowerGrind, PowerGrind+), Rex DLX, and FX-1000 DLX Food Processor. Power range from 750W to 1000W with 3-4 stainless steel jars for different purposes. Priced from ₹2,000 for basic models to ₹5,000+ for premium military series.
• Bajaj Lighting Solutions Comprehensive lighting portfolio including Ceiling Lights, Smart Products (inverter lights), LED Battens (Hyperion LED Batten, IVORA LED Batten), Lamps (LEDZ Inverter Lamp, IVORA PLUS HB LED Lamp), Decorative Lights, Outdoor Lights, and Professional/Indoor Lighting. Features LED technology, smart connectivity, and energy efficiency. The lighting business delivered 16% revenue growth to ₹314 crore in Q4 FY26.
• Bajaj Kitchen Appliances Diverse kitchen appliances including OTG (Oven Toaster Griller), Microwave Ovens, Coffee Makers, Air Fryers, Electric Cookers, Electric Kettles, Toasters, Hand Blenders, Choppers & Hand Mixers, and Juicers for comprehensive kitchen solutions.
• Bajaj Cooking Essentials Cooking appliances and cookware including Induction Cooktops, Infrared Cooktops, Gas Stoves, Pressure Cookers, and Cookware (including Nirlep-branded products such as the Nirlep Sakhi Induction-Based Non-Stick Tawa).
• Nex Premium BLDC Smart Fans Premium sub-brand focused on BLDC motor and smart/IoT-enabled ceiling fans. Products include the Nex Glyde series (A25, A30, A40, A50, A60, A70, A80) and the Nex Dryft series (A90, A90 BLDC, A95 BLDC IoT). Features include energy efficiency (28-35W consumption), aerodynamic blade design, remote control, smart home compatibility, and sleek modern designs; pricing ranges from ₹5,190 to ₹14,990.
• Nex Premium Table and Pedestal Fans Nex-branded table and pedestal fans featuring modern designs and BLDC motor technology. Includes the Nex Glyde A5 Table Fan and Nex Glyde A5 Pedestal Fan with premium aesthetics and efficient cooling performance.
• Morphy Richards Premium Home Appliances Premium home appliances brand acquired by Bajaj Electricals covering India plus Nepal, Bhutan, Bangladesh, Sri Lanka, and Maldives. Brand founded in 1936 in the UK and marketed by Bajaj in India since 2002. Portfolio includes kitchen appliances and personal grooming products such as the Morphy Richards Kingsman body groomer (15-in-1) and Stylist Care Hot Hair Brush. Full IP rights acquired March 2026 for ₹141.4 crore (total consideration ₹168 crore including trademarks and goodwill).
• Nirlep Cookware Cookware sub-brand under Bajaj Electricals featuring induction-compatible non-stick cookware including the Nirlep Sakhi Tawa. The brand was being evaluated for divestiture in late 2025 as part of strategic focus shift to consumer electronics, though it continues to be marketed on the website.
• Bajaj Personal Grooming Personal care appliances for male and female grooming including trimmers, groomers, and hair care products. Featured products include the Morphy Richards Kingsman body groomer (15-in-1) and Morphy Richards Stylist Care Hot Hair Brush for styling and drying.
• Bajaj Irons and Room Heaters Garment care products including Dry Irons, Steam Irons, and Garment Steamers. Also includes Room Heaters for winter comfort, providing comprehensive seasonal home appliances.
• Bajaj Professional Lighting Solutions B2B-focused professional lighting solutions targeted at commercial projects, infrastructure, and industrial facilities. Distinct from consumer lighting in product specification, sales motion, and customer support. The segment contributed to the lighting business's 16% revenue growth to ₹314 crore in Q4 FY26.
• Bajaj Cables and Wires New cables product category launched under the Lighting Solutions segment as a strategic diversification initiative for sustainable growth, with operations commencing shortly after announcement.

Quantifiable outcome

• 65% electricity savings per BLDC fan per year, approximately ₹1,442 annual savings per fan
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature8 records

Partnerships

One partnership is on record.

• Glen Dimplex GroupcoreOEM/ Whitelabel/ Licensing Partner · 16 March 2026Glen Dimplex Group (Ireland), parent company of Morphy Richards, sold the intellectual property and brand rights of Morphy Richards to Bajaj Electricals. This concludes over two decades of licensing arrangement since 2002, with Bajaj now gaining full ownership and control of the premium home appliances brand across India and South Asian markets.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Havells India Limited: Direct peer — India's largest listed FMEG company with overlapping portfolio in fans, lighting, water heaters, kitchen appliances, and personal grooming. Most relevant scale and category benchmark for Bajaj Electricals.
• Orient Electric Limited: Direct peer — part of the CK Birla Group, competing in ceiling fans, lighting, and home appliances. Comparable in size and product mix to Bajaj Electricals.
• TTK Prestige Limited: Direct peer — leading Indian kitchen-appliances and cookware brand. Competes with Bajaj in mixer grinders, induction cooktops, gas stoves, and pressure cookers.
• Crompton Greaves Consumer Electricals Limited: Direct peer — leading Indian player in ceiling fans, pumps, and lighting with strong distribution. Directly competes with Bajaj in the same mass-market and premium fan SKUs.
• V-Guard Industries Limited: Direct peer — South-India-rooted FMEG player with overlap in fans, water heaters, and stabilisers. Competes directly in similar price tiers and channels.
• Symphony Limited: Direct peer in air coolers — the category leader in desert/personal coolers against which Bajaj's air cooler division competes directly.

Broad incumbents

• Voltas Limited: Broad incumbent — Tata-group major home appliances and air-conditioner player. Larger and more diversified; overlaps with Bajaj in water heaters, air coolers, and small kitchen appliances.
• Philips India (Signify Innovations India): Broad incumbent — global lighting major with strong presence in LED and professional lighting, directly competing with Bajaj's Lighting Solutions business.
• Whirlpool of India Limited: Broad incumbent — multinational subsidiary competing in major kitchen and laundry appliances; overlaps with Bajaj's premium kitchen category aspirations.

Others

• Bajaj Finserv / Bajaj Group consumer peers: Others — intra-group benchmarking only; not a product competitor, but provides context on group-level capital allocation and brand-equity spillover relevant to Bajaj Electricals' positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bajajelectrical
• Facebookfacebook.com/bajajelectricals
• LinkedInlinkedin.com/company/bajaj-electricals-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bajaj Electricals Ltd.