Ealing Trailfinders Rugby Club

What Ealing Trailfinders Rugby Club does

Ealing Trailfinders Rugby Club is a London-based professional rugby union club founded in 1871 and operated as Ealing Football Club (Rugby Union) Limited, an Industrial and Provident Society (cooperative) registered in the United Kingdom. The club fields two competitive teams: a men's side competing in Elior Champ Rugby, the second tier of English rugby, and a women's side (Trailfinders Women) competing in Premiership Women's Rugby (PWR). The men's team has won the Championship in 2020-21, 2021-22, 2024-25, and 2025-26, completing the most recent campaign unbeaten with a 26-0 record and 127 points. The women's team reached the 2025-26 PWR Final, losing 14-52 to Gloucester-Hartpury.

The club operates from Trailfinders Sports Club in Ealing, London, and offers a portfolio of products and services including match tickets, annual season passes, an online merchandise shop, corporate matchday hospitality, and a player development Academy. Ancillary programmes include the Trailfinders Foundation (community outreach) and a Strava-based community fitness club ("The Trail Club"). Marketing and distribution are direct-to-consumer, primarily through the club website (ealingtrailfinders.com), TicketCo for ticketing, email newsletters, social media, and free-to-air broadcasts on BLAZE TV.

Revenue is generated across five primary streams: ticket sales (transaction fees), season passes (annual subscriptions), merchandise sales, sponsorship and naming rights, and matchday hospitality. Commercial partnerships include naming sponsor Trailfinders Travel, kit supplier Mizuno, title sponsor JAECOO for the PWR and Next Gen Cup, and Elior as Champ Rugby title sponsor. The club has no disclosed funding rounds, no parent company, no subsidiaries, and operates with an 11-50 employee headcount. No revenue figures are publicly disclosed.

Name

Ealing Trailfinders Rugby Club

Legal name

Ealing Football Club (Rugby Union) Limited

Website

https://ealingtrailfinders.com

Company type

Private

Founded year

1871

Operating status

Operating

Headcount range

11–50 employees

Short description

Ealing Trailfinders Rugby Club is a London-based professional rugby union club operating men's and women's teams in Elior Champ Rugby and Premiership Women's Rugby, generating revenue from tickets, season passes, merchandise, sponsorship, and matchday hospitality.

Ownership category

akta.pro rank

Product category

Professional Rugby Club

NAICS

Sports Teams and Clubs (711211), Sporting Goods Retailers (45911)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Rugby (Union & League) Leagues (MPAKAAAG)

akta.pro secondary industries

Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports & On-Field Performance Apparel (CRAAAEAE)

Keywords

• Professional rugby club
• Rugby union team
• Matchday hospitality
• Rugby merchandise retail
• Player academy development

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue from individual match tickets sold directly to fans attending home and away games
2. Season Passes: Annual subscription passes granting access to all regular season home matches
3. Merchandise Sales: Online shop selling club merchandise including apparel and accessories
4. Sponsorship: Corporate sponsorship deals including naming rights (Trailfinders), kit sponsorship, and partner relationships
5. Matchday Hospitality: Corporate hospitality packages for matchday experiences including premium seating and catering

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ealing Trailfinders Rugby Club operates two professional rugby union teams (men's in Elior Champ Rugby and women's in Premiership Women's Rugby) from its Trailfinders Sports Club home ground in Ealing, London. The club sells match tickets, annual season passes, and corporate matchday hospitality, runs a Rugby Academy for player development, and operates an online merchandise shop for direct-to-consumer apparel and accessories sales. Revenue is complemented by naming rights (Trailfinders Travel), kit sponsorship (Mizuno), and league-level title sponsorships.

Product overview

Ealing Trailfinders Rugby Club operates as a dual-team rugby union organization offering competitive participation in men's (Elior Champ Rugby) and women's (Premiership Women's Rugby) leagues. The club provides a unified portfolio including core rugby team programs, the Trailfinders Rugby Academy for player development, matchday hospitality services, season passes, online merchandise shop, and ticket sales. The men's and women's teams share the Trailfinders Sports Club venue and are supported by a foundation community outreach program.

Differentiator

Problem solved

Functional benefit

Brands

• Trailfinders Sports Club: Home venue and sports facility for Ealing Trailfinders teams.
• Trailfinders Rugby Academy
• The Trail Club

Products and services

• Ealing Trailfinders Men's Rugby Team

Quantifiable outcome

• Unbeaten 26-0 season record in 2025-26 Championship
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Blaze TVcoreGTM or Marketing PartnerFree-to-air channel broadcasting live Elior Champ Rugby games featuring Ealing Trailfinders
• MizunocoreGTM or Marketing PartnerOfficial kit supplier and sponsor providing rugby equipment and apparel
• Champ RugbycoreGTM or Marketing PartnerLeague media partner providing coverage and visibility for club fixtures and results
• PWR (Premier 15s)coreStrategic or Co-development PartnerWomen's rugby league competition governing body for the women's team
• Cornish PiratesminorStrategic or Co-development PartnerPlayer loan partnership - Tomiwa Agbongbon spent two seasons on loan at Cornish Pirates before permanent transfer; Harry Yates joined Doncaster Knights after loan

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Harlequins: Harlequins are a Premiership Rugby club based in West London, providing a clear geographic and product comparable at the top tier. They demonstrate the revenue uplift available to a London-based club with Premiership status.
• Gloucester-Hartpury RFC: Gloucester-Hartpury are the Premiership Women's Rugby Final opponent that defeated Ealing's women 52-14. They illustrate the elite tier of English women's rugby and a competitor for the same PWR sponsorship pool (e.g., JAECOO).
• Saracens F.C. Saracens are a Premiership Rugby incumbent with substantially larger revenue, attendance, and commercial scale. They represent the benchmark for what Ealing could become with promotion, sharing the North London heritage-club heritage.
• Bristol Bears: Bristol Bears are a Premiership Rugby club named in Ealing's fixtures (both men's pre-season and women's). They represent a top-tier competitive and commercial benchmark, particularly given shared women's programme operation.

Direct peers

• Coventry RFC: Coventry RFC is another Championship-tier rugby union club with a comparable blend of men's senior rugby, academy, and community programming. Direct divisional peer with similar revenue ceiling constraints.
• Richmond FC: Richmond FC is referenced in Ealing Trailfinders' fixtures as a Championship-level opponent. They share the historic amateur-heritage club model and West London community footprint.
• Cornish Pirates: Cornish Pirates are a Championship-level rugby union club and an explicit player-loan partner of Ealing Trailfinders. Operating in the same second-tier competition gives them near-identical revenue mix (matchday, sponsorship, season tickets) and cost base.
• London Scottish: London Scottish compete in the RFU Championship and share the London amateur-heritage club structure with Ealing Trailfinders. Geographic overlap and same divisional tier make them a close direct comparable.
• Doncaster Knights: Doncaster Knights compete in the RFU Championship alongside Ealing Trailfinders and are explicitly named as a loan/transfer partner. They share the same second-tier competitive structure, squad economics, and promotion-eligibility profile as Ealing.

Regional players

• Connacht Rugby: Connacht are an Irish provincial rugby union side referenced as a pre-season opponent. Comparable professional rugby union product and revenue model (ticket, sponsorship, hospitality), but operating in a different league geography (URC vs English Championship).

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ealingtfrugby
• Facebookfacebook.com/ealingtrailfinders
• LinkedInlinkedin.com/company/ealing-rugby-football-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ealing Trailfinders Rugby Club