What iDealwine does

iDealwine S.A.S., founded in 2000 and headquartered in Colombes, France, operates a dual online wine marketplace combining a fixed-price e-caviste with a regulated online auction business. The company sells fine wines and spirits to private collectors, sellers liquidating cellars, wine investors, and corporate clients across approximately 60 countries through its multilingual website (FR/EN/IT/DE), native iOS and Android apps, and a dedicated spirits auction platform at finespirits.auction. Its auction activity is executed through wholly-owned subsidiary SARL International Wine Auction (IWA), an Opérateur de Ventes Volontaires (OVV) licensed under approval number 2012-027. In 2025, IWA ran 48 auctions clearing more than 260,000 bottles for €39.1M in hammer turnover, with nearly one in three bottles sold at French wine auctions passing through IWA's virtual hammer.

The platform is built around a proprietary Côte des Vins pricing index — 22+ years of auction transaction data positioned as the reference market price for fine wine in France — alongside Winedex RFID-tagged bottle authentication for high-value lots, an overtime bidding mechanism that auto-extends auctions by 5 minutes (with 30-second extensions up to a maximum of 9), and a digital sommelier tool (Margaux / Mon Sommelier). iDealwine derives revenue from a 25.8% incl. VAT buyer premium and a 15.6% incl. VAT seller commission on auction lots, plus margins on fixed-price e-caviste sales, recurring wine storage (€1/bottle/month after a 6-month free period), Bordeaux en primeur campaigns, and ancillary services such as corporate gifting, custom cellar advisory, and a multi-tier loyalty program.

The customer base is broad and fragmented: ~650,000 registered users worldwide bid on or purchase from a network of nearly 1,000 partner domaines covering all major French appellations plus international origins. Distribution is fully digital-direct — there are no physical retail locations — with optional in-person pickup at the Colombes facility. Owner-managed via Cyrille Jomand (Managing Director), with no disclosed external investors, funding rounds, or parent company, iDealwine operates as a privately held, cash-generative niche marketplace sustained by regulatory licensing, transaction data, and category authority rather than venture-fueled scaling.

Name

iDealwine

Legal name

iDealwine S.A.S.

Website

https://idealwine.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

iDealwine is a French online wine marketplace combining a fixed-price e-caviste with a licensed online auction house (IWA) for fine wines and spirits, serving ~650,000 private collectors, sellers, investors, and corporate clients across ~60 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Colombes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Auction Buyer Premium: Buyers at iDealwine auctions pay a buyer's premium of 25.8% incl. VAT (21.5% ex-VAT) on top of the hammer price. This is collected by the auction operator IWA (International Wine Auction SARL). In 2025, over 260,000 bottles were sold at auction for a total of €39.1M.
2. Auction Seller Commission: Wine sellers pay a commission of 15.6% incl. VAT (13% ex-VAT) on the hammer price. iDealwine offers complimentary storage for the first six months after consignment and expert authentication and cataloguing services.
3. Fixed-Price E-Caviste Sales: iDealwine operates a flash/e-caviste section where wines are sold at fixed prices directly to consumers. Sellers include partner domains, negociants, and iDealwine itself. No buyer's premium applies on fixed-price sales; prices include VAT but exclude shipping.
4. Bordeaux En Primeur Sales: iDealwine sells Bordeaux futures (primeurs) ahead of delivery, typically two years after the campaign. Full VAT-inclusive payment is required at order. Customers receive a 50€ voucher for primeur purchases of at least 1,800€ incl. VAT.
5. Storage and Logistics Services: The company offers wine storage services (cave de stockage) for both private individuals and professionals. Storage is free for the first 6 months for auction consigned wines; thereafter 1€ per bottle per month applies. A 3-month free storage offer is available for en-primeur buyers.
6. Custom Cellar Advisory (Cave Sur-Mesure): A free advisory service where iDealwine experts help customers build personalized wine cellars. Revenue is generated indirectly through wine sales resulting from the advisory engagement.
7. Business Gifts and Celebration Services: iDealwine offers bespoke corporate gift and event/wedding wine advisory services, helping customers select appropriate wines for business gifts, celebrations, and special occasions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

iDealwine operates an online wine auction and fixed-price e-caviste platform, selling rare bottles, old vintages, and grand crus sourced from nearly 1,000 partner domaines to consumers in approximately 60 countries. Auctions are conducted through its licensed OVV subsidiary IWA, complemented by en primeur Bordeaux futures, climate-controlled storage, free custom cellar advisory, and ancillary services such as wine investment advisory, business gifting, and celebration wine selection.

Product overview

iDealwine is a dual-function wine marketplace combining an online auction platform and an e-caviste (fixed-price wine shop) into one unified offering. The auction arm (Enchères), operated through subsidiary IWA SARL as a licensed auction house, handles rare bottles and old vintages alongside the fixed-price e-caviste with over 1,000 partner domaines. The portfolio includes specialized verticals — Primeurs (en primeur Bordeaux), Fine Spirits (separate domain), and wine investment services — plus complementary services such as Cave de Stockage (temperature-controlled storage), Cave sur Mesure (custom cellar advisory), the iDealwine Cote wine pricing index, a loyalty program (Programme Fidélité), a digital sommelier (Mon Sommelier), free wine valuation (Estimation Gratuite), business gifting, and celebration planning. The platform is available in French, English, Italian, and German, ships to ~60 countries, and has approximately 650,000 registered users.

Differentiator

Problem solved

Functional benefit

Brands

• International Wine Auction (IWA): Licensed auction operator subsidiary conducting wine auctions under OVV authorization
• E-Caviste
• Mon Sommelier

Products and services

• Online Wine Auctions (Enchères) Public online wine auctions conducted through licensed OVV subsidiary IWA, offering rare bottles, old vintages, and grand crus. Over 260,000 bottles auctioned across 48 sales in 2025 totaling €39.1M. Buyers pay a 25.8% incl. VAT premium; sellers pay a 15.6% incl. VAT commission.
• E-Caviste (Fixed-Price Online Store) Fixed-price online wine shop sourcing from nearly 1,000 partner domaines, covering all French wine regions and international wines. No buyer's premium applies; prices are tax-inclusive with loyalty credits on direct domaine purchases.
• Fine Spirits Auction Specialized auction platform for fine spirits (whisky, cognac, armagnac, rum) operated as a separate domain under the iDealwine umbrella. Uses the same auction infrastructure with a 19.2% incl. VAT buyer's premium.
• Bordeaux En Primeur Advance purchase program for Bordeaux wines before bottling and delivery, with full VAT-inclusive prepayment at order and a €50 voucher for purchases of at least €1,800 incl. VAT. Buyers receive 3 months of free storage.
• Wine Storage Cellar (Cave de Stockage) Tailored, climate-controlled, digitized wine storage service for individuals and professionals. Free for the first 6 months on auction consignments and 3 months for en primeur buyers; thereafter €1 per bottle per month.
• Wine Investment Advisory (Investissement Vin) Wine investment advisory and tools helping clients build a wine portfolio as a store of value, leveraging the Côte des Vins market pricing index and the auction platform.
• Corporate Gifting (Cadeaux d'Affaires) Bespoke corporate gift service offering grand crus, old vintages, large formats, champagnes, and spirits tailored to recipients and occasions, with sales-led concierge support.
• Celebrations and Weddings (Célébrations et Mariages) Wine advisory service for celebrations, weddings, baptisms, anniversaries, and professional events, providing curated wine selections with concierge support.
• Free Wine Valuation (Estimation Gratuite) Free wine estimation service from iDealwine's team enabling prospective sellers to obtain valuations before consigning wines for sale.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

One partnership is on record.

• International Wine Auction SARL (IWA)coreOthers · 1 January 2025IWA (SARL International Wine Auction) is a wholly-owned subsidiary of iDealwine S.A.S., acting as the licensed Opérateur de Ventes Volontaires (OVV agréé, accreditation #2012-027) that conducts all wine auctions on the iDealwine platform. iDealwine provides the electronic platform and technical services to IWA. The relationship is fully integrated within the same corporate group, sharing the same address at 190 rue d'Estienne d'Orves, Colombes.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Liv-ex: Leading B2B fine wine trading platform and price data provider. Comparable data and pricing infrastructure to iDealwine's Côte des Vins, serving a global professional buyer and merchant audience.
• Sotheby's Wine: Global luxury auction house running online and live wine auctions with significantly broader international HNW buyer reach. Directly comparable in core service (fine wine auctions) but operates at materially larger scale and brand prestige.
• Bordeaux Index: UK-based fine wine merchant offering en primeur, brokerage, and trading services with global reach. Closely comparable investment-grade wine model targeting HNW collectors and investors.
• Zachys Wine Auctions: US-based wine auction house with online bidding capabilities and a global buyer base. Competes with iDealwine on consignment supply and high-end lots.
• Christie's Wine: Major global auction house with a dedicated wine department running both live and online auctions. Competes with iDealwine for high-end Bordeaux, Burgundy, and Burgundy trophy lots.
• Acker Merrall & Condit: One of the largest US-based wine auction houses, running both live and online sales. Directly comparable online fine wine auction model with strong US buyer base.
• Berry Bros. & Rudd: Historic UK fine wine merchant combining fixed-price wine retail, en primeur, and auction services. Closely comparable UK/Europe-based hybrid model with curated domaine relationships.
• Wine Auction Network: Aggregator that consolidates wine auctions from multiple houses onto a single online bidding platform. Closest pure-online auction competitor to iDealwine's online auction model.
• Bonhams Wine: International auction house with a dedicated wine department running online and live auctions. Comparable in regulated auction operations and global buyer pool.

Broad incumbents

• Heritage Auctions: Large US-headquartered auction house with wine alongside collectibles, fine art, and other categories. Comparable in regulated auction operations but wine is one of many verticals rather than the focus.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/iDealwineEN
• Facebookfacebook.com/iDealwine

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iDealwine