XPN World

What XPN World does

XPN World, operating under the legal entity Brand Logistics Group Inc., is a privately held Canadian sports nutrition manufacturer and direct-to-consumer brand founded in 2003 and headquartered at 1041 Boulevard Pierre-Bertrand in Quebec City. The company designs, formulates, and manufactures its entire product range locally — proteins (Pure Iso, Whey-X, Casein-X, Pure Collagen), amino acids and intra-workout formulas (Pure iBCAA, Opti EAA + Electrolytes, Amino+Recovery), pre- and post-workout products (Pre-Training Xtrem, Warning 2.0, Post-Training Xtrem), endurance supplements (Delta Charge, Delta Electrolytes, Carbload 3.0), weight-management products (Burn-X, Thermo Cut, Adipo-X), cognitive and sleep formulations (Neuro Focus, Opti Sleep, Melatonin+, Corti Sleep), and vitamins, probiotics, and accessories. All SKUs carry Health Canada Natural Product Numbers (NPNs), and proprietary process technology such as cold cross-flow membrane and ion-exchange extraction for the Pure Iso line is positioned as the core technical differentiator.

The business operates a hybrid go-to-market spanning three channels: a Shopify-based direct-to-consumer e-commerce storefront at xpnworld.com (the primary revenue channel, bilingual English/French, free Canadian shipping over $125); a physical XPN Store in Quebec City that doubles as in-store pickup and customer service; and third-party Canadian retailers accessed via a store locator, with a parallel drinkxpn.com portal dedicated to ready-to-drink SKUs. Pricing is unit-based across tiers spanning ~$7.99 (melatonin capsules) to ~$159.99 (Pure Iso 2kg), with bulk whey at $524.99. An affiliate and ambassador program, anchored by long-tenured partnerships with endurance coach Gabriel Lespérance (TeamCoachGab, since 2019) and hockey team Capitales de Québec, plus ambassador content creators such as Anthony J. Campbell, drives mid-funnel acquisition through educational blog content, social media (Instagram, Facebook, YouTube), and co-branded limited-edition SKUs.

Financially, XPN is founder/CEO-led (Daniel Bérubé) with no disclosed outside investors, no parent entity, no subsidiary structure, and no public listing. The company's most material stated capital action is an approximately $3 million CAD inventory build of whey protein reserves in 2025 to hedge against US tariff impacts, which has coincided with Canadian retailers offering free premium shelf space to Quebec-made products previously charged $4,000+ per SKU. The firm does not disclose revenue, headcount beyond the 11–50 band, or any AI/ML capabilities, and its international ambition is signalled but not yet executed (US shipping paused).

Name

XPN World

Legal name

Brand Logistics Group Inc.

Website

https://xpnworld.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191), Sporting and Athletic Goods Manufacturing (33992), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949), Food And Kindred Products (2000)

akta.pro industry

PRIMARYCRADAGAI

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRAOAJAL

Sports Nutrition, Hydration & Recovery Products Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Sporting Goods, Outdoor & Recreation Distribution

SECONDARYCRAHAEAC

Health Food & Supplement Stores

Consumer Products & Retail/Grocery & Food Retail/Natural/Organic & Health Food Stores

Keywords

• Sports nutrition supplements
• Dietary supplements
• Protein powders
• Fitness supplements
• Performance nutrition

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-consumer e-commerce sales: Primary revenue stream through xpnworld.com online store selling supplements directly to consumers. Products include proteins, amino acids, pre/post-workout formulas, vitamins, and wellness products at various price points from $7.99 to $159.99.
2. Retail and wholesale distribution: Products sold through retail stores and distributors across Canada. In-store pickup available at XPN Store in Quebec. Ready-to-drink products available through specialized retailers at drinkxpn.com.
3. Affiliate and ambassador program: Affiliate marketing program generating revenue through commissions to partners who refer customers. Ambassador program with athletes like Gabriel Lespérance for co-branded product launches.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

XPN World manufactures and sells a comprehensive line of sports nutrition supplements including proteins (whey isolate, concentrate, casein, collagen), amino acids (BCAAs, EAAs), pre-workout and post-workout formulas, fat burners, endurance products, and general wellness supplements. All products are manufactured entirely in Quebec City, Canada, and carry Health Canada Natural Product Number (NPN) certifications. The company distributes through its own e-commerce store, a physical retail location, and third-party Canadian retailers.

Product overview

XPN World is a Canadian sports nutrition e-commerce company that produces and sells supplements from Quebec City since 2003. The company offers a comprehensive portfolio of sports nutrition products organized into five sub-brands: Classic Series (foundational supplements), Xtrem Series (high-performance pre/post-workout), Delta Series (endurance formulas), Specialized Series (targeted health solutions), and Natural Series (clean-label products). The product line spans protein supplements (Pure Iso, Whey-X, Casein-X, Pure Beef, Protein Rush), amino acids (Pure iBCAA, Opti EAA + Electrolytes, Amino+Recovery), pre-workout formulas (Pre-Training Xtrem, Warning 2.0), post-workout recovery (Post-Training Xtrem), fat burners (Burn-X, Thermo Cut, Adipo-X), endurance products (Delta Charge, Delta Electrolytes, Carbload 3.0), cognitive support (Neuro Focus), sleep optimization (Opti Sleep, Melatonin+, Corti Sleep), vitamins and minerals (Opti Vitamins, Mag-4 Plus 2.0, Pro Zinc), and accessories (shakers, bottles). All products are Health Canada approved with NPN numbers and are manufactured in Quebec City.

Differentiator

Problem solved

Functional benefit

Brands

• Classic Series: Foundational product line offering core supplements
• Performance Series (Xtrem)
• Delta Series
• Specialized Series
• Natural Series

Products and services

• Pure Iso Whey protein isolate supplement delivering 27g protein per 30g serving with zero lactose, zero carbs, and zero fat. Cold-extracted through cross-flow membrane and ion exchange for ultra- and micro-filtered protein isolate with 90% protein content and highest biological value. Targeted at athletes and fitness enthusiasts seeking premium protein supplementation.
• Whey-X

Quantifiable outcome

• Creatine monohydrate shown to improve athletic performance, increase strength, and increase lean mass according to scientific literature
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• TeamCoachGab (Gabriel Lespérance)coreGTM or Marketing Partner · 1 January 2019Long-term collaboration since 2019 with endurance coach Gabriel Lespérance. Co-branded product development including Delta Charge limited edition flavors (Litchi + Passion Fruit). Relationship based on trust, transparency, and performance. Series of co-branded products sold online and through participating retailers. Gabriel represents XPN as the only supplement brand associated with his coaching work.
• Capitales de QuébeccoreStrategic or Co-development PartnerOfficial Partner of the Capitales de Québec, a professional hockey team. XPN provides supplements to support the entire team throughout their season with high-quality Quebec-made nutritional supplements. Partnership provides brand visibility and credibility in the sports community.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Mutant (Mutant Nation): Mutant is a Canadian sports nutrition brand with broad protein, pre-workout, and BCAA lines, comparable to XPN in product breadth and Canadian mass-retail distribution.
• Canadian Protein: Canadian Protein is a direct-to-consumer Canadian whey and sports nutrition brand competing with XPN in the same Canadian market with overlapping protein, amino, and supplement SKUs.
• Bulk Natural Pure Bodybuilding Supplements: Bulk Natural is a Canadian sports nutrition brand selling protein powders, pre-workouts, and amino acids directly to Canadian consumers in a similar D2C-plus-retail model to XPN World.

Direct peers

• Optimum Nutrition: Optimum Nutrition (Gold Standard brand) is a global leader in whey protein, amino acids, and pre-workout supplements, directly competing with XPN's portfolio of proteins, BCAAs, and pre/post-workout formulas in the same consumer channels.
• Muscletech: Muscletech manufactures premium sports nutrition supplements (proteins, pre-workouts, fat burners) sold through mass retail and online, competing directly with XPN across most protein and performance categories.
• Cellucor (C4): Cellucor's C4 pre-workout line is a category leader in the same stimulant/stim-free pre-workout segments where XPN positions Warning 2.0 and Pre-Training Xtrem, with similar D2C and retail distribution.
• BSN (Bio-Engineered Supplements & Nutrition): BSN markets protein, pre-workout, and recovery products (e.g., Syntha-6, N.O.-XPLODE) targeting the same fitness-enthusiast segment XPN serves through its Xtrem and Classic series.
• Garden of Life: Garden of Life produces certified-organic and clean-label sports and wellness supplements (plant proteins, BCAAs, pre-workouts), directly comparable to XPN's Natural Series and Specialized lines in the clean-label CPG segment.
• Klean Athlete: Klean Athlete produces NSF-certified sports supplements (proteins, BCAAs, endurance products) targeting competitive and endurance athletes, overlapping with XPN's Delta and Xtrem series for similar athlete use cases.

Broad incumbents

• GNC: GNC is a broad specialty retailer and manufacturer of vitamins, supplements, and sports nutrition, offering overlapping products through its own-brand portfolio plus third-party Canadian supplement brands competing with XPN for shelf space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCLZeWHfDMZnSz6Wzp7GVHNw
• Facebookfacebook.com/xpnworld
• Instagraminstagram.com/xpnworld
• Xx.com/xpn_world

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XPN World