QAccounting

What QAccounting does

QAccounting is a UK-based online accounting and tax services firm that serves small owner-managed businesses, limited companies, sole traders, partnerships, property owners and landlords, CIS contractors, charities, and personal taxpayers. The firm was founded around 1993 (originally as FW Accounting, later Qdos Accounting, and rebranded to QAccounting in 2019) and operates from a Leicester headquarters plus regional offices in Aberdeen and Prestwick, serving a customer base of approximately 6,000 registered companies with a cumulative track record of 250,000 tax returns filed.

The firm's technology stack is built around a digital-first platform: a self-service quote engine generates bespoke pricing, an online signup form handles onboarding, and a client portal provides document, accounts, payslip, VAT return, and personal tax return access. Core accounting infrastructure integrates with Xero and FreeAgent (with discounted subscription bundles QAccounting passes through to clients) and uses HMRC-recognised, Making Tax Digital-compliant software for tax submissions. Each client is assigned a dedicated client manager and accountant, and a switching team manages transfers from previous accountants at no extra cost.

QAccounting monetises primarily through monthly fixed-fee subscriptions starting at £33/month for sole traders and property accounts and £52.50/month for limited companies, supplemented by per-unit charges for bookkeeping transactions, payroll employees, CIS contractors, VAT returns, company setup, IR35 assessments, and other add-ons. GTM is direct-to-consumer with multi-channel content marketing (blogs, free guides, email, organic social) and a £100 per referral programme. The firm maintains a strategic partnership with chartered accountants Robert J Hart & Co for upward referral of clients requiring premium advisory or audit, and an Introducer Appointed Representative arrangement with Qdos Broker for FCA-regulated insurance introductions.

Name

QAccounting

Legal name

QACCOUNTING LIMITED

Website

https://qaccounting.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

QAccounting is a UK-based online accounting and tax services firm serving small owner-managed businesses, limited companies, sole traders, partnerships, property owners, CIS contractors, and charities through fixed-fee monthly subscriptions, Xero and FreeAgent integrations, and a digital self-serve platform from offices in Leicester, Aberdeen, and Prestwick.

Ownership category

akta.pro rank

Headquarters

HQ city

Humberstone

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Subscription Accounting Services: Fixed-fee monthly accounting packages for Sole Traders, Property Owners, and Limited Companies. Pricing varies by business type: Sole Traders from £33/month, Property Accounts from £33/month, LTD Companies from £52.50/month. Additional services billed per unit (bookkeeping transactions, payroll employees, CIS contractors, NEST pensions).
2. Additional Services and Add-ons: Revenue generated from supplementary services including VAT Returns, Company Setup, Prior Year Accounts, Registered Office Address, Confirmation Statement, Monthly Invoicing, IR35 Contract Assessments, and P11D submissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

QAccounting is a UK-based online accounting service provider delivering fixed-fee monthly accounting, bookkeeping, payroll, and tax compliance packages to sole traders, limited companies, property owners, partnerships, charities, and CIS contractors. Services are delivered through a cloud-based platform integrated with Xero and FreeAgent, supported by a dedicated client manager and accountant for each client. The company manages over 6,000 registered companies and has filed more than 250,000 tax returns over 30+ years of operation.

Product overview

QAccounting is a UK-based online accounting services provider offering a comprehensive suite of accounting and tax services for small to medium enterprises and individuals. The company operates on a modular platform model where clients receive core accounting services (Business Accounting, Personal Tax, Limited Company Accounting, Sole Trader, Partnership, Property, Charity, and CIS Accounting) with optional add-on modules including Bookkeeping, Payroll, Annual Accounts, Self Assessments, R&D Accounting, and IR35 Contract Assessment. All clients receive access to a Client Portal for document and information viewing. The company provides Xero and FreeAgent accounting software integrations and offers a dedicated switching service for clients transferring from other providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Sole Trader Accounting Monthly accounting service for self-employed individuals and sole traders including tax returns, expense management, and financial record keeping. Priced from £33 per month.
• Limited Company Accounting Monthly accounting service for UK limited companies including year-end statutory accounts, corporation tax returns, director tax planning, and Companies House filings. Priced from £52.50 per month.
• Property Accounting Specialised accounting for property investors and landlords covering residential, commercial properties, furnished holiday lets, property development, and property trading. Priced from £33 per month with additional properties charged per unit.
• Partnership Accounting Accounting and tax services for business partnerships and LLPs including partnership tax returns and profit distribution.
• Charities and Social Enterprise Accounting Accounting services tailored for registered charities and non-profit organisations including annual accounts, charity reporting, and compliance with charity regulations.
• Construction Industry Scheme (CIS) Accounting Specialised accounting for CIS contractors and subcontractors including monthly return submissions and CIS reclaims.
• Personal Tax and Self-Assessment Personal tax return preparation and submission, self-assessment services, and tax planning for individuals including sole traders, partners, and company directors.
• Business Accounting Comprehensive accounting services for UK businesses including bookkeeping, year-end accounts, VAT returns, and tax compliance.
• Outsourced Accounting Outsourced accounting services for small businesses and other accounting firms looking to delegate accounting work.
• Bookkeeping Services Ongoing bookkeeping services including bank reconciliation, transaction categorisation, and financial record maintenance, billed per unit.
• Payroll Services Monthly payroll processing including PAYE, National Insurance calculations, pension contributions, and RTI submissions, billed per employee.
• Annual Accounts Preparation Preparation and submission of annual statutory accounts for companies and businesses.
• Research and Development (R&D) Accounting Specialised accounting services for businesses claiming R&D tax credits and relief.
• Self Assessment Services Self-assessment tax return preparation and submission for individuals including sole traders, partners, and company directors.

Quantifiable outcome

• 250,000 tax returns filed
• +2 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Robert J Hart & CocoreStrategic or Co-development PartnerQAccounting is proud to be a partner company of Robert J Hart & Co, traditional Chartered Accountants. This partnership provides a complete accounting ecosystem for UK businesses from ambitious startups to established enterprises. As businesses grow in complexity, QAccounting offers a warm handover to Robert J Hart & Co for premium advisory and audit services. RJH is a chartered accounting practice based in Ayrshire offering accountancy, tax compliance, advisory, tax consultancy, and audit services to complement QAccounting's online accounting focus on small owner-managed businesses.
• Qdos Broker and Underwriting Services LimitedminorOthersQAccounting Ltd is an Introducer Appointed Representative of Qdos Broker and Underwriting Services Limited, which is authorised and regulated by the Financial Conduct Authority (FRN 460886). QAccounting only makes introductions to Qdos Broker and does not provide financial advice or services itself.
• Qdos ContractorminorStrategic or Co-development PartnerHistorically worked closely alongside Qdos Contractor prior to 2019 rebrand, primarily serving the professional services industry with accountancy services and business insurances.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• BDO UK: Mid-tier international accounting firm serving UK SMEs, mid-market, and large corporates with audit, tax, and advisory services. Represents the broader accounting services landscape and the type of premium partner QAccounting hands clients off to via RJH.
• KPMG UK: Big 4 accounting firm offering a broad range of audit, tax, and advisory services across the UK. While not directly competing with QAccounting's SME subscription model, represents an incumbent benchmark for end-to-end accounting and a potential partnership or exit pathway via RJH-style handover.

Direct peers

• Mazuma: UK online accounting firm historically focused on contractors and freelancers with subscription packages and cloud software integrations. Directly comparable to QAccounting's pricing structure and target segments.
• Gorilla Accounting: UK online accountant focused on contractors, freelancers, and limited companies offering fixed monthly fee packages with Xero integration. Highly comparable subscription model and customer profile to QAccounting.
• 1st Choice Accountants: UK online accounting and tax service targeting SMEs, contractors, freelancers, and limited companies. Closely matches QAccounting's core offering of fixed-fee monthly accounting packages across multiple customer segments.
• TaxScouts: UK-based online tax and accounting platform focused on self-assessment, sole traders, and small businesses. Comparable subscription-driven, digital-first service model targeting the same SME customer base as QAccounting.
• Crunchers: UK-based online accounting firm serving small businesses, contractors, and sole traders with a similar subscription model and Xero/FreeAgent integration. Directly comparable in service mix, target customer, and price positioning to QAccounting.
• Dune Accountants: UK-based online accountant serving small businesses and contractors with subscription accounting, tax, and bookkeeping services. Comparable service portfolio, customer base, and digital delivery model to QAccounting.
• Tiger Accounting: UK online accounting service offering fixed-fee monthly packages for small businesses, contractors, and sole traders with cloud-based tools. Similar value proposition, customer segmentation, and pricing tiering as QAccounting.

Emerging players

• Pilot: US-based online accounting and bookkeeping service for startups and small businesses using a subscription model with dedicated accountants. Comparable technology-enabled, accountant-supported service model although serving a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/qa_tweets

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QAccounting