Mahindra Agri Solutions

What Mahindra Agri Solutions does

Mahindra Agri Solutions Limited (MASL) is a Mumbai-based, private subsidiary of Mahindra & Mahindra that operates an integrated agricultural solutions platform across five business verticals: Seeds (hybrid field crops and vegetables), Crop Care (Mahindra Summit joint venture with Sumitomo Corporation, Japan), Seed Potato (Mahindra HZPC joint venture with HZPC Holding B.V., Netherlands), Micro Irrigation (Mahindra EPC Irrigation Limited, a publicly listed entity acquired in 2011), and Fruits Exports (premium table grape brands Saboro and Frukinz). The company serves smallholder and commercial farmers across 22 Indian states plus Nepal, with additional export footprint into Europe, Russia, China, Canada, and Southeast Asia for grapes, and a presence in Africa for micro irrigation.

The technology base spans agricultural biotechnology (Crop Breeding and Molecular Breeding Laboratory plus Seed Testing Laboratory at a 60-acre R&D site in Hyderabad), protected cultivation (aero­ponics seed potato facility and Class 10000 tissue culture lab in Mohali, certified by the Department of Biotechnology, Government of India), and multi-locational micro-irrigation manufacturing (Nashik, Coimbatore, Vadodara). R&D programs target climate-resilient hybrids in Rice, Corn, Pearl Millet, and vegetables — with named proprietary outputs including the MPR 606 short-duration rice variety and the Colomba 71-day potato variety — alongside HZPC-licensed varieties such as Panamera, Taurus, Memphis, Sagitta, and Innovator for chips and French fries applications.

Commercially, MASL runs a hybrid distribution model built on 900+ Seeds channel partners, 1000+ Micro Irrigation channel partners, a 200+ direct sales force in Seeds, and direct farmer engagement programs (crop shows, village-level meetings, field days) reaching 600,000+ farmers, with a stated target of 2 million+ within two years. Revenue is generated predominantly through one-time product sales of hybrid seeds, agrochemicals, drip and sprinkler systems, virus-free minitubers, and exported table grapes, with subsidy-driven demand captured through registration under the Government of India's Per Drop More Crop scheme. Contract production is carried out through 8,000+ registered farmers across 25,000 acres, supported by the M-Seeds digital app for production monitoring. Management is led by Ashok Sharma (MD & CEO) and Durgashankar Subramaniam (Director).

Name

Mahindra Agri Solutions

Legal name

Agri Solutions Limited

Website

https://mahindraagri.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Mahindra Agri Solutions is the agri-business subsidiary of Mahindra & Mahindra, operating an integrated Indian agribusiness platform across Seeds, Crop Care, Seed Potato, Micro Irrigation, and Fruits Exports, serving 3 million+ farmers and exporting premium grapes to Europe, Russia, China, Canada, and Southeast Asia.

Ownership category

akta.pro rank

Product category

Agricultural Inputs and Solutions

NAICS

Vegetable and Melon Farming (1112), Grape Vineyards (111332), Oilseed and Grain Farming (1111)

SIC

Agricultural Production-Crops (100), Agricultural Chemicals (2870), Agricultural Services (700)

akta.pro primary industry

Solanaceous Vegetable Farming (Tomatoes, Peppers, Eggplant) (AFAGADAE)

akta.pro secondary industries

Sorghum & Millet Farming (AFAGAAAF), Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC), Fertilizer & Nutrient Application Services (Dry/Fluid, Side-Dress) (AFACAAAC)

Keywords

• Hybrid seeds
• Crop protection chemicals
• Seed potato production
• Micro irrigation systems
• Agri value chain

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Seeds Sales: Sale of hybrid seeds (Rice, Corn, Pearl Millet) and vegetable seeds (Hot Pepper, Okra, Tomato, Watermelon, Melons) through a network of 900+ channel partners and 200+ direct sales force. Production is carried out through 8000+ registered farmers/contract growers across 25000 acres.
2. Crop Care Products Sales: Sale of crop protection products including Herbicides, Insecticides, Fungicides, Plant Growth Regulators, Bio-stimulants, and water-soluble fertilizers through Mahindra Summit joint venture. Over 100 products registered for major crops including Paddy, Cotton, Wheat, Sugarcane, Potato, Chilli, Grapes, and other fruits and vegetables.
3. Micro Irrigation Systems: Sale and installation of drip irrigation and sprinkler systems through Mahindra EPC Irrigation Limited (publicly listed company, acquired in 2011). Registered under Per Drop More Crop government subsidy scheme. Multi-locational manufacturing in India with turnkey project delivery capability.
4. Seed Potato: Sale of quality seed potatoes (virus-free minitubers and G3 seeds) for Table, Chips, French fries varieties. Delivered through Mahindra HZPC joint venture with state-of-the-art aeroponics facility and contract farming program with 700+ growers.
5. Fruits Exports: Export of premium table grapes under brands Saboro and Frukinz to Europe, Russia, China, Canada, and Southeast Asia. Works with 800+ farmers in Nasik, Baramati, and Sangli providing agronomy expertise and technical support for quality production.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Mahindra Agri Solutions operates as an integrated farm-to-market agri-solutions provider across five business verticals: hybrid seeds (Rice, Corn, Pearl Millet, vegetables), crop protection chemicals (herbicides, insecticides, fungicides, bio-stimulants), seed potatoes (via Mahindra HZPC joint venture), micro irrigation systems (drip and sprinkler via Mahindra EPC), and fruit exports (premium table grapes under Saboro and Frukinz). The company serves more than 3 million farmers across 22 Indian states and Nepal and exports grapes to Europe, Russia, China, Canada, and Southeast Asia.

Product overview

Mahindra Agri Business operates as an integrated agri-solutions company with five core business units: Seeds Business (field crops and vegetables), Mahindra Summit Crop Care (agrochemicals joint venture with Sumitomo Corporation), Mahindra HZPC Seed Potato (joint venture with HZPC Holland), Mahindra EPC Micro Irrigation, and Fruits Exports (grape exports under Saboro and Frukinz brands). The company provides technology-driven solutions including climate-resilient seed varieties, crop protection chemicals, micro-irrigation systems, and international market access for farmers.

Differentiator

Problem solved

Functional benefit

Brands

• Saboro: Flagship grape brand, representing commitment to quality. Derived from Spanish word 'sabor' meaning flavor.
• Frukinz

Products and services

• Seeds Business Provides hybrid seeds for Rice, Corn, Pearl Millet, and vegetables (Hot Pepper, Okra, Tomato, Watermelon, Melons), developed through an in-house R&D program in Hyderabad and produced through 8,000+ contract growers across 25,000 acres. Distributed via 900+ channel partners and 200+ direct sales force reaching 3 million+ farmers across 22 Indian states and Nepal.
• Mahindra Summit Crop Care Joint venture with Sumitomo Corporation of Japan offering crop protection and plant nutrition products including herbicides, insecticides, fungicides, plant growth regulators, bio-stimulants, and water-soluble fertilizers. Over 100 registered products covering paddy, cotton, wheat, sugarcane, potato, chilli, grapes, and other fruits and vegetables.
• Mahindra HZPC Seed Potato Joint venture with HZPC Holland providing global varieties of seed potatoes for Table, Chips, and French fries use cases. Includes a state-of-the-art 5-acre aeroponics facility in Mohali, a Class 10000 tissue culture lab certified by the Department of Biotechnology, and a contract farming program with 700+ growers. Offers 22+ varieties including Colomba, Panamera, Taurus, Memphis, Sagitta, and Innovator.
• Mahindra EPC Micro Irrigation Customized end-to-end micro irrigation and water management solutions including drip irrigation systems, sprinklers, and turnkey project delivery. Operates ISO 9001:2008 certified manufacturing facilities in Nashik, Coimbatore, and Vadodara. Registered under the Government of India's Per Drop More Crop subsidy scheme, reaching farmers through 1000+ channel partners and branch offices across India and select Africa markets. Also offers protected cultivation (polyhouse) solutions.
• Fruits Exports - Saboro and Frukinz grape brands Export of premium table grapes under the Saboro and Frukinz brands to Europe, Russia, China, Canada, and Southeast Asia. Sourced from 800+ farmers in Nasik, Baramati, and Sangli with agronomy expertise and technical support. Holds 11 international certifications including ISO 9001:2015, Rainforest Alliance, BRCGS, GRASP, SMETA, and GLOBALG.A.P.

Quantifiable outcome

• Saves 50% water compared to traditional irrigation methods
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• HZPC Holding B.V.coreStrategic or Co-development Partner · 1 January 2014Mahindra HZPC is a joint venture between Mahindra Agri Solutions Limited and HZPC Holding B.V. (world's largest seed potato player, founded 1898, based in The Netherlands). Established in 2014 to bring access to latest technology, introduce new varieties, and open global markets for Indian farmers. HZPC operates in 19+ countries and exports to 90+ countries. The JV provides innovative seed potato varieties and agronomic services, with Mahindra HZPC being a leader in protected varieties and cocopeat minituber production.
• Sumitomo Corporation, JapancoreStrategic or Co-development PartnerMahindra Summit Agriscience Limited is a Joint Venture between Mahindra Agrisolutions Ltd. and Sumitomo Corporation, Japan. Sumitomo Corporation leverages its global expertise in sourcing new-age agro-chemicals from leading Japanese Ag-chem giants to deliver cutting-edge specialty molecules for Indian farmers. Mahindra Summit has registration of over 100 products including Herbicides, Insecticides, Fungicides, and Plant Growth Regulators/Bio-stimulants.
• TOP Greenhouses, IsraelminorStrategic or Co-development PartnerMahindra TOP Greenhouses Limited is a step-down subsidiary JV with TOP Greenhouses, Israel, bringing cutting-edge polyhouse technology to Indian farmers at competitive prices with better protection against climate changes. Part of the protected cultivation business under Mahindra EPC Irrigation Limited.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bayer Crop Science India: Bayer's Indian crop science arm sells hybrid seeds (rice, corn, vegetables) and crop protection chemicals across the same smallholder farmer base MASL targets. Directly comparable on the Seeds and Crop Care verticals, with overlapping channel partner models.
• Syngenta India: Global seed and crop protection major with a substantial Indian presence in hybrid field crop seeds, vegetable seeds, and agrochemicals. Competes head-to-head with Mahindra Agri on Seeds (rice, corn, vegetables) and Crop Care product lines.
• Corteva Agriscience India: Spun out of DowDuPont, Corteva is a leading hybrid seed (corn, rice, millets, vegetables) and crop protection player in India. Directly comparable to MASL's Seeds and Crop Care businesses with similar agro-climatic zone targeting and farmer education programs.
• UPL Limited: India's largest agrochemical company with a global footprint in crop protection chemicals, seeds, and post-harvest solutions. Comparable on Crop Care vertical; broader incumbent in agrochemicals but with overlapping farmer engagement and channel partner networks.
• PI Industries: Indian agrochemical and seeds company with strong R&D and CSM (custom synthesis) operations. Overlaps with Mahindra Agri on Crop Care (herbicides, insecticides, fungicides, PGRs) and Seeds; comparable channel partner go-to-market.
• Godrej Agrovet: Integrated Indian agribusiness with crop protection, seeds, animal feed, and oil palm businesses. Closest comparable to MASL on the integrated multi-vertical Indian agribusiness model, especially on Crop Care and Seeds.
• Rallis India (Tata Group): Tata group's agri-input arm selling crop protection chemicals, hybrid seeds, and contract manufacturing services. Directly comparable on Crop Care products (herbicides, insecticides, fungicides) and Seeds portfolio with similar Indian smallholder farmer focus.
• Jain Irrigation Systems: India's largest micro-irrigation company and integrated agri-input player (drip, sprinkler, PVC pipes, food processing). Most direct comparable to Mahindra EPC Irrigation vertical, with overlapping channel partner networks and government Per Drop More Crop scheme participation.
• Dhanuka Agritech: Mid-sized Indian agrochemical company focused on crop protection (herbicides, insecticides, fungicides, bio-stimulants) with a 3000+ distributor network. Comparable on the Crop Care vertical with similar Indian farmer focus and dealer-led distribution.

Broad incumbents

• Coromandel International: Murugappa group's fertilizer and crop protection major with a broad Indian rural distribution network. Larger established player in agri inputs with overlapping farmer footprint, but broader portfolio (fertilizers primary) makes it a broad incumbent rather than direct specialist competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

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Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mahindra Agri Solutions