Northbrook Behavioral Health Hospital
Northbrook Behavioral Health Hospital is a 150-bed, freestanding acute psychiatric care hospital in Blackwood, New Jersey, serving New Jersey residents with high-acuity mental illness, substance abuse, and dual diagnosis treatment since 2013 under family owner Ocean Healthcare.
- Company typePrivate
- Founded2013
- HeadquartersBlackwood, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Northbrook Behavioral Health Hospital does
Northbrook Behavioral Health Hospital is a 150-bed, freestanding acute psychiatric care hospital located at 425 Woodbury-Turnersville Road in Blackwood, New Jersey, owned by the family-operated Ocean Healthcare since 2013. The hospital provides inpatient behavioral health treatment for patients throughout New Jersey, with a clinical emphasis on high-acuity psychiatric conditions, psychotic disorders, substance abuse, dual diagnosis (MICA), and patients with elevated medical co-morbidities. The facility accepts all levels of acuity on a nondiscriminatory basis and accepts Medicare, Medicaid, and commercial insurance, generating revenue primarily through per diem billing (gross charges of $1,600/day with negotiated payer rates ranging from $837 to $1,102 per day depending on insurer and room type).
The clinical model is organized around four integrated service lines: (i) core inpatient psychiatric care delivered by a team of 20 full-time and part-time psychiatrists and psychiatric nurse practitioners overseen by Director of Psychiatry Dr. Amit Kurani; (ii) an Adjunctive Therapy Department of 20 full-time therapists providing mental health counseling, music therapy, art therapy, recreation therapy, chaplain counseling, marriage and family therapy, substance abuse counseling, and peer recovery support; (iii) a Social Work department of more than 20 social workers delivering personalized discharge planning, 7-day post-discharge follow-up, and wrap-around referrals to housing, food, and insurance programs; and (iv) concurrent medical care led by Director of Medical Services Dr. Raghuraj Tomar. The hospital is accredited by The Joint Commission, is a 2025 Press Ganey Human Experience Guardian of Excellence Award recipient (top 5% of clients), and operates an educational affiliation with Cooper Medical School of Rowan University and the Cooper University Health Care Psychiatry Residency Program. Dr. Kurani's decade-long practice of telepsychiatry across multiple states represents the hospital's primary technology extension, with no other proprietary digital or AI-enabled product disclosed.
The go-to-market model is direct-to-consumer inpatient admissions via a dedicated phone line (856.374.6500), supplemented by a website (northbrookbhh.com) and Facebook and LinkedIn profiles for top-of-funnel awareness. The hospital serves New Jersey exclusively and does not appear to operate satellite facilities or remote service delivery beyond Dr. Kurani's multi-state telepsychiatry practice. Ownership remains private under Ocean Healthcare with no disclosed institutional investors, venture capital, private equity, or public-market participation.
Northbrook Behavioral Health Hospital firmographics
Firmographics- Name
- Northbrook Behavioral Health Hospital
- Legal name
- Northbrook Behavioral Health Hospital
- Website
- https://northbrookbhh.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Northbrook Behavioral Health Hospital is a 150-bed, freestanding acute psychiatric care hospital in Blackwood, New Jersey, serving New Jersey residents with high-acuity mental illness, substance abuse, and dual diagnosis treatment since 2013 under family owner Ocean Healthcare.
- Ownership category
- akta.pro rank
Northbrook Behavioral Health Hospital industry classification
Industry- Product category
- Behavioral Health Hospital Services
- NAICS
- Psychiatric and Substance Abuse Hospitals (62221)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Inpatient Psychiatric Hospitals (HLAFAHAH)
- akta.pro secondary industry
- Residential Mental Health Treatment Centers (HLAFACAC)
Keywords
Where Northbrook Behavioral Health Hospital is headquartered
LocationHeadquarters
- HQ city
- Blackwood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Northbrook Behavioral Health Hospital business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Inpatient Psychiatric Care: Northbrook generates revenue through inpatient psychiatric hospital services billed on a per diem basis. The hospital serves patients with Medicare, Medicaid, and commercial insurance coverage. Rates vary by payer and room type (semi-private vs private).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per diem | Standard inpatient psychiatric per diem rates with negotiated payer contracts |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Northbrook Behavioral Health Hospital product offering
Product offeringCore offering
Northbrook Behavioral Health Hospital is a 150-bed freestanding acute psychiatric care hospital in Blackwood, New Jersey, providing inpatient psychiatric treatment for high-acuity conditions including psychotic disorders, substance abuse, dual diagnosis, and medical co-morbidities. The hospital delivers 24/7 care via psychiatrists, nurse practitioners, nurses, an Adjunctive Therapy Department with 20 full-time therapists, and a Social Work team of 20+ workers offering discharge planning and wrap-around services. It is accredited by The Joint Commission and affiliated with Cooper Medical School of Rowan University as a teaching site.
Product overview
Northbrook Behavioral Health Hospital is a 150-bed acute psychiatric care hospital providing comprehensive behavioral health services. The hospital offers a unified portfolio of inpatient psychiatric care supplemented by specialized adjunctive therapy programs including creative arts therapy (music, art, movement), peer support, and dual diagnosis treatment. The Social Work Program provides discharge planning and wrap-around services. All services operate under an integrated, team-based approach with affiliations to Cooper Medical School of Rowan University and Cooper University Health Care.
Differentiator
Problem solved
Functional benefit
Products and services
- Inpatient Psychiatric Care
Quantifiable outcome
- Top 5% in clinical quality performance (Press Ganey 2025 Guardian of Excellence Award)
Companies that use Northbrook Behavioral Health Hospital
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Northbrook Behavioral Health Hospital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Northbrook Behavioral Health Hospital partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Cooper Medical School of Rowan University (CMSRU)coreNorthbrook Behavioral Health Hospital is an educational and training site for medical students through affiliation with Cooper Medical School of Rowan University (CMSRU). CMSRU's decision to partner with Northbrook indicates high regard for the facility. The collaboration includes clinical faculty appointments at CMSRU for Northbrook physicians. Northbrook began welcoming CMSRU students and Cooper psychiatry residents beginning July 1.
- Cooper University Health Care Psychiatry Residency ProgramcoreNorthbrook serves as a training site for psychiatry residents through affiliation with the Cooper University Health Care Psychiatry Residency Program. This affiliation constitutes a proud milestone for Northbrook Behavioral Health Hospital, with Northbrook's excellent track record making them a perfect match for the program's educational needs.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Northbrook Behavioral Health Hospital competitors and assessment
Company assessmentDirect peers
- Acadia Healthcare: Largest pure-play behavioral healthcare company in the US, operating a national network of freestanding inpatient psychiatric hospitals and residential treatment centers. Acadia's freestanding psychiatric hospital model directly mirrors Northbrook's acute inpatient delivery, scale, and accreditation-led growth strategy.
- Universal Health Services: Diversified hospital operator with one of the largest US behavioral health segments, including freestanding psychiatric hospitals such as Friends Hospital and Pavilion Behavioral Health System. Clinical model, regulatory posture, and patient acuity mix are highly comparable to Northbrook.
- Hackensack Meridian Health (Carrier Clinic): Major New Jersey health system that operates Carrier Clinic, a freestanding inpatient psychiatric hospital in Belle Mead, NJ. Direct geographic and service-line competitor sharing the same NJ acute psychiatric patient catchment and payer mix as Northbrook.
- Devereux Advanced Behavioral Health: One of the largest behavioral health organizations in the US, operating residential treatment centers and inpatient programs for children, adolescents, and adults. Devereux's facility-based psychiatric model is directly comparable to Northbrook's inpatient behavioral health delivery.
Regional players
- Pyramid Healthcare: Operates a network of residential and inpatient behavioral health facilities primarily in Pennsylvania and Maryland. While serving a different Mid-Atlantic geography than Northbrook, Pyramid's facility-based psychiatric and substance abuse treatment model is comparable in service mix and acuity.
- Geisinger: Integrated Pennsylvania-based health system offering inpatient psychiatric care through its behavioral health service line. Comparable to Northbrook in facility-based psychiatric service delivery, though operating in a different geography (PA vs. NJ).
Broad incumbents
- HCA Healthcare: One of the largest US for-profit hospital systems operating general medical/surgical hospitals with embedded psychiatric units and behavioral health service lines. While not specialized in behavioral health, HCA's behavioral offerings overlap with Northbrook's inpatient psychiatric service.
- Tenet Healthcare: Diversified hospital operator with behavioral health service lines including inpatient psychiatric care at multiple facilities. Comparable to Northbrook's behavioral health service offerings as part of a broader healthcare delivery portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Northbrook Behavioral Health Hospital social profiles
Digital presenceNorthbrook Behavioral Health Hospital compliance and trust
Trust signalCompliance2 records
Northbrook Behavioral Health Hospital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Northbrook Behavioral Health Hospital leadership team
Management profileNumber of profiles
Profiles6 records
Northbrook Behavioral Health Hospital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Northbrook Behavioral Health Hospital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Northbrook Behavioral Health Hospital
What does Northbrook Behavioral Health Hospital do?
Northbrook Behavioral Health Hospital is a 150-bed freestanding acute psychiatric care hospital in Blackwood, New Jersey, providing inpatient psychiatric treatment for high-acuity conditions including psychotic disorders, substance abuse, dual diagnosis, and medical co-morbidities. The hospital delivers 24/7 care via psychiatrists, nurse practitioners, nurses, an Adjunctive Therapy Department with 20 full-time therapists, and a Social Work team of 20+ workers offering discharge planning and wrap-around services. It is accredited by The Joint Commission and affiliated with Cooper Medical School of Rowan University as a teaching site.
Is Northbrook Behavioral Health Hospital a public or private company?
Northbrook Behavioral Health Hospital is a private company. It is classified as family owned and is currently operating.
When was Northbrook Behavioral Health Hospital founded?
Northbrook Behavioral Health Hospital was founded in 2013. It employs 11 to 50 people.
Where is Northbrook Behavioral Health Hospital based?
Northbrook Behavioral Health Hospital is headquartered in Blackwood, United States, in the North America region.
How does Northbrook Behavioral Health Hospital make money?
One revenue line is on record: inpatient Psychiatric Care.
Who are Northbrook Behavioral Health Hospital's main competitors?
Direct peers on record are Acadia Healthcare, Universal Health Services, Hackensack Meridian Health (Carrier Clinic) and Devereux Advanced Behavioral Health. Regional players are Pyramid Healthcare and Geisinger. Broad incumbents are HCA Healthcare and Tenet Healthcare.
Does Northbrook Behavioral Health Hospital have an API?
No public API is recorded for Northbrook Behavioral Health Hospital.
What industry is Northbrook Behavioral Health Hospital in?
Northbrook Behavioral Health Hospital's product category is Behavioral Health Hospital Services. Its primary akta.pro industry code is HLAFAHAH, Inpatient Psychiatric Hospitals, with a secondary code of HLAFACAC, Residential Mental Health Treatment Centers. Its NAICS code is 62221 and its SIC code is 8000.