Rørosmeieriet
Rørosmeieriet AS is a privately held Norwegian organic dairy producer founded in 2001 in Røros, operating a single production facility for organic milk, butter, yogurt, cheese, and sour cream. The company distributes nationally through Norwegian grocery retail and foodservice channels, supported by a farm shop, e-commerce store, and factory tours.
- Company typePrivate
- Founded2001
- HeadquartersRøros, Norway
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Rørosmeieriet does
Rørosmeieriet AS is a privately held Norwegian organic dairy producer founded on January 5, 2001, and headquartered at Sollihagaen 2 in Røros, a UNESCO World Heritage Town in central Norway. The company operates a single production facility producing a portfolio of Debio-certified organic dairy products including fresh milk, lactose-free milk, cultured butter (Røros Smør), multiple yogurt variants, sour cream (Rømme), thick milk (Tjukkmjølk), and cheese (Skjørost). The underlying production approach emphasizes gentle, minimal processing to preserve quality and taste of raw milk sourced from local organic dairy farmers in the Røros region. The company holds two Beskyttet Geografisk Betegnelse (Protected Geographical Indication) certifications—Økologisk Tjukkmjølk (2004, the first PGI awarded to any Norwegian product) and Økologisk Skjørost (2016)—along with multiple Matmerk Spesialitetsmerke specialty certifications and ISO 22000 quality management accreditation. Sustainability investments include district heating, CO2 heat pumps, and cartons with 40% reduced CO2 footprint (2018).
Revenue is generated primarily through national distribution to Norwegian grocery retail chains and foodservice/horeca channels, supplemented by direct-to-consumer revenue streams including an on-site farm shop (Meieributikken), an e-commerce online store (Nettbutikk), and experience-based factory tours (Omvisning). Pricing follows standard unit pricing in NOK, with products ranging from kr 20-500+. The company reported revenue of 245 million NOK for fiscal year 2022 with 43 employees, implying revenue per employee of approximately NOK 5.7M. Rørosmeieriet is closely held by its four founders and local farmer stakeholders, with no evidence of external private equity or venture capital investment, no subsidiaries, and no public listing. Management is led by meieribestyrer Trond Vilhelm Lund, who has held the role since 2008.
Rørosmeieriet firmographics
Firmographics- Name
- Rørosmeieriet
- Legal name
- Rørosmeieriet AS
- Website
- https://rorosmeieriet.no
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rørosmeieriet AS is a privately held Norwegian organic dairy producer founded in 2001 in Røros, operating a single production facility for organic milk, butter, yogurt, cheese, and sour cream. The company distributes nationally through Norwegian grocery retail and foodservice channels, supported by a farm shop, e-commerce store, and factory tours.
- Ownership category
- akta.pro rank
Rørosmeieriet industry classification
Industry- Product category
- Organic Dairy Products
- NAICS
- Dairy Product Manufacturing (3115), Dairy Product (except Frozen) Manufacturing (31151), Dairy Product (except Dried or Canned) Merchant Wholesalers (424430)
- SIC
- Dairy Products (2020), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Dairy Spreads, Dips & Cream Cheese Manufacturing (AFAKAKAL)
- akta.pro secondary industries
- Butter & Cultured Dairy (Yogurt, Sour Cream, Kefir) Wholesale (AFAIAEAB), Fluid Milk & Cream Wholesale (AFAIAEAA)
Keywords
Where Rørosmeieriet is headquartered
LocationHeadquarters
- HQ city
- Røros
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Rørosmeieriet business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Dairy product sales: Sale of organic dairy products including fresh milk, lactose-free milk, fresh cheese, soured milk, crème fraîche, butter, and yogurt through grocery retail and foodservice channels nationwide.
- Direct-to-consumer e-commerce: Online store selling dairy products, kitchen accessories, books, and gift items directly to consumers.
- Factory tours: Selling tickets for guided tours of the dairy facility, offering visitors an experience-based understanding of milk production.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Rørosmeieriet product offering
Product offeringCore offering
Rørosmeieriet is Norway's leading organic dairy producer that processes milk sourced from local organic farmers in the Røros region into a portfolio of organic dairy products, including fresh milk, lactose-free milk, cultured butter, fresh cheese, soured milk, crème fraîche, sour cream, and yogurt. The company distributes nationally through Norwegian grocery retail chains and the foodservice/horeca channel, and supplements product sales with a direct-to-consumer online store, an on-site dairy shop (Meieributikken), and bookable factory tours.
Product overview
Rørosmeieriet is Norway's leading organic dairy company offering a portfolio of dairy products including organic milk (Mjølk), cultured butter (Røros Smør), thick milk (Tjukkmjølk), sour cream (Rømme), yogurt (various flavors), and cheese (Skjørost). Many products hold protected designations including Beskyttet Geografisk Betegnelse and Spesialitetsmerke from Matmerk. The company operates an on-site dairy shop (Meieributikken), offers factory tours (Omvisning), and maintains an online store (Nettbutikk) for nationwide product sales. Additional merchandise includes traditional butter slicers (Røros Smør Høvelen), glass bottles, kitchen accessories, and specialty food items.
Differentiator
Problem solved
Functional benefit
Products and services
- Økologisk Mjølk (Organic Milk) Organic, minimally processed, gently treated milk sourced from the Røros region, available as standard consumption milk and as fresh lactose-free milk with and without flavor. Aimed at Norwegian grocery retail consumers and foodservice customers.
- Røros Smør (Røros Butter) Cultured butter made in the traditional Norwegian style with a rich, soft texture and superior flavor. Award-winning butter served at the Noma restaurant in Copenhagen; sold via Norwegian grocery retail and foodservice.
- Økologisk Tjukkmjølk (Organic Thick Milk) Organic thick milk (clabbered milk) from the Røros region carrying the Norwegian Protected Geographical Indication. Sold through grocery retail and foodservice channels in Norway.
- Økologisk Røros Rømme (Organic Sour Cream) Organic sour cream from the Røros region with Matmerk Specialty certification. Sold via Norwegian grocery retail and foodservice.
- Økologisk Røros Yoghurt Naturell (Organic Plain Yogurt) Organic plain yogurt from Røros with Matmerk Specialty certification, sold through Norwegian grocery retail and foodservice.
- Økologisk Yoghurt Tyttebær (Organic Lingonberry Yogurt) Organic yogurt flavored with lingonberry from the Røros region, carrying Matmerk Specialty certification. Sold through Norwegian grocery retail.
- Røros Yoghurt Fyldig 10% fett (Rich Yogurt 10% Fat) A new rich yogurt with 10% fat content launched in 2026, expanding Rørosmeieriet's organic yogurt range for Norwegian grocery retail and foodservice customers.
- Økologisk Skjørost (Organic Skjørost Cheese) Organic traditional cheese from the Røros region carrying the Norwegian Protected Geographical Indication. Distributed via Norwegian grocery retail and foodservice.
- Fersk Ost (Fresh Cheese) Fresh cheese products produced by Rørosmeieriet and sold through Norwegian grocery retail and foodservice channels.
- Syrna Mjølk (Soured Milk) Soured milk product in the Rørosmeieriet dairy range, sold via Norwegian grocery retail.
- Omvisning (Factory Tour) Bookable guided tour of the Rørosmeieriet dairy facility in Røros, giving visitors a behind-the-scenes look at organic milk production and the company's history; aimed at consumers, tourists, and corporate groups.
- Meieributikken (Dairy Shop) On-site retail shop at the Røros dairy selling Rørosmeieriet products, merchandise, and specialty items directly to visiting consumers.
- Nettbutikk (Online Store) Rørosmeieriet's own e-commerce store selling dairy products, kitchen accessories, books, gift items, and merchandise directly to consumers across Norway, with fixed-shipping pricing.
Quantifiable outcome
- 40% reduction in CO2 footprint on cartons since 2016
- +1 more outcomes
Companies that use Rørosmeieriet
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Rørosmeieriet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Rørosmeieriet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tine Midt-NorgeminorTine Midt-Norge provided important startup assistance when the four founders established Rørosmeieriet in January 2001 after Tine closed its local Røros facility. Tine Midt-Norge helped facilitate the transition and supported the new cooperative venture.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Rørosmeieriet competitors and assessment
Company assessmentDirect peers
- Tine SA: Tine is Norway's dominant dairy cooperative and the legacy operator whose former employees founded Rørosmeieriet. Both process and sell Norwegian dairy to grocery retail and foodservice under overlapping categories, making Tine the most direct competitive benchmark.
- Arla Foods: Arla is a farmer-owned Nordic dairy major active across butter, cheese, yogurt, and milk (including organic lines such as Arla Øko). It competes for the same Norwegian retail shelf, foodservice contracts, and category leadership Rørosmeieriet targets.
- Thise Mejeri: Thise is a Danish farmer-owned organic dairy with a comparable focus on organic milk, butter, cheese and yogurt produced under terroir-driven storytelling. It mirrors Rørosmeieriet's cooperative origin, organic-only positioning, and cross-border premium-retail play.
- Naturmælk: Naturmælk is a Danish organic dairy cooperative producing organic milk, butter, and yogurt with similar heritage and minimal-processing positioning. Comparable to Rørosmeieriet in scale, organic-only focus, and storytelling-led brand.
- Kerrygold (Ornua): Kerrygold is Ireland's flagship grass-fed butter and dairy brand with a strong foodservice/gourment premium presence across Europe. It directly competes with Røros Smør in the premium butter category and on horeca menus.
- Yeo Valley: Yeo Valley is the UK's leading organic dairy brand producing organic milk, butter, yogurt and cream with strong sustainability branding. Closely comparable in organic-only positioning, retail distribution model, and brand-led ESG narrative.
Broad incumbents
- Synnøve Finden: Synnøve Finden is a large Norwegian dairy processor (now including Q-Meieriene) producing cheese, yogurt, cream and other dairy categories. Overlaps with Rørosmeieriet in Norwegian grocery dairy aisles, though it operates at significantly broader scale across more conventional product lines.
- Emmi Group: Emmi is Switzerland's largest dairy processor producing premium cheese, butter, cream and chilled dairy with a strong specialty/organic sub-brand portfolio. Comparable as a premium-positioned European dairy with category breadth and foodservice depth.
- Lactalis (Président): Lactalis is the world's largest dairy group whose Président brand leads European butter and cream at retail and foodservice. A direct competitor in the premium butter segment (notably horeca) where Røros Smør is positioned.
Emerging players
- Oatly: Oatly is a Swedish plant-based dairy-alternative brand with strong presence in Norwegian coffee shops and grocery. While not a dairy peer, it competes for the same premium, sustainability-oriented shopper and barista/horeca account in Norway.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rørosmeieriet social profiles
Digital presenceRørosmeieriet compliance and trust
Trust signalCompliance6 records
Rørosmeieriet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rørosmeieriet leadership team
Management profileNumber of profiles
Profiles6 records
Rørosmeieriet funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rørosmeieriet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rørosmeieriet
What does Rørosmeieriet do?
Rørosmeieriet is Norway's leading organic dairy producer that processes milk sourced from local organic farmers in the Røros region into a portfolio of organic dairy products, including fresh milk, lactose-free milk, cultured butter, fresh cheese, soured milk, crème fraîche, sour cream, and yogurt. The company distributes nationally through Norwegian grocery retail chains and the foodservice/horeca channel, and supplements product sales with a direct-to-consumer online store, an on-site dairy shop (Meieributikken), and bookable factory tours.
Is Rørosmeieriet a public or private company?
Rørosmeieriet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rørosmeieriet founded?
Rørosmeieriet was founded in 2001. It employs 11 to 50 people.
Where is Rørosmeieriet based?
Rørosmeieriet is headquartered in Røros, Norway, in the Europe region.
How does Rørosmeieriet make money?
Three revenue lines are on record. Dairy product sales are the primary driver. The others are direct-to-consumer e-commerce and factory tours.
Who are Rørosmeieriet's main competitors?
Direct peers on record are Tine SA, Arla Foods, Thise Mejeri, Naturmælk, Kerrygold (Ornua) and Yeo Valley. Broad incumbents are Synnøve Finden, Emmi Group and Lactalis (Président). Oatly is listed as an emerging player.
Does Rørosmeieriet have an API?
No public API is recorded for Rørosmeieriet.
What industry is Rørosmeieriet in?
Rørosmeieriet's product category is Organic Dairy Products. Its primary akta.pro industry code is AFAKAKAL, Dairy Spreads, Dips & Cream Cheese Manufacturing, with a secondary code of AFAIAEAB, Butter & Cultured Dairy (Yogurt, Sour Cream, Kefir) Wholesale. Its NAICS code is 3115 and its SIC code is 2020.