What AVRIL does

Avril Supermarché Santé, legally domiciled as 9020-5758 Québec Inc., is an independent Quebec-based chain of natural and organic health supermarkets founded in 1995 and headquartered in Granby. The company operates 14+ physical retail locations across major Quebec cities — including Montreal, Quebec City, Laval, Brossard, Sherbrooke, Lévis, Longueuil, Magog, Granby, Repentigny, and Saint-Bruno — and complements this footprint with an e-commerce platform on avril.ca that ships dry goods nationwide and offers in-store pickup for fresh and frozen items. Its assortment spans grocery, more than 5,000 supplement and vitamin SKUs, natural and organic beauty, baby and maternal care, and home/wellness categories, with dietary filters for gluten-free, vegan, lactose-free, keto, and nut-free shoppers. A 483-SKU private-label umbrella (Marque Maison) is organized across five sub-brands — Avril sélectionné (310), Avril cuisiné (87), Avril gourmet (44), Avril cultivé (23), and Rolland naturellement (21) — providing branded differentiation across pantry, prepared, gourmet, cultivated, and organic lines.

The company's technology stack centers on an e-commerce storefront with store-level real-time inventory visibility, a buy-online-pick-up-in-store service, and Canada-wide delivery for ambient products. The Programme Marguerite loyalty system issues Avril dollars on purchases with periodic 5x–15x points multiplier promotions; the Programme Avril Pro provides healthcare practitioners (naturopaths, nutritionists, therapists) with exclusive supplement access, a virtual dispensary, protocol management tools, and a professional directory. Stores are differentiated by in-store service layers — natural health advisors, beauty consultations, specialty counters (bakery, pastry, cheese, pizza, fresh pasta, gelato), a bistro offering prepared meals, and full-service catering for events. Free delivery is offered on orders over CAD $99, and a 25% employee discount is provided. No APIs, SDKs, MCP integrations, AI/ML features, patents, certifications, or funding history are disclosed; the company operates as a privately held, locally owned Quebec business with no parent company, subsidiaries, or recorded M&A activity.

Name

AVRIL

Legal name

9020-5758 QUEBEC INC.

Website

https://avril.ca

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Avril Supermarché Santé is an independent Quebec chain of 14+ natural and organic health supermarkets, founded in 1995, serving health-conscious consumers, families, and healthcare professionals with grocery, supplements, beauty, and private-label products, complemented by e-commerce, a loyalty program, and in-store bistros.

Ownership category

akta.pro rank

Product category

Natural and Organic Grocery Retail

NAICS

Other Specialty Food Retailers (44529), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)

SIC

Retail-Food Stores (5400), Retail-Grocery Stores (5411)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

akta.pro secondary industries

Grocery & Food Omnichannel (CRAFAEAE), Specialty Food & Beverage Delivery (organic, gourmet, dietary) (CRAFAFAG)

Keywords

• Natural organic grocery
• Health supermarket retail
• Supplements vitamins store
• Private label food brand
• Healthy prepared foods

Headquarters

HQ city

Granby

HQ country

Canada

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Grocery Sales: Physical and online sales of natural, organic, and health-focused grocery products including produce, pantry items, dairy, meat, bakery, and prepared foods.
2. Private Label Products (Marque Maison): Proprietary house brands including Avril sélectionné (310 products), Avril gourmet (44), Avril cuisiné (87), Avril cultivé (23), and Rolland naturellement (21), totaling 483 private label SKUs.
3. Supplement and Vitamin Sales: Over 5,000 supplement and vitamin products including supplements, vitamins, minerals, sports nutrition, digestive health, medicinal plants, homeopathy, and specialty health categories.
4. Bistro and Catering Services: In-store bistros offering prepared foods including salads, sandwiches, pastries, and beverages. Full-service catering available for events.
5. Avril Pro Healthcare Professional Program: Exclusive products, protocol management tools, and dedicated support services for healthcare practitioners including natural health advisors and therapists.
6. Marguerite Rewards Program: Loyalty points program generating repeat purchases and customer retention through earned Avril dollars redeemable on future purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

AVRIL operates a Quebec-based chain of physical retail supermarkets selling natural, organic, and health-focused grocery, supplement, beauty, baby, and home wellness products under its own house brands (Marque Maison). The company complements its brick-and-mortar store network with an e-commerce platform offering Canada-wide home delivery for dry goods and in-store pickup for fresh and frozen items. Additional revenue-generating offerings include in-store bistro dining, full-service catering, a healthcare-professional program (Avril Pro), and the Marguerite customer loyalty program.

Product overview

AVRIL Supermarché Santé is an independent Quebec-based health supermarket chain with a physical retail network and a full e-commerce platform. The core offering centers on natural, organic, and eco-friendly products spanning grocery, supplements, beauty, baby care, and home wellness. The company operates under a private-label brand called Marque Maison with five sub-lines (Avril sélectionné, Avril cuisiné, Avril gourmet, Avril cultivé, Rolland naturellement) totaling over 480 products. Supporting services include a loyalty program (Programme Marguerite), in-store bistros with specialty counters, catering, and a dedicated health-professional program (Programme Avril Pro). Online ordering supports home delivery for dry goods and in-store pickup for fresh/frozen items.

Differentiator

Problem solved

Functional benefit

Brands

• Rolland Naturellement: Private label sub-brand offering 21 organic and natural products.
• Avril Sélectionné
• Avril Gourmet
• Avril Cuisiné
• Avril Cultivé

Products and services

• Marque Maison (Private Label Product Line) AVRIL's proprietary private-label product line of over 480 organic and natural SKUs sold across grocery categories including pantry staples, prepared foods, gourmet items, cultivated products, and beverages, sold to retail consumers across all store locations and the e-commerce site.
• Bistro (In-Store Dining Service) Prepared-food service operating inside select AVRIL supermarkets, offering dine-in meals, baked goods, and specialty items from multiple counters (bakery, pastry, cheese, pizza, fresh pasta, gelato) for walk-in retail customers.
• Service Traiteur (Catering) Catering service preparing meals for events and gatherings, using health-focused ingredients aligned with AVRIL's natural and organic product standards. Available to individual consumers and event organizers at select store locations.
• Programme Avril Pro (Healthcare Professional Program) Dedicated B2B service for licensed healthcare practitioners (naturopaths, therapists, nutritionists) providing access to professional-grade supplements, a virtual dispensary, patient protocol management tools, training resources, and exclusive pricing.

Quantifiable outcome

• Free shipping on orders over $99
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Metro Inc. Major Canadian grocery retailer with strong Quebec presence (Metro, Super C, Jean Coutu), increasingly expanding natural/organic assortments and private-label lines. Comparable as a Quebec grocery competitor that competes with Avril on convenience, price, and increasingly on natural/organic range.
• Whole Foods Market: Amazon-owned North American natural and organic grocery chain that anchors the premium natural-food retail category globally. Comparable to Avril in assortment philosophy (organic, natural, supplement-rich) and experience-driven store format, but operates at vastly larger scale and is a broad incumbent rather than a regional specialist.
• Natural Grocers by Vitamin Cottage: U.S.-based chain of natural and organic grocery stores with a strong emphasis on dietary supplements and private-label products. Closely comparable to Avril's positioning around supplements, dietary filters (gluten-free, keto, vegan), and education-focused in-store experience.
• Costco Wholesale: Global warehouse club retailer with a rapidly growing organic and natural assortment (Kirkland Signature organic line) sold at steep price discounts. Relevant as a broad incumbent competing for the same health-conscious household grocery dollars in Quebec.
• Loblaw Companies (Provogo / Maxi): Canada's largest grocery retailer operating Provigo, Maxi, and Loblaws banners across Quebec with a President's Choice / No Name private-label portfolio. Competes with Avril on organic assortment, private label, and increasingly on online grocery delivery capability.

Direct peers

• Les Marchés TAU: Independent Quebec-based chain specializing in natural, organic, and bulk foods. Competes with Avril for the same health-conscious Quebec shopper across overlapping product categories including supplements, bulk grocery, and natural body care.
• Healthy Planet: Canadian health-food retail chain offering supplements, natural and organic groceries, sports nutrition, and natural beauty. Directly comparable to Avril's supplement-heavy assortment and value-oriented natural-grocery positioning, with overlapping customer demographics.
• Rachelle Béry: Quebec-based natural and organic grocery chain with multiple store locations across the province. Directly comparable to Avril in product mix (natural, organic, supplements), customer base (health-conscious Quebec consumers), and regional footprint, making it the closest head-to-head competitor.

Regional players

• Goodness Me! Natural Food Market: Ontario-based chain of natural and organic grocery stores offering supplements, organic produce, and specialty dietary products. Comparable product mix and customer base to Avril but operating in a different province (Ontario vs. Quebec).
• Nature's Emporium: Independent natural and organic grocery chain with multiple locations in Ontario, offering a curated assortment of supplements, organic produce, and wellness products. Comparable to Avril's specialty-natural positioning and in-store advisor model, but geographically non-overlapping.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/avrilsante
• YouTubeyoutube.com/channel/UCAskhkmfMtm0LXO3Z10e-MQ
• Facebookfacebook.com/AvrilSupermarche
• LinkedInlinkedin.com/company/avril-supermarch-sant-
• Pinterestpinterest.com/avrilsante

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVRIL