Bacfree

What Bacfree does

Bacfree (legal entity: Bacteria Free Water Filters (M) Sdn Bhd, with two wholly-owned subsidiaries — Bacteria Free Water Engineering (M) Sdn Bhd and Bacfree Solutions Sdn Bhd) is a Malaysian water filtration solutions provider headquartered in Subang Jaya, Selangor. Founded in the 1980s by Chee Sze Hsien and now led by Dr. Chee Chung Yee, the company employs 51-100 people across branches in Selangor, Penang, Melaka, and Johor. Bacfree sells a comprehensive portfolio spanning household products (Just Tap under-sink integrated hot/cold filtered water taps, BS Series indoor filters, Aira and WateroZ smart dispensers, BA7 alkaline ionizer, ER/EVO outdoor whole-house filters) and commercial systems (Hotel Ecotap, ADDO Series for F&B, ICC Centralised Filtration Systems, VIQUA UV disinfection, and Rainwater Harvesting Systems under WISY AG sole distribution). Core technology combines 4-in-1 multi-stage filtration (pleated paper, activated carbon with silver ion, UF membrane, FOF anti-scaling), self-cleaning vortex rainwater filters (up to 95% efficiency), and platinum-electrode ionization. The company differentiates through JAKIM Halal, ISO 9001, NSF, MyHIJAU, and SIRIM ESG certifications, and serves a customer base including KLCC Twin Towers, IKEA, Heineken Malaysia, Micron Penang, Toyota, Gleneagles Hospital, and KPJ Hospital.

The business operates a hybrid go-to-market: direct-to-consumer e-commerce (shop.bacfree.com.my) plus WhatsApp and phone sales for households, and enterprise field sales for commercial/industrial projects requiring centralized filtration and rainwater harvesting. Revenue is generated through one-time hardware sales (RM1,080 entry-level Just Tap Lite to RM8,680 BA7 ionizer), recurring replacement filter sales (RM700-1,100 per set, 6-18 month cycles), professional installation services, and scheduled maintenance packages. With 35,720 residential and 6,513 commercial rainwater installations completed and 25 million m3 of rainwater collected to date, Bacfree maintains a stable recurring consumables base alongside project-driven commercial revenue.

Name

Bacfree

Legal name

Bacteria Free Water Filters (M) Sdn Bhd

Website

https://bacfree.com.my

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Bacfree is a Malaysian water filtration provider founded in the 1980s, selling household filtration taps, commercial centralized systems, and rainwater harvesting solutions to residential, hospitality, F&B, and industrial customers across Malaysia under the Bacteria Free Water Filters group.

Ownership category

akta.pro rank

Product category

Water Filtration Systems

NAICS

Water Supply and Irrigation Systems (221310), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Water Supply (4941)

akta.pro primary industry

Under-Sink Water Filtration Systems (CRAJAJAD)

akta.pro secondary industries

Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE), Replacement Filter Cartridges & Consumables (CRAJAJAH), Adsorption & Taste/Odor Control (GAC/PAC, Air Stripping) (EUANABAF)

Keywords

• Water filtration systems
• Household water filters
• Commercial water treatment
• Rainwater harvesting systems
• Under-sink drinking taps

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Water Filtration Hardware Sales: One-time sale of water filtration systems including household filters (BS Series, Just Tap Series), outdoor filters (ER Series, EVO Series), water dispensers (Aira, WateroZ), and commercial systems (ADDO Series, ICC Centralized Systems). Products sold with optional installation services.
2. Replacement Filters and Parts: Recurring revenue from filter cartridge replacements and spare parts. Filter replacement intervals range from 6-18 months depending on product and usage.
3. Professional Installation Services: Installation services provided by in-house technicians for water filtration systems, with coverage across major Malaysian regions including Klang Valley, Penang, Johor, Melaka, and Negeri Sembilan.
4. Maintenance and Service Packages: After-sales maintenance services including scheduled maintenance visits, media refresh, and technical assistance for outdoor filter systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bacfree designs, manufactures, distributes, and installs water filtration systems for Malaysian households, commercial hospitality, and industrial customers. The lineup spans point-of-use under-sink drinking taps (Just Tap Series), indoor direct-drinking filters (BS Series), outdoor whole-house filters (ER/EVO), commercial F&B filters (ADDO), hotel guest-room faucets (Hotel Ecotap), centralized whole-building filtration (ICC), UV disinfection (VIQUA), rainwater harvesting systems (Vortex/FS/Hoojan), and alkaline ionizers (BA7), supported by professional installation, filter replacement, and maintenance services.

Product overview

Bacfree is a Malaysian water filtration solutions provider offering a comprehensive portfolio of household and commercial water treatment products. The household lineup includes the Just Tap Series (under-sink instant hot/cold filtered water taps), BS Series indoor filters (sink-top and under-sink configurations), BA7 alkaline ionizer, and portable/standalone dispensers (WateroZ and Aira with sparkling water). Outdoor whole-house filtration is handled by the ER Series (landed homes) and EVO Series (condos/high-rises). Commercial offerings encompass the Hotel Ecotap (Halal-certified hotel faucet system), ADDO Series for F&B (Halal-certified restaurant filtration with 10-30L/min flow rates), ICC Centralised Filtration System for large buildings, Viqua UV disinfection, and complete Rainwater Harvesting Systems (Vortex, Hoojan, FS Series). The company also provides professional maintenance services. The product architecture ranges from point-of-use under-sink units to whole-building centralized systems, with certifications including JAKIM Halal, ISO 9001, and SIRIM ESG.

Differentiator

Problem solved

Functional benefit

Products and services

• Just Tap Series (Quadro, Trio Flex, Trio, Duo Plus, Duo, Signature, Basic, Lite) Under-sink water filter tap providing hot, cold, ambient filtered, and unfiltered water from a single compact tap. Features 4-in-1 multi-stage filtration with UF membrane, activated carbon, pleated paper, and FOF anti-scaling; 2.4L hot and 4.0L cold capacities; designed for Malaysian households seeking safe, instant drinking water in space-constrained kitchens.
• BS Series (BS3, BS3A, BS8) Indoor direct drinking water filters with food-grade 304 stainless steel casings and Swiss-tech 0.2-micron filtration elements that remove harmful bacteria, sediment, chlorine, organic chemicals, and heavy metals. Available in sink-top mounting (BS3, BS3A) and under-sink configurations (BS8) priced RM1,245–RM1,595, targeting Malaysian households with 1-year warranty.
• BA7 Healthspring Premium Alkaline Ionizer Premium 7-platinum-coated electrode alkaline water ionizer with pH range 2.7–10.5, hollow fibre ultrafiltration membrane (0.01 micron), automatic self-cleaning, and antioxidant ORP up to -1000mV. Includes 12,000L/18-month filter lifespan and free installation, targeting health-focused households seeking alkaline and ionized drinking water.
• WateroZ Smart Portable Water Dispenser Portable water dispenser with 5-stage filtration and UV disinfection, providing water at preset temperatures (25°C, 45°C, 60°C, 85°C, 99°C), 5L capacity, child lock, and volume settings. Designed as a no-installation solution for homes, offices, and pantries.
• Aira Sparkling Water Dispenser Premium instant water bar dispensing hot, cold, ambient, and sparkling water (maintained at 5°C) with UV disinfection, CF cartridge filtration (0.01 micron), child lock, and favorite temperature settings. Dimensions 280x400x455mm; targets offices and modern households wanting an all-in-one sparkling water solution.
• ER Series Outdoor Water Filter Outdoor whole-house water filtration system for landed Malaysian homes, with food-grade SUS304 casing, multi-layer sand and activated carbon media, automatic backwash valve controller, and 5-micron filtration that removes turbidity, sediment, and excess chlorine.
• EVO Series Outdoor Water Filter Compact outdoor filtration system for condominiums and high-rise buildings with dual cylindrical carbon filters and KDF filter for heavy metal removal, 10L volume, wall-mounted design (432x205x580mm), and no pressure loss.
• Hotel Ecotap JAKIM Halal-certified guest-room drinking water faucet for hotels, featuring ultrafiltration membrane, activated carbon fibre with silver ion (99.99% disinfection), SUS304 stainless steel construction, and anti-loosening lock nut design. Available in standard and long spout versions; designed to replace plastic bottled water in hotel rooms.
• ADDO Series (ADDO 10, ADDO 20, ADDO 30) JAKIM Halal-certified commercial F&B water filtration systems featuring plant-based coconut-shell activated carbon, pleated paper, activated carbon fibre, 0.5-micron UF membrane, and silver ion disinfection. Flow rates 10–30 L/min target dishwashers, combi ovens, coffee machines, ice makers, and steamers in restaurants such as Hanbunsik, Dookki, Genki Sushi, Chatime, MyBurgerLab, Nandos, and Dintaifung.
• ICC Centralised Filtration System Large-scale centralized water filtration system for commercial, industrial, and residential buildings, using coal-based activated carbon, anthracite, and fine quartz sand to remove sediment, color, chlorine, and organic matter down to 5 microns and meet WHO/MOH standards.
• VIQUA UV Disinfection System NSF-certified UV water disinfection system using food-grade SUS316 stainless steel reactor that instantly eliminates 99.99% of bacteria, viruses, and parasites (E. coli, Salmonella, Legionella, Giardia, Cryptosporidium) without chemicals. Includes polypropylene sediment cartridge and activated carbon pre-filter, suitable for households and commercial applications.
• Rainwater Harvesting System (Vortex, FS, Hoojan Series, BigBoy, RainAid) End-to-end commercial and residential rainwater harvesting systems including Vortex self-cleaning filters (up to 95% efficiency, 0.28mm filtration), Hoojan Series (Monash University design, SUS304 stainless steel), FS Series for residences, BigBoy top-up valves, and storage tanks. MyHIJAU, DIN, and Eco-labelling certified; eligible for GITA Green Investment Tax Allowance. Bacfree is sole Malaysian distributor of WISY AG (Germany) RWHS components.
• Maintenance and Replacement Services Recurring professional maintenance service including scheduled filter replacement (typically every 6–18 months depending on product), media refresh, backwash services, technical assistance, and automated service reminders; offered to both residential and commercial Bacfree customers across Malaysia.

Quantifiable outcome

• Rainwater collection efficiency up to 95% with Vortex Series filters
• +5 more outcomes

Named customers26 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• WISY AG of GermanycoreStrategic or Co-development PartnerSole distributor of WISY AG products in Malaysia. WISY AG is one of the world's leading names in rainwater harvesting systems (RWHS). This partnership established Bacfree as the market leader in Malaysian rainwater harvesting technology.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Pentair: Global water treatment and filtration company with residential and commercial/industrial product lines. Comparable to Bacfree's ICC centralized and ER/EVO outdoor filtration systems, but operates as a large multinational with broader geographic and segment reach.
• Brita (Brita GmbH / Clorox): Global pitcher and under-sink water filtration brand. Comparable to Bacfree's household filtration products (BS series, pitcher-style filters), but operates at much greater scale through retail channels worldwide.
• 3M Purification: Multinational manufacturer of water filtration products (under sink, whole house, replacement cartridges) sold through retail and trade channels. Comparable in product range and filtration technology but competes from a global, multi-segment position rather than Malaysia-focused.

Direct peers

• Amway (eSpring Water Purifier): Global direct-selling company with the eSpring water purifier system widely sold in Malaysia. Comparable to Bacfree's household water filtration business model, distribution approach, and target residential customers.
• Coway: South Korean home wellness leader with a large Malaysian direct-sales network selling water purifiers, air purifiers and bidets. Closely comparable to Bacfree in Malaysian household water filtration D2C go-to-market, though Coway operates a rental/subscription model and is significantly larger.
• Cuckoo Homes (Cuckoo International): Korean/Malaysian home appliance brand selling water purifiers and air care products through direct sales across Southeast Asia. Highly comparable in product category (water filtration), customer base (Malaysian households), and D2C distribution model.

Regional players

• Pureflow (M) Sdn Bhd: Malaysian home water filtration specialist selling household and light commercial water filters. Direct Malaysia-market competitor to Bacfree's residential and small commercial product range, with overlapping D2C and trade distribution.
• Hydroflux (Industrial water treatment): Regional water and wastewater treatment solutions provider active in Malaysia. Comparable to Bacfree's commercial and industrial water treatment segment, though more focused on treatment plants than point-of-use household products.

Others

• WISY AG: German rainwater harvesting system manufacturer for which Bacfree is the sole Malaysian distributor. A technology partner more than a direct competitor; relevant because any change in the partnership would materially affect Bacfree's rainwater harvesting offering.

Emerging players

• KSB (Kubota, Shin Maywa, Bosch) - Industrial water treatment: Industrial pump and water treatment solutions provider with footprint in Malaysian infrastructure. Comparable to Bacfree's industrial/ICC centralized filtration projects (Toyota, Penang 2nd Bridge, Daikin) but focused on larger process-water applications.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCiObYpcrH_BREt8-EfJU6nw
• Facebookfacebook.com/bacfree.my
• LinkedInlinkedin.com/company/bacfree-water-solutions
• Instagraminstagram.com/bacfree.my

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bacfree