CN Foods
CN Foods is a London-based B2B distributor of premium, health-focused FMCG products, serving 1,000+ health food and convenience retail outlets through field sales, in-store merchandising, and a B2B e-commerce platform with next/same-day delivery.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What CN Foods does
CN Foods (legal entity: CN Foods Distributors Limited, registered in England and Wales, 2015) is a London-based B2B FMCG distributor focused on the health food and convenience market. The company supplies a portfolio of 4,500+ products from 350+ suppliers — including brands such as New York Bakery Bagels, Lindahls Protein Milk Drinks, Get More Vits Vitamin Water, YFood Meal Replacement Shakes, Eat Real Snacks, Blanco Nino Tortilla Chips & Dips, and Drink Mamas Organic Soft Drinks — to 1,000+ retail outlets across London. Its operations combine a sales-led field force (handling in-store merchandising, sampling campaigns, and new product introductions) with a B2B e-commerce platform at cnfoods.co.uk that supports self-service ordering, fast-order functionality, and next/same-day delivery. Differentiated capabilities include box-breaking for small retailers and a single-catalog one-stop-shop across health-focused, protein, better-for-you, and free-from categories. Headquarters and registered office are both in North London (Garman Rd and Lake Business Centre, Tariff Road).
The company makes money through wholesale product margins: it purchases bulk from suppliers and resells to retailers at B2B prices with discretionary volume discounts (observed tiers up to ~33% off list). Pricing is exclusive of VAT and delivery/packaging is included; standard payment terms are 14 days, with quoted quotes valid for 1 day and statutory interest accruing on late payment. The GTM is dual-channel — direct field sales for merchandising and account management, plus the self-service B2B e-commerce site for replenishment — targeting health food retailers, convenience stores, food-to-go outlets (gyms, QSRs), and professional workplaces. Strategic activity in the recorded window is limited to supplier/partnership activation (notably a 2024 partnership with Papa Salt Gin) and ongoing portfolio expansion; no funding rounds, M&A, or leadership changes outside the founder (Nilesh Shah) are disclosed.
CN Foods firmographics
Firmographics- Name
- CN Foods
- Legal name
- CN Foods Distributors Limited
- Website
- https://cnfoods.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CN Foods is a London-based B2B distributor of premium, health-focused FMCG products, serving 1,000+ health food and convenience retail outlets through field sales, in-store merchandising, and a B2B e-commerce platform with next/same-day delivery.
- Ownership category
- akta.pro rank
CN Foods industry classification
Industry- Product category
- FMCG Wholesale Distribution
- akta.pro primary industry
- Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)
- akta.pro secondary industries
- Online B2B Grocery Supply for Small Businesses (Wholesale-to-Consumer/Prosumer) (CRAHAIAL), B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where CN Foods is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
CN Foods business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- FMCG Distribution: Wholesale distribution of food and beverage products to London's health food and convenience retailers. Revenue generated through product margins on bulk purchases from suppliers sold to retailers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Wholesale B2B pricing with volume discounts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
CN Foods product offering
Product offeringCore offering
CN Foods is a B2B FMCG distributor that supplies premium, healthy, and better-for-you food and beverage products from over 350 brand suppliers to health food stores and convenience retailers across London. The company operates a B2B e-commerce platform for retailer ordering, offers box-breaking and next/same-day delivery, and deploys a field sales team for in-store merchandising, sampling campaigns, and new product introductions.
Product overview
CN Foods operates as a B2B premium food and drink distributor serving London's health food and convenience market. Its product portfolio centers on health-focused, premium FMCG brands distributed to over 1,000 London-based outlets. The offering is organized as a broad multi-brand distribution catalog rather than a unified software platform. Key brands in the portfolio include New York Bakery Bagels, Lindahls Protein Milk Drinks, Get More Vits Vitamin Water, YFood Meal Replacement Shakes, Eat Real Snacks (including Hummus Chips, Lentil Chips, Quinoa Chips, Veggie Straws, and Eleat cereals), Blanco Nino Tortilla Chips & Dips, and Drink Mamas Organic Soft Drinks. Products are available across ambient, chilled, and specialty categories, with services including fast-ordering, bespoke supply chain solutions, next/same-day delivery, box-breaking, in-store merchandising, and sampling campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- New York Bakery Bagels
Quantifiable outcome
- Serves 1000+ London Based Outlets
- +2 more outcomes
Companies that use CN Foods
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
CN Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CN Foods partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Papa Salt GincoreCN Foods highlighted their partnership with Papa Salt Gin through a promotional campaign featuring 'The Salty Truck' distributing to CN Foods' retail shops across London. The partnership involves promotional activities and national distribution expansion.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
CN Foods competitors and assessment
Company assessmentBroad incumbents
- Bestway Wholesale: Large UK symbol-group and delivered wholesaler supplying thousands of independent convenience retailers. Comparable as a wholesale competitor to the same London convenience-store customer base that CN Foods serves.
- Brakes Group: One of the UK's largest foodservice and wholesale distributors, supplying restaurants, pubs, hotels, and contract caterers. Comparable as a UK B2B food distributor with route-to-market scale that could pressure CN Foods in foodservice-adjacent segments like gyms and workplaces.
- Booker Group: UK's leading cash-and-carry and delivered wholesaler serving convenience retailers, small businesses, and the catering trade (now part of Tesco). Comparable because it competes directly for the same independent convenience and small-retailer accounts in London.
- Bidfood: Major UK foodservice wholesaler delivering to caterers, restaurants, and care homes. Comparable as a large-scale UK food and beverage distributor whose foodservice and convenience-channel reach overlaps with CN Foods' gym and workplace customer segments.
- Nisa (Co-op Wholesale): UK convenience-retail symbol group and wholesale supply business, now part of the Co-op. Comparable as a wholesaler supplying independent convenience stores across London with broad grocery and FMCG ranges that overlap with CN Foods' portfolio.
Direct peers
- Tree of Life: UK-based health food and specialty FMCG distributor serving independent retailers, natural health stores, and wholesalers. Directly comparable to CN Foods as a B2B specialist health-food distributor with a multi-brand portfolio and retailer delivery model, although Tree of Life operates nationally.
- Suma Wholefoods: UK wholesale distributor of organic, vegetarian, ethical, and natural food products to independent retailers, caterers, and food service. Closely comparable to CN Foods in product mix (better-for-you, plant-based, organic) and B2B wholesale model serving independent UK retailers.
- Infinity Foods Wholesale: UK natural and organic food wholesaler supplying independent health food retailers, farm shops, and delis across the country. Directly comparable as a multi-brand health/specialty food distributor to independents with a similar premium-product focus.
Regional players
- Daylesford Organic: Premium UK organic and farm-to-fork food brand with own retail and wholesale channels. Comparable as a UK better-for-you food specialist with premium positioning, though Daylesford focuses on own-label DTC/retail rather than multi-brand distribution.
Emerging players
- Essentially Health (Bestway): Health and wellness trading division within Bestway Wholesale, the UK's largest independent wholesaler. Comparable because it competes for the same health/convenience retailer shelf space, though it sits inside a much larger organization with broader grocery reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
CN Foods social profiles
Digital presenceCN Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
CN Foods leadership team
Management profileNumber of profiles
Profiles1 record
CN Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CN Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CN Foods
What does CN Foods do?
CN Foods is a B2B FMCG distributor that supplies premium, healthy, and better-for-you food and beverage products from over 350 brand suppliers to health food stores and convenience retailers across London. The company operates a B2B e-commerce platform for retailer ordering, offers box-breaking and next/same-day delivery, and deploys a field sales team for in-store merchandising, sampling campaigns, and new product introductions.
Is CN Foods a public or private company?
CN Foods is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CN Foods founded?
CN Foods was founded in 2015. It employs 11 to 50 people.
Where is CN Foods based?
CN Foods is headquartered in London, United Kingdom, in the Europe region.
How does CN Foods make money?
One revenue line is on record: FMCG Distribution.
Who are CN Foods's main competitors?
Broad incumbents on record are Bestway Wholesale, Brakes Group, Booker Group, Bidfood and Nisa (Co-op Wholesale). Direct peers are Tree of Life, Suma Wholefoods and Infinity Foods Wholesale. Daylesford Organic is listed as a regional player. Essentially Health (Bestway) is listed as an emerging player.
Does CN Foods have an API?
No public API is recorded for CN Foods.
What industry is CN Foods in?
CN Foods's product category is FMCG Wholesale Distribution. Its primary akta.pro industry code is AFAIAMAD, Wholesale-to-Business Online Ordering (B2B Food E-Commerce), with a secondary code of CRAHAIAL, Online B2B Grocery Supply for Small Businesses (Wholesale-to-Consumer/Prosumer).