Storage King Group

Name

Storage King Group

Legal name

Storage King Group

Website

https://www.storageking.com.au/

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Storage King Group is a storage manufacturing company that specializes in self-storage for both commercial and domestic warehouses.

Ownership category

akta.pro rank

Product category

Self-Storage Services

NAICS

Lessors of Miniwarehouses and Self-Storage Units (53113), General Warehousing and Storage (493110)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Standard/Non-Climate Self-Storage (HSAKAGAB)

akta.pro secondary industries

Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Residential Full-Service Storage (HSAKAHAA), Vehicle Storage & Staging (Short/Long-Term) (HSAKAFAK), Moving, Packing & Seasonal Storage Retail (Boxes, Totes, Ornament Storage) (CRAIAJAJ), Storage Insurance (Self-Storage Unit Contents Coverage) (HSAKANAF)

Keywords

• Self storage services
• Storage unit rental
• Commercial storage
• Vehicle storage
• Moving supplies

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Storage Unit Rental: Core recurring revenue from renting self-storage units to residential and commercial customers. Units are rented on a month-to-month basis with no lock-in contracts. Pricing varies by location, unit size, and access levels. Daily rate calculation after the first month ensures flexibility.
2. Packing Materials & Boxes Sales: Sale of moving packs, boxes, bubble wrap, tape, locks, and other packing supplies through the Box Shop. Products available via click-and-collect from 200 stores or delivery to customer's door. Includes Australian-made certified boxes.
3. Storage Insurance: Optional insurance coverage offered to customers for their stored belongings. Customers can also use their own insurance or home contents policy. Provides peace of mind and additional revenue stream.
4. Vehicle Hire: Partnership with vehicle rental providers to offer discounted truck, van, or trailer hire to customers. Commission or referral fees generated through the service.
5. Premium Moving & Packing Services: Full-service concierge offering packing, moving, and storage solutions through preferred partners. Customers can hire packers and movers to handle the entire process.
6. Franchise/Network Fees: Revenue from franchisees and licensees who operate Storage King facilities under the brand. The company provides management systems, training, marketing support, and group buying power.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Storage King Group rents self-storage units of varying sizes to residential and commercial customers across a network of more than 200 facilities in Australia and New Zealand on flexible month-to-month agreements with no lock-in contracts. The offering is augmented by packing materials and moving boxes sold through the Box Shop, optional storage insurance, premium full-service moving and packing concierge solutions, and discounted vehicle hire through partner referral.

Product overview

Storage King Group operates a network of over 200 self storage facilities across Australia, offering physical storage units as its core product alongside complementary services and a retail Box Shop. The product portfolio comprises: (1) Self Storage Units — physical storage spaces ranging from walk-in wardrobes to double-garage units, available for residential, commercial, vehicle, and multi-site storage, booked via an online quote tool with no lock-in contracts; (2) Premium Solution — a full-service concierge add-on handling packing, moving, and storage logistics; (3) Box Shop — an extensive range of moving and packing products including Small, Medium, Large, and Extra Large Moving Packs (bundled box sets), individual cardboard boxes in various sizes (XL Heavy Duty/Tea Chest, Book Box, Medium Packing, Wardrobe Box with Rail, Cube Boxes, Kitchen Box with Divider, Wall Art Box, Bike Box), protective materials (Bubble Wrap in multiple lengths, Butchers Paper, Tissue Paper Acid Free, Stretch Wrap), security products (Storage King and Lockwood padlocks), furniture protection (Moving Covers, Mattress Covers), and packing essentials (Packing Tape, Fragile Labels, Tape Gun, Marker Pens); and (4) Digital Tools — Space Estimator, Online Quote Tool, and Storage King App for account management and facility access.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Self Storage Units Rented physical storage units for individuals and families, ranging from small walk-in wardrobes to large double-garage spaces, used for decluttering, renovating, or storing furniture between moves on flexible month-to-month terms.
• Business & Commercial Storage Mini-warehouse and secure inventory storage for businesses, including office decluttering, equipment storage, and trade stock, with forklift and trolley availability, meeting rooms at select facilities, and consolidated invoicing for multi-site customers.
• Vehicle Storage Secure parking spaces for cars, caravans, trailers, and boats with no long-term contracts, allowing customers to keep driveways clear between uses.
• Multi-Site Enterprise Storage

Quantifiable outcome

• 4.8 out of 5 stars rating based on 19,728 customer reviews
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• VisycoreGTM or Marketing PartnerVisy is a strategic partner providing boxes and packing materials for the Storage King Box Shop. The partnership provides customers with quality Australian-made packaging products. Visy is a major Australian packaging and resource recovery company.
• Self Storage Association of Australasia (SSAA)coreStrategic or Co-development PartnerStorage King is a member of the Self Storage Association of Australasia, the peak industry body representing self storage operators across Australia and New Zealand. Membership provides industry advocacy, standards setting, and professional development.
• The Finishing TouchminorImplementation/ SI/ Consulting PartnerPreferred service partner for removalists and moving services integrated with the premium storage solution offering.
• EuropcarminorGTM or Marketing PartnerVehicle rental partner providing discounted truck, van, and trailer hire for Storage King customers moving items to and from storage units.
• EcoActivminorOthersSustainability partner supporting Storage King's environmental initiatives and responsible business practices.
• Mobile MusterminorOthersSustainability partner for mobile phone and electronics recycling, supporting Storage King's commitment to environmental responsibility.
• APLYiDcoreTechnology or IntegrationAPLYiD provides secure digital identity verification services using biometric facial recognition technology. Storage King uses this platform to verify customer identity when hiring storage units, protecting against fraud and unauthorized access. The process typically takes less than 5 minutes and uses bank-grade encryption.
• StorerCheckcoreTechnology or IntegrationStorerCheck operates a database containing identification and collection information about problem storers. Storage King subscribes to this system to assess customer risk, prevent fraud, and share information about customers who breach agreements or engage in illegal behavior.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• National Storage Holdings: ASX-listed self-storage operator with a comparable network (~230 facilities across Australia and New Zealand). Most direct competitor with similar scale, residential and commercial focus, and digital booking capabilities.
• Kennards Self Storage: Major Australian self-storage operator with a comparable mix of residential and business storage. Directly competes on service breadth, security, and online booking in overlapping geographies.
• Fort Knox Self Storage: Long-established Australian self-storage chain offering residential, commercial, and vehicle storage. Comparable product mix and customer segmentation across east-coast Australia.
• Safeway Storage: Australian self-storage operator with multiple facilities focused on secure storage solutions for residential and commercial customers. Direct regional competitor in self-storage.
• Lock-Up Self Storage: Australian self-storage brand operating multiple sites across regional and metro areas. Comparable offering in unit sizes, month-to-month rentals, and security features.
• Abacus Group Holdings: ASX-listed Australian self-storage operator with national coverage. Directly comparable in self-storage unit rental model and digital customer acquisition channels.

Broad incumbents

• Shurgard Self Storage: European-listed self-storage REIT operating more than 250 facilities across Europe and the US. Broader incumbent providing benchmark for international self-storage operations and customer experience standards.
• Public Storage: Largest US self-storage REIT with thousands of facilities. Global benchmark for self-storage unit economics, technology adoption, and franchise-like multi-revenue-stream models.
• Extra Space Storage: Major US self-storage REIT with a large national network and active M&A program. Comparable in scaling self-storage brands and operating technology platforms across regions.

Emerging players

• Big Box Self Storage: Australian self-storage brand with a growing footprint focused on digital-first customer experience. Comparable self-storage product offering with a more limited network, positioning it as a smaller-scale emerging peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_storageking
• Facebookfacebook.com/StorageKing
• LinkedInlinkedin.com/company/storage-king

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storage King Group