Storage King Group
Storage King Group is a storage manufacturing company that specializes in self-storage for both commercial and domestic warehouses.
- Company typePrivate
- Founded1998
- HeadquartersSydney, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
Storage King Group firmographics
Firmographics- Name
- Storage King Group
- Legal name
- Storage King Group
- Website
- https://www.storageking.com.au/
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Storage King Group is a storage manufacturing company that specializes in self-storage for both commercial and domestic warehouses.
- Ownership category
- akta.pro rank
Storage King Group industry classification
Industry- Product category
- Self-Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (53113), General Warehousing and Storage (493110)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Standard/Non-Climate Self-Storage (HSAKAGAB)
- akta.pro secondary industries
- Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Residential Full-Service Storage (HSAKAHAA), Vehicle Storage & Staging (Short/Long-Term) (HSAKAFAK), Moving, Packing & Seasonal Storage Retail (Boxes, Totes, Ornament Storage) (CRAIAJAJ), Storage Insurance (Self-Storage Unit Contents Coverage) (HSAKANAF)
Keywords
Where Storage King Group is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices11 records
Markets served
Storage King Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Others
Revenue model
- Storage Unit Rental: Core recurring revenue from renting self-storage units to residential and commercial customers. Units are rented on a month-to-month basis with no lock-in contracts. Pricing varies by location, unit size, and access levels. Daily rate calculation after the first month ensures flexibility.
- Packing Materials & Boxes Sales: Sale of moving packs, boxes, bubble wrap, tape, locks, and other packing supplies through the Box Shop. Products available via click-and-collect from 200 stores or delivery to customer's door. Includes Australian-made certified boxes.
- Storage Insurance: Optional insurance coverage offered to customers for their stored belongings. Customers can also use their own insurance or home contents policy. Provides peace of mind and additional revenue stream.
- Vehicle Hire: Partnership with vehicle rental providers to offer discounted truck, van, or trailer hire to customers. Commission or referral fees generated through the service.
- Premium Moving & Packing Services: Full-service concierge offering packing, moving, and storage solutions through preferred partners. Customers can hire packers and movers to handle the entire process.
- Franchise/Network Fees: Revenue from franchisees and licensees who operate Storage King facilities under the brand. The company provides management systems, training, marketing support, and group buying power.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Storage Unit Rental - Variable by Size and Location |
| Unit Pricing | Pay-as-you-go | Small Moving Pack |
| Unit Pricing | Pay-as-you-go | Medium Moving Pack |
| Unit Pricing | Pay-as-you-go | Large Moving Pack |
| Unit Pricing | Pay-as-you-go | Extra Large Moving Pack |
| Subscription | Monthly | Storage Insurance |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Storage King Group product offering
Product offeringCore offering
Storage King Group rents self-storage units of varying sizes to residential and commercial customers across a network of more than 200 facilities in Australia and New Zealand on flexible month-to-month agreements with no lock-in contracts. The offering is augmented by packing materials and moving boxes sold through the Box Shop, optional storage insurance, premium full-service moving and packing concierge solutions, and discounted vehicle hire through partner referral.
Product overview
Storage King Group operates a network of over 200 self storage facilities across Australia, offering physical storage units as its core product alongside complementary services and a retail Box Shop. The product portfolio comprises: (1) Self Storage Units — physical storage spaces ranging from walk-in wardrobes to double-garage units, available for residential, commercial, vehicle, and multi-site storage, booked via an online quote tool with no lock-in contracts; (2) Premium Solution — a full-service concierge add-on handling packing, moving, and storage logistics; (3) Box Shop — an extensive range of moving and packing products including Small, Medium, Large, and Extra Large Moving Packs (bundled box sets), individual cardboard boxes in various sizes (XL Heavy Duty/Tea Chest, Book Box, Medium Packing, Wardrobe Box with Rail, Cube Boxes, Kitchen Box with Divider, Wall Art Box, Bike Box), protective materials (Bubble Wrap in multiple lengths, Butchers Paper, Tissue Paper Acid Free, Stretch Wrap), security products (Storage King and Lockwood padlocks), furniture protection (Moving Covers, Mattress Covers), and packing essentials (Packing Tape, Fragile Labels, Tape Gun, Marker Pens); and (4) Digital Tools — Space Estimator, Online Quote Tool, and Storage King App for account management and facility access.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Self Storage Units Rented physical storage units for individuals and families, ranging from small walk-in wardrobes to large double-garage spaces, used for decluttering, renovating, or storing furniture between moves on flexible month-to-month terms.
- Business & Commercial Storage Mini-warehouse and secure inventory storage for businesses, including office decluttering, equipment storage, and trade stock, with forklift and trolley availability, meeting rooms at select facilities, and consolidated invoicing for multi-site customers.
- Vehicle Storage Secure parking spaces for cars, caravans, trailers, and boats with no long-term contracts, allowing customers to keep driveways clear between uses.
- Multi-Site Enterprise Storage
Quantifiable outcome
- 4.8 out of 5 stars rating based on 19,728 customer reviews
- +1 more outcomes
Companies that use Storage King Group
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Storage King Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
Storage King Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- VisycoreVisy is a strategic partner providing boxes and packing materials for the Storage King Box Shop. The partnership provides customers with quality Australian-made packaging products. Visy is a major Australian packaging and resource recovery company.
- Self Storage Association of Australasia (SSAA)coreStorage King is a member of the Self Storage Association of Australasia, the peak industry body representing self storage operators across Australia and New Zealand. Membership provides industry advocacy, standards setting, and professional development.
- The Finishing TouchminorPreferred service partner for removalists and moving services integrated with the premium storage solution offering.
- EuropcarminorVehicle rental partner providing discounted truck, van, and trailer hire for Storage King customers moving items to and from storage units.
- EcoActivminorSustainability partner supporting Storage King's environmental initiatives and responsible business practices.
- Mobile MusterminorSustainability partner for mobile phone and electronics recycling, supporting Storage King's commitment to environmental responsibility.
- APLYiDcoreAPLYiD provides secure digital identity verification services using biometric facial recognition technology. Storage King uses this platform to verify customer identity when hiring storage units, protecting against fraud and unauthorized access. The process typically takes less than 5 minutes and uses bank-grade encryption.
- StorerCheckcoreStorerCheck operates a database containing identification and collection information about problem storers. Storage King subscribes to this system to assess customer risk, prevent fraud, and share information about customers who breach agreements or engage in illegal behavior.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Storage King Group competitors and assessment
Company assessmentDirect peers
- National Storage Holdings: ASX-listed self-storage operator with a comparable network (~230 facilities across Australia and New Zealand). Most direct competitor with similar scale, residential and commercial focus, and digital booking capabilities.
- Kennards Self Storage: Major Australian self-storage operator with a comparable mix of residential and business storage. Directly competes on service breadth, security, and online booking in overlapping geographies.
- Fort Knox Self Storage: Long-established Australian self-storage chain offering residential, commercial, and vehicle storage. Comparable product mix and customer segmentation across east-coast Australia.
- Safeway Storage: Australian self-storage operator with multiple facilities focused on secure storage solutions for residential and commercial customers. Direct regional competitor in self-storage.
- Lock-Up Self Storage: Australian self-storage brand operating multiple sites across regional and metro areas. Comparable offering in unit sizes, month-to-month rentals, and security features.
- Abacus Group Holdings: ASX-listed Australian self-storage operator with national coverage. Directly comparable in self-storage unit rental model and digital customer acquisition channels.
Broad incumbents
- Shurgard Self Storage: European-listed self-storage REIT operating more than 250 facilities across Europe and the US. Broader incumbent providing benchmark for international self-storage operations and customer experience standards.
- Public Storage: Largest US self-storage REIT with thousands of facilities. Global benchmark for self-storage unit economics, technology adoption, and franchise-like multi-revenue-stream models.
- Extra Space Storage: Major US self-storage REIT with a large national network and active M&A program. Comparable in scaling self-storage brands and operating technology platforms across regions.
Emerging players
- Big Box Self Storage: Australian self-storage brand with a growing footprint focused on digital-first customer experience. Comparable self-storage product offering with a more limited network, positioning it as a smaller-scale emerging peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Storage King Group social profiles
Digital presenceStorage King Group compliance and trust
Trust signalCompliance2 records
Storage King Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Storage King Group leadership team
Management profileNumber of profiles
Profiles3 records
Storage King Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Storage King Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Storage King Group
What does Storage King Group do?
Storage King Group rents self-storage units of varying sizes to residential and commercial customers across a network of more than 200 facilities in Australia and New Zealand on flexible month-to-month agreements with no lock-in contracts. The offering is augmented by packing materials and moving boxes sold through the Box Shop, optional storage insurance, premium full-service moving and packing concierge solutions, and discounted vehicle hire through partner referral.
Is Storage King Group a public or private company?
Storage King Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Storage King Group founded?
Storage King Group was founded in 1998. It employs 101 to 250 people.
Where is Storage King Group based?
Storage King Group is headquartered in Sydney, Australia, in the Oceania region.
How does Storage King Group make money?
Six revenue lines are on record. Storage Unit Rental is the primary driver. The others are packing Materials & Boxes Sales, storage Insurance, vehicle Hire, premium Moving & Packing Services and franchise/Network Fees.
Who are Storage King Group's main competitors?
Direct peers on record are National Storage Holdings, Kennards Self Storage, Fort Knox Self Storage, Safeway Storage, Lock-Up Self Storage and Abacus Group Holdings. Broad incumbents are Shurgard Self Storage, Public Storage and Extra Space Storage. Big Box Self Storage is listed as an emerging player.
Does Storage King Group have an API?
No public API is recorded for Storage King Group.
What industry is Storage King Group in?
Storage King Group's product category is Self-Storage Services. Its primary akta.pro industry code is HSAKAGAB, Standard/Non-Climate Self-Storage, with a secondary code of HSAKAGAD, Business & Commercial Self-Storage (Inventory/Records). Its NAICS code is 53113 and its SIC code is 4220.