Natural Healing Center

What Natural Healing Center does

Natural Healing Center (NHC) is a privately held, family-owned cannabis retail dispensary chain operating four storefronts across California's Central Coast and Central Valley (Grover Beach, Lemoore, Morro Bay, Turlock). The company sells a broad cannabis product assortment — flower, pre-rolls, vapes, extracts, edibles, beverages, tinctures, capsules, and topicals — to both adult-use consumers aged 21+ and medical patients aged 18+ with a valid physician recommendation. Customers can purchase in-store, online for pickup, via curbside pickup, or through a limited delivery window (Thursday–Sunday) at the flagship Grover Beach location, with payment accepted in cash, debit, CanPay, and Jane Pay. The business is held under Glass House Group Retail LLC and operates under California state cannabis license C10-0000388-LIC.

The company's primary technological surface is its digital retail and loyalty stack rather than any proprietary cultivation or extraction IP. Customers transact through the nhcdispensaries.com e-commerce storefront and the Friends of the Farm mobile app (launched June 2023), which provides multi-store support, in-app shopping, instant rewards, achievements, and order management. The Friends of the Farm loyalty program is the company's key commercial asset, redeemable not only at NHC locations but also across affiliated Farmacy and Pottery dispensaries, creating a cross-brand rewards currency. Memberships in CA NORML, NCIA, and CCIA support ongoing regulatory compliance.

Revenue mechanics are entirely transactional retail: point-of-sale cannabis sales subject to a 15% California state excise tax, 5% city tax, and 8.75% sales tax, with sales tax waived for Medical Marijuana Identification Card (MMIC) holders on medical products. The company employs targeted retention levers including a 20% first-time customer discount, an undisclosed veterans discount, and a $10 app-download coupon contingent on enabling push notifications. The Turlock Compassion Program (launched June 2025) provides free medical cannabis to qualifying veterans, seniors, and patients with serious medical conditions — a community-access signal that doubles as brand-building. The company does not disclose specific revenue figures; the only quantitative scale signal is a characterization as a "seven-figure business" reached during pandemic-era expansion facilitated by consulting partner Iffel International. Founder Troy Graf remains associated with the business.

Name

Natural Healing Center

Legal name

Natural Healing Center

Website

https://nhcdispensaries.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Natural Healing Center is a privately held, family-owned cannabis dispensary chain operating four California retail locations (Grover Beach, Lemoore, Morro Bay, Turlock) serving adult-use consumers and medical patients through in-store, online pickup, curbside, and limited delivery channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Grover Beach

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Cannabis Retail Sales: In-store and online retail sales of cannabis products including flower, pre-rolls, vapes, extracts, edibles, beverages, tinctures, capsules, and topicals. Revenue generated through point-of-sale transactions with multiple payment methods including cash, debit cards, and CanPay.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Natural Healing Center operates four licensed California cannabis dispensaries (Grover Beach, Lemoore, Morro Bay, and Turlock) selling flower, pre-rolls, vapes, extracts, edibles, beverages, tinctures, capsules, and topicals to adult-use consumers (21+) and medical patients (18+ with physician recommendation). Customers can shop in-store, place online orders for in-store pickup, use curbside pickup, or receive local delivery, with payment accepted via cash, debit, CanPay, Jane Pay, Apple Pay, and Google Pay. The retail experience is supported by the cross-store "Friends of the Farm" loyalty rewards program and the Turlock Compassion Program that provides medical cannabis at no cost to qualifying veterans, seniors, and patients with serious medical conditions.

Product overview

Natural Healing Center is a family of four California cannabis dispensaries (Grover Beach, Lemoore, Morro Bay, Turlock) offering a comprehensive cannabis retail experience. The core offering centers on the physical dispensary locations selling cannabis products across multiple categories including flower, pre-rolls, vapes, extracts, edibles, beverages, tinctures, capsules, and topicals. The product portfolio is enhanced by the Friends of the Farm loyalty program that integrates rewards across NHC, Farmacy, and Pottery store families, online ordering and pickup services, and rotating promotional deals. The Turlock Compassion Program provides medical cannabis access for qualified Veterans, Seniors, and patients with serious medical conditions. The company positions itself as offering quality products with emphasis on value pricing through relationships with major brands including STIIIZY, Bloom, CAM, Jetty Extracts, Allswell, Gelato, Glass House Farms, WYLD, Maven, Jeeter, Plus Products, and Fig Farms.

Differentiator

Problem solved

Functional benefit

Brands

• Friends of the Farm: Industry-leading cannabis rewards program allowing customers to earn and spend rewards at all NHC, Farmacy, and Pottery locations, with exclusive deals, offers, and early access on favorite brands.

Products and services

• Natural Healing Center Cannabis Dispensary Licensed California cannabis dispensary chain operating four storefronts (Grover Beach, Lemoore, Morro Bay, Turlock) that sells flower, pre-rolls, vapes, extracts, edibles, beverages, tinctures, capsules, and topicals to adult-use consumers (21+) and medical patients (18+ with physician recommendation) via in-store shopping, online pickup, curbside pickup, and local delivery.
• Friends of the Farm Loyalty Program Cross-store cannabis rewards program that lets members earn and redeem points at all Natural Healing Center, Farmacy, and Pottery dispensary locations for cash back, exclusive deals, and early access on favorite brands; available via iOS and Android apps with a $10 off coupon incentive for app downloads with push notifications enabled (minimum $50 purchase).
• Turlock Compassion Program Medical cannabis access program offered at the NHC Turlock dispensary that supplies cannabis at no cost to qualified Veterans, Seniors, and patients with serious medical conditions who hold a valid medical recommendation.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Iffel InternationalcoreStrategic or Co-development PartnerIffel International was engaged by Natural Healing Center to drive growth strategy from local practice to national wellness leader. Facilitated expansion during the pandemic through digital marketing and e-commerce solutions, transforming the company into a seven-figure business with future growth plans.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NHCdispensaries
• Instagraminstagram.com/nhcsloco
• LinkedInlinkedin.com/company/nhcdispensaries

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natural Healing Center