Rent One

What Rent One does

Rent One, operated by SKC Corp, is a privately held rent-to-own retailer founded in 1985 and headquartered in St. Louis, Missouri. The company serves primarily credit-challenged and budget-conscious consumers across eight Midwestern and Southern U.S. states — Kansas, Missouri, Illinois, Oklahoma, Tennessee, Kentucky, Arkansas, and Indiana — through a network of more than 100 physical retail showrooms plus an e-commerce storefront at shoprentone.com. Its core offering is the rental-purchase agreement, in which customers receive name-brand furniture, mattresses, electronics (smart TVs, gaming systems, computers, smartphones), and home appliances (washers, dryers, refrigerators, ranges) on weekly or monthly installments over 9- to 24-month terms, with universal approval and no credit checks required.

The revenue model is essentially subscription-recurring rent-to-own payments, supplemented by attach products such as the Extended Service Agreement with Good News Exchange and the CARE Plus protection program, plus ancillary fees (a processing fee introduced effective 2/28/25) and Otto's Autopay enrollment. Distribution blends a brick-and-mortar showroom-led acquisition motion (free delivery from local stores) with digital self-service via a dedicated customer payment portal (payments.shoprentone.com) and active marketing through social channels, email/text, a $100-bilateral referral program, Google review integration, and seasonal promotional events. The technology stack is a relatively standard e-commerce and customer-portal layer on top of the physical store network; the company resells smart TVs running Google TV, Fire TV, and other major OS platforms but does not develop software or AI capability internally.

Rent One's customer base is fragmented across individual consumers, with credit-challenged shoppers as the primary segment, followed by budget-conscious households and first-time homeowners. The company employs 501-1,000 people, has no external institutional ownership disclosed, and operates with no documented M&A, funding rounds, or public listing.

Name

Rent One

Legal name

SKC Corp

Website

https://shoprentone.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Rent One (operated by SKC Corp) is a privately held, rent-to-own retailer founded in 1985, serving credit-challenged and budget-conscious consumers across 8 Midwestern and Southern U.S. states through 100+ showrooms and an online storefront offering furniture, electronics, appliances, and mattresses on weekly or monthly recurring payment plans.

Ownership category

akta.pro rank

Product category

Rent-to-Own Retail

NAICS

Consumer Goods Rental (5322), Consumer Electronics and Appliances Rental (532210)

SIC

Retail-Furniture Stores (5712), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Rent-to-Own Home Furnishings (Store-Based) (CRAIAOAE)

akta.pro secondary industries

Rent-to-Own (RTO) Consumer Leasing (FSAKANAE), Digital Lease-to-Own & Subscription Home Furnishings (Online-First) (CRAIAOAF)

Keywords

• Rent-to-own furniture
• Rent-to-own electronics
• Rent-to-own appliances
• Consumer rental services
• No credit financing

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Rent-to-Own Payments: Revenue generated from weekly or monthly rental payments over 9-24 month payment plans. Customers pay for the total cost of ownership through installments with no credit checks required. The total cost remains consistent regardless of weekly or monthly payment frequency.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Rent One provides rent-to-own purchase agreements on name-brand furniture, electronics, appliances, mattresses, jewelry, gaming systems, and smartphones through a network of over 100 retail showrooms across 8 U.S. states and an e-commerce storefront. Customers make weekly or monthly payments over 9-24 month terms with no credit checks, gaining use of the product during the rental period and ultimately ownership; free delivery and setup are included. The company also offers an online payment portal for autopay, an optional extended service/protection program, and a retail cash-purchase option.

Product overview

Rent One operates as a rent-to-own retail company offering furniture, electronics, appliances, mattresses, and jewelry through a network of over 100 physical store locations across 8 Midwestern and Southern U.S. states (Arkansas, Illinois, Indiana, Kansas, Kentucky, Missouri, Oklahoma, and Tennessee), plus a full e-commerce platform. The core offering is the rental purchase agreement model, where customers make weekly or monthly payments (9-24 month terms) to eventually own name-brand products. The product portfolio spans four main categories: Furniture (sofas, sectionals, beds, dining sets), Mattresses (Twin through King), Electronics (smart TVs, gaming systems, computers, smartphones), and Appliances (washers/dryers, refrigerators, ranges). Add-on services include the Extended Service Agreement (Good News Exchange) for repairs, CARE Plus protection program, and Otto's Autopay for automated payments. Promotional programs include seasonal sales events like the Summer Glow Up Sale and customer referral incentives worth $100 to both parties. The company also operates a dedicated careers site and online customer payment portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Furniture (Rent-to-Own) Rent-to-own furniture including sofas, loveseats, sectionals, recliners, beds, bedroom sets, youth bedrooms, dining sets, TV stands, dressers, nightstands, and home accessories (rugs, lamps, coffee tables, end tables, home accents and storage). Available to individual consumers on weekly or monthly installment agreements of 9-24 months with no credit checks.
• Mattresses (Rent-to-Own) Rent-to-own mattresses available in Twin, Full, Queen, and King sizes for residential bedding needs, offered to consumers on installment plans of 9-24 months with no credit checks.
• Electronics (Rent-to-Own) Rent-to-own consumer electronics including smart TVs (4K UHD, QLED, OLED), TV package bundles, gaming systems (PlayStation, Xbox), computers, laptops, smartphones, and audio equipment, offered on no-credit-check installment plans.
• Appliances (Rent-to-Own) Rent-to-own home appliances including washers, dryers, washer/dryer combos, refrigerators, freezers, and ranges, available on installment plans with free delivery and setup.
• Jewelry (Rent-to-Own) Rent-to-own jewelry items available through Rent One's retail platform under no-credit-check installment agreements.
• Gaming Systems (Rent-to-Own) Rent-to-own gaming consoles and bundles including Sony PlayStation consoles and gaming PC packages with monitors and accessories, offered on no-credit-check installment agreements.
• CARE Plus Program Optional protection program providing additional coverage beyond standard rental agreement terms, purchased by customers on top of their rent-to-own agreements.
• Extended Service Agreement (Good News Exchange) One-year extended service agreement providing coverage for parts and labor repairs on covered items, with exchange options for substitute property of comparable quality. Sold as an add-on to the rental purchase agreement.
• Otto's Autopay Automated recurring payment enrollment service that lets customers set up automatic payments and unlock exclusive discounts on their rent-to-own agreements.
• Customer Payment Portal Online self-serve portal where customers can make payments, configure autopay, and view account information for their rent-to-own agreements.
• Online Shopping Portal (shoprentone.com) E-commerce storefront enabling customers to browse, select, and initiate rental agreements online for furniture, electronics, and appliances, with delivery and setup services fulfilled from local stores in service areas.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

One partnership is on record.

• Good News ExchangeminorOthersExtended service agreement provider offering one year of coverage for parts and labor repairs, with exchange options for covered items. Provides protection plans for rented merchandise.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rent-A-Center: Largest U.S. rent-to-own operator with ~2,000+ stores offering furniture, electronics, and appliances on weekly/monthly payment plans. Directly comparable in business model, product categories, and target customer base (credit-challenged consumers).
• The Aaron's Company: Public rent-to-own retailer with 1,000+ company-operated stores across the U.S. offering furniture, appliances, and electronics via lease-to-own agreements. Direct competitor with overlapping product categories and similar universal-approval positioning.
• Buddy's Home Furnishings: Regional rent-to-own retailer operating over 100 stores across the Southeast and Midwest offering furniture, appliances, electronics, and mattresses. Highly comparable in scale, geography, and product mix to Rent One.
• FlexShopper: Digital-first lease-to-own platform offering furniture, appliances, and electronics with no credit check. Directly comparable business model (LTO with universal approval), differentiated by online-only delivery vs. Rent One's showroom-led model.
• Progressive Leasing: Operated by Vive Financial, a leading virtual lease-to-own provider embedded at thousands of retail POS locations. Directly comparable LTO financial product with similar subprime customer focus, accessed through partner retailers.
• Acima Leasing: Digital lease-to-own provider offering no-credit-check financing for furniture, electronics, and appliances through a merchant network. Comparable LTO financial mechanism and customer segment, now owned by Rent-A-Center.

Broad incumbents

• Wayfair: Large online furniture and home goods retailer offering financing through Affirm/Klarna. Adjacent rather than direct competitor, but increasingly serves credit-challenged consumers through BNPL integrations that substitute for RTO.
• Ashley HomeStore: Largest U.S. furniture retailer with 1,000+ stores offering credit-based financing for furniture, mattresses, and home accessories. Broad incumbent with overlapping product categories and competing credit-financing offerings.
• Rooms To Go: Large U.S. furniture retailer with significant Southeast/Mid-South store density and credit-financing options. Geographic and category overlap with Rent One, particularly in Tennessee and surrounding states.

Regional players

• Cort Furniture Rental: National furniture rental company focused on corporate, apartment, and short-term residential customers. Comparable furniture rental business model but serves different customer segments (corporate/relocation vs. credit-challenged consumers).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/shoprentone
• Facebookfacebook.com/ShopRentOne
• Instagraminstagram.com/shoprentone
• LinkedInlinkedin.com/company/skc-enterprises-inc-dba-rent-one

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rent One