Bluechips Microhouse
- Company typePrivate
- Founded1999
- HeadquartersSan Kamphaeng, Thailand
- Headcount251–500
- GTM typeB2B
- OfferingServices
Bluechips Microhouse firmographics
Firmographics- Name
- Bluechips Microhouse
- Legal name
- Bluechips Microhouse Co., Ltd.
- Website
- https://bluechips.co.th
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Bluechips Microhouse industry classification
Industry- Product category
- Electronic Manufacturing Services
- NAICS
- Machinery Manufacturing (333)
- SIC
- Printed Circuit Boards (3672)
- akta.pro primary industry
- PCB Assembly (PCBA/EMS) (HDAHAOAI)
- akta.pro secondary industry
- Industrial Electronics Manufacturing Services (EMS) (IMAGAGAA)
Keywords
Where Bluechips Microhouse is headquartered
LocationHeadquarters
- HQ city
- San Kamphaeng
- HQ country
- Thailand
- HQ region
- Asia
Offices5 records
Markets served
Bluechips Microhouse business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Electronic Manufacturing Services: Full turnkey contract manufacturing services including product design and development, New Product Introduction, PCBA, box-build assembly, cable assembly, mechanical manufacturing, and testing. Revenue generated through manufacturing fees for components and production services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom EMS quotation based on product specifications |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Bluechips Microhouse product offering
Product offeringCore offering
Bluechips Microhouse is a German, family-owned Electronic Manufacturing Services (EMS) company operating from Chiang Mai, Thailand, providing full turnkey contract manufacturing including R&D, New Product Introduction (NPI), printed circuit board assembly (PCBA), box build assembly, cable/harness assembly, mechanical manufacturing (laser cutting, plastic injection molding), and comprehensive QA/testing for customer-specific electronic products.
Product overview
Bluechips Microhouse is a German-owned Electronic Manufacturing Services (EMS) company offering a comprehensive turnkey manufacturing solution. Their portfolio consists of core manufacturing services including R&D/product development, New Product Introduction (NPI), electronic manufacturing (PCBA and box build), and Quality Assurance & Testing. These core services are complemented by add-on modules including Mechanical Services (cable assembly, metalworking, plastic injection molding) and Materials Management & Logistics. The company also offers a named product - the Xposure V4 Universal Industrial Board - designed for industrial, medical and automotive applications. All services are delivered from their facility in Chiang Mai, Thailand, with international sales offices in Germany, France, Switzerland, and purchasing office in Hong Kong.
Differentiator
Problem solved
Functional benefit
Products and services
- Research & Development (R&D)
Quantifiable outcome
- 20+ years of continuous operation and customer relationships
- +2 more outcomes
Companies that use Bluechips Microhouse
Customer profileNamed customers5 records
Segments7 records
Ideal customer profiles4 records
Bluechips Microhouse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Bluechips Microhouse partnerships and signals
Strategic signalScale indicators6 records
Recent moves7 records
Expansion highlights5 records
Bluechips Microhouse competitors and assessment
Company assessmentDirect peers
- Scanfil: Scanfil is a Finnish-listed contract manufacturer and EMS provider with European headquarters and production in multiple countries including Thailand. Both serve industrial, automation, and medical customers with PCBA and box-build services of comparable mid-market scale.
- Hana Microelectronics: Hana Microelectronics is a Thailand-based EMS company with multiple production facilities serving industrial, automotive, and consumer electronics customers. Both operate as Thailand-anchored EMS providers serving global OEMs with PCBA and integrated assembly.
- NOTE AB: NOTE AB is a Swedish EMS company offering PCBA and box-build manufacturing to industrial, medtech, and defense customers across Europe. Comparable mid-tier European-rooted EMS model with offshore (Asian) production capacity targeting similar customer verticals.
- Hanza Holding: Hanza is a Northern European EMS provider with production in Sweden, Estonia, and China offering PCBA, mechanics, and cable assembly. Comparable full-solution EMS model with strong industrial customer base similar to Bluechips' automation and drives segments.
- Inission AB: Inission is a Nordic EMS company offering industrial contract manufacturing including PCBA, mechanics, and cabling from facilities in Sweden, Finland, and Estonia. Similar mid-market scale and customer mix in industrial automation and medtech.
Regional players
- KCE Electronics: KCE Electronics is a leading Thai PCB and EMS manufacturer focused primarily on automotive electronics. While larger and automotive-focused, it shares the Thailand-based EMS footprint and serves global industrial OEMs with PCBA.
- Cal-Comp Electronics (Thailand): Cal-Comp is a major Thailand-based EMS provider serving computing, consumer, and industrial customers. As a fellow Thai EMS with significantly larger scale, it represents both a regional peer and a potential competitive threat in winning the same anchor customers.
Broad incumbents
- Flex (Flextronics): Flex is one of the world's largest EMS companies with global production including Thailand operations serving industrial, automotive, and medical customers. It is a broad incumbent competitor for large enterprise EMS contracts, though Bluechips competes on mid-market flexibility and European cultural fit.
- Jabil: Jabil is a global tier-1 EMS provider with extensive Asian production and broad industrial, medical, and automotive exposure. Represents the scale incumbent that enterprise customers may consider as Bluechips grows and customer RFPs expand in size.
- Benchmark Electronics: Benchmark Electronics is a global EMS provider specializing in complex, high-mix, low-volume production for industrial, medical, and aerospace customers. Most directly comparable to Bluechips in target verticals and high-mix service model, though at materially larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Bluechips Microhouse social profiles
Digital presenceBluechips Microhouse compliance and trust
Trust signalCompliance5 records
Bluechips Microhouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bluechips Microhouse leadership team
Management profileNumber of profiles
Profiles3 records
Bluechips Microhouse subsidiaries and ownership
Company hierarchySubsidiaries1 record
Bluechips Microhouse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bluechips Microhouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bluechips Microhouse
What does Bluechips Microhouse do?
Bluechips Microhouse is a German, family-owned Electronic Manufacturing Services (EMS) company operating from Chiang Mai, Thailand, providing full turnkey contract manufacturing including R&D, New Product Introduction (NPI), printed circuit board assembly (PCBA), box build assembly, cable/harness assembly, mechanical manufacturing (laser cutting, plastic injection molding), and comprehensive QA/testing for customer-specific electronic products.
Is Bluechips Microhouse a public or private company?
Bluechips Microhouse is a private company. It is classified as family owned and is currently operating.
When was Bluechips Microhouse founded?
Bluechips Microhouse was founded in 1999. It employs 251 to 500 people.
Where is Bluechips Microhouse based?
Bluechips Microhouse is headquartered in San Kamphaeng, Thailand, in the Asia region.
How does Bluechips Microhouse make money?
One revenue line is on record: electronic Manufacturing Services.
Who are Bluechips Microhouse's main competitors?
Direct peers on record are Scanfil, Hana Microelectronics, NOTE AB, Hanza Holding and Inission AB. Regional players are KCE Electronics and Cal-Comp Electronics (Thailand). Broad incumbents are Flex (Flextronics), Jabil and Benchmark Electronics.
Does Bluechips Microhouse have an API?
No public API is recorded for Bluechips Microhouse.
What industry is Bluechips Microhouse in?
Bluechips Microhouse's product category is Electronic Manufacturing Services. Its primary akta.pro industry code is HDAHAOAI, PCB Assembly (PCBA/EMS), with a secondary code of IMAGAGAA, Industrial Electronics Manufacturing Services (EMS). Its NAICS code is 333 and its SIC code is 3672.