Habo Group

What Habo Group does

Habo Gruppen AB is a Sweden-based manufacturer of functional fittings and interior details, operating as the largest player in the Nordic fittings category under its Habo brand. Founded in 1921 as a smithy in Habo, Sweden, and now headquartered in Jönköping, the company offers approximately 5,000 SKUs organized around door hardware (handles, WC fittings, locks, electronic locks, window hardware), bathroom accessories (faucets, showers, toilet seats, towel warmers, mirrors, caddies), and interior details (coat hooks, mailboxes, knobs, kitchen handles, floor profiles). The company sells both its own Habo brand and premium sub-brands — Habo Selection (Thomas Sandell-designed fixed interior details), Habo Clean (hygiene-focused handles), and Säkra (security locks). The Tribe 2 electronic lock, launched in 2022, represents its connected-hardware offering with fingerprint, code, and remote-app access.

Habo generates revenue through wholesale and retail hardware sales across four Nordic countries — Sweden, Norway, Denmark, and Finland — via dedicated local sales subsidiaries (including Habo Danmark A/S and Pisla Oy in Finland) and an acquisition-led footprint expansion. Distribution reaches end customers through building materials retailers, traditional hardware stores, big-box home improvement chains, and direct-to-industry/wholesale accounts, with product assortments adapted locally for color, form, standards, and dimensions. The company is a wholly-owned subsidiary of the Salix Hem & Beslag group, which has used Habo as a platform for serial M&A, including Pisla Oy (2020), Duschprodukter Sweden AB (2021), and — at the parent level — Beslag Design AB and Timberman A/S (both 2024). Habo holds no patents or proprietary AI/ML assets in the disclosed data and does not publicly disclose revenue or employee counts beyond a 51–100 headcount band; it has won a 2021 sustainability award from Plaza Interiör.

Name

Habo Group

Legal name

Habo Gruppen AB

Website

https://habo.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

51–100 employees

Short description

Habo Group (Habo Gruppen AB) is a Sweden-based, 100-year-old Nordic market leader in functional fittings and interior details, selling approximately 5,000 SKUs of door hardware, bathroom accessories, and interior fittings through local sales companies and retailers across Sweden, Norway, Denmark, and Finland as a subsidiary of Salix Hem & Beslag.

Ownership category

akta.pro rank

Product category

Architectural Hardware

NAICS

Home Furnishings Retailers (44912)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Bathroom Organization Retail (Shower Caddies, Over-toilet, Vanity organizers) (CRAIAJAM)

akta.pro secondary industry

Hanging & Entryway Organization Retail (Hooks, Racks, Coat/Shoe Trees) (CRAIAJAE)

Keywords

• Door hardware
• Bathroom accessories
• Window fittings
• Electronic locks
• Interior fittings

Headquarters

HQ city

Håbo

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Product Sales: Habo generates revenue through the sale of functional fittings and interior details including door handles, bathroom accessories, window hardware, locks, and related products. The company sells approximately 5,000 articles, with the majority being the company's own Habo brand, through retail and wholesale channels across Nordic countries.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Habo Group manufactures and sells architectural hardware and interior fittings including door handles, door stops, bathroom accessories, window hardware, locks, electronic locks, mailboxes, coat hooks, and floor profiles. The company offers approximately 5,000 articles across sub-brands Habo Selection, Habo Clean, Säkra, and Tribe 2, serving both residential homes and public environments across the Nordics.

Product overview

Habo Group is a leading Nordic manufacturer of functional hardware fittings and interior details. The product portfolio centers on approximately 5,000 articles organized around several core categories: door handles and hardware (including interior, exterior, sliding, and edge handles), electronic locks (Tribe 2), bathroom accessories (faucets, showers, toilet seats, towel warmers, mirrors, soap dispensers, paper holders), WC fittings, mailboxes, window locks, coat hooks, shelf brackets, and floor profiles. The company operates sub-brands including Habo Selection (premium Thomas Sandell-designed products), Habo Clean (hygiene-focused handles), and Säkra (security locks). Products are primarily sold under the Habo own brand through building materials retailers, hardware stores, and home improvement centers across Sweden, Norway, Denmark, and Finland.

Differentiator

Problem solved

Functional benefit

Brands

• Habo Selection: An exclusive series of fixed interior details designed by Thomas Sandell, launched in 2017-2018.
• Habo Clean
• Säkra
• Tribe 2

Products and services

• Door handles and knobs
• Electronic locks (Tribe 2) Electronic locking solutions for residential and public environments, positioned under the dedicated Tribe 2 sub-brand.
• Bathroom accessories Shower caddies, toilet seats, towel warmers, mirrors, washbasin faucets, shower heads, shower hoses, and other bathroom fittings; sold under the Habo Clean sub-brand for residential and public environments.
• Window hardware Window fittings and window hardware for residential and public-environment use.
• Mechanical locks (Säkra) Mechanical lock products marketed under the Säkra security sub-brand for residential and public environments.
• Mailboxes Mailboxes for residential and public-environment use.
• Door stops, door holders, and coat hooks Door stops, door holders, and wall-mounted coat hooks for interior use in homes and public environments.
• Floor profiles and trims

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Stugfixarna NorgeminorGTM or Marketing PartnerHabo is a proud collaboration partner to Stugfixarna Norge, a Norwegian company specializing in cabin renovation and improvement projects. This partnership provides inspiration and product solutions for Norwegian cabin owners.

Scale indicators3 records

Recent moves8 records

Expansion highlights7 records

Broad incumbents

• GEZE: German company specializing in door, window, and safety technology — including handles, closers, and automated systems. Comparable to Habo in window hardware and architectural fittings, with greater commercial/building focus.
• ASSA ABLOY: Swedish global leader in access solutions, locks, and door hardware. Directly comparable to Habo in locks and door fittings, but operates at vastly greater scale across commercial, institutional, and residential segments worldwide.
• Häfele: German family-owned fittings and hardware company serving furniture, kitchen, and architectural markets globally. Comparable to Habo through its broad portfolio of door handles, cabinet hardware, and bathroom fittings sold via dealer networks.
• dormakaba: Swiss-listed access solutions provider offering locks, door hardware, and electronic access systems globally. Comparable to Habo in door hardware and electronic locks (Tribe 2 competitor), with a much larger commercial-focused portfolio.
• Hettich: German furniture fittings manufacturer with broad product range across hinges, drawer systems, and handles. Comparable to Habo in cabinet and kitchen hardware, with stronger global reach.

Direct peers

• ABUS: German family-owned manufacturer of security products including window locks, padlocks, and door fittings. Closely comparable to Habo's Säkra lock line and window hardware category, with similar distribution via hardware retail.
• Hoppe: German specialist manufacturer of door and window handles (aluminum, stainless steel, brass). Closest direct peer to Habo's door-handle core, serving European building-materials retailers with comparable products and channel strategy.
• Karcher Design: Italian designer and manufacturer of high-end architectural door hardware. Comparable to Habo's Habo Selection sub-brand — premium designer-led handles sold through specialist retailers across Europe.
• Blum: Austrian family-owned manufacturer of furniture fittings — hinges, drawer runners, and kitchen/cabinet handles. Closely comparable to Habo's kitchen-handle and cabinet-knob lines, with similar channel-led distribution through kitchen dealers.
• Valli&Valli: Italian premium door-handle manufacturer with designer-led collections. Comparable to Habo's premium positioning and design collaborations, particularly Habo Selection (Thomas Sandell), serving the European architectural hardware market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/habogruppen

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habo Group