Pague Menos

What Pague Menos does

Pague Menos (legal name: Supermercados Pague Menos) is a privately held Brazilian supermarket chain founded in 1989, headquartered in Santa Barbara D'Oeste, Brazil, operating an omnichannel retail model that combines physical supermarket stores with a proprietary e-commerce platform at superpaguemenos.com.br. The company employs 5,001-10,000 people and has been in operation for approximately 35 years, as indicated by its '35 Anos Todo Mundo Vai' anniversary campaign. Its customer base consists of Brazilian individual consumers shopping for groceries, household supplies, personal care products, beverages, pet supplies, and baby products, served through both in-store and digital channels.

The company's core products include the online supermarket platform spanning 11+ categories (Hortifruti fresh produce, Congelados frozen foods, Açougue butcher, Frios e Laticínios dairy, Higiene e Beleza personal care, Bebidas beverages, Mercearia pantry, Limpeza cleaning, PetShop, and Mamãe e Bebê), supplemented by the Cartão Pague Menos branded credit card offering interest-free installments, the Clube Leve Mais loyalty program with promotions such as 'Leve 4 Pague 3', a dedicated mobile app, and WhatsApp-based promotional alerts. The underlying technology consists of a standard e-commerce storefront with integrated payment processing, shopping cart functionality, and order fulfillment systems; no proprietary technical differentiators or AI/ML capabilities are documented.

The business model is primarily retail sales of consumer goods (groceries and household items) at one-time transactional prices with promotional discounts, supplemented by transaction-based revenue from the branded credit card operated in partnership with Administradora de Cartão Leve Mais Ltda (CNPJ: 33.296.465/0001-90). Free shipping is offered on orders above R$299, and the Cartão Pague Menos enables up to 3x interest-free installments. Distribution is dual-channel (physical stores plus e-commerce), and customer acquisition relies on brand recognition, loyalty program enrollment, email newsletters, WhatsApp offers, and social media engagement. No public revenue, funding, or growth metrics are disclosed in the available data.

Name

Pague Menos

Legal name

Supermercados Pague Menos

Website

https://superpaguemenos.com.br

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Pague Menos is a privately held Brazilian supermarket chain founded in 1989, headquartered in Santa Barbara D'Oeste, operating both physical stores and a proprietary online grocery e-commerce platform serving Brazilian consumers across 11+ product categories with an integrated loyalty program and branded credit card.

Ownership category

akta.pro rank

Product category

Online Grocery Retail

NAICS

Food and Beverage Retailers (445), Specialty Food Retailers (4452)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Grocery & Pantry Inventory-led Online Retailers (CRAFADAF)

Keywords

• Online grocery retail
• Supermarket chain
• Consumer goods retail
• Branded credit card
• Loyalty program membership

Headquarters

HQ city

Santa Barbara D'oeste

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales: Revenue generated from direct sales of groceries, beverages, personal care, cleaning supplies, and other consumer goods through both physical stores and online platform. Offers installment payments on their proprietary credit card without interest.
2. Credit Card Operations: The company operates its own credit card (Cartão Pague Menos) and partners with Administradora de Cartão Leve Mais Ltda for card management, generating revenue from card transactions and financing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Pague Menos is a Brazilian supermarket chain that sells groceries, fresh produce, frozen foods, meats, dairy, beverages, personal care, household, pet, and baby products to individual consumers through both physical retail stores and an online e-commerce platform (superpaguemenos.com.br) with home delivery. The offering is supported by a proprietary branded credit card (Cartão Pague Menos) that enables up to three interest-free installments, a loyalty program (Clube Leve Mais), and free shipping on online orders above R$ 299.

Product overview

Pague Menos operates as a Brazilian online supermarket (Supermercado Online Pague Menos) offering a comprehensive e-commerce platform for groceries and household products. The core offering encompasses the online marketplace integrated with proprietary payment solutions (Cartão Pague Menos) and a loyalty program (Clube Leve Mais). The product portfolio includes major categories: Hortifruti (fresh produce), Congelados (frozen foods), Açougue (meats and seafood), Frios e Laticínios (dairy and cold cuts), Higiene e Beleza (personal care and beauty), Bebidas (beverages), Mercearia (pantry staples), Limpeza (cleaning supplies), Bazar (household goods), PetShop (pet supplies), and Mamãe e Bebê (baby products). Additional services include a mobile app, WhatsApp-based offers, and a weekly promotional tabloid. The platform features exclusive site-only combos and supports free shipping on orders above R$299.

Differentiator

Problem solved

Functional benefit

Brands

• Clube Leve Mais: Loyalty program offering discounts and promotions including 'Leve 4 Pague 3' deals

Products and services

• Supermercado Online Pague Menos Brazilian online supermarket platform that enables customers to purchase groceries, fresh produce, frozen foods, beverages, household items, personal care, and baby products for home delivery.
• Cartão Pague Menos Store-branded proprietary credit card that offers up to three interest-free installments on purchases made at Pague Menos, both in-store and online, to drive repeat purchase and customer financing.
• Clube Leve Mais Loyalty program offering exclusive site combos, bulk purchase deals (Leve 4 Pague 3), and special promotions for registered customers.
• App Pague Menos Mobile application enabling convenient shopping, order management, and access to exclusive offers on the Pague Menos platform.
• Ofertas no WhatsApp WhatsApp Business channel delivering exclusive deals and promotional offers directly to opted-in customers for engagement and conversion.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Brand Partners (Pampers, Heineken, Nestlé, Colgate, Nivea, L'Oréal, Garnier, Neutrogena, and 40+ others)coreChannel Partner/ Reseller/ DistributorVarious consumer goods brands sold through the Pague Menos platform including personal care, beverages, food, and household products. Featured brands include Ambev, Danone, Pepsico, Johnson & Johnson, and others.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/superpaguemenos
• Facebookfacebook.com/superpaguemenos
• LinkedInlinkedin.com/company/paguemenos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pague Menos