What Firexo does

Firexo Limited is a UK-based (Bourne End/Amersham) privately-held fire-safety technology company founded in 2018 that manufactures proprietary water-based extinguishing agents and the handheld extinguishers, aerosols, sachets, brackets, signage and stands that deliver them. Its core technology is two patented agents: fx51, positioned as the first high-performance medium effective against all fire classes — A, B, C, D, Electrical, F, and lithium-ion battery fires — with thermal-runaway suppression validated by RISE (Sweden); and fx73, a non-toxic agent for wildfires and large structural fires with land and aerial deployment variants and built-in post-fire land-regeneration properties. The company is the first manufacturer to develop an all-fires extinguishing solution and has built a regulatory moat across the UK, France, Poland, the Netherlands, the Czech Republic, motorsport (FIA 8865-2015) and marine (MED), alongside ISO 9001 and SEDEX certifications.

Firexo monetises almost entirely through hardware sales: extinguishers in standard red (2L/6L/9L) and stainless-steel variants, motorsport range (1.4L–9L), aerosols (150ml/500ml), pan-fire sachets, and accessories (brackets, signage, modular stands), with bulk fx51/fx73 concentrate supply for industrial and emergency-service customers. Pricing is quote-based for commercial and bulk buyers; retail pricing varies across channel and region. Distribution is multi-tier: DTC e-commerce at shop.firexo.com, marketplaces (Amazon, eBay, Allegro), retail chains (Costco, Screwfix, B&Q, Argos, Halfords, Leroy Merlin, Trade Point), a wholly-owned European Distribution Centre in Poland (Firexo sp. z o. o.), and third-party international distributors including Bantam Distributors in South Africa.

The company serves seven primary customer segments — residential, commercial, industrial/manufacturing, automotive and motorsport, hospitality, public institutions, and emergency/rescue services — with maritime/offshore as a secondary segment. Documented enterprise customers include the Royal Air Force Museum (London, via Trinity Fire & Security Systems) and Manchester Grammar School (via Fire Wizard), with the FIA approving its motorsport range across all five FIA fire classes. The company has won the 'Innovation of the Year' award for eight consecutive years and holds no disclosed venture funding, with growth financed internally while it expanded product, certification and geographic footprint.

Name

Firexo

Legal name

Firexo Limited

Website

https://firexo.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Firexo Limited is a UK-based fire-safety technology company that manufactures and distributes the patented fx51 all-fires (including lithium-ion) water-based extinguishing agent and fx73 large-scale firefighting agent, sold globally through its own e-commerce, retail chains, marketplaces and distributor networks across consumer, commercial, industrial, motorsport, hospitality, public-sector and emergency-service segments.

Ownership category

akta.pro rank

Product category

Fire Safety Equipment

akta.pro primary industry

Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO2/Kitchen Hood) (IMAIAJAE)

akta.pro secondary industry

Flame-Retardant & Smoke-Suppressant Compounds (IMANABAG)

Keywords

• Fire extinguishers
• Lithium-ion suppression
• Fire safety equipment
• Wildfire retardants
• Motorsport safety

Headquarters

HQ city

Bourne End

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fire Extinguisher Sales: Firexo generates revenue primarily through the sale of fire extinguishers across multiple product lines: Standard Red Extinguishers (2L, 6L, 9L), Stainless Steel Extinguishers (2L, 6L, 9L), Motorsport Extinguishers (1.4L, 1.75L, 2L, 2.4L, 6L, 9L), Aerosols (150ml Mini, 500ml), and Pan Fire Extinguishing Sachets. Products are sold through e-commerce, marketplaces, and distributor networks.
2. Accessories Sales: Revenue generated from complementary products including transport brackets (2L, 6L, 9L), signage (photoluminescent and non-photoluminescent), and modular stands for fire extinguishers.
3. Distributor Partnerships: Firexo distributes products globally through a network of distributors and retail partners including Amazon, Costco, Screwfix, eBay, B&Q, Argos, Halfords, Leroy Merlin, and Trade Point. Revenue flows through wholesale arrangements with these channel partners.
4. Extinguishing Agent Supply: Bulk supply of fx51 and fx73 extinguishing agents for professional and industrial applications. Agents are supplied in concentrate form and can be delivered according to customer requirements for large-scale firefighting operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Firexo manufactures and sells water-based fire extinguishers and extinguishing agents built around two proprietary chemistries: fx51 (universal all-fires agent covering Classes A, B, C, D, Electrical, F and lithium-ion battery fires) and fx73 (large-scale wildfire and structural-fire agent). Products are sold in standard red and premium stainless steel variants across 2L/6L/9L sizes, plus FIA-approved motorsport units, aerosol extinguishers, pan-fire sachets, and supporting accessories such as transport brackets, signage, and modular stands.

Product overview

Firexo is a fire safety technology company offering a comprehensive portfolio of all-fires extinguishing solutions. The core technology consists of two proprietary extinguishing agents: fx51 (universal agent for all fire classes including lithium-ion) and fx73 (specialized agent for large-scale fires and wildfires). These agents are deployed through a range of handheld fire extinguishers in standard red and premium stainless steel variants (2L, 6L, 9L capacities), motorsport-specific FIA-approved extinguishers (1.4L to 9L), aerosol extinguishers (500ml and 150ml), and pan fire extinguishing sachets. The product line also includes supporting accessories such as transport brackets, signage (photoluminescent and non-photoluminescent), and modular stands. All products share the key differentiator of being effective against all fire classes (A, B, C, D, Electrical, F, and Lithium-ion) with eco-friendly, non-toxic, biodegradable formulations.

Differentiator

Problem solved

Functional benefit

Products and services

• fx51 ALL FIRES Extinguishing Agent Patented water-based universal extinguishing agent effective against all fire classes (A, B, C, D, Electrical, F) including lithium-ion battery fires. Sold as bulk concentrate for professional and industrial use and as the active agent inside Firexo's consumer and commercial extinguishers.
• fx73 LARGE SCALE Extinguishing Agent Non-toxic firefighting agent engineered for wildfires and large structural fires, available in three variants (Large Scale clear liquid, Land violet concentrate for handhelds, Air for aerial dispersal). Includes built-in fertilising capability for post-fire land regeneration.
• Standard Red Fire Extinguishers (2L, 6L, 9L) Standard red fire extinguishers in 2L, 6L, and 9L sizes covering all fire classes (A, B, C, D, Electrical, F, lithium-ion). Comes with 5-year warranty and is sold through retail, marketplace, and distributor channels for residential and commercial use.
• Stainless Steel Fire Extinguishers (2L, 6L, 9L) Premium stainless steel all-fires extinguishers in 2L, 6L, and 9L sizes for consumers and businesses that prefer a higher-end design. Same all-fire capability as standard red range, 5-year warranty.
• Motorsport Range Fire Extinguishers (1.4L, 1.75L, 2L, 2.4L, 6L, 9L) FIA 8865-2015 approved fire extinguishers for motorsport, available in 1.4L, 1.75L, 2L, 2.4L, 6L, and 9L sizes. Approved across all five FIA fire classes (I-V); 9L model features magnetic hose retainer for high-vibration environments. 6-year warranty with 2-year refill cycle.
• 500ml Stainless Steel Aerosol Extinguisher Compact stainless steel aerosol extinguisher covering all fire types for small-fire scenarios. 3-year warranty.
• Mini Aerosol Extinguisher 150ml Smallest Firexo aerosol extinguisher for small fires covering all fire types. 1-year warranty.
• Pan Fire Extinguishing Sachet Single-use sachet designed to extinguish pan fires and cooking-oil (Class F) fires in domestic kitchens. 1-year warranty.
• Extinguisher Accessories (Brackets, Signage, Modular Stands) Supporting accessories including 2L/6L/9L transport brackets with aluminium frames and quick-release straps, photoluminescent and non-photoluminescent extinguisher signage (multilingual), and modular polypropylene stands for 2L/6L/9L extinguishers.

Quantifiable outcome

• Reduced extinguisher count from 300 to 214 (29% reduction) at Manchester Grammar School while improving fire protection coverage
• +2 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and strategic.

• Bantam Distributors (Pty) LtdcoreChannel Partner/ Reseller/ DistributorSouth African distribution partner for Firexo products. Conducted live fire demonstrations with Firexo for FIRE OPS SA in December 2025, showcasing fx51 and fx73 agents to fire safety professionals in South Africa. Partnership focuses on educating and updating partners on Firexo products to support clients with best solutions and service.
• Firexo sp. z o. o.coreChannel Partner/ Reseller/ DistributorEuropean Distribution Centre operated by Firexo sp. z o. o., serving as the main distribution hub for European markets from Poland.
• Fire WizardcoreImplementation/ SI/ Consulting PartnerFire safety service provider that implements Firexo products for commercial and institutional customers. Successfully installed Firexo extinguishers at Manchester Grammar School campus, reducing extinguisher count from 300 to 214 while improving fire protection effectiveness.
• Trinity Fire & Security SystemscoreImplementation/ SI/ Consulting PartnerFire safety systems integrator that implemented Firexo technology in the Royal Air Force Museum in London. Customer benefits included reduced assets, lower maintenance costs, simplified compliance, and enhanced health and safety.
• RISE (Research Institutes of Sweden)coreTechnology or IntegrationIndependent testing partner that developed lithium-ion battery fire testing programme for Firexo. Testing confirmed fx51 effectiveness against lithium-ion thermal runaway, including single-cell and multi-cell battery configurations. Independent witness testing demonstrated rapid cooling and suppression capabilities.
• VALABREstrategicTechnology or IntegrationFrench public body concerned with preservation and fight against significant natural hazards. Collaborated with CEREN to test fx73 effectiveness for wildfire applications. VALABRE is responsible for evaluating efficacy of firefighting products and equipment.
• CEREN (Centre for Testing and Research)strategicTechnology or IntegrationTesting and research body that conducted fx73 testing in collaboration with VALABRE. Tests included TEXAID wind tunnel fire tests, compatibility tests with different water types, stability tests, coating tests, chemical characteristic analysis, thermogravimetric differential analysis, and germination tests.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Kidde (Carrier Global): One of the largest global manufacturers of fire extinguishers and fire safety products, now part of Carrier Global. Competes directly with Firexo in residential, commercial, and industrial extinguisher segments, but with a much broader legacy product portfolio and global retail presence.

Direct peers

• Amerex (McWane): US-based manufacturer of hand portable and wheeled fire extinguishers for commercial, industrial, and military markets. Direct competitor in the multi-class extinguisher category with established distributor relationships and wide product range.
• Minimax Viking Group: Global fire protection company producing fire extinguishers, suppression systems, and detection equipment. Comparable across product portfolio (extinguishers and engineered suppression systems) and customer segments (industrial, commercial, marine, oil & gas).

Peers

• Halma plc (fire safety portfolio):

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCXq8c1yY4QfhJ_RxYZITQ0Q
• Facebookfacebook.com/FirexoOfficial
• LinkedInlinkedin.com/company/firexo
• Instagraminstagram.com/firexoofficial
• Xx.com/firexoofficial

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firexo