What Rensa Groep BV does

Rensa Groep BV (legal entity: Technisch Handelsbureau Rensa B.V.) is a Dutch technical wholesale distributor of HVAC, heating, cooling, ventilation, plumbing, and solar products, serving professional building-installation companies across the Netherlands. Founded in 1953 and headquartered in Didam, the company operates with 501-1000 employees and offers more than 400,000 SKUs spanning central heating boilers, heat pumps (air/water, brine/water, and hybrid), radiators and convectors, floor heating, piping systems, pumps, hot water systems, ventilation and heat-recovery units, PV/solar systems, air conditioning, and installation tools. The customer base is restricted to professional installers registered in the Dutch trade register with building installation as their primary activity; end-consumers are not served directly.

The core technology and platform consists of a B2B e-commerce webshop (rensa.nl) with account-based pricing and real-time stock checking, the Servicewijzer mobile application for on-site product search, barcode scanning, and shopping-list-to-order conversion, and a dedicated content and marketing portal (verduurzamen.rensa.nl) that doubles as an educational resource. Distribution is hybrid: orders placed before 18:00 are delivered next business day across the Netherlands, supplemented by a nationwide network of physical service counters (R-punten/servicebalies) for walk-in collections, returns, and technical support. The Rensa Refurbished program adds a circular-economy layer in which installers return defective HVAC components to sister company Inexeon for inspection, refurbishment, and certified re-sale at approximately 20% below new-equivalent prices with up to a 5-year warranty; sister company Splitfix provides BRL100/F-gassen and BRL200 commissioning certification tied to Rensa's heat-pump and AC sales.

Rensa's revenue model is anchored in B2B wholesale hardware sales at account-specific (net) prices to registered trade customers, with a secondary revenue stream from refurbished-part sales. Pricing is not publicly disclosed and is personalized to each account. The company is privately held with no disclosed external investors or parent company, and is part of the self-styled 'Rensa Family' group that includes Inexeon and Splitfix as wholly owned adjacent subsidiaries. No revenue figure, ownership structure, funding history, or M&A activity is disclosed in the available data.

Name

Rensa Groep BV

Legal name

Technisch Handelsbureau Rensa B.V.

Website

https://rensa.nl

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Rensa Groep BV is a Dutch B2B technical wholesaler founded in 1953, distributing 400,000+ HVAC, heating, ventilation, plumbing, and solar products exclusively to professional building installers across the Netherlands via a webshop, mobile app, and nationwide service-counter network, with a circular refurbishment program and certification services through sister companies.

Ownership category

akta.pro rank

Headquarters

HQ city

Didam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales (Wholesale): Rensa generates revenue by selling HVAC, heating, cooling, ventilation, and plumbing products at wholesale prices to registered professional installers. Customers purchase through the B2B webshop or at service counters. Pricing is account-based (nettoprijs / net prices) and not publicly disclosed.
2. Refurbished Component Sales: Through the Rensa Refurbished program, used components collected from installers are refurbished by Inexeon and re-sold as refurbished parts at approximately 20% below new retail price. Installers receive a EUR 2 per approved part compensation upon intake.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Rensa Groep BV is a Dutch technical wholesale distributor that supplies 400,000+ HVAC, heating, cooling, ventilation, plumbing, and solar products to professional building installers. Distribution runs through a hybrid B2B model combining the rensa.nl webshop, a nationwide network of service counters (R-punten), the Servicewijzer mobile app for barcode-based parts lookup, and the Rensa Refurbished circular-economy program that resells refurbished HVAC components at roughly 20% below new-equivalent prices. Orders placed before 18:00 are delivered the next business day.

Product overview

Rensa Groep BV is a technical wholesale distributor for HVAC products (heating, ventilation, and air conditioning) serving professional installers in the Netherlands. The company operates a unified platform consisting of a B2B webshop with 400,000+ products and spare parts, the Servicewijzer mobile app for on-site product search and barcode scanning, and the Rensa Refurbished circular economy program for refurbished components. Their core product portfolio spans central heating boilers (CV-ketels), heat pumps (warmtepompen) including air/water, brine/water, and hybrid systems, radiators and convectors, floor heating (vloerverwarming), piping systems, pumps, hot water systems, ventilation and heat recovery ventilation (WTW) systems, solar/PV systems, air conditioning, and tools. The company positions itself as 'de duurzaamste groothandel' (the most sustainable wholesaler) with services including technical advice, heat loss calculations, commissioning, and BIM-ready database support.

Differentiator

Problem solved

Functional benefit

Brands

• Rensa Refurbished: Circular economy program for refurbishing defective HVAC components including printed circuit boards, burners, fans, pumps, thermostats, motors, control modules, and PV inverters.
• Rensa Servicewijzer

Products and services

• CV-ketels (Central Heating Boilers) Central heating boilers for residential and commercial heating applications, supplied to professional installers through the rensa.nl B2B webshop.
• Warmtepompen (Heat Pumps) Heat pumps including air/water, brine/water, and hybrid systems for sustainable heating, supplied to professional installers for residential and commercial decarbonization projects.
• Radiatoren en Convectoren (Radiators and Convectors) Radiators and convectors including low-temperature variants and models with integrated fans, supplied to professional installers.
• Vloerverwarming (Floor Heating) Floor heating systems for low-temperature heating applications, supplied to professional installers.
• Leidingsystemen (Piping Systems) Piping and connection systems including pre-insulated pipes for efficient heating and cooling distribution.
• Pompen (Pumps) Pumps for heating and water circulation systems, supplied to professional installers.
• Warmwatersystemen (Hot Water Systems) Hot water systems and boilers, including commercial-scale storage-tank installations for institutional facilities.
• Ventilatie- en WTW-systemen (Ventilation and Heat Recovery Ventilation) Ventilation and heat recovery ventilation (WTW/HRV) systems for healthy indoor climate in residential and commercial buildings.
• Zonlichtsystemen (Solar Energy Systems) Solar energy systems including PV panels and solar collectors for residential and commercial installations.
• Airconditioning (Air Conditioning) Air conditioning systems for cooling and climate control, supplied to professional installers.
• Gereedschappen (Tools) Tools and equipment for professional installation work, supplied alongside the HVAC product portfolio.
• Rensa Refurbished Closed-loop program for professional installers: defective parts (circuit boards, fans, pumps, control modules, heat exchangers, burners, thermostats, motors, PV inverters) are returned via R-punten service counters, refurbished by Inexeon, and re-sold at approximately 20% below new-equivalent prices with up to a five-year warranty and a less-than-1% failure rate. Installers receive a EUR 2 per approved usable part compensation on intake.
• Rensa Servicewijzer App Mobile application enabling installers to browse the Rensa assortment, check inventory at nearby service counters, scan barcodes to quickly find repair parts, create shopping lists, and convert them into orders.

Quantifiable outcome

• Refurbished parts are approximately 20% cheaper than new equivalents.
• +4 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• InexeoncoreStrategic or Co-development PartnerInexeon is the sister company of Rensa Verwarming & Ventilatie, based in Wijchen. It specializes in the refurbishment of HVAC components including circuit boards, fan motors, pumps, burners, and PV inverters. Inexeon processes parts returned through the Rensa Refurbished program — performing technical inspection, disassembly, replacement of wear components, and full functional testing in simulated setups. All processes are independently certified by Techniek Nederland with TÜV as auditor. Raimondo Otten serves as Commercial Director.
• SplitfixsupportingImplementation/ SI/ Consulting PartnerSplitfix is a sister company of Rensa that provides BRL100 (F-gassen) certification for companies and BRL200 certification for technicians. Rensa uses Splitfix to help installers who need commissioning certification for heat pumps and air conditioning installations. Splitfix contacts customers automatically when commissioning is ordered via the Rensa webshop.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sonepar: World's largest B2B electrical distributor; broadly comparable as a multi-brand technical wholesaler serving professional installers in Europe, though focused on electrical products.
• Uponor: Nordic-based manufacturer of plumbing and indoor climate systems (radiant heating, PEX piping, heat-pump-ready solutions); comparable as an upstream supplier of HVAC categories Rensa distributes.
• Rexel: Global electrical distribution leader serving installers and contractors; adjacent to Rensa as a multi-brand European technical wholesaler serving the same trades, focused on electrical vs. HVAC.
• Watts Water Technologies: Manufacturer of water and HVAC components including valves, flow control, and heating specialties; an upstream brand distributed by Rensa, comparable in product overlap even though not a wholesale peer.
• Ideal Standard: European manufacturer of bathroom and sanitaryware products distributed through trade channels including wholesalers like Rensa; comparable as a portfolio HVAC/plumbing brand within the same installer distribution stack.

Direct peers

• Ferguson Enterprises: Largest US/UK plumbing, heating, and HVAC distributor to professional contractors; comparable in product breadth, multi-vendor model, and value-added services (technical support, branch network).
• Travis Perkins: UK builders' merchant and technical product distributor serving trade professionals across heating, plumbing, and renewables; comparable in trade-only model and merchant branch network.
• Grafton Group: UK and Irish builders' merchanting group with Selco, Woodie's, and heavyside operations; comparable in serving professional trade customers across building products including HVAC.
• Reece Group: Australia-anchored plumbing, bathroom, and HVAC distribution business targeting trade customers; comparable in scale, multi-branch service model, and exclusive/distributor brand relationships.
• Saint-Gobain Distribution: European building products and HVAC distribution business; directly comparable as a multi-brand technical wholesaler serving professional installers across HVAC, plumbing, and renewable-energy categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rensanieuws

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rensa Groep BV