True Blue Power

What True Blue Power does

True Blue Power is a division of Mid-Continent Instrument Co., Inc. (dba Mid-Continent Instruments and Avionics), headquartered in Wichita, Kansas. The company designs and manufactures TSO-certified electrical power solutions for the aerospace industry, with a core product line built around lithium-ion battery technology, proprietary battery management systems, AC-to-DC converters, DC-to-AC inverters, battery chargers, USB charging ports (including Starlink Mini compatible models), emergency battery power supplies, and wireless chargers. Approximately 50% weight reduction versus traditional aircraft batteries, 8+ year operational lifespan, and reduced maintenance through embedded battery management systems are the primary technical value propositions. Manufacturing is performed in an ISO 9001:2015 and AS9100D certified Wichita, Kansas facility, with engineering teams covering mechanical, software, certification, and electrical disciplines for both catalog products and custom design engagements.

The company serves five distinct aviation market verticals: general aviation, business aviation, commercial aviation, defense and special missions, and advanced air mobility (eVTOL and autonomous aircraft). Named commercial airline partners include Delta, Lufthansa, Ryanair, SkyWest, EasyJet, Qantas, GoJet, United, Luxair, Norwegian, ITA Airways, and Eurowings; helicopter OEM customers include Bell, Airbus, and Leonardo; business jet OEM relationships include Pilatus, Gulfstream, and Bombardier. Go-to-market is executed through a global dealer and distributor network, a direct e-commerce storefront, and STC (Supplemental Type Certificate) installation partners such as Airwolf Aerospace, Vertical Flight Solutions, and 101 Aviation that enable retrofit deployment across multiple airframes.

Revenue mechanics are anchored on certified hardware sales (batteries, converters, chargers, inverters, outlets, and USB/wireless charging products), STC kit sales bundled with hardware, and repair and overhaul services through authorized product support. Pricing is quote-based and not publicly disclosed. The business is private, with no external funding rounds disclosed, and operates as a wholly owned division of Mid-Continent Instrument Co., Inc. The company is actively investing in product line expansion, with the TC800 Series converters and TS32/TS56 NiMH emergency power supplies launched in 2025 and the Gen5 TB50/TB20 lithium-ion batteries for Gulfstream and Bombardier platforms scheduled for Q1 2026.

Name

True Blue Power

Legal name

Mid-Continent Instrument Co., Inc.

Website

https://truebluepowerusa.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

True Blue Power, a division of Mid-Continent Instrument Co., Inc., designs and manufactures TSO-certified lithium-ion battery packs, power converters, USB chargers, and emergency power supplies for general aviation, business aviation, commercial aviation, defense, and advanced air mobility markets, serving airlines, helicopter OEMs, and business jet OEMs globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Hardware Sales - Batteries: Sale of lithium-ion aircraft batteries, battery chargers, converters, emergency battery power supplies, inverters, outlets, USB chargers, and wireless chargers. Products available for purchase as New Outright or New Exchange.
2. STC Kits and Certifications: Supplemental Type Certificate (STC) kits enabling installation across multiple aircraft platforms, sold alongside products for regulatory compliance.
3. Repair and Overhaul Services: Product repair and overhaul services offered through authorized product support.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

True Blue Power designs and manufactures TSO-certified lithium-ion battery packs and aviation power solutions, including batteries, battery chargers, converters, emergency battery power supplies, inverters, USB chargers, wireless chargers, and outlets. The company also offers Supplemental Type Certificate (STC) kits for installation across multiple aircraft platforms and custom power solution design services. Products serve general aviation, business aviation, commercial aviation, military/defense, and advanced air mobility markets, with new outright and new exchange purchase options.

Product overview

True Blue Power is a division of Mid-Continent Instruments and Avionics, offering a comprehensive portfolio of aviation power products including lithium-ion batteries (Gen5 TB50 and TB20), battery STC kits, power converters (TC800 Series), battery chargers, USB charging ports (including Starlink Mini compatible models), emergency battery power supplies (TS32 and TS56 NiMH series), inverters, wireless chargers, and electrical outlets. The company provides both standalone products and STC (Supplemental Type Certificate) kits for installation across multiple aircraft platforms. Custom design services are available for specialized power solution requirements. Products serve markets including general aviation, business aviation, commercial aviation, military/defense, and advanced air mobility.

Differentiator

Problem solved

Functional benefit

Products and services

• Lithium-ion Aircraft Batteries TSO-certified lithium-ion battery packs for aviation applications, offering approximately 50% weight reduction versus traditional batteries, eight years or more lifespan, and reduced maintenance through integrated battery management systems. Available as New Outright or New Exchange purchases.
• TC800 Series Power Converters Modular AC-to-DC power conversion product introduced at the AEA International Convention, providing flexible power conversion solutions for aircraft electronics.
• Battery Chargers Chargers designed for lithium-ion aircraft batteries, including the True Blue Charger PRO, providing safe and efficient charging for aviation battery systems.
• USB Charging Ports TSO-certified USB chargers for aircraft cabin power, including the only TSO-certified Starlink Mini compatible variants for in-flight connectivity.
• Emergency Battery Power Supplies (TS32 and TS56 NiMH Series) Nickel-metal hydride emergency battery power supplies designed to increase dispatch reliability and reduce maintenance costs for commercial aviation and other aircraft.
• Inverters DC-to-AC power inverters for aircraft electrical systems, providing AC power from aircraft DC buses for cabin and avionics loads.
• Wireless Chargers Wireless charging solutions for aircraft cabin applications, supporting passenger and crew device charging without cables.
• Aircraft Outlets Aircraft electrical outlets for in-cabin and cockpit power distribution.
• Lithium-ion Battery STC Kits Supplemental Type Certificate kits sold as standalone products, enabling installation of True Blue Power lithium-ion batteries across multiple helicopter and aircraft platforms for regulatory compliance.
• Emergency Battery Power Supply STC Kits Supplemental Type Certificate kits sold as standalone products, enabling installation of True Blue Power emergency battery power supplies across multiple aircraft platforms.
• Inverter STC Kits Supplemental Type Certificate kits sold as standalone products, enabling certified installation of True Blue Power inverters across multiple aircraft platforms.
• Custom Design Services Custom power solution development services delivered by in-house mechanical, software, certification, and electrical engineering teams, addressing specialized aircraft project requirements for OEMs and operators.

Quantifiable outcome

• Approximately 50 percent weight reduction compared to traditional batteries
• +2 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Airwolf AerospacecoreImplementation/ SI/ Consulting PartnerAirwolf Aerospace developed Supplemental Type Certificates (STCs) enabling installation of True Blue Power lithium-ion batteries across multiple helicopter platforms. This partnership enables rapid deployment on civil and defense helicopter applications.
• Vertical Flight SolutionscoreImplementation/ SI/ Consulting PartnerVertical Flight Solutions developed Supplemental Type Certificates (STCs) enabling installation of True Blue Power lithium-ion batteries across multiple helicopter platforms. Partnership supports deployment on Bell, Airbus, Leonardo and other helicopter platforms.
• 101 AviationcoreImplementation/ SI/ Consulting Partner101 Aviation, a Texas-based company specializing in Supplemental Type Certificate (STC) development, announced that True Blue Power Gen5 TB50 (50 amp-hour) and TB20 (20 amp-hour) lithium-ion batteries will be available for Gulfstream and Bombardier aircraft beginning Q1 2026 with additional aircraft certifications to follow.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Saft (TotalEnergies): French industrial battery manufacturer owned by TotalEnergies with a deep aviation battery portfolio serving Airbus, Boeing, and major airlines. Overlaps with True Blue Power on lithium-ion aviation cells/packs but operates at much greater scale across multiple chemistries.
• EnerSys: Global industrial battery manufacturer with aviation and defense exposure including lithium-ion and specialty chemistries. A broader, more diversified competitor with overlap in aerospace/defense battery systems alongside True Blue Power's aviation portfolio.
• Astronics Corporation: U.S. aerospace power, lighting, and connectivity systems supplier serving major commercial and business aviation OEMs. Competes with True Blue Power on cabin power, USB charging, and inverter/converter products, and at the same in-flight power decision-makers.
• Crane Aerospace & Electronics: Supplier of aerospace power conversion, distribution, and battery systems. Competes with True Blue Power on aviation-grade converters, inverters, and electrical power solutions across commercial and business aviation platforms.

Direct peers

• EaglePicher Technologies: U.S.-based manufacturer of aerospace, defense, and aviation batteries and battery management systems. Closest direct competitor to True Blue Power across aviation lithium-ion cells, packs, and BMS for rotorcraft and fixed-wing platforms.
• Concorde Battery Corporation: U.S. manufacturer of lead-acid and lithium-ion aircraft batteries for general, commercial, and military aviation. Direct competitor to True Blue Power in TSO-certified replacement batteries with overlapping airline and OEM channels.
• Marathon Power (MarathonNorco Aerospace): U.S. producer of aircraft batteries and emergency power supplies for commercial, business, and military aviation. Directly competes with True Blue Power's lithium-ion packs and emergency battery power supply (TS32/TS56) product line at overlapping airline and OEM customers.

Regional players

• GS Yuasa: Japanese battery manufacturer with an established aviation battery business supporting commercial and rotorcraft OEMs globally. Comparable on aviation-grade cells and packs, but operates primarily out of APAC and competes internationally rather than from a U.S. base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/mcico
• Facebookfacebook.com/TrueBluePower
• LinkedInlinkedin.com/company/truebluepower
• Instagraminstagram.com/_weflywithyou

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True Blue Power