Casinor

What Casinor does

Casinor.com is a multi-regional iGaming affiliate and comparison website that publishes expert-reviewed top-10 casino rankings, detailed operator reviews, bonus guides (100%–500% match bonuses), payment method comparisons, and responsible gambling resources. Founded in 2012, the company targets adult online casino players across four language markets via dedicated localized URLs: Norwegian (casinor.com/no, primary), Swedish (/sv), Finnish (/fi), and German (/de). Casinor's core technology is a content-driven web platform with no proprietary algorithms or custom-built systems; it relies on standard third-party services including Google Analytics for traffic measurement, MailChimp for newsletter distribution, and Facebook for social engagement. The site has no mobile app and distributes content exclusively through its owned web properties.

Casinor's business model is a pure affiliate/referral structure. The site is free to consumers and earns revenue exclusively through affiliate commissions paid by online casino operators when users click 'Spill nå' (Play now) links and register or deposit at the operator's website, typically structured as CPA, revenue share, or hybrid deals. Referrals are tracked via cookies redirecting from Casinor to operator sites. The go-to-market motion is content-led and self-serve: users discover Casinor through organic search on high-intent queries, navigate curated comparison tables, and self-select casinos without sales interaction. The company claims to have tested more than 100 Norwegian gambling sites.

The company is privately held with no disclosed investors, funding rounds, or financial figures. It operates from a registered contact address in Sliema, Malta, employs 11-50 people, and shows no evidence of leadership changes, M&A activity, regulatory actions, or proprietary certifications. Customer concentration on the demand side is low (distributed consumer traffic across four country markets); on the supply side, Casinor works with a broad portfolio of operators rather than depending on a single anchor partner.

Name

Casinor

Legal name

Casinor.com

Website

https://casinor.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Casinor.com is a multi-regional iGaming affiliate website that publishes expert casino reviews, bonus comparisons, and gambling guides for Norwegian, Swedish, Finnish, and German online casino players, earning revenue via affiliate commissions from listed operators.

Ownership category

akta.pro rank

Product category

Online Casino Affiliate / iGaming Comparison

akta.pro industry

PRIMARYMPAEAMAB

Casino/iCasino Affiliate & Review Sites

Media, Entertainment & Sports/Gambling, Betting & Casinos/Affiliate Marketing & Lead Generation for Betting

Keywords

• Online casino reviews
• IGaming affiliate marketing
• Casino bonus comparisons
• Nordic gambling guides
• Casino operator referrals

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate / Referral Revenue: Casinor earns revenue through affiliate commissions when users click through to online casinos and register or deposit. When users click 'Spill nå' (Play now) links, they are redirected to casino operator pages, and cookies track referrals to the casino's website. This is the standard revenue model for iGaming affiliate sites — commissions are earned on referred player activity (CPA, revenue share, or hybrid models). The site does not charge users directly.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Casinor.com is a free iGaming affiliate and comparison website that publishes expert casino reviews, top-10 rankings, welcome-bonus comparisons, wagering-requirement explainers, payment-method guides, and responsible-gambling content for Norwegian, Swedish, Finnish, and German players. The site does not operate any casino itself; instead, it earns affiliate commissions when visitors click outbound "Spill nå" links to third-party licensed casino operators and subsequently register or deposit. Content is organized by language and topic (new casinos, mobile casino, live casino, crypto casino, fast withdrawals, tax-free casinos, slots, free spins, payment methods).

Product overview

Casinor.com is a multi-regional iGaming affiliate website that publishes casino reviews, bonus guides, payment method comparisons, and game guides across localized versions for Norwegian (NO), Swedish (SV), Finnish (FI), and German (DE) markets. The site operates as an informational platform with no proprietary product or service of its own — it aggregates and reviews third-party online casino operators, organizes casino bonus tiers (100%, 200%, 400%, 500% deposit bonuses), covers payment methods, live casino studios, cryptocurrency casinos, slot games, and responsible gambling topics. No named sub-products, modules, or distinct product brands are sold under the Casinor name.

Differentiator

Problem solved

Functional benefit

Products and services

• Casinor.com iGaming Affiliate and Review Platform

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FacebookminorGTM or Marketing PartnerFacebook is used by Casinor for social media profiling and audience engagement. The platform is leveraged to build and reach the site's social audience and drive referral traffic back to the Casinor website.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Better Collective: Stockholm-listed iGaming affiliate group operating sports betting and casino review/affiliate brands across Europe and the US. Highly comparable business model (SEO-driven affiliate content + operator revenue share) and overlapping Nordic presence, but materially larger scale, broader vertical mix (sports + casino), and public-company resources.
• Catena Media: Listed iGaming affiliate operator (AskGamblers, CasinoGuru, etc.) with global coverage of casino, sports, and finance leads. Directly comparable affiliate/operator-revenue-share model and SEO-led GTM, but operates at much greater scale across more markets and verticals than Casinor.

Direct peers

• Gambling.com Group: Nasdaq-listed affiliate publisher operating gambling review and comparison sites in multiple jurisdictions. Closely comparable as a multi-market casino affiliate monetizing through operator referral commissions, though at significantly larger scale and with broader geographic reach.
• Bojoko: iGaming affiliate and casino review site serving Nordic and European markets with operator listings, reviews, and bonus comparison content. Directly comparable product offering, target customer (online casino players), and SEO/content-led monetization model.
• AskGamblers: Long-standing casino review and complaint-resolution affiliate site owned by Catena Media. Directly comparable as a casino-focused affiliate monetizing operator referrals, with deeper brand recognition but English-first rather than Nordic-localized content.

Emerging players

• Oddschecker: UK-originated odds comparison and affiliate site expanding into casino and European markets. Comparable affiliate/lead-generation business model and SEO-led GTM, though primary historical focus is sports betting rather than casino reviews.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/casinor-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casinor