1 Million Women

What 1 Million Women does

1 Million Women is an Australian non-profit online climate action movement headquartered in Sydney (Chippendale, NSW), founded by Natalie Isaacs in 2014 and registered as 1 Million Women Limited (ACN 122 248 122). The organization engages a global membership of over 1,024,675 women through a free-to-join movement built around individual lifestyle climate action, community building, and policy advocacy. Core products include the Carbon Challenge (a pledge and activity-tracking platform where members collectively report 703,316,352,177 tonnes of CO2 pledged), the Women Power electrification hub (resources for transitioning homes off fossil fuels), the #ShePowers regional network (supporting renewable energy transition in regional Australia), and the 1MReady program (a two-year commitment program connecting members with First Nations climate leadership).

The organization has no proprietary technology platform identified; distribution runs through the website, mobile application, and social media channels (Facebook, Instagram, X, YouTube, TikTok), with donations and merchandise processed via the third-party Raisely fundraising platform. The business model is donation-funded and merchandise-funded (including founder Natalie Isaacs' book 'Right Here Right Now'), with no paid product, subscription, or service offering; membership is free. Strategic activity has accelerated in 2025 with the 1MW Canberra Delegation (a federal politician engagement program), the first international expansion via a partnership with Binghamton University in the United States, and the rollout of multiple new programmatic initiatives. The organization operates with a small team of 1-10 employees and is affiliated with Climate Coolers (Australian Climate Coolers Limited ABN 86 122 248 122).

Name

1 Million Women

Legal name

1 Million Women Limited

Website

https://www.1millionwomen.com.au/

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

1 Million Women is a charitable organization that builds a lifestyle revolution against the climate crisis.

Ownership category

akta.pro rank

Product category

Climate Action Nonprofit

NAICS

Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133), Human Rights Organizations (813311)

SIC

Services-Social Services (8300)

akta.pro primary industry

Gender Equality & Women’s Rights Advocacy (BPAGAFAD)

akta.pro secondary industries

Gender Equality & Women’s Empowerment (BPAGABAF), Gender Equality & Women’s Rights (BPADAGAF)

Keywords

• Climate action movement
• Carbon reduction tracking
• Renewable energy advocacy
• Home electrification education
• Community climate engagement

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Donations: The organization relies on voluntary donations from supporters, processed through a Raisely-powered donation platform. Members are asked to donate to support amplifying the organization's work empowering women to live climate action.
2. Merchandise / Shop: The organization sells merchandise (e.g., books by founder Natalie Isaacs, branded items) through its shop to generate revenue while promoting the mission.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

1 Million Women is an online movement that encourages women and girls to build a lifestyle revolution against the climate crisis. It operates a free membership platform where members pledge and track carbon reduction activities through the Carbon Challenge, access home electrification resources via the Women Power hub, join the #ShePowers regional network for renewable energy transition advocacy, and participate in the 1MREADY long-term climate commitment program.

Product overview

1 Million Women is an online climate action movement platform rather than a traditional software product company. The organization offers a membership platform centered around its Carbon Challenge, where women pledge and track carbon reduction activities. Key offerings include the Women Power electrification hub helping households transition from gas, the #ShePowers Network connecting regional women for the renewable energy transition, and the 1MREADY Program for committed climate action. The organization previously crowdfunded a mobile app in 2017 but this appears to no longer be active. The platform functions primarily as an informational and community engagement resource rather than a software-as-a-service product.

Differentiator

Problem solved

Functional benefit

Brands

• ShePowers: A network of regional women supporting renewable energy transition in Australia
• 1MReady
• Women Power
• Carbon Challenge

Products and services

• Carbon Challenge Free online platform where members pledge to reduce carbon emissions and track daily activities for cutting carbon pollution, with collective pledged savings reported across the membership base.
• Women Power Electrification Hub Resource hub helping women transition away from fossil fuels in their homes, providing information about getting off gas for both renters and homeowners, covering challenges and solutions for home electrification.
• #ShePowers Network Network of regional women in Australia working to support a renewable-led energy transition, building community connections across regional areas and supporting 1 million homes to electrify.
• 1MREADY Program Two-year commitment program empowering women to take identified high-impact everyday actions to reduce carbon emissions, connected to First Nations leadership in climate action.

Quantifiable outcome

• 703,316,352,177 tonnes of CO2 pledged to be saved by members
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Federal Politicians and Advisors (Australian Government)coreStrategic or Co-development Partner · 11 February 2025The 1MW Canberra Delegation (February 2025) engaged federal politicians from across the political spectrum, with 23 women from across Australia meeting with 26 politicians and their advisors. The purpose was to advocate for government support for 1 million homes to electrify. This represents a key policy advocacy partnership with government stakeholders.
• Climate CoolerscoreOthersClimate Coolers (Australian Climate Coolers Limited ABN 86 122 248 122) is the affiliated organization that co-manages the 1 Million Women campaign and shares staff and resources. The Privacy Statement covers both Climate Coolers and the 1 Million Women website, indicating a close operational relationship. Climate Coolers reinforces policies and practices with employees and approved agents to safeguard personal information.
• Binghamton UniversityminorStrategic or Co-development Partner1 Million Women partnered with Binghamton University in the United States for the 1MReady_Bing carbon challenge campaign, the first of its kind in the United States. This partnership showcases individual climate actions to university students and is designed to engage younger demographics internationally.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Australian Conservation Foundation: Australia's largest environmental advocacy nonprofit, focused on community-driven climate and nature campaigns. Closest domestic peer given shared Australian footprint, grassroots organizing model, and policy advocacy orientation.
• 350.org: Global grassroots climate movement mobilizing ordinary people for climate action through campaigns and local organizing. Directly comparable community-led climate advocacy model with multi-country reach.
• WECAN (Women's Earth and Climate Action Network): International network of women-led climate and environmental advocacy, focused on women's leadership in climate solutions. Most direct peer in the women-focused climate advocacy niche.
• Extinction Rebellion: Global climate activism movement using nonviolent direct action and community organizing. Comparable movement-style advocacy model, though employs more confrontational tactics than 1 Million Women.
• Citizens' Climate Lobby: Global grassroots climate advocacy organization focused on building political will for climate legislation through volunteer-led lobbying. Highly comparable advocacy structure and political engagement model.
• Avaaz: Global online activism platform mobilizing millions of members for advocacy campaigns across climate, human rights, and other causes. Comparable digitally-native, member-driven advocacy model with global reach.

Broad incumbents

• Greenpeace Australia Pacific: Larger, well-established environmental advocacy organization operating in Australia with a broader environmental portfolio. Comparable advocacy function and Australian base, but with significantly larger scale and a wider remit beyond climate.
• WWF-Australia: Established Australian environmental nonprofit with conservation and climate programs. Comparable Australian base and donor-supported model, but with a much broader conservation remit and institutional scale.

Emerging players

• Sunrise Movement: Youth-led US climate advocacy movement with strong social media presence and political mobilization focus. Comparable grassroots, digitally-native advocacy model, though younger and US-focused.

Regional players

• Take Three for the Sea: Australian environmental nonprofit engaging individuals in everyday climate and ocean action. Comparable small-team, community-led Australian environmental advocacy model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/1millionwomen
• YouTubeyoutube.com/user/1MWcampaign
• Facebookfacebook.com/1MillionWomen
• LinkedInlinkedin.com/company/1-million-women
• Instagraminstagram.com/1millionwomen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1 Million Women