Vidal Sweets
Vidal Sweets (Vidal Golosinas S.A.) is a 60-year-old Spanish manufacturer of confectionery, including gummies, liquorice and marshmallows, selling directly to Spanish consumers via a 24-hour e-commerce platform and to retailers and event planners through a dedicated B2B wholesale portal.
- Company typePrivate
- Founded1963
- HeadquartersMolina De Segura, Spain
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Vidal Sweets does
Vidal Sweets, operating legally as Vidal Golosinas S.A., is a Spanish confectionery manufacturer founded in 1963 and headquartered in Molina de Segura, Murcia. The company produces and sells a broad portfolio of gummy candies, liquorice, marshmallows, chewing gum and hard/soft caramels under its own brand and heritage SKUs (besitos, fresas silvestres, nubes, ladrillos, dentaduras), with a manufacturing base staffed by 1,001-5,000 employees. It holds ISO 9001, IFS Food, BRCGS, RSPO and Kosher certifications, indicating compliance-grade food safety and sustainable sourcing standards across its production.
The company's commercial model is built on two channels. The first is a direct-to-consumer e-commerce storefront at vidalgolosinas.com offering 24-hour delivery with free shipping and no minimum order across Spain, augmented by an interactive Sweet Party configurator that lets consumers design personalized candy tables and gift packages for events such as communions, weddings, birthdays, baptisms, baby showers, Halloween, Valentine's Day and Christmas. The second is a dedicated B2B 'Área Profesional' wholesale portal serving candy shops, supermarkets, pharmacies, bakeries, cafes, newsstands and event planners with special pricing, priority access and dedicated support. Specialty dietary lines (gluten-free, vegan, sugar-free, halal) and a new Doypack stand-up pouch format extend the addressable market and brand presentation.
Vidal generates revenue through unit-priced retail sales (individual SKUs ranging from €4.35 to €211.90) and wholesale unit pricing for registered professional buyers, all billed pay-as-you-go with no minimum commitment. Distribution is single-country/domestic (Spain) with no disclosed international e-commerce or overseas retail footprint. There is no public listing, no disclosed funding rounds, no parent company, and no M&A activity in the input data, indicating a privately held, family-founded operator. Recent operational investment includes a €150,258 energy-efficiency compressed air upgrade at the Murcia plant, co-financed by a €27,619.90 EU FEDER grant, supporting cost-side competitiveness in a low-margin category.
Vidal Sweets firmographics
Firmographics- Name
- Vidal Sweets
- Legal name
- VIDAL GOLOSINAS S.A.
- Website
- https://vidalgolosinas.com
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Vidal Sweets (Vidal Golosinas S.A.) is a 60-year-old Spanish manufacturer of confectionery, including gummies, liquorice and marshmallows, selling directly to Spanish consumers via a 24-hour e-commerce platform and to retailers and event planners through a dedicated B2B wholesale portal.
- Ownership category
- akta.pro rank
Vidal Sweets industry classification
Industry- Product category
- Confectionery Manufacturing
- NAICS
- Nonchocolate Confectionery Manufacturing (31134)
- SIC
- Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Candy & Specialty Sweets Stores (THAFAGAH)
- akta.pro secondary industry
- Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI)
Keywords
Where Vidal Sweets is headquartered
LocationHeadquarters
- HQ city
- Molina De Segura
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Vidal Sweets business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- E-commerce Retail (B2C): Direct online sales to consumers through vidalgolosinas.com with free shipping on all orders and 24-hour delivery. Customers can purchase individual products, party packages, and customized candy arrangements.
- Wholesale/B2B Professional Sales: Dedicated professional area for businesses including candy shops, gift shops, supermarkets, pharmacies, cafes, newsstands, and event planners. Offers special wholesale pricing, priority access, and dedicated support.
- Customized Party Packages: Revenue from personalized candy displays and gift arrangements configured through the Sweet Party tool for events such as communions, weddings, birthdays, and other celebrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer retail pricing for individual products |
| Unit Pricing | Pay-as-you-go | Professional/Wholesale pricing tier |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
Vidal Sweets product offering
Product offeringCore offering
Vidal Sweets (Vidal Golosinas S.A.) is a Spanish confectionery manufacturer founded in 1963 that produces and sells traditional Spanish candies including gummies, liquorice, marshmallows, chewing gum, and hard and soft caramels. The company operates a direct-to-consumer e-commerce store with 24-hour delivery across Spain and a dedicated B2B professional wholesale channel serving candy shops, supermarkets, bakeries, and event planners. It also offers customizable candy tables and Sweet Party packages for celebrations such as weddings, communions, birthdays, and baptisms.
Product overview
Vidal Golosinas is a Spanish confectionery manufacturer and online retailer with over 60 years of experience (since 1963). The company operates as a B2C e-commerce platform selling a wide range of candy products, organized into core categories including Golosinas (gummy candies), Chicles (chewing gum), Regaliz (licorice), Caramelos (hard/soft candies), Nubes (marshmallows), and Otros. The portfolio includes specialized product lines for dietary requirements (gluten-free, vegan, sugar-free, halal) and event-specific offerings. The business model combines direct-to-consumer online sales with B2B wholesale services through a dedicated professional area. Key branded products include Belts licorice, Choconubes, Dipper, Dulcinubes, Dulcipica, and the new Doypack format. The company offers a custom party configurator (Sweet Party) for personalized candy selections and provides specialized event services including mesa dulce (candy tables) for communions, weddings, birthdays, and other celebrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Golosinas (Gummy Candies)
Companies that use Vidal Sweets
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Vidal Sweets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Vidal Sweets partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Vidal Sweets competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Vidal Sweets social profiles
Digital presenceVidal Sweets compliance and trust
Trust signalCompliance5 records
Vidal Sweets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vidal Sweets leadership team
Management profileNumber of profiles
Profiles1 record
Vidal Sweets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vidal Sweets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vidal Sweets
What does Vidal Sweets do?
Vidal Sweets (Vidal Golosinas S.A.) is a Spanish confectionery manufacturer founded in 1963 that produces and sells traditional Spanish candies including gummies, liquorice, marshmallows, chewing gum, and hard and soft caramels. The company operates a direct-to-consumer e-commerce store with 24-hour delivery across Spain and a dedicated B2B professional wholesale channel serving candy shops, supermarkets, bakeries, and event planners. It also offers customizable candy tables and Sweet Party packages for celebrations such as weddings, communions, birthdays, and baptisms.
When was Vidal Sweets founded?
Vidal Sweets was founded in 1963. It employs 1,001 to 5,000 people.
Where is Vidal Sweets based?
Vidal Sweets is headquartered in Molina De Segura, Spain, in the Europe region.
How does Vidal Sweets make money?
Three revenue lines are on record. E-commerce Retail (B2C) is the primary driver. The others are wholesale/B2B Professional Sales and customized Party Packages.
Does Vidal Sweets have an API?
No public API is recorded for Vidal Sweets.
What industry is Vidal Sweets in?
Vidal Sweets's product category is Confectionery Manufacturing. Its primary akta.pro industry code is THAFAGAH, Candy & Specialty Sweets Stores, with a secondary code of HSACAGAI, Dessert & Bakery Catering (Cakes, Pastries, Candy). Its NAICS code is 31134 and its SIC code is 2060.