Living Water Resorts

What Living Water Resorts does

Living Water Resorts is a privately held Canadian hospitality and lifestyle company based in Collingwood, Ontario, operating a 700+ acre waterfront resort destination on Georgian Bay. Founded in 1992 when owner Larry Law acquired the former Cranberry Resort and Cranberry Golf Course out of receivership, the business now encompasses 442 hotel rooms across two properties (Living Water Resort & Spa and Living Stone Golf Resort), an 18-hole championship golf course, two restaurants including Collingwood's only waterfront venue (Lakeside Seafood & Grill), the Living Shore Spa featuring Ontario's only Aquapath hydrotherapy experience, a marina with watercraft rentals, multiple event and wedding venues, and the newly opened 129-suite Living Water Retirement Residence (March 2025). The resort is one of Collingwood's largest employers and is wholly owned by founder/CEO Larry Law with no institutional investors.

The company's core technology stack consists of an online booking platform (booking.livingwaterresorts.com), property management systems, and sustainability infrastructure (495 solar panels producing 247,000 kWh annually, on-site greenhouse-to-table program with closed-loop composting). Direct-to-consumer go-to-market is the dominant sales motion, with the resort incentivizing direct bookings through a best-rate guarantee, price-match promise, and resort-activity dollar credits, while avoiding OTA promotion. Revenue is generated across eight streams: hotel accommodations, food and beverage, golf operations, spa services, marina and watercraft rentals, events and weddings, retirement residence rentals, and equipment rentals, with pricing structured as seasonal pay-as-you-go packages rather than subscriptions.

The customer base is a diversified portfolio of leisure travelers and families, golf enthusiasts, wellness and spa seekers, wedding parties (accommodating up to 216 guests), corporate and group events, social organizations, and retirement-age seniors. Distribution is exclusively direct-to-consumer across Canada, supplemented by destination marketing partnerships with Bruce Grey Simcoe, Resorts of Ontario, Destination Ontario, and South Georgian Bay Tourism. The company received the 2024 Excellence Canada Business Award for Private Business, recognizing its integrated hospitality, sustainability, and employee-engagement model.

Name

Living Water Resorts

Legal name

Living Water Resorts

Website

https://livingwaterresorts.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Living Water Resorts is a privately held Canadian hospitality operator based in Collingwood, Ontario, running a 700+ acre waterfront resort on Georgian Bay with 442 hotel rooms, golf, spa, dining, marina, events, and a newly opened 129-suite retirement residence.

Ownership category

akta.pro rank

Product category

Resort & Hospitality Services

NAICS

Marinas (713930), Golf Courses and Country Clubs (713910)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Marina & Waterfront Full-Service Hotels (THAGAAAK)

akta.pro secondary industry

Destination Spa Resorts (THAGAMAA)

Keywords

• Waterfront resort hospitality
• Hotel accommodation services
• Golf and spa services
• Wedding and event venues
• Retirement residence living

Headquarters

HQ city

Collingwood

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Accommodations: Revenue from two hotel properties: Living Water Resort & Spa and Living Stone Golf Resort, offering 442 rooms across multiple accommodation types including condo-suites and traditional hotel rooms
2. Food & Beverage: On-site dining at Lakeside Seafood & Grill (Collingwood's only waterfront restaurant) and Station on the Green (Collingwood's largest patio), plus banquet and event catering services
3. Golf Operations: 18-hole championship golf course (Cranberry Golf Course) with driving range, pro shop, and golf packages including Stay & Play packages
4. Spa Services: Living Shore Spa offering treatments, Aquapath access, and retail products
5. Marina & Watercraft Rentals: Marina operations with kayak, stand-up paddleboard, and watercraft rentals through Southwinds Marina
6. Events & Weddings: Venues including Bear Estate (waterfront), William Watts ballroom, rooftop venue, and Atoka House for weddings, corporate events, and celebrations accommodating 10-220 guests
7. Retirement Residence: Living Water Retirement Residence - 129-suite resort-style retirement community with studio and 1-bedroom options
8. Equipment Rentals: Bikes, snowshoes, cross-country skis, and winter equipment rentals for guests

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Living Water Resorts operates a 700+ acre waterfront resort on Georgian Bay in Collingwood, Ontario, offering 442 guest rooms across two hotel properties (Living Water Resort & Spa and Living Stone Golf Resort), an 18-hole championship golf course, a full-service spa with Ontario's only Aquapath hydrotherapy, two restaurants including Collingwood's only waterfront dining venue, a marina with watercraft rentals, event venues for weddings and corporate groups, and a 129-suite resort-style retirement residence.

Differentiator

Problem solved

Functional benefit

Products and services

• Living Water Resort & Spa Waterfront hotel property at 9 Harbour Street East, Collingwood, offering spacious condo-suites with full kitchens, balconies, and living rooms, plus access to the Living Shore Spa, on-site dining, pools, and 700+ acres of waterfront resort amenities. Target guest: leisure travelers, families, couples, and spa seekers seeking premium waterfront accommodations.
• Living Stone Golf Resort Budget-friendly traditional hotel resort at 19 Keith Avenue, Collingwood, featuring pet-friendly rooms and co-located with the Cranberry Golf Course and Station on the Green patio. Target guest: value-oriented leisure travelers, families with pets, and golf groups seeking affordable accommodations near the championship course.
• Living Shore Spa Full-service on-site spa offering traditional spa treatments, couples specials, and Ontario's only Aquapath hydrotherapy experience. Target guest: individual adults and couples seeking wellness, hydrotherapy, and spa day or getaway experiences; gift certificates available.
• Cranberry Golf Course 18-hole championship golf course with driving range, pro shop, and Stay & Play packages including cart and food credit. Target guest: golfers, golf groups, and leisure travelers seeking on-site golf vacations.
• Lakeside Seafood & Grill Collingwood's only waterfront restaurant, offering on-site dining with Georgian Bay views, banquets, catering, and seasonal specials. Target guest: resort guests, local diners, and event/wedding attendees.
• Station on the Green Collingwood's largest patio, co-located with the Cranberry Golf Course and Living Stone Golf Resort, serving food and beverages to golfers and resort guests. Target guest: golfers, resort guests, and casual diners.
• Bear Estate (Wedding & Event Venue) Waterfront event venue on Georgian Bay hosting weddings, social events, and celebrations for 10-220 guests, with additional indoor venues including the William Watts ballroom, rooftop venue, and Atoka House. Target customer: engaged couples, families, and corporate or social group organizers.
• Living Water Marina Marina operations through Southwinds Marina offering kayak, stand-up paddleboard, and watercraft rentals on Georgian Bay. Target guest: resort guests and visitors seeking waterfront recreation.
• Living Water Retirement Residence 129-suite resort-style retirement residence offering studio and 1-bedroom independent and assisted living options with 13,000 sq ft of amenity space and access to the broader resort's dining, golf, spa, and marina amenities. Target resident: retirement-age seniors with family members able to stay and dine on-property.
• On-Site Equipment Rentals Seasonal equipment rentals including FAT bikes (full day), cross-country skis and snowshoes, SUP and kayaks (first hour free for resort guests), supporting four-season on-property recreation. Target guest: resort guests and visitors seeking active outdoor experiences.

Quantifiable outcome

• 495 solar panels generating 247,000 kWh of clean energy annually, equivalent to planting 141 trees
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Bruce Grey Simcoe (BGS)coreGTM or Marketing PartnerRegional tourism marketing organization promoting the Bruce Grey Simcoe area. Living Water Resorts partners with BGS for tourism promotion and destination marketing.
• Resorts of Ontario (ROO)coreGTM or Marketing PartnerTrade association for Ontario resorts. Partnership enables team member exchange program offering $69-$89 per night accommodation rates at participating resorts.
• Destination OntariocoreGTM or Marketing PartnerOfficial Ontario tourism marketing organization. Partnership promotes Living Water Resorts as a premier Ontario tourism destination.
• South Georgian Bay Tourism (SGBT)coreGTM or Marketing PartnerLocal destination marketing organization for South Georgian Bay region. Promotes Living Water Resorts as part of regional tourism offerings.
• Spirit Bear CoffeeminorStrategic or Co-development PartnerLocal coffee company supporting give-back initiatives including The Northern Lights Wildlife Shelter, OWL, Ocean Alliance, and Life Sport Canada. Featured at the resort.
• Buzzing Bush ApiaryminorStrategic or Co-development PartnerLocal apiary providing honey featured at Lakeside Seafood & Grill, supporting local sourcing and reducing food miles.
• Tesla & Porsche (Destination Charging)minorStrategic or Co-development PartnerOfficial Tesla & Porsche Destination Charging Partner with 7 EV chargers on property, supporting sustainable travel options.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Millcroft Inn & Spa: Caledon, Ontario spa resort combining historic inn accommodations, full-service spa, and dining; comparable to Living Water's spa-led leisure positioning targeting southern Ontario wellness and weekend retreat travelers.
• Ste. Anne's Spa: Ontario destination spa resort in Grafton combining full-service spa, accommodations, and farm-to-table dining; comparable to Living Water's Living Shore Spa positioning for the wellness retreat leisure segment, though in a different catchment.
• Scenic Caves Nordic Centre: Outdoor recreation operator located in Collingwood, Ontario offering Nordic skiing, snowshoeing, and seasonal activities that compete for activity-driven leisure stays within the same South Georgian Bay tourism catchment as Living Water.

Direct peers

• Deerhurst Resort: Huntsville, Ontario full-service resort with hotel accommodations, multiple golf courses, spa, marina, dining, and conference facilities — directly comparable diversified operating model targeting leisure families, golfers, and corporate groups in Ontario cottage country.
• Blue Mountain Resort: Premier Ontario four-season resort located minutes from Collingwood with comparable hotel accommodations, golf, dining, spa, and event venues; Living Water's F&B Director Jeff Bell previously led a 350-person team at Blue Mountain for 17 years, signaling direct operational overlap.
• JW Marriott The Rosseau Muskoka Resort & Spa: Luxury full-service Ontario resort in Muskoka offering hotel rooms, full-service spa, dining, marina access, and event space — comparable premium leisure and corporate positioning in the same Ontario drive-to-resort geography.
• Horseshoe Valley Resort: Ontario ski and golf resort north of Barrie offering hotel rooms, championship golf, ski operations, dining, and event venues — closely comparable to Living Water's four-season resort model and target leisure and corporate customer base.
• Westin Trillium House, Blue Mountain: Blue Mountain-adjacent Ontario hotel operated under Marriott's Westin brand; competes directly with Living Water for leisure travelers, weddings, and corporate groups in the South Georgian Bay tourism catchment.
• Severn Lodge: Waterfront Ontario lodge-style destination resort in Port Severn offering accommodations, full dining, marina activities, and group events in a comparable Ontario cottage country setting targeting leisure families and corporate groups.

Broad incumbents

• Delta Hotels by Marriott: National full-service Marriott hotel chain where Living Water's Director of F&B Jeff Bell previously held leadership roles; provides scale, distribution, and operational benchmark against a branded full-service competitor with comparable F&B-driven revenue mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/livingwaterresorts
• Instagraminstagram.com/livingwaterresorts
• Xx.com/lwresorts

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Living Water Resorts