Westphal & Company, Inc.

What Westphal & Company, Inc. does

Westphal & Company, Inc. is a fourth-generation, family-owned full-service electrical and technology contractor headquartered in Madison, Wisconsin. Founded in 1931 by Fred H. Westphal as the Allan-Westphal Machinery Co. in Janesville, the firm incorporated in Wisconsin in 1956 and has grown to 500+ employees operating from four offices across Wisconsin (Madison, Janesville, Milwaukee/Pewaukee) and Iowa (Dubuque). Its core business is electrical construction for commercial, industrial, healthcare, education, governmental, and power-generation projects, delivered through preconstruction, design/build, design/assist, and integrated project delivery methods, supported by an in-house VDC/BIM modeling group (Revit, AutoCad MEP, NavisWorks) and a state-of-the-art prefabrication facility. Through its 2001-acquired wholly-owned subsidiary Globalcom Technologies, the firm also delivers low-voltage services including structured cabling, security/CCTV, access control, and Distributed Antenna Systems, with RCDD-certified staff.

The company generates revenue across four distinct streams: (1) project-based commercial and industrial electrical construction; (2) project-based low-voltage technology work via Globalcom; (3) transaction-based 24/7 residential service, maintenance, and emergency response covering EV charging, panel upgrades, lighting, rewiring, and surge protection; and (4) project-based solar design and installation ranging from 20kW residential arrays to multi-megawatt utility-scale projects with battery energy storage. Customer mix spans large institutional accounts (UW-Madison, Epic Systems, John Deere Dubuque, Alliant Energy, Mercy and Beloit Hospitals, Rock County Jail) and a long tail of residential service customers acquired through referrals, local SEO, and review channels across the four office markets. Geographic coverage is Wisconsin, Iowa, northern Illinois, and selected projects in Kentucky, Louisiana, Michigan, and Minnesota.

The firm is independently owned by the Westphal family — John Westphal is Chairman and sole owner since 2000; fourth-generation family members Maiken Westphal (now CEO), Fritz Westphal, and Gretchen Westphal Fredrickson have joined the business since 2005. There is no external private equity or venture capital investment, and the company maintains both union and non-union workforce capability. The Madison headquarters, built in 2009-10, houses the office, prefabrication shop, and warehouse, and serves as the operational hub for a business that has expanded through acquisitions (Globalcom 2001, Bakke Electric 2007) and new office openings (Milwaukee 2019) rather than organic greenfield scaling.

Name

Westphal & Company, Inc.

Legal name

Westphal & Company, Inc.

Website

https://westphalec.com

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

251–500 employees

Short description

Westphal & Company is a fourth-generation, family-owned full-service electrical and technology contractor based in Madison, WI, with 500+ employees across Wisconsin and Iowa. It serves commercial, industrial, institutional, and residential customers with electrical construction, solar/BESS, low-voltage technology, and 24/7 service.

Ownership category

akta.pro rank

Product category

Electrical Contracting Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220)

SIC

General Bldg Contractors - Nonresidential Bldgs (1540), Heavy Construction Other Than Bldg Const - Contractors (1600), Cogeneration Services & Small Power Producers (4991)

akta.pro primary industry

Building Automation & Controls (BAS/BMS) Contracting (IMAFALAE)

akta.pro secondary industries

Building Automation Systems (BAS/BMS) Integration & Controls (BPABAGAA), Civil & Site Works EPC (Earthworks, Roads, Drainage, Foundations) (EUAEADAA), Building Thermal Controls & Building Management Systems (HVAC BMS) (IMAHAKAK)

Keywords

• Electrical construction services
• Solar design installation
• Battery energy storage
• Low voltage cabling
• Residential electrical service

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Electrical Construction: Large-scale electrical construction for commercial, industrial, healthcare, governmental, and educational facilities. Revenue earned through project contracts.
2. Technology Services (Globalcom): Low voltage technology services including structured cabling, security systems, CCTV, and wireless solutions through Globalcom Technologies division.
3. Service and Maintenance: 24/7 service and maintenance for residential and commercial customers including repairs, troubleshooting, and emergency response.
4. Solar Installation and Design: Solar design and installation services ranging from 20kW residential to multi-megawatt utility-scale projects, including operations and maintenance.
5. Residential Electrical Services: Residential service calls including EV charging, panel upgrades, lighting, rewiring, and surge protection. Charged by quote or labor and material.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Westphal & Company, Inc. is a fourth-generation family-owned full-service electrical and technology contractor founded in 1931. It designs, builds, and services electrical systems for commercial, industrial, healthcare, education, governmental, and power-generation customers through its core electrical construction division, while delivering residential service calls, solar design and installation, battery energy storage systems, building management systems, and low-voltage structured cabling and security services through the Globalcom Technologies subsidiary.

Product overview

Westphal & Company, Inc. is a fourth-generation family-owned full-service electrical and technology contractor founded in 1931. The company operates through multiple service divisions: its core electrical construction division handles commercial, industrial, healthcare, education, governmental, and power projects; Globalcom Technologies (a technology subsidiary acquired in 2001) provides structured cabling, security/CCTV, and wireless solutions; and the residential division offers EV charging, panel upgrades, lighting, and surge protection services. Supporting service offerings include solar installation and design, battery energy storage systems (BESS), prefabrication, VDC/BIM modeling, design/build and design/assist delivery methods, preconstruction planning, electrical power studies, arc flash analysis, and building management systems. The company serves markets across Wisconsin, Iowa, Illinois, and selected domestic regions from headquarters in Madison, WI.

Differentiator

Problem solved

Functional benefit

Brands

• Globalcom Technologies: Technology division specializing in structured cabling, security/CCTV, and cellular enhancement projects

Products and services

• Globalcom Technologies A wholly-owned technology contracting subsidiary that delivers structured cabling, voice/data network infrastructure, fiber optic splicing, security and CCTV systems, access control, and wireless technologies including Distributed Antenna Systems (DAS) for clients needing low-voltage technology integration.
• Solar Installation & Design Solar design and installation services ranging from 20kW residential to multi-megawatt utility-scale, covering roof mounted arrays, ground mount systems, utility scale farms, community solar, carports, and ongoing operations and maintenance for utility, multi-family, governmental, institutional, and healthcare customers.
• Battery Energy Storage Systems (BESS) Utility-scale battery energy storage system design and installation that stores solar energy and provides power for peak demand offset, enhancing grid resilience. Includes execution of large-scale projects such as the Wood County 96-battery 300 MWh installation.
• Building Management Systems Computer-based systems to control and manage building lighting, access control, HVAC, power equipment, and CCTV, providing integrated automation for commercial facilities.
• EV Charging Station Installation (Residential) Level-2 residential EV charger installation services for homeowners, including panel assessment, dedicated circuit installation, and home charging station setup. Equipment ranges from $300 to $1,000 on average with installation typically completed in one day.
• Panel Upgrade / Service Upgrade Electrical panel repair, replacement, and service upgrades from 100 amps to 200 amps for homeowners needing increased power capacity for additions, EV charging, or modern appliance loads.
• Whole House Surge Protector Whole-house surge protection installation for homeowners to shield electronics and appliances from voltage spikes originating from utility companies or lightning strikes.
• Electrical Service & Preventative Maintenance 24/7 emergency and scheduled electrical service, repair, troubleshooting, and preventative maintenance for residential, commercial, and industrial facilities.
• Electrical Construction Full-service electrical construction for commercial, industrial, healthcare, education, governmental, and power projects, spanning preconstruction through commissioning with in-house Professional Engineers providing stamped and reviewed drawings.
• Electrical Power Studies Arc flash analysis, coordination studies, short circuit studies, and thermal imaging inspections designed to ensure electrical system safety and reliability for commercial and industrial customers.
• Residential Electrical Services Complete residential electrical services for homeowners including emergency calls, outlet and switch repair, rewiring, panel upgrades, EV charging, lighting upgrades, LED lighting conversions, and surge protection, billed by quote or labor and material.
• Low Voltage & Technology Services Voice and data cabling infrastructure, network services, fiber optic splicing, structured cabling, security and access control systems, CCTV, and wireless technologies including Distributed Antenna Systems for commercial facilities.

Quantifiable outcome

• 93 years in business as a family-owned company
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Faith Technologies: Large, privately held U.S. electrical and technology systems contractor offering electrical construction, prefabrication, BIM, and renewable energy services. Closely comparable to Westphal in service mix (electrical + low voltage/tech + prefab) and customer base across commercial, industrial, healthcare, and mission-critical.
• Hunt Electric: Midwest-based electrical construction and technology contractor providing commercial, industrial, healthcare, and data center electrical work, including prefab and design/build. Directly comparable to Westphal in geography, service mix, and customer profile.
• Helix Electric: Privately held national electrical contractor specializing in commercial, industrial, healthcare, and renewable energy projects. Closely comparable to Westphal in service mix, with particular overlap in solar and battery storage installations.
• MMR Group: Open-shop electrical and instrumentation contractor serving industrial, commercial, power, and renewable markets. Comparable to Westphal in self-perform electrical work, power generation, and renewable EPC, with broader geographic coverage.
• Cache Valley Electric: Privately held electrical contractor offering design/build, BIM, prefabrication, and technology solutions across commercial, industrial, healthcare, and renewable markets. Highly comparable to Westphal in delivery methods and service portfolio.

Broad incumbents

• Rosendin Electric: Large national employee-owned electrical contractor with capabilities across commercial, industrial, mission-critical, renewables, and transmission. Comparable to Westphal in core electrical construction and growing solar/BESS work, but operates at significantly greater scale and geographic reach.
• IES Holdings: Public holding company of electrical and mechanical contractors serving commercial, industrial, residential, and infrastructure markets nationwide. Comparable to Westphal as a diversified electrical specialty contractor, though much larger and with a broader geographic and service footprint.
• EMCOR Group: Large public provider of electrical and mechanical construction, facilities services, and energy solutions. Comparable to Westphal in electrical construction, building services, and energy projects, but operates as a national broad-line facilities and construction firm with much greater scale.
• Quanta Services: Large public infrastructure contractor with significant electric power, renewable, and utility-scale services. Comparable to Westphal in utility electrical and renewable work (solar, BESS, power generation), though vastly larger and focused on transmission and utility infrastructure.

Regional players

• Pieper Electric: Midwest-based (Wisconsin) full-service electrical contractor serving industrial, commercial, and residential customers. Strong geographic and service-mix overlap with Westphal, including prefab, design/build, and service work, but smaller scale and Wisconsin-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/westphalelectric
• Facebookfacebook.com/westphalelectric
• LinkedInlinkedin.com/company/westphal-&-company-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westphal & Company, Inc.