Crowne Health Care

What Crowne Health Care does

Crowne Health Care is a family-owned, private healthcare network headquartered in Mobile, Alabama, operating a statewide continuum of senior care services since 1986. The company runs 18 skilled nursing facilities (aggregate capacity of roughly 1,580 licensed beds), 5 assisted living communities under the Crowne Place and The Meadows sub-brands, 1 independent living apartment complex (Cedar Chase in Monroeville), and 1 specialized memory care unit (Magnolia Memory Care at Atmore). Services include 24-hour skilled nursing, short-term rehabilitation, long-term residential care, assisted living with tiered personal-care levels, and Alzheimer's/dementia care, serving older adults, post-acute patients, and families across Alabama.

The underlying operating model is service-intensive rather than technology-driven: rehabilitation therapy is delivered through a 20+ year external partnership with Restore Therapy, and there is no proprietary software, AI/ML, or digital platform described in the source material. The workforce pipeline is built in-house through a free two-week CNA Certification Program and an LPN Scholarship & Apprenticeship with Coastal Alabama Community College, addressing the sector's chronic frontline staffing constraint.

Revenue is generated primarily through per-diem reimbursement from Medicare and Medicaid for skilled nursing and short-term rehabilitation, supplemented by monthly fees from assisted living and independent living residents, and private pay/insurance for self-funded residents. Admissions are driven by a direct-to-consumer field-sales motion: each facility has a named Admissions Coordinator, with hospital discharge planners and physicians serving as referral channels. The company is privately held with no disclosed institutional capital and operates exclusively within Alabama.

Name

Crowne Health Care

Legal name

Crowne Health Care

Website

https://crownehealthcare.com/

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Skilled Nursing and Senior Living Services

NAICS

Nursing and Residential Care Facilities (623), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

Keywords

• Skilled nursing facilities
• Long-term care services
• Assisted living communities
• Rehabilitation therapy
• Memory care services

Headquarters

HQ city

Mobile

HQ country

United States

HQ region

North America

Offices25 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Skilled Nursing and Long-Term Care: Crowne Health Care generates revenue primarily through per-diem reimbursement rates paid by Medicare, Medicaid, private insurers, and private-pay residents for skilled nursing and long-term residential care. Facilities are Medicare- and Medicaid-certified, accept HMOs, private pay, and supplemental/long-term care insurance.
2. Assisted Living Residential Fees: Assisted living residents pay recurring monthly fees for room, board, care services, and amenities. The Meadows communities and Crowne Place charge monthly fees that include utilities, meals, housekeeping, and varying levels of personal care assistance.
3. Independent Living Monthly Rent: Cedar Chase Independent Living charges a reasonable monthly fee that includes utilities (except cable and telephone), weekly activities, and access to community amenities. This is a recurring rental-type revenue stream.
4. Short-Term Rehabilitation: Short-term rehabilitation patients are admitted under Medicare Part A, which may cover 100% of the first 20 days for qualifying patients. Additional payer sources include Medicaid, private insurance, and self-pay.
5. Respite Care: Respite care services are offered at assisted living facilities, providing temporary residential care on a short-term basis for families needing temporary relief from caregiving duties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Crowne Health Care is a family-owned healthcare network operating 18 skilled nursing facilities, five assisted living facilities, and one independent living community across Alabama. The company delivers 24-hour skilled nursing care, short-term and long-term rehabilitation therapy in partnership with Restore Therapy, specialized memory care for Alzheimer's and dementia patients, and customizable assisted living and independent living services for older adults and post-acute patients.

Product overview

Crowne Health Care is a family-owned healthcare network operating a unified platform of skilled nursing, assisted living, and independent living services across Alabama. The network comprises 17-18 skilled nursing facilities (including Brown Nursing & Rehabilitation, Atmore Nursing Center, West Gate Village, Crowne Health Care of Thomasville, and others), five assisted living facilities under The Meadows and Crowne Place brands, one independent living facility (Cedar Chase), and a specialized memory care unit (Magnolia Memory Care at Atmore). Rehabilitation services are provided through a partnership with Restore Therapy, offering physical, occupational, and speech therapy. The company also operates workforce development programs including a CNA Certification Program and LPN Scholarship & Apprenticeship Program in partnership with Coastal Alabama Community College.

Differentiator

Problem solved

Functional benefit

Brands

• Crowne Place: Assisted living facility located in Mobile's Springhill district offering personalized care services with a chapel, dining room, and various recreational activities.
• The Meadows
• Magnolia Memory Care

Quantifiable outcome

• CMS Five-Star rating for Englewood (4 consecutive years) and Fort Payne facilities
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Restore TherapycoreTechnology or Integration · 1 January 2003Restore Therapy has partnered with Crowne Health Care's skilled nursing staff for over two decades to provide high-quality rehabilitative services including physical, occupational, and speech therapy to residents across the network. This long-standing partnership is central to Crowne's rehabilitation value proposition.
• Coastal Alabama Community CollegecoreStrategic or Co-development PartnerIn partnership with Coastal Alabama Community College, Crowne Health Care offers a Scholarship & Apprenticeship Program for aspiring nurses. The program covers tuition and eligible expenses for students pursuing their Licensed Practical Nurse (LPN) license while working part-time at Crowne facilities. In exchange, participants commit to full-time employment with Crowne for two years after licensure.

Scale indicators23 records

Expansion highlights4 records

Direct peers

• National HealthCare Corporation: Publicly-traded operator of skilled nursing, assisted living, and home care primarily across the Southeast US. Closest publicly-traded analog to Crowne's multi-tier Alabama-centric model, including comparable payor mix and family-business heritage.
• The Ensign Group: One of the largest US operators of skilled nursing facilities, with a multi-state footprint and transition-focused clinical model. Comparable service mix (skilled nursing plus rehabilitation) and similar CMS-quality-driven positioning, though at substantially larger scale.
• PACS Group: Multi-state skilled nursing operator with concentrated footprint in the Western and Southern US. Closely comparable business model of running large networks of SNF facilities with diversified Medicare/Medicaid payor mix.
• Genesis Healthcare: One of the largest US skilled nursing and rehabilitation therapy providers, operating hundreds of SNFs across multiple states. Directly comparable on skilled nursing service line, scale of operations, and rehab partnership model.
• Brookdale Senior Living: National operator of senior living communities including assisted living, memory care, and independent living. Direct peer for Crowne's assisted living and memory care offerings, though at far larger scale.
• Five Star Senior Living: Operator of senior living communities including independent living, assisted living, and memory care. Comparable mix of residential senior care services at multi-state scale, though with less skilled nursing exposure than Crowne.
• Atria Senior Living: National operator of assisted living and memory care communities. Comparable to Crowne's Meadows and Crowne Place assisted living portfolio and Magnolia Memory Care unit, though focused exclusively on non-skilled levels of care.

Broad incumbents

• Encompass Health: Large post-acute and inpatient rehabilitation provider with rehabilitation hospital network. Comparable on rehabilitation service delivery and Medicare Part A reimbursement reliance, though operating a fundamentally different site-of-service model.
• Diversified Healthcare Trust: Healthcare REIT that owns medical office buildings, senior living communities, and skilled nursing facilities. Indirectly comparable through SNF real estate ownership and operator relationships that compete for the same residents as Crowne's network.
• American Healthcare REIT: Healthcare REIT with a large portfolio of senior living, skilled nursing, and medical office properties. Comparable to Crowne on SNF real estate ownership and operator dynamics but does not directly operate facilities as Crowne does.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crowne Health Care