Excello Law

What Excello Law does

Excello Law is a UK-headquartered new-model commercial law firm founded in 2009 by George Bisnought and structured as a private limited company authorised and regulated by the Solicitors Regulation Authority (SRA 652733). It was licensed as an Alternative Business Structure (ABS) in 2013 and pioneered the consultant lawyer fee-share model in the UK, in which senior lawyers operate as consultants retaining the majority of fees generated while the firm provides central infrastructure, secretarial and administrative support, marketing, business development, and office facilities through its Excello 360 platform.

The firm delivers legal services across 35+ practice areas spanning corporate and commercial transactions, commercial litigation and dispute resolution, employment, real estate and property development (commercial and residential), private client (wills, probate, trusts), family law, immigration, insolvency and corporate recovery, construction, data protection, intellectual property, banking and finance (including Islamic finance), IT/telecoms/digital, agriculture and estates, and sports, media and entertainment. Service delivery runs through a network of 10 UK offices (London, Manchester, Liverpool, Birmingham, Leeds, Chester, Leicester, Stoke-on-Trent, Belfast, Nottingham) and three international offices (Dubai, Santa Barbara, San Francisco). The firm also operates a House of Brands portfolio of ten retained sub-brands including Cargo Law (marine litigation), Lowry Legal (family), Livida Legal (sports), and Elevate Legal.

Excello's commercial model is a consultant fee-share arrangement with more than 200 partner-level lawyers, supplemented by a relatively small central corporate team. Go-to-market is recruitment-led: Business Development Ambassadors and a differentiated agile working proposition attract senior laterals, who in turn serve FTSE 100/Fortune 500 corporates, entrepreneurs and startups, ultra-high-net-worth individuals and landed estates, and sports/media clients. Revenue is generated through fee-share of lawyer-billed work plus published fixed-fee pricing on retail services (Debt Recovery, Employment Tribunal, Probate, Immigration). The firm has no disclosed parent company, no external funding rounds, and ownership remains concentrated with the founding team under Founder/CEO George Bisnought and COO Joanne Losty.

Name

Excello Law

Legal name

Excello Law Limited

Website

https://excellolaw.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Excello Law is a UK-headquartered new-model law firm operating a consultant fee-share model with 200+ senior lawyers across 35+ practice areas, delivering corporate, commercial, private client and specialist legal services through 10 UK and 3 international offices.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411), All Other Legal Services (541199)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

akta.pro secondary industry

Mergers & Acquisitions (M&A) & Securities Law (BPAHAAAI)

Keywords

• Commercial legal services
• Corporate law advisory
• Litigation and dispute resolution
• Private client services
• Property and real estate law

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Consultant Fee-Share Model: Lawyers operate as consultants retaining a significant portion of fees generated, while Excello provides infrastructure, support services, and office facilities. The firm is described as a fee-share model.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Excello Law is a new-model commercial law firm that sells legal advisory and representation services across 35+ practice areas (corporate, commercial, litigation, employment, real estate, private client, family, IP, data protection, banking and finance, insolvency, sports/media/entertainment). Services are delivered by 200+ senior consultant lawyers operating under a fee-share model, supported by ten UK offices (London, Manchester, Liverpool, Birmingham, Leeds, Chester, Leicester, Stoke-on-Trent, Belfast) and three international offices (Santa Barbara, San Francisco, Dubai), with central Excello 360 admin, marketing and business development support.

Product overview

Excello Law is an innovative national law firm operating as a new-model Alternative Business Structure (ABS) founded in 2009. The firm provides legal services across 30+ practice areas including corporate, commercial litigation, employment, real estate, family law, private client, and specialist sectors such as marine, sports/media entertainment, and Islamic finance. The firm operates a 'House of Brands' model featuring ten distinct legal practices (Cargo Law, Ionic Legal, DBA Law, Roberts Law, Preston Law, Ocean Legal, Elevate Legal, Livida Legal, G&G Law, and Lowry Legal), all trading as Excello Law brands. The portfolio also includes specialty services with published pricing such as Debt Recovery, Employment Tribunal representation, Immigration, and Probate. Services are delivered through a network of 13 UK offices plus international offices in the USA (Santa Barbara, San Francisco) and UAE (Dubai), supported by over 200 partner-level consultant lawyers.

Differentiator

Problem solved

Functional benefit

Brands

• Cargo Law: Specialist marine law practice operating under Excello Law's House of Brands
• Ionic Legal
• DBA Law
• Ocean Legal
• Livida Legal
• Elevate Legal
• Lowry Legal

Products and services

• Agriculture & Estates Legal Services Legal services for agricultural land ownership, rural estates, and farming operations, including transactions, disputes, and succession planning.
• Banking & Finance Legal Services Corporate banking, Islamic finance, lending transactions, and financial regulatory advisory services for lenders, borrowers and financial institutions.
• Business & Corporate Legal Services Corporate transactions, company formations, mergers and acquisitions, shareholders agreements, and commercial partnership arrangements for businesses of all sizes.
• Commercial Contracts Legal Services Drafting, negotiation, and review of commercial agreements including supply contracts, service agreements, and distribution arrangements.
• Commercial Litigation & Dispute Resolution Resolution of commercial disputes through litigation, arbitration, mediation, and negotiation proceedings on behalf of businesses and individuals.
• Construction Legal Services Construction law advisory, contract drafting for building projects, and resolution of construction disputes.
• Data Protection & Information Governance UK GDPR compliance, data breach notification, privacy policies, and information governance frameworks for organisations.
• Employment Legal Services Employment law advisory for employers and employees, including tribunal claims, contracts, and workplace policies.
• Family Law & Mediation Divorce proceedings, child custody, financial settlements, and family mediation services for individuals and families.
• Immigration Legal Services Business and personal immigration services including visa applications, sponsor licenses, and compliance advisory.
• Insolvency & Corporate Recovery Corporate insolvency proceedings, restructuring, voluntary arrangements, and creditor representation.
• Intellectual Property Legal Services IP registration, licensing, enforcement, and protection of patents, trademarks, copyrights, and trade secrets.
• IT, Telecoms & Digital Legal Services Technology contracts, software licensing, telecommunications agreements, and digital transformation legal advisory for technology companies and online businesses.
• Private Client Legal Services Wills, trusts, estates, probate services, and wealth protection for individuals and families.
• Property Development - Commercial Commercial property development transactions, site acquisitions, planning agreements, and development financing.
• Property Development - Residential Residential development projects including land transactions, planning obligations, and housebuilder advisory.
• Real Estate Legal Services Commercial and residential property transactions, conveyancing, lease negotiations, and property finance.
• Sports, Media & Entertainment Legal Services Entertainment law, media contracts, sports agreements, talent deals, and film financing legal advisory.
• Debt Recovery Services Clearly priced debt recovery services with transparent fee structures listed on the website, for creditors seeking to recover outstanding debts.
• Employment Tribunal Services Transparent pricing for employment tribunal representation services for claimants and respondents.
• Probate Services Clearly priced probate and estate administration services for executors and families.
• House of Brands Portfolio (Cargo Law, Ionic Legal, DBA Law, Roberts Law, Preston Law, Ocean Legal, Livida Legal, Elevate Legal, Lowry Legal, G&G Law) Ten distinct legal practice brands operating under the Excello Law umbrella, including specialist marine law (Cargo Law), family law (Lowry Legal), boutique corporate/property (Elevate Legal), sports law (Livida Legal) and other branded practices.

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• ALB MathewcoreStrategic or Co-development Partner · 1 January 2024International expansion into Dubai through collaboration with ALB Mathew law firm. ALBM Excello Law operates from City Tower 2, Sheikh Zayed Road, Dubai.
• J. Paul GignaccoreStrategic or Co-development PartnerManaging Partner leading Excello's California operations in Santa Barbara and San Francisco offices.
• Greg MartincoreStrategic or Co-development PartnerManaging Partner leading Excello's Northern Ireland practice in Belfast.
• My Business CounselcoreStrategic or Co-development PartnerStrategic acquisition completed in 2022, bringing total lawyer numbers to 200. Based in London and the Midlands.

Scale indicators3 records

Recent moves21 records

Expansion highlights6 records

Direct peers

• Gunnercooke: UK new-model law firm built on a similar senior lawyer fee-share/consultant model. Comparable in approach to talent acquisition and target client segments (SME, mid-market, UHNWI).
• Keystone Law: UK-listed new-model law firm operating a fee-share consultant lawyer model with ~400+ lawyers. Direct competitor in the same UK new-model legal services category, offering similar flexibility to senior lawyers and corporate/private client services.

Broad incumbents

• Knights plc: One of the largest UK-listed challenger law firms with significant scale and full-service commercial/private client coverage. Competes with Excello in UK mid-market corporate and private client work, but operates a traditional leveraged model.
• Weightmans: Large UK insurance and commercial law firm with multiple offices across the country. Competes with Excello in insurance, commercial litigation, and corporate work across regional markets.
• Gateley: UK-listed full-service commercial law firm offering corporate, real estate, employment, and dispute resolution. Competes directly with Excello across multiple practice areas in UK mid-market.
• Mishcon de Reya: Major UK full-service law firm with strong private client, corporate, and dispute resolution practices. Direct competitor for UHNWI and corporate transactional work that Excello targets.
• DWF Group: Large international legal services group with broad full-service practice and significant UK presence. Competes with Excello for mid-market and corporate clients across multiple practice areas.

Emerging players

• Lawyers on Demand (LOD): Flexible legal services business providing on-demand lawyers to in-house teams. Overlaps with Excello's flexible/consultant delivery model and target of providing senior lawyer access to clients.
• Axiom: Global legal services provider offering flexible lawyer deployment to corporate clients. Comparable in the alternative legal services model that competes with traditional and new-model firms like Excello.

Regional players

• Howard Kennedy: London-based full-service law firm with strong private client and media/entertainment practices. Comparable for UHNWI, family, and entertainment law clients that overlap with Excello's segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Excello_Law
• LinkedInlinkedin.com/company/631631
• Xx.com/ExcelloLaw

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excello Law