AUTOPSTENHOJ

What AUTOPSTENHOJ does

AUTOPSTENHOJ GmbH is a privately held German manufacturer of premium hydraulic workshop equipment, headquartered in Rheine and operating as part of the NEXION Group with a workforce of 501–1,000. Its three product pillars are inground lifts (NxT Generation technology spanning the Masterlift, Sharklift, Biglift, and Sololift lines), surface-mounted lifts (Maestro 2-post, Major 4-post, and MagiX scissor lifts with capacities from 3.2 t to 7.2 t), and automotive test equipment (Testmaster roller/plate brake testers, test lanes, axle play testers, side slip testers, and the Lightmaster NxT headlight tester). The technical foundation combines electro-hydraulic and electro-mechanical actuation with electronic photocell synchronization, PLC push-button control with pneumatic emergency purging, and in-house powder coating and hot-dip galvanizing for corrosion protection of inground assemblies.

The company serves automotive dealerships and independent workshops in Germany, the UK, Belgium, Poland, Denmark, France, and — as of 2025 — the United States and Canada. Revenue is generated primarily through one-time hardware sales of lifts and test equipment, complemented by installation, maintenance, and service work, plus an aftermarket stream in accessories and spare parts. Distribution is hybrid: direct sales and an in-house customer service department handle the German market, while a global network of certified distribution and service partners — trained and re-certified through the AUTOPSTENHOJ Academy in Rheine — covers international markets. Pricing is quote-based, tailored to OEM specifications, capacity, and installation requirements, and is anchored by approvals from BMW/MINI, Jaguar, Land Rover, Mercedes-Benz, Volkswagen Group, Volvo, and Renault, which together function as a regulatory-quality moat at dealer sites.

Name

AUTOPSTENHOJ

Legal name

AUTOPSTENHOJ GmbH

Website

https://autopstenhoj.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Automotive Workshop Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (3333), Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

akta.pro secondary industry

Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)

Keywords

• Hydraulic vehicle lifts
• Automotive workshop equipment
• Vehicle testing equipment
• Inground lift systems
• Garage lifting solutions

Headquarters

HQ city

Rheine

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Lift Equipment Sales: Sale of hydraulic inground lifts, surface-mounted lifts (2-post, 4-post, scissor lifts) to automotive workshops and dealerships. One-time purchase model with installation and assembly services available.
2. Test Equipment Sales: Sale of automotive test equipment including roller brake testers, plate brake testers, test lanes, axle play testers, headlight testers, and corresponding software.
3. Accessories and Spare Parts: Extensive range of accessories, energy supply solutions, cleaning machines, and spare parts for automotive workshops.
4. Service and Maintenance: Installation, maintenance, and service work through own customer service department in Germany and global partner network. Partners certified through AUTOPSTENHOJ Academy.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

AUTOPSTENHOJ manufactures and sells hydraulic vehicle lifts, including inground and surface-mounted systems, as well as workshop and vehicle test/inspection equipment. The company supplies professional automotive service facilities, dealerships, and technical inspection organizations with engineered lifting and testing solutions for cars, trucks, and commercial vehicles.

Product overview

AUTOPSTENHOJ is a manufacturer of premium hydraulic workshop equipment comprising three main product lines: inground lifts (NxT Generation technology including Masterlift, Sharklift, Biglift, and Sololift series), surface-mounted lifts (Maestro 2-post lifts, Major 4-post lifts, and MagiX scissor lifts with various capacities from 3.2t to 7.2t), and test equipment (Testmaster roller brake testers, plate brake testers, test lanes, axle play testers, headlight testers including Lightmaster NxT, and side slip testers). The company also offers accessories such as wheel support devices, E-adapters, and Multi-adapters specifically designed for electric vehicle battery access. Products are approved by leading automotive manufacturers including BMW/Mini, Jaguar, Land Rover, Mercedes-Benz, Renault, Volkswagen Group, and Volvo. The NxT Generation represents the company's latest inground lift technology platform.

Differentiator

Problem solved

Functional benefit

Brands

• NxT Generation: Premium inground lifting technology featuring state-of-the-art technology and long-lasting performance, further developed on the basis of over 70 years of experience.
• Masterlift
• Sharklift
• MagiX
• Major
• Maestro
• Mascot
• Testmaster
• AUTOPSTENHOJ Academy

Products and services

• Hydraulic Inground Lifts

Quantifiable outcome

• Market leader position in Europe for inground lifts
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

One partnership is on record.

• DBC (Data Protection Consultancy)minorOthersExternal data protection partner for whistleblower protection. DBC receives reports of breaches of EU or national law and ensures data protection and identity protection for whistleblowers. Reports can be submitted anonymously or with identification.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rotary Lift: A Dover Company business and one of the world's largest manufacturers of vehicle lifts (two-post, four-post, scissor, inground). Directly comparable to AUTOPSTENHOJ as a premium, OEM-approved lift manufacturer with broad product coverage and a global service network.
• Nussbaum: German family-owned manufacturer of vehicle lifts (2-post, 4-post, scissor, inground) for workshops and dealerships. Closely comparable to AUTOPSTENHOJ in product mix, European footprint, and target customer segments.
• Stertil-Koni: European manufacturer of heavy-duty vehicle lifts including inground and surface-mounted lifts for trucks, buses, and commercial vehicles. Comparable as a European lift specialist with similar OEM and fleet-customer orientation.
• BendPak: US-based manufacturer of car lifts, parking lifts, and wheel service equipment. Comparable product portfolio to AUTOPSTENHOJ (2-post, 4-post, scissor lifts) and a direct competitor in the premium workshop equipment segment, particularly in North America.
• MAHA Maschinenbau Haldenwang: German manufacturer of automotive test equipment (brake testers, roller test stands, play detectors, headlight testers) and lifting equipment. Directly overlaps with AUTOPSTENHOJ's Testmaster range and serves the same workshop and inspection customers.
• Challenger Lifts: North American manufacturer of vehicle lifts and wheel service equipment serving dealerships and independent workshops. Comparable in product scope and channel model, and a direct competitor for AUTOPSTENHOJ's planned North American push.
• Beissbarth: German manufacturer of wheel alignment, brake testing, and headlight testing equipment for automotive workshops. Directly comparable to AUTOPSTENHOJ's Testmaster test equipment line and shares the German premium workshop-equipment positioning.

Broad incumbents

• Snap-on Equipment: Snap-on's equipment division (including John Bean and Hofmann) offers a broad portfolio of wheel alignment, balancing, and lift products globally. Overlaps with AUTOPSTENHOJ on lifts and test equipment, but as a much larger, broader industrial incumbent rather than a niche specialist.

Others

• Tecalemit (HOERBIGER): Workshop equipment brand within the HOERBIGER group covering lifts, lubrication, and exhaust extraction. Adjacent to AUTOPSTENHOJ's workshop equipment portfolio and competes in the European dealer/workshop channel.

Emerging players

• Cascos: Spanish manufacturer of vehicle lifts and workshop equipment with growing European presence. Comparable product line to AUTOPSTENHOJ but typically positioned at a more value-tier price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@autopstenhoj

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUTOPSTENHOJ