AIR Music Technology
AIR Music Technology develops virtual instrument and effects plugins (VST/AU/AAX) for digital audio workstations, offering 50+ products and 50,000+ sounds under perpetual, subscription, and hardware-bundled licensing. It serves music producers, DJs, composers, and hobbyists as a subsidiary brand within the inMusic conglomerate.
- Company typePrivate
- Founded1998
- HeadquartersCumberland, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What AIR Music Technology does
AIR Music Technology is a software developer of virtual instruments and audio effects plugins for digital audio workstations (DAWs), operating as a wholly-owned subsidiary brand within the inMusic Brands conglomerate. Founded originally as Wizoo Sound Design (one of the earliest pioneers in virtual instrument technology) and tracing roots to Germany, the company's team historically developed core effects offerings for Avid's Pro Tools. The current product portfolio spans 50+ products and approximately 50,000 sounds across 21 virtual instruments (synthesizers, drum machines, keyboards, organs, strings, vintage emulations such as Mellotron and TimewARP 2600) and 28 effects plugins (reverb, delay, tape saturation, chorus, distortion, vocal processing), distributed in VST2, VST3, AU, and AAX formats for Windows and macOS. The catalog is split between modern AIR titles (Bassline, DrumSynth, Fabric, Hype, Jura, TubeSynth, etc.) and classic AIR titles (Hybrid 3, Xpand!2, Vacuum Pro, Strike 2, Velvet, DB-33, Mini Grand, Loom II).
The company's revenue model combines perpetual software licenses, tiered subscriptions (AIEP Select at $49.99/year, Plus at $74.99/year, Premier at $99.99/year), and hardware-bundled distribution through inMusic's Akai Pro, M-Audio, Alesis, and HeadRush product lines. Software licensing, installation, and activation are managed through the proprietary inMusic Software Center, which serves as the unified platform across the inMusic brand family. Distribution occurs via direct e-commerce through airmusictech.com, third-party authorized retailers (notably Sweetwater and the Plugivery dealer network), and OEM bundling with inMusic hardware. A 10-day free trial supports a freemium acquisition motion targeting music producers, DJs, electronic musicians, composers, and hobbyist musicians across a horizontal segmentation. Marketing relies on owned website, social channels (Facebook, X, Instagram, YouTube), and email. The company is privately held, with no venture funding or external investors identified, and revenue figures are not publicly disclosed.
AIR Music Technology firmographics
Firmographics- Name
- AIR Music Technology
- Legal name
- inMusic Brands, Inc.
- Website
- https://airmusictech.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AIR Music Technology develops virtual instrument and effects plugins (VST/AU/AAX) for digital audio workstations, offering 50+ products and 50,000+ sounds under perpetual, subscription, and hardware-bundled licensing. It serves music producers, DJs, composers, and hobbyists as a subsidiary brand within the inMusic conglomerate.
- Ownership category
- akta.pro rank
AIR Music Technology industry classification
Industry- Product category
- Music Production Software
- akta.pro primary industry
- Audio Plugins & Virtual Instruments (VST/AU/AAX) (MPAIAIAB)
Keywords
Where AIR Music Technology is headquartered
LocationHeadquarters
- HQ city
- Cumberland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AIR Music Technology business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Software Subscriptions: Annual subscription plans (AIEP Select, Plus, Premier) providing access to 50+ products including virtual instruments, effects, and expansions. Subscription includes 50,000+ sounds with monthly and annual billing options.
- One-Time Software Licenses: Perpetual licenses for individual virtual instruments and effects plugins. Customers own the software permanently with access to current versions at time of purchase.
- Bundled Hardware Software: Software included with inMusic hardware purchases (Akai Pro, M-Audio, Alesis, HeadRush). Redeemable through inMusic Software Center upon hardware registration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | AIEP Select - Entry-level subscription with core instruments |
| Subscription | Annual | AIEP Plus - Mid-tier with FX included |
| Subscription | Annual | AIEP Premier - Full collection with all products |
| Subscription | Monthly | Monthly Billing Option |
| Freemium | Pay-as-you-go | Free Trials |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
AIR Music Technology product offering
Product offeringCore offering
AIR Music Technology develops and sells virtual instrument and audio effects plugins for digital audio workstations, distributed in VST2, VST3, AU, and AAX formats. Its catalog of 50+ products spans synthesizers, drum machines, electric pianos, organs, strings, and samplers, plus effects such as delay, reverb, chorus, tape saturation, and vocal processing. Software is sold via annual subscription tiers (AIEP Select, Plus, Premier), perpetual one-time licenses, and bundling with inMusic hardware.
Product overview
AIR Music Technology is a virtual instruments and effects software company offering a portfolio of over 50 products across virtual instruments (synthesizers, samplers, keyboards, drums, strings, organs, pianos) and effects plugins (reverb, delay, distortion, filtering, chorus, vocal processing). The company operates a dual offering model: modern AIR plugins (Bassline, DrumSynth, Fabric, Hype, Jura, Mellotron, TubeSynth, etc.) and classic AIR titles (Hybrid 3, Loom II, Vacuum Pro, Strike, Velvet, Xpand!2, Boom, DB-33, etc.). Products are distributed as VST/AU/AAX plugin formats for digital audio workstations. The company offers three subscription tiers (AIEP Select, Plus, Premier at $49.99-$99.99/year) providing access to 14-50+ products including 28 FX plugins. Software management is handled through the proprietary inMusic Software Center for download, installation, and activation. AIR Music Technology is a member of inMusic Brands and originated as Wizoo Sound Design, with its team having historically developed core effects for Avid Pro Tools.
Differentiator
Problem solved
Functional benefit
Brands
- AIR Instrument Expansion Pack (AIEP): Subscription tier offering virtual instruments including VIP, Hybrid 3, DB-33, Mini Grand, Xpand!2, Loom, Structure, Vacuum Pro, Strike, TheRiser, Velvet, Transfuser, and associated expansion packs.
- AIR Instrument Expansion Pack Select
- AIR Instrument Expansion Pack Plus
- AIR Instrument Expansion Pack Premier
- Classic AIR Titles
- inMusic Software Center
Products and services
- AIEP Select Subscription
- AIEP Plus Subscription
- AIEP Premier Subscription
- Bassline Virtual Instrument
- DrumSynth Virtual Instrument
- Mellotron Virtual Instrument
Quantifiable outcome
- 50,000+ sounds, 28 FX, 21 instruments available through subscription
Companies that use AIR Music Technology
Customer profileSegments4 records
Ideal customer profiles4 records
AIR Music Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AIR Music Technology partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- inMusiccoreAIR Music Technology is a member of the inMusic family of brands. inMusic owns multiple audio, DJ, music production, and consumer electronics brands including Akai Professional, Alesis, Alto Professional, Denon DJ, Headrush, ION Audio, M-Audio, MixMeister, Numark, Rane, and SONiVOX. inMusic provides corporate infrastructure, software distribution (inMusic Software Center), and hardware integration for AIR products.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
AIR Music Technology competitors and assessment
Company assessmentDirect peers
- Native Instruments: Native Instruments is a leading developer of virtual instruments (Kontakt, Massive, Reaktor), effects, and music production software sold as VST/AU/AAX plugins. It is the most direct competitor to AIR in terms of product breadth, pricing, and target customer (producers, composers, sound designers).
- Output: Output creates modern virtual instruments, effects, and AI-assisted music tools (Co-Producer, Arcade, Portal, Exhale) as VST/AU/AAX plugins. Comparable in product type, subscription licensing, and target demographic of contemporary producers, with active AI music direction that AIR lacks.
- iZotope: iZotope develops audio effects, mastering, and AI-driven production tools (Ozone, Neutron, RX, Nectar) as VST/AU/AAX plugins. Direct peer in the effects and processing category, and a leader in AI audio assistance that AIR has not yet entered.
- U-He: U-He develops respected virtual instruments and effects (Hive, Diva, Repro, Zebra, Repro-5) as VST/AU/AAX plugins with deep synthesis focus. Comparable in product type, target customer, and plugin-format delivery, with strong vintage analog emulation.
- Arturia: Arturia develops software synthesizers and effects (Pigments, V Collection, Analog Lab, FX Collection) as VST/AU/AAX plugins alongside hardware controllers. Directly comparable in product type, vintage emulation style, and subscription/perpetual licensing approach.
- Kilohearts: Kilohearts produces effects plugins and a modular 'snapin' effects ecosystem (Phase Plant, Multipass, Convolver) distributed as VST/AU/AAX. Comparable in effects plugin focus, subscription/perpetual licensing, and producer target customer.
- SONiVOX: SONiVOX is a sibling brand within the inMusic family that also produces virtual instruments, sound libraries, and music production software. It is a particularly close peer because it shares corporate parentage, distribution via inMusic Software Center, and target customers with AIR.
- EastWest: EastWest produces large sample-library-based virtual instruments and sound content (Play engine, Hollywood Orchestra, EastWest ComposerCloud) for composers and producers. Comparable as a virtual instrument and sound library provider, with subscription (ComposerCloud) and perpetual licensing options.
- Spectrasonics: Spectrasonics makes flagship virtual instruments (Omnisphere, Keyscape, Trilian, Stylus RMX) used by professional producers and composers. Direct peer in the high-end virtual instrument category, sold via perpetual license and a similar DAW-plugin delivery model.
Broad incumbents
- Steinberg: Steinberg (part of Yamaha) develops Cubase, Nuendo, and VST plugin standards, plus a suite of bundled virtual instruments and effects (HALion, Groove Agent, Padshop). Broad incumbent in music production with deep overlap on plugin format ownership (VST) and DAW-bundled alternatives to AIR.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AIR Music Technology social profiles
Digital presenceAIR Music Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
AIR Music Technology leadership team
Management profileNumber of profiles
Profiles1 record
AIR Music Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AIR Music Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AIR Music Technology
What does AIR Music Technology do?
AIR Music Technology develops and sells virtual instrument and audio effects plugins for digital audio workstations, distributed in VST2, VST3, AU, and AAX formats. Its catalog of 50+ products spans synthesizers, drum machines, electric pianos, organs, strings, and samplers, plus effects such as delay, reverb, chorus, tape saturation, and vocal processing. Software is sold via annual subscription tiers (AIEP Select, Plus, Premier), perpetual one-time licenses, and bundling with inMusic hardware.
Is AIR Music Technology a public or private company?
AIR Music Technology is a private company. It is classified as corporate owned and is currently operating.
When was AIR Music Technology founded?
AIR Music Technology was founded in 1998. It employs 1 to 10 people.
Where is AIR Music Technology based?
AIR Music Technology is headquartered in Cumberland, United States, in the North America region.
How does AIR Music Technology make money?
Three revenue lines are on record. Software Subscriptions are the primary driver. The others are one-Time Software Licenses and bundled Hardware Software.
Who are AIR Music Technology's main competitors?
Direct peers on record are Native Instruments, Output, iZotope, U-He, Arturia, Kilohearts, SONiVOX, EastWest and Spectrasonics. Steinberg is listed as a broad incumbent.
Does AIR Music Technology have an API?
No public API is recorded for AIR Music Technology.
What industry is AIR Music Technology in?
AIR Music Technology's product category is Music Production Software. Its primary akta.pro industry code is MPAIAIAB, Audio Plugins & Virtual Instruments (VST/AU/AAX).