Kingfisher Insurance

What Kingfisher Insurance does

Kingfisher Insurance Services Limited is a UK specialist insurance broker and subsidiary of B3 Insurance, authorised and regulated by the Financial Conduct Authority (No 310218). Founded in 1999 and headquartered in Rubery, Birmingham with a second office in Leeds, the company operates across six verticals: motor trade, classic vehicles, private client (high net worth), motorsport, commercial, and non-standard home insurance. Within these, motor trade is the primary segment, spanning service and repair garages, body shops, dealerships, MOT stations, detailers and vehicle recovery operators, with the motorsport vertical significantly expanded through the 2023 acquisitions of REIS Motorsport Insurance and the Shepherd Compello motorsport book. The company operates multiple brands (Kingfisher Motor Trade, Kingfisher Private Client, Kingfisher Motorsport, Kingfisher Risk Solutions and Peter James Insurance) and has a network of dedicated account executives who conduct on-site visits to UK businesses.

The core technology is a standard brokerage operation with website-based quote request forms and a multi-channel phone system rather than a proprietary platform. Revenue is earned through commission arrangements with UK insurers (described in source material as subscription-recurring brokerage commissions), with no public pricing model. Distribution is sales-led, UK-domestic, and supported by industry network referrals through Servicesure (garage network), FBHVC (historic vehicle clubs), PROSE (recovery operators) and PVD (valeters and detailers). Kingfisher employs 251-500 staff and reports a 96%+ renewal rate among private clients.

The business model centres on specialisation where mainstream insurers decline or under-serve: agreed-value classic vehicle cover, on-track motorsport accident damage, non-standard property (unoccupied, flood risk, subsidence, convictions), and tailored motor trade combined policies. Customers engage via dedicated phone lines, callback forms and on-site visits. Growth has come primarily through acquisitions rather than external funding, and the company does not disclose revenue or any technology roadmap in the available material.

Name

Kingfisher Insurance

Legal name

Kingfisher Insurance Services Limited

Website

https://kingfisherinsurance.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Kingfisher Insurance Services Limited is a UK specialist insurance broker and subsidiary of B3 Insurance, authorised by the FCA, serving motor trade, classic vehicle, motorsport, private client, commercial and non-standard home customers through multiple brands including Peter James Insurance.

Ownership category

akta.pro rank

Product category

Specialty Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Commercial Auto & Fleet Insurance (FSAJAMAB)

Keywords

• Specialist insurance broker
• Motor trade insurance
• Classic vehicle insurance
• Motorsport insurance
• Private client insurance

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Brokerage Commissions: Kingfisher Insurance operates as a specialist insurance broker, earning commissions from insurance providers for placing business. Works with UK leading insurers to provide market-leading insurance policies through established products and brands.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Kingfisher Insurance is a UK specialist insurance broker that arranges tailored insurance policies across motor trade, classic vehicle, motorsport, private client (high net worth), commercial, and non-standard home segments. Operating as an intermediary between customers and leading UK insurers, the firm earns brokerage commissions by providing personalised consultations, on-site visits, and bespoke coverage for specialist risks that mainstream insurers decline or under-serve.

Differentiator

Problem solved

Functional benefit

Products and services

• Motor Trade Insurance Combined insurance policy covering road risks, liability, and property for motor trade businesses operating from commercial premises, including dealers, garages, and recovery operators.
• Service & Repair Garage Insurance Insurance tailored for service and repair garages including cover for customer vehicles, liability, and premises.
• Vehicle Recovery Operator Insurance Specialist insurance for vehicle recovery operators covering commercial vehicles, on-call risks, and operator liability, developed with PROSE (Professional Recovery Operators Safety Executive).
• Classic, Specialist & Prestige Motor Trade Insurance Insurance cover for motor trade businesses operating in the classic, specialist, and prestige vehicle segments, with the team's industry involvement dating back to 1989.
• Body Shop Insurance Insurance tailored for body shops including cover for vehicles in their custody, repair operations liability, and premises.
• MOT Station Insurance Insurance for MOT testing stations covering road risks on customer vehicles, premises, and testing operations.
• Vehicle Detailers Insurance Insurance for vehicle detailers and valeters, offered with discounts for PVD (Professional Valeters & Detailers) Approved Members.
• Dealerships & Vehicle Sales Insurance Insurance for vehicle dealerships and sales businesses, including cover for stock, demo, customer, and premises risks.
• Traders Combined Insurance Combined insurance package bundling road risks, liability, property, and other covers for motor trade businesses.
• Classic Vehicle Insurance Specialist insurance for classic cars older than 30 years, vintage motorcycles, and modern classics, offered through Peter James Insurance with agreed value, salvage retention, limited mileage, and UK & EU breakdown options.
• Vehicle Collectors Insurance Specialist insurance for vehicle collections owned by high net worth individuals, with worldwide cover options and dedicated client managers.
• High Value Home Insurance Specialist insurance for high value homes and contents owned by high net worth clients, supported by dedicated private client managers.
• Real Estate Insurance Insurance cover for property portfolios held by high net worth clients, provided through the Household & Real Estate division.
• Motorsport Insurance Specialist motorsport insurance for teams, competitors, event organisers, and enthusiasts, with motor trade and personal accident cover options, based in Leeds with over 30 years of market experience.
• Motorsport Commercial Insurance Commercial insurance cover for motorsport teams, businesses, and operations supporting motorsport activity.
• Motorsport Motor Trade Insurance Motor trade insurance for businesses operating specifically in the motorsport trade sector.
• Motorsport Public Liability Insurance Public liability insurance cover for motorsport teams, competitors, and event organisers.
• Motorsport Group & Personal Accident Insurance Personal accident insurance for motorsport teams, competitors, and support crew, available as group or individual policies.
• Motorsport Storage & Transit Insurance Insurance for motorsport vehicles during storage and transit, covering damage and loss outside of active events.
• Motorsport On-Track Accident Damage Insurance Specialist insurance covering damage to vehicles during on-track motorsport activity and racing incidents.
• Motorsport Multi-Vehicle Insurance Insurance package covering multiple motorsport vehicles under a single policy for teams and competitors.
• Motorsport Support Vehicle Insurance

Quantifiable outcome

• Over 96% of private client clients renew with Kingfisher and recommend to family and friends

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• PROSE (Professional Recovery Operators Safety Executive)coreStrategic or Co-development PartnerKingfisher has partnered with PROSE to continually understand the risks faced by vehicle recovery operators and tailor insurance to meet their needs. PROSE is at the forefront of raising standards in the industry and leads campaigns for industry protection. Kingfisher is headline sponsor of the Professional Recovery Tow Show.
• ServicesurecoreChannel Partner/ Reseller/ DistributorKingfisher is the approved insurance broker for the Servicesure garage network, providing specialist motor trade garage insurance cover to garages across the country. This network partnership provides access to exclusive insurance products.
• PVD (Professional Valeters & Detailers)coreStrategic or Co-development PartnerKingfisher works alongside the Professional Valeters and Detailers (PVD) Trade Association to ensure high standards are met through ongoing training and development. Special deals offered including PVD assessment payment, premium discounts for PVD Approved Members, and £75 contribution towards assessment for new members.
• FBHVC (Federation of British Historic Vehicle Clubs)coreChannel Partner/ Reseller/ DistributorClub liability insurance scheme exclusively available at discounted rates to specialist vehicle clubs that are members of the Federation of British Historic Vehicle Clubs (FBHVC). Peter James Insurance works closely with FBHVC to create schemes for members.
• B3 InsurancecoreStrategic or Co-development PartnerKingfisher Insurance is part of B3 Insurance, a group of successful specialist and commercial insurance companies. B3 Insurance is the parent group encompassing Kingfisher and its related brands including Peter James Insurance.
• Peter James InsurancecoreStrategic or Co-development PartnerPeter James Insurance is part of the Kingfisher Insurance family, providing classic vehicle insurance. They have been at the heart of the classic vehicle community for decades and share brand ambassador Paul Cowland.

Scale indicators5 records

Recent moves2 records

Expansion highlights5 records

Market position

Competitive moat6 records

Key highlights6 records

Customer concentration

• Xx.com/InsKingfisher
• LinkedInlinkedin.com/company/kingfisher-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kingfisher Insurance