MSI International

What MSI International does

MSI International is a private market research and advisory firm, founded in 1988 and operating primarily under the Savanta brand, headquartered in King of Prussia, United States, with stated operations spanning the United Kingdom, the United States, and the European Union. The firm provides data, market research, and advisory services to enterprise clients across more than 20 industry verticals, including automotive, financial services, healthcare, retail, media, technology, transport, wealth management, and the public and third sector. Its service portfolio covers research and consulting (brand development and performance, communication effectiveness, customer experience, market understanding, polling, product development, public policy, retail strategy, thought leadership), data collection and analytics (survey design, analysis and visualization), and proprietary audience panels spanning B2B, consumer, HNW, parliamentary, student, and youth audiences.

The company has built a productized platform of syndicated research assets including BrandVue (brand tracking and the UK Top 100 Most Loved Brands study), MarketVue, MillionaireVue, Business Essentials, Essentials, Omnibus & Trackers, Parliamentary Panels, SnapMe Videos, and State of the Youth Nation, alongside more recent offerings such as Virtual Personas by Savanta (an AI/audience-simulation persona service) and a Consumer Duty communications testing framework targeting UK regulated financial services. Underlying these is a hybrid technology stack described as a "data, market research and advisory technology platform" combined with proprietary panel infrastructure, though specific architectural details, APIs, or model assets are not disclosed in the source data.

MSI International generates revenue through quote-based, non-publicly-disclosed enterprise engagements covering bespoke research and consulting projects, recurring syndicated tracker subscriptions, panel-based data products, and tailored sector research. Go-to-market is direct enterprise sales, supported by a content marketing engine comprising a knowledge centre, webinars, quarterly sector reports, and case studies; named enterprise clients include Microsoft, Toyota, Vodafone, Verizon, Heathrow, Sky, PUMA, The Guardian, NatWest, Coutts, Danske Bank, GroupM, Deliveroo, Sport England, Citizens Advice, and others. The firm also maintains a strategic partnership with Ryse that combines fieldwork and analytical depth with data engineering and stakeholder access to support strategic repositioning of major international brands.

Name

MSI International

Website

https://msimsi.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

MSI International (operating as Savanta) is a private market research and advisory firm serving enterprise clients with branded syndicated trackers, bespoke research, audience panels, and AI-assisted persona products across the UK, US, and Europe.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910)

akta.pro primary industry

Competitive Intelligence & Benchmarking (BPAHALAB)

Keywords

• Market research services
• Brand tracking research
• Consumer insights
• B2B research
• Audience panels

Headquarters

HQ city

King Of Prussia

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels4 records

Core offering

MSI International, operating as Savanta, is a data, market research and advisory company that delivers industry strategic insights. The company provides research and consulting services, data collection and analytics, audience panels, and a portfolio of proprietary research products (including BrandVue, MarketVue, MillionaireVue, Business Essentials, Essentials, Virtual Personas, Parliamentary panels, Omnibus & trackers, Consumer Duty communications testing, SnapMe videos, and State of the Youth Nation) to enterprise clients across 20+ industries.

Product overview

Savanta is a data, market research and advisory company that provides instant intelligence about markets, brands, and customers through a suite of research products. The product portfolio includes brand tracking solutions (BrandVue), audience segmentation tools (Virtual Personas by Savanta, MarketVue, MillionaireVue), omnibus and tracker survey products, specialized sector research (Parliamentary panels, State of the Youth Nation), and video-based research tools (SnapMe videos). These products are complemented by research and consulting services, audience panels, and data collection and analytics capabilities, forming an integrated market research platform.

Differentiator

Problem solved

Functional benefit

Brands

• BrandVue: Consumer brand love and devotion tracking study
• Business Essentials
• Essentials
• MarketVue
• MillionaireVue
• Virtual Personas by Savanta

Products and services

• Virtual Personas by Savanta Provides instant intelligence about target audiences through virtual persona profiles for market segmentation and audience understanding.
• BrandVue Brand tracking and measurement solution providing insights into brand equity, performance, and consumer perception, including the UK's Top 100 Most Loved Brands study.
• Business Essentials B2B market research tool delivering essential business audience insights and data.
• Consumer Duty communications testing Framework for testing financial services communications to ensure compliance with Consumer Duty regulations.
• Essentials Core market research toolkit providing foundational consumer and market insights.
• MarketVue Market research product providing insights into market size, trends, and opportunities.
• MillionaireVue Specialized research product focused on millionaire and high-net-worth individual audiences.
• Omnibus & trackers Regular survey-based research products enabling cost-effective data collection across multiple topics with shared sample costs.
• Parliamentary panels Research panels providing insights from politicians, policymakers, and parliamentary stakeholders.
• SnapMe videos Video-based research tool capturing authentic consumer responses and reactions through mobile video diaries.
• State of the Youth Nation Youth-focused research report tracking attitudes, behaviors, and trends among young people.
• Research & Consulting Bespoke research and consulting services spanning brand development and strategy, brand performance, communication effectiveness, customer experience, touchpoint tracking, user experience research, market understanding and opportunity, polling and fast surveys, product and service development, public policy, retail strategy, thought leadership, and stakeholder and employee research.
• Data collection & analytics Full-service data collection, survey design, and data analysis and visualization offerings for market research projects.
• Audience & panels Specialized audience panels covering B2B, Consumer, High-Net-Worth Individuals (HNWIs), MPs, Students, and Youth segments.

Named customers35 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RysecoreStrategic or Co-development PartnerStrategic partnership bringing together Savanta's rigorous fieldwork and analytical depth with Ryse's direct access to industry stakeholders, deep data engineering, and strategic growth lens. The partnership delivers smart, actionable insights for supporting strategic repositioning of major international brands.

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Kantar: WPP-owned global research giant with deep brand tracking (BrandZ, Worldpanel) and analytics offerings — competes head-to-head for large brand and consumer insights RFPs.
• NielsenIQ (NIQ): Global consumer intelligence firm formed from Nielsen + GfK merger, covering retail measurement, consumer panels, and brand performance — overlaps with Savanta's MarketVue and consumer research.

Direct peers

• Maru Group: UK and North America-based market research and customer experience firm with comparable size, vertical coverage, and technology-enabled research capabilities.
• YouGov: UK-headquartered market research firm with global panel coverage, brand tracking (BrandIndex), and public opinion polling — directly comparable to Savanta's BrandVue and Parliamentary Panels offerings.
• Ipsos: Global market research and advisory firm offering brand tracking, customer experience, and public opinion research across 90+ markets — comparable scope and methodology to MSI/Savanta.
• Dynata: Large global first-party data and research operations company providing B2B and consumer panels — overlapping Savanta's data collection and audience panel business.
• Mintel: Mid-sized market research firm specializing in consumer product, beauty, food, and financial services intelligence — directly overlapping Savanta's consumer and B2B verticals.
• Toluna: Digital-first market research panel provider offering survey programming, consumer insights, and community panels — competes with Savanta's Omnibus & Trackers and audience panel products.

Regional players

• Norstat: European data collection and panel firm active across Nordic and DACH markets — comparable panel methodology, though with regional rather than UK/US geographic focus.

Emerging players

• Vision Critical (now Alida): Customer insights and community platform provider focused on ongoing relationship-based research — adjacent to Savanta's panel and audience engagement business.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/msiinternationalinc
• LinkedInlinkedin.com/company/msi-international-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MSI International