FridgeWize
FridgeWize is a Kansas-based energy efficiency company that sells proprietary EC motors, carbon fiber fan blades, and turnkey retrofit services for commercial refrigeration and HVAC systems, serving grocery chains, restaurant brands, hospitality, and healthcare customers across nine countries.
- Company typePrivate
- Founded2011
- HeadquartersKansas City, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What FridgeWize does
FridgeWize is a privately-held energy efficiency technology company, founded in 2011 and headquartered in Shawnee, Kansas, that specializes in commercial refrigeration and HVAC retrofits. Its core offering is a portfolio of Electronically Commutated (EC) motors paired with proprietary Q Blade carbon fiber fan blades, sold as drop-in replacements for legacy shaded-pole and PSC motors in walk-in coolers, freezers, refrigerated display cases, and HVAC rooftop units. Hardware is complemented by adjacent services — energy audits, turnkey installation, and utility rebate filing — and by distribution agreements for third-party premium motor lines including ABB EC Titanium (IE5+ efficiency) and Turntide's Smart Motor System, for which FridgeWize holds exclusive US/Canada rights.
The business model combines hardware sales (product ASPs ranging from roughly $90 for individual replacement motors up to $5,450 for full ABB retrofit packages), value-added professional services (auditing, rebate administration, installation), and channel-driven customer acquisition through utility Trade Ally programs (Evergy, ComEd, NIPSCO), industry associations (Retail Grocers Association, ORLA), and a financing partnership with the National Energy Improvement Fund (NEIF) covering all 50 US states. Quantified outcomes include energy reductions of up to 81.81% in walk-in coolers, payback periods of 1-2 years with rebates, and ECM motor lifespans of 80,000 hours (10 years).
Customer reach spans grocery and supermarket chains (Ball's Food Stores, Whole Foods, Price Chopper, Fareway, 100+ supermarket retailers), restaurant chains (Bob Evans at 550 locations, Burger King, Wendy's, Pizza Hut, Olive Garden, Panera Bread, Little Caesars, Red Lobster, Sizzler), hospitality (Highgate Hotels, Vail Resorts), and healthcare (Mayo Clinic). The company operates internationally across 9 countries/territories — USA, Canada, Mexico, Puerto Rico, UK, South Africa, South America, Australia, and UAE — with dedicated international account managers and a wholly-owned South Africa subsidiary. FridgeWize has received industry recognition including the 2016 Energy Awards Product of the Year (for Q Blade, alongside Samsung and Toshiba), RAC Cooling Industry Awards Innovation of the Year, Environmental Leader Top Product of the Year, Platts Global Energy Awards finalist, and the 2024 EPA ENERGY STAR Emerging Technology Award for ABB EC Titanium motors.
FridgeWize firmographics
Firmographics- Name
- FridgeWize
- Legal name
- Fridgewize Inc.
- Website
- https://fridgewize.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FridgeWize is a Kansas-based energy efficiency company that sells proprietary EC motors, carbon fiber fan blades, and turnkey retrofit services for commercial refrigeration and HVAC systems, serving grocery chains, restaurant brands, hospitality, and healthcare customers across nine countries.
- Ownership category
- akta.pro rank
FridgeWize industry classification
Industry- Product category
- Commercial Refrigeration and HVAC Energy Efficiency
- NAICS
- Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Refrigeration Equipment and Supplies Merchant Wholesalers (423740), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Refrigeration & Service Industry Machinery (3580), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Refrigeration Installation & Replacement (Commercial) (HSAOAJAD)
- akta.pro secondary industries
- Commercial & Industrial Refrigeration Systems (IMAHAKAA), Compressor, Condenser & Evaporator Service (HSAOAJAG), Refrigeration Controls, Thermostats & Sensors Service (HSAOAJAF)
Keywords
Where FridgeWize is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FridgeWize business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Hardware Sales - Motors and Components: Sale of EC motors, carbon fiber blades, VFDs, and integrated motor drive packages. Products include ABB EC Titanium packages ($2,064-$5,450), ECM walk-in evaporator packages ($999), and various EC motors from $99-$249.
- Rebate Filing Services: Administrative services for filing utility rebates and incentives on behalf of customers. Utility companies offer prescriptive rebates that FridgeWize manages and applies for clients.
- Energy Audits: Comprehensive evaluation of facility energy usage to identify inefficiencies and potential savings. Includes complimentary equipment surveys and detailed reports on projected savings.
- Installation Services: Full technical support throughout installation process for retrofitted HVAC and refrigeration systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | ABB EC Titanium 1-7.5 HP Full Retrofit Packages |
| Unit Pricing | Pay-as-you-go | ECM Walk-in Evaporator Motor & Blade Package |
| Unit Pricing | Pay-as-you-go | Individual EC Motors |
| Unit Pricing | Pay-as-you-go | RAF T-2700 and F-2700 Air Filtration |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
FridgeWize product offering
Product offeringCore offering
FridgeWize sells and installs energy-efficient electronically commutated (EC) motors and proprietary Q Blade carbon fiber fan blades for commercial refrigeration and HVAC retrofits. The company offers complete retrofit packages (including ABB EC Titanium and Polar Pack kits), individual motors from major manufacturers, and turnkey services covering energy audits, installation, and utility rebate filing. Customers are primarily commercial businesses in grocery, restaurant, hospitality, and healthcare sectors seeking to reduce energy consumption by up to 81.81% in walk-in coolers and freezers.
Product overview
FridgeWize is an energy efficiency technology company offering a portfolio of hardware products and services for commercial refrigeration and HVAC energy reduction. The core product line centers on Electronically Commutated (EC) motors and proprietary Q Blade carbon fiber fan blades, which together form retrofit packages that replace legacy shaded pole and PSC motors. The company distributes its own branded products (Polar Pack, Q Blade) alongside third-party motors (ABB EC Titanium, Genteq Evergreen, Nidec, Ecotech, Symax-I) and offers complementary services including energy audits, rebate filing assistance, and HVAC/refrigeration retrofit installation. The ABB EC Titanium Full Retrofit Packages and the proprietary Q Blade Carbon Fiber Fan Blade represent the flagship technology offerings, with the Polar Pack bundling EC motors with carbon fiber blades for walk-in cooler applications. The company also provides access to an EPA Greenhouse Gas Calculator tool for emissions equivalency calculations.
Differentiator
Problem solved
Functional benefit
Products and services
- ABB EC Titanium Full Retrofit Package Energy-efficient integrated motor drive combining synchronous reluctance and permanent magnet technologies for HVAC rooftop unit retrofits. Available in 1HP, 2HP, 3HP, 5HP, and 7.5HP variants in 230V and 460V configurations. Available in partnership with ABB and earned the 2024 ENERGY STAR Emerging Technology Award.
- ECM Walk-In Evaporator Motor & Blade Package (Polar Pack 4) Walk-in refrigeration evaporator kit combining advanced EC motors with carbon fiber blades for walk-in coolers and freezers, suitable for wall and ceiling mounted evaporators. Priced at $999 per kit.
- Q Blade Carbon Fiber Fan Blade Proprietary carbon fiber fan blades (Q10" and Q12") for walk-in cooler and freezer applications, offering 50% watt draw reduction on EC motors, 10x tensile strength compared to aluminum (207,000 PSI vs 20,000 PSI), 5-year warranty, and rust-proof design. Manufactured in the United States.
- Turntide Smart Motor System Smart motor system for HVAC applications, exclusively distributed by FridgeWize in the United States and Canada through strategic partnership with Turntide Technologies. Includes best-in-class electric motors, power electronics, and sustainable energy solutions for commercial buildings.
- Refrigeration Retrofits Energy-efficient commercial refrigeration modifications using EC motors and carbon fiber blades to reduce energy consumption by up to 70% and greenhouse gas emissions. Targeted at commercial refrigeration operators including supermarkets, restaurants, and convenience stores.
- HVAC Upgrades Energy-efficient rooftop unit (RTU) retrofits optimizing HVAC systems to minimize energy consumption and reduce operational costs using EC motor technology.
- Energy Audits Comprehensive evaluation of facility energy usage to identify inefficiencies and potential savings opportunities. Includes complimentary equipment surveys and detailed reports on projected savings.
- Rebate Filing Services Administrative services for filing utility rebates and incentives on behalf of customers. Utility companies offer prescriptive rebates that FridgeWize manages and applies for clients, with rebates covering up to 70-80% of project costs in select regions.
Quantifiable outcome
- 81.81% energy reduction in walk-in coolers (from 99W to 18W)
- +6 more outcomes
Companies that use FridgeWize
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
FridgeWize technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
FridgeWize partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- International Relations Council of Kansas City (IRCKC)minorPartnership for sustainability awareness. CEO Ryan Grobler joined distinguished panel to discuss 'Sustainability Across Industries' at Johnson County Community College.
- Oregon Restaurant & Lodging AssociationminorFridgeWize participated as vendor at ORLA Hospitality Conference to connect with hospitality professionals and showcase energy efficiency solutions and available rebates.
- Turntide TechnologiescoreExclusive partnership in the United States and Canada for Turntide's Smart Motor System. FridgeWize provides installation and service for Turntide's best-in-class electric motors, power electronics, and sustainable energy solutions for commercial buildings.
- ABBcorePartnership to provide ABB Baldor-Reliance EC Titanium motors (IE5+ efficiency) as part of FridgeWize's product line. EC Titanium motors earned the 2024 ENERGY STAR Emerging Technology Award. FridgeWize is part of the Energy Efficient Movement with ABB.
- Retail Grocers Association (RGA)coreStrategic partner providing energy efficiency solutions to RGA member businesses in Kansas. FridgeWize offers complimentary equipment surveys, comprehensive savings reports, and handles all incentive applications for members.
- Energy Efficiency MovementminorFridgeWize joined the Energy Efficiency Movement, which promotes energy-efficient solutions and technologies to save energy, reduce costs and draw down CO2 emissions. Serves as 'voice of industry' on energy efficiency.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
FridgeWize competitors and assessment
Company assessmentDirect peers
- CLEAResult: Large-scale energy efficiency implementation and rebate program administrator serving utilities and end customers. Most directly comparable to FridgeWize in delivering utility-driven energy retrofits, though at materially larger scale and broader program scope.
- Franklin Energy: Energy efficiency program implementer offering turnkey services from audits through installation, rebate processing, and measurement & verification. Closely aligned to FridgeWize's full-stack service model across commercial refrigeration and HVAC.
- Willdan Group: Energy efficiency and sustainability consultancy delivering audit, engineering, and implementation services to utilities, municipalities, and commercial customers. Comparable service architecture and customer base to FridgeWize, with deeper public-sector exposure.
- Cenergistic: Energy management services company focused on restaurants, healthcare, K-12, and hospitality customers. Comparable customer verticals and guaranteed-savings commercial model to FridgeWize's enterprise deployments.
Emerging players
- EnergyCAP: Energy and sustainability data management platform focused on utility bill tracking, audit, and project identification. Comparable to FridgeWize on the audit and data-driven savings measurement layer, but software-only rather than hardware-installing.
Broad incumbents
- Hussmann: Major commercial refrigeration manufacturer (subsidiary of Panasonic) producing display cases, walk-ins, and refrigeration systems for grocery and food retail. Operates at the OEM level upstream of FridgeWize's retrofit niche.
- Heatcraft Worldwide Refrigeration: Manufacturer of commercial refrigeration components including compressors, condensers, and evaporators. A direct upstream incumbent whose installed base of legacy equipment (shaded pole motors) FridgeWize retrofits.
- Carrier Global: Global HVAC and refrigeration OEM with commercial service organization. Adjacent incumbent whose installed RTU fleet represents the largest retrofit opportunity for FridgeWize's ABB EC Titanium HVAC packages.
- Trane Technologies: Global HVAC manufacturer with commercial service and energy services arm. Competes broadly with FridgeWize on commercial rooftop unit retrofits and energy services, but at much larger scale.
- Johnson Controls: Diversified building technologies incumbent with HVAC, controls, and energy services. Competes at the building automation and refrigeration efficiency layer through OpenBlue and YORK/FRICK brands.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FridgeWize social profiles
Digital presenceFridgeWize compliance and trust
Trust signalCompliance5 records
FridgeWize financial estimates
Financial estimateRevenue estimate
Valuation estimate
FridgeWize leadership team
Management profileNumber of profiles
Profiles6 records
FridgeWize subsidiaries and ownership
Company hierarchySubsidiaries1 record
FridgeWize funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FridgeWize M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FridgeWize
What does FridgeWize do?
FridgeWize sells and installs energy-efficient electronically commutated (EC) motors and proprietary Q Blade carbon fiber fan blades for commercial refrigeration and HVAC retrofits. The company offers complete retrofit packages (including ABB EC Titanium and Polar Pack kits), individual motors from major manufacturers, and turnkey services covering energy audits, installation, and utility rebate filing. Customers are primarily commercial businesses in grocery, restaurant, hospitality, and healthcare sectors seeking to reduce energy consumption by up to 81.81% in walk-in coolers and freezers.
Is FridgeWize a public or private company?
FridgeWize is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FridgeWize founded?
FridgeWize was founded in 2011. It employs 1 to 10 people.
Where is FridgeWize based?
FridgeWize is headquartered in Kansas City, United States, in the North America region.
How does FridgeWize make money?
Four revenue lines are on record. Hardware Sales - Motors and Components are the primary driver. The others are rebate Filing Services, energy Audits and installation Services.
Who are FridgeWize's main competitors?
Direct peers on record are CLEAResult, Franklin Energy, Willdan Group and Cenergistic. EnergyCAP is listed as an emerging player. Broad incumbents are Hussmann, Heatcraft Worldwide Refrigeration, Carrier Global, Trane Technologies and Johnson Controls.
Does FridgeWize have an API?
No public API is recorded for FridgeWize.
What industry is FridgeWize in?
FridgeWize's product category is Commercial Refrigeration and HVAC Energy Efficiency. Its primary akta.pro industry code is HSAOAJAD, Refrigeration Installation & Replacement (Commercial), with a secondary code of IMAHAKAA, Commercial & Industrial Refrigeration Systems. Its NAICS code is 333415 and its SIC code is 3580.