Rd Petroleum
RD Petroleum is a privately held South Island (New Zealand) fuel distributor delivering bulk diesel and petrol to farms, freight operators and commercial sites, supplying aviation fuel, home heating diesel, Castrol lubricants and fuel storage products, and operating its own fuel sites and a fuel card accepted across BP and G.A.S. stations.
- Company typePrivate
- Founded2005
- HeadquartersChristchurch, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rd Petroleum does
RD Petroleum Ltd is a privately held, service-driven fuel distributor headquartered at 17 Innovation Road, Waterloo Business Park, Islington, Christchurch, and operating since 2005 across the full South Island of New Zealand. The company delivers bulk diesel and petrol to farms, freight operators and commercial sites, supplies home heating diesel to residential customers, provides aviation fuel (Jet A-1 and Avgas) to South Island airfields via its Air BP partnership, and sells Castrol lubricants and fuel storage products online through shop.rdp.co.nz. Its network combines a fleet of bulk tankers running through a central scheduling system with live fleet visibility, a chain of company-owned fuel sites (including locations at Alexandra, Clinton, Domett, Ettrick, Herbert, Invercargill, Kaiata, Lumsden, Milton, Murchison, Ranfurly and Waterloo) and a fuel card programme accepted across RDP, BP Truckstop and G.A.S. stations and listed within the BPMe App.
Revenue is generated across five streams — bulk fuel sales, fuel card services, lubricants and equipment sales, aviation fuel, and home heating diesel — all on a transactional basis with account-based quoting by Territory Managers; pricing is not publicly disclosed. The go-to-market motion is sales-led, pairing field-based Territory Managers for agricultural, freight, aviation and commercial accounts with a self-serve online shop for ancillary lubricants and equipment, supported by content marketing, a fuel-station finder for organic search, and direct mail and phone contacts (0800 440 014). Customer concentration is spread across vertical segments including agricultural and farming operations, freight and transport, aviation, residential home heating and general commercial and industrial buyers, with no named enterprise anchors disclosed in the input.
The company has no parent, no public listing, no disclosed institutional investors, and no documented M&A or funding activity; strategic emphasis to date is on partnership-led ecosystem buildout (BP, Air BP, Castrol, G.A.S.) and incremental product-line expansion into lubricants and fuel storage rather than geographic expansion beyond the South Island. Headcount sits in the 11-50 band, consistent with a regional niche operator, and there is no evidence of AI/ML capability, with the technology stack oriented toward operational logistics, card-based payments and third-party integrations.
Rd Petroleum firmographics
Firmographics- Name
- Rd Petroleum
- Legal name
- RD Petroleum Ltd
- Website
- https://rdp.co.nz
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RD Petroleum is a privately held South Island (New Zealand) fuel distributor delivering bulk diesel and petrol to farms, freight operators and commercial sites, supplying aviation fuel, home heating diesel, Castrol lubricants and fuel storage products, and operating its own fuel sites and a fuel card accepted across BP and G.A.S. stations.
- Ownership category
- akta.pro rank
Rd Petroleum industry classification
Industry- Product category
- Bulk Fuel Distribution
- NAICS
- Petroleum Bulk Stations and Terminals (424710), Fuel Dealers (45721)
- SIC
- Wholesale-Petroleum Bulk Stations & Terminals (5171)
- akta.pro primary industry
- Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)
- akta.pro secondary industries
- Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Aviation Fuel Marketing (Into-Plane, Airport Fueling) (EUALAIAH), Crude Oil & Petroleum Products Tanker Transport (TLADALAA)
Keywords
Where Rd Petroleum is headquartered
LocationHeadquarters
- HQ city
- Christchurch
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Rd Petroleum business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D
Revenue model
- Bulk Fuel Sales: Delivery of bulk diesel and petrol to commercial and agricultural customers across the South Island, with scheduled and on-demand deliveries to farms, freight depots, and businesses.
- Fuel Card Services: Fuel card program providing access to RDP, BP, and G.A.S. stations with centralized billing and reporting for fleet customers.
- Lubricants and Equipment Sales: Online shop sales of Castrol lubricants, oils, workshop essentials and fuel storage equipment to commercial and retail customers.
- Aviation Fuel: Bulk aviation fuel delivery and refueling services for airfields across the South Island.
- Home Heating Diesel: Diesel fuel supply for residential home heating applications in the South Island region.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Bulk fuel delivery pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Rd Petroleum product offering
Product offeringCore offering
RD Petroleum distributes bulk diesel and petrol to commercial, agricultural, freight, and residential customers across New Zealand's South Island through scheduled and on-demand deliveries. The company also supplies aviation fuel, home heating diesel, fuel cards accepted at RDP, BP, and G.A.S. stations, Castrol lubricants, and fuel storage equipment sold through an online shop.
Product overview
RD Petroleum is a South Island fuel provider offering a portfolio of fuel-related products and services. The core offerings include bulk fuel delivery, aviation bulk fuel, home heating diesel, and fuel cards. These are complemented by supporting products including lubricants and equipment (featuring Castrol brand products) and fuel storage tanks. The company operates a network of fuel sites across the South Island and partners with BP and G.A.S. stations to extend coverage. Customers can purchase lubricants and equipment through the online shop at shop.rdp.co.nz.
Differentiator
Problem solved
Functional benefit
Products and services
- Bulk Fuel Delivery Scheduled and on-demand bulk diesel and petrol delivery service directly to farms, freight depots, businesses, and industrial facilities across the South Island of New Zealand.
- Aviation Bulk Fuel Bulk aviation fuel (Jet A-1, Avgas) delivery and refueling services for aircraft operators and airfields across the South Island, provided via the Air BP partnership.
- Home Heating Diesel Diesel fuel supply for residential home heating applications for South Island homeowners using diesel-fired heating systems.
- Fuel Cards Card-based payment system enabling 24/7 fuel purchases at RDP fuel sites as well as BP and G.A.S. stations across the South Island, with centralized billing and reporting for fleet customers.
- Lubricants and Equipment Online shop sales of Castrol lubricants, oils, workshop essentials, and related equipment to commercial and retail customers, including Castrol product lines such as Agri Plus, Hyspin AWS 46, and Vecton.
- Fuel Tanks Fuel storage tanks and fuel storage products for safe fuel storage on farms, commercial sites, and other customer premises.
Companies that use Rd Petroleum
Customer profileSegments5 records
Ideal customer profiles4 records
Rd Petroleum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
Rd Petroleum partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- BPcoreRDP fuel cards are accepted at BP stations throughout South Island, providing customers with extended fuel access. RDP also participates in the BP Truckstop Network with selected sites offering truck access, high-flow diesel, and 24/7 availability.
- G.A.S. StationsminorRDP fuel cards accepted at G.A.S. stations, expanding the network of accessible fuel locations for RDP customers across South Island.
- Air BPcorePartnership for aviation fuel services providing aircraft refueling capabilities across South Island airfields. RDP offers aviation site maps and Air BP refueling guides to customers.
- CastrolcoreRDP distributes Castrol lubricants and related products including Agri Plus, Agri Power Plus, Agri Trans Plus, Hyspin AWS 46, Premium Heavy Duty Grease, and Vecton products. Safety Data Sheets and Product Data Sheets are provided for Castrol products.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Rd Petroleum competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rd Petroleum social profiles
Digital presenceRd Petroleum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rd Petroleum leadership team
Management profileNumber of profiles
Rd Petroleum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rd Petroleum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rd Petroleum
What does Rd Petroleum do?
RD Petroleum distributes bulk diesel and petrol to commercial, agricultural, freight, and residential customers across New Zealand's South Island through scheduled and on-demand deliveries. The company also supplies aviation fuel, home heating diesel, fuel cards accepted at RDP, BP, and G.A.S. stations, Castrol lubricants, and fuel storage equipment sold through an online shop.
Is Rd Petroleum a public or private company?
Rd Petroleum is a private company. It is classified as unknown and is currently operating.
When was Rd Petroleum founded?
Rd Petroleum was founded in 2005. It employs 11 to 50 people.
Where is Rd Petroleum based?
Rd Petroleum is headquartered in Christchurch, New Zealand, in the Oceania region.
How does Rd Petroleum make money?
Five revenue lines are on record. Bulk Fuel Sales are the primary driver. The others are fuel Card Services, lubricants and Equipment Sales, aviation Fuel and home Heating Diesel.
Does Rd Petroleum have an API?
No public API is recorded for Rd Petroleum.
What industry is Rd Petroleum in?
Rd Petroleum's product category is Bulk Fuel Distribution. Its primary akta.pro industry code is EUALAIAD, Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery), with a secondary code of EUALAIAB, Branded Fuels Wholesaling & Jobber Distribution. Its NAICS code is 424710 and its SIC code is 5171.