Electric Picture Display system

What Electric Picture Display system does

Electric Picture Display Systems (EPDS), founded in 2003 by R.P. Higgins and headquartered in a 4,000-square-foot facility in Melbourne, Florida, designs, engineers, and integrates custom multi-channel simulation display systems for military, maritime, aviation, and commercial training customers. The company's core offering is turn-key visual display systems combining projection arrays, direct-view LED (DVLED) video walls, and proprietary optical and mechanical components. Its intellectual property base includes the patent-pending Mallard PictureBlend optical masking system for night-vision simulation (predecessor to the original Mantis Pictureblend patent granted in 2018), the patent-pending Hydra Stand modular monitor mounting system, and the Control Point LED automatic blend and warp calibration components. These technologies integrate with partner software from Scalable Display Technologies (camera-based automatic warp and blend, MIT-derived) and with third-party image generators such as Aechelon and Wartsila NTPRO 5000.

The business operates on a project-based, quote-driven model with multi-year contracts. Pricing is custom to each installation and is not publicly disclosed. EPDS delivers equipment sales, professional installation and integration services, and recurring maintenance and support contracts (with 24/7 phone support and managed services over the system life). The go-to-market combines direct enterprise sales to government and defense customers with channel partnerships through major simulation integrators, most notably Kongsberg Maritime (team partner on British Royal Navy Project Selborne and French Navy École Navale) and long-standing technology partnerships with Scalable Display Technologies, Christie Digital, Canon, Norxe, LG, and Daktronics. Customers include the US Navy, US Naval Academy, US Coast Guard, US Army Corps of Engineers, US Air Force, British Royal Navy, French Navy, Panama Canal Authority, major defense contractors (Northrop Grumman, Lockheed Martin, General Dynamics, Huntington Ingalls), maritime training academies, the GM Tech Center, and Sidus Space, with over 100 multi-channel simulation displays installed worldwide across the US, UK, France, Spain, Japan, Panama, and Canada. The company remains privately held and founder/family-controlled, with no disclosed external funding, acquisitions, or subsidiaries.

Name

Electric Picture Display system

Legal name

Electric Picture Display Systems, Inc.

Website

https://electricpicture.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Electric Picture Display Systems designs and integrates custom multi-channel simulation display systems for military, maritime, aviation, and commercial training, using proprietary optical masking, modular mounting, and DVLED calibration technologies sold via direct sales and system-integrator partnerships.

Ownership category

akta.pro rank

Product category

Simulation Display Systems

NAICS

Audio and Video Equipment Manufacturing (3343)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Photographic Equipment & Supplies (3861)

akta.pro primary industry

Digital Signage & Commercial Displays (HDACADAL)

Keywords

• Simulation display systems
• Military training simulators
• Maritime bridge simulation
• Projection video walls
• Optical masking systems

Headquarters

HQ city

Melbourne

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Simulation Display Systems: Custom-designed, engineered, and integrated visual display systems for simulation training including projection systems, video walls, and integrated simulation solutions. Revenue from equipment sales and system integration projects.
2. Installation and Integration Services: On-site installation, testing, and integration of simulation display systems with post-installation training and support.
3. Maintenance and Support Contracts: Long-term support services including periodic maintenance, upgrades, 24/7 phone support, and system management for installed systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Electric Picture Display Systems designs, engineers, integrates, and supports custom visual display systems for simulation training, control rooms, and commercial visualization. The company sells proprietary products (Mallard PictureBlend optical masking, Hydra Stand monitor mounts, Control Point LED calibration) and complete turn-key projection and DVLED-based simulation display solutions for military, maritime, aviation, and government customers. Revenue is generated through equipment sales, system integration projects, on-site installation, and long-term maintenance and support contracts.

Product overview

Electric Picture Display Systems offers a portfolio of simulation and display products centered around two proprietary technologies: Mallard PictureBlend (optical masking/baffle system) and Hydra Stands (monitor mounting system). The company provides turn-key simulation display solutions combining projection-based and monitor-based systems for military, maritime, aviation, and commercial training applications, along with control room and DVLED video wall systems. Products integrate with third-party image generators (Aechelon, Wartsila NTPRO 5000) and blending software (Scalable Display Technologies). Services include system design, integration, installation, and long-term support.

Differentiator

Problem solved

Functional benefit

Brands

• Mallard PictureBlend: Patent pending, cost and time saving optical baffle system for creating blended night simulation displays. Features include multiple position presets, optimized for curved/spherical surfaces, remote touch screen control, and 4-step electromechanical actuation.
• Hydra Stands
• Control Point LED

Products and services

• Mallard PictureBlend Patent pending optical baffle/masking system that eliminates overlapped projected light in night vision simulation scenes. Features multiple position presets for day/night/dusk, programmable control, 4-step electromechanical actuation, remote touch screen control, API interface via ethernet, and fast 15-minute-per-channel installation. Used in military, maritime, and aviation simulation training environments.
• Hydra Stands Proprietary, easy-to-deploy, seamless video wall and monitor mounting system supporting monitors from 45 to 86 inches in curved or straight configurations (single, double portrait/landscape, or triple monitor setups). Adjustable in all three dimensions for seamless video walls. Patent pending, made in USA.
• Control Point LED Automatic blend and warp components for direct view LED (DVLED) displays enabling quick calibration and alignment of LED video walls for simulation applications.
• Simulation Display Systems
• Control Room & Video Wall Systems
• Direct View LED (DVLED) Displays
• Installation, Integration & Support Services

Quantifiable outcome

• Mallard PictureBlend 2.0 offers fast and easy installation, adjustment, and maintenance for repeatable multiple projector lens masking
• +3 more outcomes

Named customers29 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and major.

• Kongsberg MaritimecoreStrategic or Co-development Partner · 18 May 2026Partnership with global technology provider Kongsberg Maritime for French Navy's École Navale officer training academy upgrade. EPDS provides visualization and display technologies including 4K/UHD resolution displays. Partnership builds on Kongsberg's 30-year relationship with French Navy. EPDS selected as team partner for Project Selborne British Royal Navy upgrades.
• Scalable Display TechnologiescoreTechnology or Integration · 1 January 201114-year partnership since 2011. Scalable provides camera-based automatic warp and blend technology originally developed at MIT by Dr. Rajeev Surati and Dr. Tom Knight. Their edge blending and color matching software produces artifact-free, uniform colorimetry. Partner technicians assist with on-site installations. Electric Picture showcased joint solutions at IITSEC.
• Christie Digital Systems USAmajorTechnology or Integration · 1 January 2011Partnership for simulation projectors including Christie DS+6K-M 3-chip DLP systems. Christie provides Christie Twist and Christie AutoCal calibration software. Deployed at US Naval Academy bridge simulators with 7 projectors per room.
• Kongsberg DigitalcoreStrategic or Co-development PartnerSelected by Kongsberg Digital of Norway as team partner for British Royal Navy Project Selborne. Providing 4K projection upgrades using camera-based blending/warping and Mallard PictureBlend at HMS Collingwood, HM Naval Base Clyde, and Britannia Royal Naval College.
• Norxe ProjectionmajorTechnology or IntegrationProjector provider for simulation displays. P60 projectors featured at IITSEC 2024 running at 120hz on 27'x10' cylindrical screen. Norxe demo center in Orlando established after IITSEC for continued demonstrations.
• Canon USAmajorTechnology or Integration4K projector provider used in British Royal Navy simulation upgrades, NSST installations in Sasebo, Rota, San Diego, and Harry Lundeberg School of Seamanship simulators.
• Aechelon TechnologymajorTechnology or IntegrationImage generator provider supplying high-resolution imagery for simulation systems including IITSEC 2025 fast jet display showcasing 8K resolution from Aechelon's image generator.
• LG ElectronicsmajorTechnology or IntegrationDVLED display provider for video wall solutions. 1.5mm pixel pitch DVLED screens and 55-inch DVLED monitors for Hydra Stand configurations featured in demonstrations.

Scale indicators4 records

Recent moves5 records

Expansion highlights7 records

Direct peers

• Christie Digital Systems: Major projector manufacturer (3-chip DLP, Twist, AutoCal) tightly integrated into EPDS simulation systems but also a competitor when integrators source displays directly. Comparable because they serve the same multi-channel simulation use cases in military and commercial training.
• Scalable Display Technologies: MIT-spinout software for camera-based automatic warp, edge blending, and color matching across multi-projector arrays. EPDS's 14-year technology partner and the de facto calibration layer across EPDS installs, but Scalable's technology is also sold to competing integrators.
• Digital Projection: High-brightness projector manufacturer whose products target simulation, visualization, and control room markets. EPDS hires from Digital Projection (Phil Laney), and the two compete for the same integrator business on multi-channel simulation rooms.
• Evans & Sutherland: Long-standing provider of dome and visual simulation display systems for planetariums, military training, and entertainment. Comparable as a supplier of large-format, multi-channel simulation visual systems, though with a different primary channel mix (planetariums and dome theaters).

Broad incumbents

• Barco: Global incumbent in projection and LED display systems, including dedicated simulation and control room product lines. Comparable to EPDS as a vendor of high-fidelity visual systems for military, aviation, and maritime simulation, but at much larger scale.
• Thales: Global defense and security prime that builds and integrates full training and simulation systems for militaries worldwide. Comparable to EPDS as a simulation solution provider in defense, but at a vastly larger scale and as a customer / partner rather than a direct display-only competitor.
• Cubic Corporation: Defense prime with significant air combat and tactical training simulation business. Comparable as a turn-key military simulation provider; competes with EPDS-linked integrators for the same end-customer programs.

Others

• Kongsberg Maritime: Strategic partner and primary maritime simulation systems integrator for EPDS. Comparable because Kongsberg delivers turn-key bridge simulators where EPDS provides the display subsystem; in adjacent deals without EPDS, Kongsberg sources from other display vendors.
• Aechelon Technology: Image generator supplier that partners with EPDS (featured at IITSEC 2025 with 8K output). Comparable as part of the simulation display ecosystem; an adjacent enabling technology rather than a direct display competitor.

Emerging players

• Wartsila Voyage: Maritime simulation technology provider (NTPRO 5000 image generator) integrated with EPDS displays. Comparable as a maritime simulation technology player, though primarily a software/IG vendor rather than a display-system integrator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/electricpicture
• LinkedInlinkedin.com/company/electric-picture-display-systems

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electric Picture Display system