Preschool Prep Company

What Preschool Prep Company does

Preschool Prep Company is a privately held educational content publisher founded in 2004 and headquartered in Danville, California, focused exclusively on early childhood basic skills instruction for children from infancy through approximately age 7. The company produces and sells a character-driven learning system anchored by the Meet the Letters, Numbers, Shapes, Colors, Sight Words, Phonics, and Math Facts video series, supplemented by an extensive print ecosystem that includes board books, lift-the-flap books, flashcards, workbooks, coloring books, easy reader books, comic books, and learning kits. All titles share a consistent set of animated characters across formats, which the company cites as the core methodology for rapid recognition and retention. Core technology consists of video-based educational content paired with character-driven learning methodology, distributed via DVD, digital download, a streaming platform at preprep.tv, and learning apps, with bilingual English/Spanish versions available for the basic skills titles.

The company operates an exclusively direct-to-consumer model through preschoolprepco.com, supplemented by a separate international digital storefront (preschoolpreponline.com) for non-US customers and a phone/email wholesale channel for schools and educational institutions. Revenue is predominantly one-time purchase of physical products and digital downloads, with bundle pricing ranging from $34.95 to $399.95 across the catalog; a recurring Kids Club subscription with a 7-day free trial was launched in 2025 as the company's first subscription offering. Free shipping is available for US orders over $40. According to company materials, products are in use across millions of homes and thousands of schools in the US, Canada, and Puerto Rico, and the catalog has won over 100 national awards. Preschool Prep is owned and operated by founder/CEO Kathy Oxley, operates with 11-50 employees, and has raised no outside venture or private equity capital.

Name

Preschool Prep Company

Legal name

Preschool Prep Company

Website

https://preschoolprepco.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Preschool Prep Company is a private, founder-led educational publisher based in Danville, California, that produces character-driven DVDs, books, flashcards, workbooks, and digital content teaching letters, sight words, phonics, and math facts to children ages 0-7, sold direct-to-consumer online and through wholesale to schools.

Ownership category

akta.pro rank

Product category

Early Childhood Educational Media

NAICS

Book Retailers and News Dealers (459210), Hobby, Toy, and Game Retailers (45912)

akta.pro primary industry

Early Learning & Preschool Trade (Ages 0–5) (EDAGAIAA)

akta.pro secondary industries

Children’s Activity & Workbook Publishing (MPAJAFAG), Early Childhood Educational Media (Songs, Stories, Interactive) (EDAGALAC), Early Literacy & Pre-Reading (Phonics, Letter Knowledge) (EDAGACAA), Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE)

Keywords

• Early childhood education
• Educational video content
• Children's learning products
• Preschool learning materials
• Literacy and numeracy tools

Headquarters

HQ city

Danville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Physical Product Sales: One-time sales of DVDs, books, flashcards, workbooks, coloring books, and bundled product packs through direct e-commerce. Products range from individual items to comprehensive bundles. No subscription component for physical products.
2. Digital Downloads: One-time purchase of video and eBook downloads. Customers buy permanent access to digital content rather than recurring subscriptions.
3. Kids Club Subscription: Monthly subscription service offering access to digital content library with 7-day free trial. Provides recurring revenue from engaged families.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Preschool Prep Company publishes and sells character-driven early childhood educational content, including DVDs, digital downloads, books (board, lift-the-flap, easy reader), flashcards, workbooks, coloring books, placemats, comic books, and learning apps covering letters, numbers, shapes, colors, phonics, sight words, and math facts. The company sells direct-to-consumer through its e-commerce site and to schools through wholesale, with a recurring Kids Club subscription and a Cloud Player streaming platform.

Product overview

Preschool Prep Company offers a comprehensive educational content portfolio centered on the award-winning Preschool Prep Series, which includes DVD videos, digital downloads, books, and learning tools. The core product lineup comprises video series teaching Letters, Numbers, Shapes, Colors, Sight Words (5 levels), Phonics (Letter Sounds, Digraphs, Blends), Math Facts (Addition/Subtraction and Multiplication/Division across multiple levels), and Math Drills. These are supplemented by an extensive range of physical and digital products including coloring books, flashcards, workbooks, board books, lift-the-flap books, and easy reader books. The company also offers subscription access through Preschool Prep Kids Club, digital streaming via Cloud Player (preprep.tv), and bundled product packages. Products are available in both English and Spanish. The portfolio spans from foundational early learning (letters, numbers, shapes, colors for toddlers) through reading readiness (sight words, phonics) to elementary math (addition, subtraction, multiplication, division, and timed drills).

Differentiator

Problem solved

Functional benefit

Brands

• Preschool Prep Kids Club: Subscription membership program for children with access to digital content
• Meet the Letters
• Meet the Numbers
• Meet the Sight Words
• Meet the Phonics
• Meet the Math Facts
• Meet the Math Drills

Products and services

• Meet the Letters (DVD)

Quantifiable outcome

• Children can learn letters in a few weeks
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hooked on Phonics: Long-standing phonics and early-reading program offered via workbooks, DVDs, digital apps, and online subscriptions. Directly competes with Preschool Prep's Meet the Phonics and Meet the Sight Words product lines for the same parent/teacher buyer.
• ABCmouse (Age of Learning): Subscription-based digital early-learning platform covering letters, numbers, shapes, sight words, and early math for ages 2–8. Competes head-to-head with Preschool Prep Kids Club in the at-home digital learning segment.
• Starfall Education: Free and low-cost digital early-literacy platform with a strong classroom adoption footprint. Competes with the Letters, Phonics, and Sight Words lines and is widely used by the same teacher buyer.
• Highlights Learning: Workbook, activity book and learning-product brand from Highlights, targeting preschool and early-elementary children. Directly comparable on the physical workbook and practice-book retail side.
• Bob Books: Early-reader book series teaching phonics and sight-word recognition for ages 0–7. Comparable in print-based early literacy and competes for the same parent and kindergarten-readiness shelf.
• School Zone Publishing: Children's workbook, flashcard, and activity-book publisher covering preschool through first grade. Closely comparable product mix (workbooks, flashcards, early reading) and the same retail and school channels.

Broad incumbents

• LeapFrog (LeapFrog Enterprises / VTech): Established educational toy and learning-platform brand covering letters, numbers, reading and math across hardware, software, and apps. Overlaps with Preschool Prep's curriculum scope at a much broader portfolio scale.
• Scholastic Early Learners: Scholastic's early-childhood imprint publishing board books, workbooks, and readers. Overlaps heavily on workbooks, readers, and school-channel distribution that Preschool Prep lacks.
• Kumon: Large, established supplemental-education brand with workbooks and a franchise tutoring network. Competes on the early-math side (Meet the Math Facts) and on school/parent brand recognition.

Emerging players

• Reading Eggs (Blake eLearning): Subscription-based digital literacy program for ages 2–13 covering phonics, sight words and early reading. Adjacent digital competitor for the same schools-and-homes buyer that Preschool Prep targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/preschoolprepco
• Facebookfacebook.com/PreschoolPrepCompany
• LinkedInlinkedin.com/company/preschool-prep-company-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Preschool Prep Company