Rising Tide Natural Market

What Rising Tide Natural Market does

Rising Tide Natural Market is a privately held, independently owned natural foods retailer founded in 1976 by Jerry Farrell and operated from a single storefront at 42 Forest Avenue, Glen Cove, NY. The store sells groceries, 100% organic produce, supplements, wellness and body care products, housewares, and a broad prepared-foods assortment including deli items, sandwiches, juices, smoothies, and bakery goods, with catering services for events. It serves health-conscious individuals and families on the north shore of Long Island seeking organic, sustainable, and locally sourced products, and reports more than 10,000 unique customers annually with food service customers shopping multiple times per week.

The business operates on a direct-to-consumer retail model with three primary revenue streams: in-store grocery and wellness sales, food service and catering, and online ordering for curbside pickup and delivery. Technology infrastructure is a standard retail point-of-sale system paired with an integrated e-commerce storefront (risingtidemarket.storebyweb.com); there is no proprietary software, mobile app, or API surface disclosed. Online orders carry a $0.10-per-bag charge with proceeds directed to the Charity of the Month program, which has raised over $32,000 since 2017 and rotates among more than a dozen local nonprofit partners.

Annual gross revenue is $8 million, of which approximately $2 million comes from the catering, deli, bakery, and juice/smoothie bar operations. The company employs roughly 60 people and offers full-time benefits including health insurance and a 401(k) with match. Distribution is limited to the north shore of Long Island, and the company has announced plans to materially expand its food service program in 2026 while continuing to differentiate through staff-led education, community engagement, and certified-organic sourcing.

Name

Rising Tide Natural Market

Legal name

Rising Tide Natural Market

Website

https://risingtidemarket.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Rising Tide Natural Market is an independently owned natural foods retailer in Glen Cove, NY, founded in 1976, selling certified organic produce, supplements, groceries, and house-made deli and prepared foods to health-conscious consumers on the north shore of Long Island.

Ownership category

akta.pro rank

Product category

Natural and Organic Food Retail

NAICS

Fruit and Vegetable Retailers (44523)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

Natural/Organic Supermarkets & Chains (CRAHAEAA)

akta.pro secondary industry

Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE)

Keywords

• Natural foods retail
• Organic grocery store
• Produce and supplements
• Deli and catering
• Wellness products

Headquarters

HQ city

Glen Cove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Grocery Sales: Physical retail sales of groceries, produce, supplements, wellness products, body care, housewares, and deli items. Revenue generated from in-store purchases and online orders for pickup and delivery.
2. Food Service / Deli / Catering: Prepared foods including deli items, sandwiches, juices, smoothies, bakery, and catering services. One of the busiest departments generating significant revenue.
3. Online Shopping Fees: Online ordering system with curbside pickup and delivery. Small per-bag charge for shopped orders ($0.10 per bag) goes to charity.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Rising Tide Natural Market is a single-location natural foods retail store on the north shore of Long Island that sells certified organic produce, natural groceries, supplements, wellness and body care products, house-made vegan and organic deli items, and prepared foods including juices, smoothies, sandwiches, and bakery goods. The store also offers catering services and operates an online ordering platform for curbside pickup and delivery. It serves as a community-oriented retailer providing education on organic, non-GMO, and wellness topics alongside its product assortment.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Charity of the Month Partner OrganizationscoreOthers · 22 April 2017Monthly charity partnerships through BYOB (Bring Your Own Bag) program. Organizations include Bayville Village Church Food Pantry, Coalition to Save Hempstead Harbor, Cove Animal Rescue, Girls On the Run Long Island, Glen Cove Boys and Girls Club, Glen Cove Education Foundation, Glen Cove Youth Bureau, Grassroots Environmental Education, North Shore Audubon Society, North Shore Land Alliance, North Shore Soup Kitchen/NOSH, Orkestai Farm, and Wildlife Center of Long Island.
• Certified Organic Vendors and FarmscoreOthersRising Tide works with vendors, companies, and farms who adhere to higher organic standards and sustainable practices. They are committed to selling certified organic products and do not accept products containing GMOs. Quality standards are crucial to their business.
• Piñon's Pizza CompanyminorOthersLocal product partnership with Piñon's Pizza Company located in nearby Locust Valley. Rising Tide champions local products whenever possible.
• Various Brand Partners (Mountain Valley Water, Bread Alone, Vital Farms, etc.)minorOthersTop product partners based on 2023 customer favorites include Mountain Valley Water, Bread Alone Bread, ROAR Beverages, Vital Farms Organic Eggs, Organic Valley, Harmless Harvest, Seventh Generation, D'Artagnan, Vermont Organic, and others.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Natural Grocers: A publicly traded natural and organic grocery chain with a similar store-count footprint and independently minded positioning. Closest direct comparable to an independent natural foods market in terms of assortment depth, supplement category strength, and education-driven customer experience.
• MOM's Organic Market: Mid-Atlantic independent natural foods chain with comparable size, similar emphasis on organic produce, supplements, and prepared foods, and a community/education-driven brand. Closely mirrors Rising Tide's independent mogul/pioneer positioning.
• New Seasons Market: Pacific Northwest natural foods grocer with strong local/community brand and similar emphasis on local suppliers, organic produce, and prepared foods. Highly comparable to Rising Tide's mission-driven independent model.

Broad incumbents

• Whole Foods Market: The dominant national natural and organic grocery chain, owned by Amazon. Overlaps with Rising Tide across produce, supplements, prepared foods, and body care, but operates at vastly greater scale and now with integrated delivery/logistics.
• Sprouts Farmers Market: Large-format natural and organic grocer with strong produce focus and growing prepared foods offerings. Competes for the same health-conscious shopper and increasingly for local/sustainable supplier relationships.
• Trader Joe's: Privately held national grocery chain with a curated natural and organic-leaning assortment. Competes for the same health-conscious, value-oriented customer within the Long Island trade area.

Regional players

• Healthy Living Market: Independent natural foods market in upstate New York with similar size, single-store focus, and emphasis on organic produce, supplements, and prepared foods. Closely comparable in operating model.
• DeCicco & Sons: Multi-store independent grocery chain on Long Island and Westchester with growing organic and prepared foods focus. Operates in the same regional market as Rising Tide and competes for the same household shopper.
• Lakewinds Food Co-op: Minneapolis-area member-owned natural foods co-op with similar emphasis on local, organic, and sustainable products and community engagement. Comparable in operational philosophy though not a direct geographic competitor.

Emerging players

• Mrs. Green's Natural Market: Independent natural foods market concept in the Northeast/Mid-Atlantic. Highly comparable in size and assortment, though the chain has had a turbulent operating history, providing a cautionary peer case for the independent natural market format.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RisingTideNaturalMarket
• LinkedInlinkedin.com/company/rising-tide-natural-market
• Instagraminstagram.com/risingtidemarket

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rising Tide Natural Market