ViuTV

What ViuTV does

ViuTV is a Hong Kong free-to-air television broadcaster launched in 2016 and operated by HKTVE, a wholly-owned subsidiary of PCCW Limited. The service reaches the general Hong Kong audience through two over-the-air channels — flagship ViuTV on Ch.99 and sister channel ViuTVsix on Ch.96 — supplemented by the viu.tv OTT streaming platform that delivers live and on-demand programming to connected devices. The channel serves three primary audience segments: the general Hong Kong viewership for entertainment, Cantonese pop music fans, and sports viewers, with programming spanning original dramas (IT狗, 喜劇開場, 美女與純情男, 絕命法官), variety shows (8點直樂 VIURIETY, 全民造星), music programming (CHILL CLUB), entertainment interviews (爆谷一週), late-night talk (晚吹 series), travel (730 玩返轉), and live sports including the FIFA World Cup 2026 package.

The core technology is a streaming video platform with on-demand and live-TV capabilities delivered via the viu.tv website and mobile app, layered on top of conventional broadcast infrastructure. Content production combines in-house original Cantonese productions with acquired international programming (notably Japanese dramas and documentaries), and the platform supports member-only content and interactive elements such as the VIURIETY JACKPOT quiz game. ViuTV's differentiation rests on proprietary Cantonese-language content, exclusive relationships with Hong Kong Cantopop talent (including the MIRROR ecosystem), and rights to premium live sports.

The business model is free-to-air broadcasting monetized primarily through advertising (the company runs an explicit "Advertising Opportunities" sales channel), with the OTT platform acting as a complementary distribution and engagement layer rather than a paid subscription product — specific subscription pricing is not publicly disclosed. As a non-listed subsidiary of publicly traded PCCW Limited, ViuTV's financials are not separately reported; revenue is embedded within PCCW's consolidated USD 5.16 billion group. Customer concentration on the viewer side is inherently low given the mass-market audience, while advertiser concentration and the secondary market-share position behind TVB are the principal commercial constraints on the business.

Name

ViuTV

Legal name

HKTVE

Website

https://viu.tv

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ViuTV is a Hong Kong free-to-air television broadcaster operating Ch.99 ViuTV and Ch.96 ViuTVsix, plus the viu.tv streaming platform. It serves the general Hong Kong audience with original Cantonese dramas, variety shows, music programming, and live sports including the FIFA World Cup 2026.

Ownership category

akta.pro rank

Product category

Television Broadcasting

NAICS

Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

akta.pro secondary industry

Sports Streaming Platforms (MPACAAAE)

Keywords

• Free-to-air television
• OTT streaming
• Cantonese drama production
• Music programming
• Live sports broadcasting

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Distribution channels3 records

Core offering

ViuTV is a Hong Kong free-to-air television broadcaster operated by HKTVE (a subsidiary of PCCW Limited) that operates two channels — ViuTV (Ch.99) and ViuTVsix (Ch.96) — and a complementary OTT streaming platform (viu.tv). The service delivers live linear TV plus on-demand streaming of original Hong Kong dramas, variety shows, music programs, documentaries, acquired international content, and live sports including FIFA World Cup 2026 matches. Programming is primarily in Cantonese and is offered free to viewers in Hong Kong with revenue derived from advertising and sponsorships.

Product overview

ViuTV is a Hong Kong free-to-air TV broadcaster operated by HKTVE (a subsidiary of PCCW Limited). The service operates two channels: ViuTV (Ch.99) and ViuTVsix (Ch.96), offering both live broadcast and OTT streaming via its online platform. The core product combines linear TV programming with a streaming service that provides on-demand access to original Hong Kong productions (自家製) and acquired international content (外購節目). Key content pillars include original drama series (IT狗, 冥冥之中, 島嶼協奏曲), flagship variety shows (8點直樂 VIURIETY), music programming (CHILL CLUB), entertainment interviews (爆谷一周), and live sports (FIFA World Cup 2026). The platform also features specialized programming blocks including the 晚吹 late-night talk series and travel content (730 玩返轉).

Differentiator

Problem solved

Functional benefit

Products and services

• ViuTV Free-to-Air Channel 99
• ViuTVsix Channel 96
• ViuTV OTT Streaming Platform
• FIFA World Cup 2026 Broadcasting Package

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Direct peers

• Television Broadcasts Limited (TVB): Hong Kong's dominant free-to-air broadcaster and ViuTV's primary competitor. TVB operates broadcast channels and the myTV SUPER streaming platform, competing for the same Hong Kong audience and advertising dollars with established drama libraries and broader household reach.
• HOY TV: Hong Kong free-to-air television broadcaster (formerly i-CABLE Communications' Cantonese channel). HOY TV competes directly with ViuTV for Cantonese-speaking audiences and advertisers in the same Hong Kong market with a similar free-to-air plus streaming model.
• Now TV (PCCW): PCCW's pay-TV service in Hong Kong and ViuTV's sister service within the same parent group. Now TV competes in the same household for video entertainment spend via a subscription model, and jointly secured FIFA World Cup 2026 rights with ViuTV, making it a direct comparator in content and rights strategy.
• Radio Television Hong Kong (RTHK): Hong Kong's public service broadcaster operating television and radio channels. RTHK competes for Hong Kong viewer attention and government/license-related attention in the same market, providing news and programming that overlaps with ViuTV's infotainment and factual entertainment offerings.
• Viu (PCCW Media): PCCW's regional OTT streaming platform serving Southeast Asia and the Middle East with Asian content including Cantonese programming. Viu is the international OTT counterpart to ViuTV's domestic free-to-air operation, sharing brand identity and parent company while serving different geographies.

Regional players

• Mediacorp: Singapore's largest media conglomerate operating free-to-air television channels, radio stations, and the meWATCH streaming platform. Mediacorp is comparable to ViuTV as an Asian public/commercial hybrid broadcaster producing local-language original content, though operating in a different national market.
• Astro Malaysia Holdings: Malaysia's leading pay-TV and OTT operator combining linear satellite broadcasting with the Astro GO streaming service and original content production (NJOI, Astro Originals). Astro is comparable to ViuTV as a regional Asian broadcaster/streamer producing local-language content, though operating primarily in Malaysia.

Emerging players

• myTV SUPER (TVB): TVB's Hong Kong OTT streaming platform offering live TV and on-demand local dramas, variety, and news. It is the streaming extension of ViuTV's primary competitor, directly comparable to viu.tv in streaming-first local-language content delivery within the same Hong Kong market.

Broad incumbents

• Netflix Hong Kong: Global streaming incumbent operating in Hong Kong with growing Korean, Japanese, and Asian content investment. Netflix competes with ViuTV/viu.tv for streaming time-spent and Cantonese-subtitled content consumption, particularly among younger Hong Kong viewers.
• Disney+ Hong Kong: Global streaming service with a strong Hong Kong presence carrying Disney, Marvel, and Korean/Asian content. Disney+ is comparable to ViuTV as a video entertainment competitor in the same Hong Kong market for household subscription and viewing time, though it does not produce Cantonese original content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ViuTV.hk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ViuTV