National Coalition of Associations of 7-Eleven Franchisees

What National Coalition of Associations of 7-Eleven Franchisees does

The National Coalition of Associations of 7-Eleven Franchisees (NCASEF) is a private, member-driven franchisee advocacy organization founded in 1976 and headquartered in Ceres, California. It serves as the national collective voice for 7-Eleven convenience store franchisees in the United States, organizing them through 40 regional Franchise Owners Associations (FOAs) that collectively represent approximately 7,200 franchised stores. Each FOA represents between 35 and 400 franchisee members, and the coalition is governed by a Board of Directors composed of two representatives (President and Vice President) from each FOA. NCASEF's core activities are collective bargaining and advocacy with 7-Eleven, Inc. (SEI), training and educational resources, peer networking, and facilitating communication between franchisees and the franchisor on issues such as declining net income, rising labor and insurance costs, technology reliability, and regulatory pressures.

NCASEF generates revenue through three primary streams: (1) Vendor Affiliate Membership dues at $3,000 per year, providing suppliers such as Coca-Cola, PepsiCo, Anheuser-Busch, Hershey, Mars, and Kraft Heinz with access to franchisee leadership through three national board meetings annually, executive contact lists, and networking opportunities; (2) Avanti Magazine advertising, with the bi-monthly flagship publication distributed to over 7,200 franchised stores; and (3) convention and trade show revenue from $7,500 per 10'x10' exhibitor booth fees, $300/vendor registrations, $99-$199 attendee fees, and multi-tier sponsorship packages. The organization also operates a charitable partnership with Children's Miracle Network launched in 2022, which has raised over $2,000,000 for member hospitals. The coalition's product portfolio is service- and community-based rather than technology-based, with no disclosed proprietary technology, AI/ML capabilities, or software products.

Name

National Coalition of Associations of 7-Eleven Franchisees

Legal name

National Coalition of Associations of 7-Eleven Franchisees

Website

https://ncasef.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

NCASEF is a private franchisee advocacy coalition founded in 1976, representing approximately 7,200 U.S. 7-Eleven franchised stores through 40 regional Franchise Owners Associations. It provides collective bargaining, advocacy, vendor networking, and publishes Avanti Magazine serving the 7-Eleven franchisee community.

Ownership category

akta.pro rank

Headquarters

HQ city

Ceres

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Vendor Affiliate Membership Dues: Annual membership fees paid by vendors and suppliers to access franchisee leadership through three national board meetings per year, receive executive officer and board director contact lists, and participate in networking opportunities.
2. Avanti Magazine Advertising: Revenue generated from advertising sales in the organization's flagship publication, Avanti Magazine, which reaches over 7,200 7-Eleven franchised stores six times per year.
3. Convention and Trade Show Revenue: Revenue from exhibitor booth fees, sponsorship packages, and attendee registrations for the annual convention and trade show event.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

NCASEF is a coalition of 40 regional Franchise Owners Associations (FOAs) that represents and advocates for 7-Eleven convenience store franchisees across the United States. Its core offerings are FOA membership, collective bargaining and advocacy services with 7-Eleven, Inc. (SEI), the Avanti Magazine publication, an annual convention and trade show, and a Vendor Affiliate Membership program that connects suppliers with franchisee leadership.

Product overview

NCASEF operates as a coalition organization offering a portfolio of membership, publication, and event services to 7-Eleven franchisees. The core offerings include FOA membership (connecting franchisees to local associations for collective representation and networking), Avanti Magazine (a six-times-yearly publication covering industry news and franchisee issues sent to 7,200+ stores), the Vendor Affiliate Membership Program (providing vendor partners access to the franchisee network through three annual meetings and advertising), and the Annual Convention and Trade Show (a major networking and ordering event utilizing electronic ordering systems).

Differentiator

Problem solved

Functional benefit

Brands

• Avanti Magazine: NCASEF's flagship publication covering issues and opportunities affecting 7-Eleven franchisees, including industry information, new product news, and member resources. Published six times per year and distributed to over 7,200 franchised stores.

Products and services

• Avanti Magazine
• NCASEF Annual Convention and Trade Show Annual convention and trade show event that attracts 7-Eleven franchisees from across the country, featuring networking opportunities, educational sessions, vendor exhibitions, and franchisee order incentives through the iShow electronic ordering system.
• Vendor Affiliate Membership Program Annual membership program for vendors and suppliers to access 7-Eleven franchisee leadership through three national board meetings per year, receive executive officer and board director contact lists, sponsor and present at board meetings, and obtain free listing in Avanti Magazine's Affiliate Member directory. Annual membership fee is $3,000.
• Franchise Owners Association (FOA) Membership Local franchise owner association membership providing 7-Eleven franchisees with educational resources, networking opportunities, collective bargaining power, advocacy and representation, and support during times of crisis or change. Each of the 40 regional FOAs represents between 35 and 400 franchisee members.

Quantifiable outcome

• Over $2,000,000 raised for Children's Miracle Network since 2022
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Children's Miracle Network (CMN)coreOthers · 1 January 2022NCASEF has partnered with Children's Miracle Network since 2022, raising over $2,000,000 through national and local events and vendor support. CMN aligns with NCASEF's values of being national in reach yet connected to local communities. 100% of donated funds go to local member hospitals that best understand their communities' needs.
• Kate Burgess (CMN)minorOthersCorporate Partnerships Director for Children's Miracle Network, serving as the contact for the partnership between NCASEF and CMN.
• Vendor Affiliate MemberscoreGTM or Marketing PartnerOver 150 vendor companies participate in the Vendor Affiliate Membership program, including major brands such as Coca-Cola, PepsiCo, Anheuser-Busch, Hershey, Mars, Kraft Heinz, and many others. These partners gain access to franchisee leadership through three annual board meetings and networking opportunities with FOA leadership from across the country.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• International Franchise Association (IFA): Largest established trade association for the franchise industry across all sectors. Comparable because IFA is the closest analogue of a national body delivering advocacy, education, and networking for franchise system participants, though broader in scope than NCASEF's 7-Eleven franchisee-specific focus.
• National Association of Convenience Stores (NACS): The primary convenience store industry trade association covering retailers, suppliers, and the broader retail ecosystem. Comparable because NACS is the policy/legislative partner NCASEF already references in legislative content (e.g., swipe-fee advocacy) and serves as the industry-wide convener that NCASEF complements at the franchisee-representation layer.

Direct peers

• American Association of Franchisees and Dealers (AAFD): National nonprofit dedicated to franchisee rights, advocacy, and fair franchisor relations. The closest functional peer to NCASEF - both organizations are member-funded, advocacy-first coalition structures that represent franchisees against their franchisor, with overlapping missions in collective bargaining and education.

Others

• Convenience Store News (CSNews): Long-running trade media outlet dedicated to the convenience retail channel. Comparable because CSNews is one of NCASEF's referenced content partners for retail news on its homepage, covering the same convenience-store operator topics its members care about (loyalty programs, new products, food-service launches).
• Franchise Times: Trade publication covering franchise finance, M&A, and franchisee-franchisor dynamics. Comparable as an ecosystem participant in the same franchise-advocacy and franchisee-information space that NCASEF occupies, with overlapping audience of franchise system operators and decision-makers.
• CSP Daily News (Winsight): Industry media outlet covering convenience, fuel, and grocery channels and cited by NCASEF for regulatory content (FDA, tobacco, e-cig). Comparable as a content/advertising channel targeting the same convenience-store franchisee base, providing parallel industry information services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ncasef1
• Facebookfacebook.com/NCASEF
• LinkedInlinkedin.com/company/ncasef

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Coalition of Associations of 7-Eleven Franchisees