Yihaodian
Yihaodian (1号会员店) is a JD.com-owned membership e-commerce platform in China that sells 10,000+ professionally curated products across food, apparel, kitchen, and small electronics to value-conscious individual consumers under an annual membership with a savings-guarantee refund policy.
- Company typePrivate
- Founded2007
- HeadquartersShanghai, China
- Headcount5,001–10,000
- GTM typeB2C
- OfferingDigital Commerce or Content
Yihaodian firmographics
Firmographics- Name
- Yihaodian
- Legal name
- 1号会员店
- Website
- https://yhd.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Yihaodian (1号会员店) is a JD.com-owned membership e-commerce platform in China that sells 10,000+ professionally curated products across food, apparel, kitchen, and small electronics to value-conscious individual consumers under an annual membership with a savings-guarantee refund policy.
- Ownership category
- akta.pro rank
Where Yihaodian is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Yihaodian business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Membership Fees: Revenue generated from annual membership fees. The platform offers exclusive member privileges including access to selected products at guaranteed low prices.
- Product Sales: Revenue from direct product sales across categories including food & beverages, apparel, kitchen goods, grain & instant foods, and small appliances. All products are pre-selected by professional buyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Membership - Full access to exclusive deals and selected products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Yihaodian product offering
Product offeringCore offering
Yihaodian (operating as 1号会员店 / Yihaodian Member Store) is a membership-based B2C e-commerce platform offering 10,000+ professionally curated products across five categories: food and beverages, clothing and bags, kitchen and daily use, grain/oil/fast food, and premium small electronics. Members pay an annual fee for access to exclusive custom products at stable low prices, with a guarantee that savings will exceed the membership cost or a full refund is provided. The platform operates through its website, mobile apps (iOS/Android), and PC/H5 interfaces in China.
Differentiator
Problem solved
Functional benefit
Products and services
- Food & Beverages (食品饮料)
- Clothing & Bags (服饰鞋包)
- Kitchen & Daily Use (餐厨日用)
- Grain, Oil & Fast Food (粮油速食)
- Premium Small Electronics (精致小电)
- Yihaodian Annual Membership (1号会员店会员)
Companies that use Yihaodian
Customer profileSegments1 record
Ideal customer profiles1 record
Yihaodian technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yihaodian partnerships and signals
Strategic signalScale indicators1 record
Yihaodian competitors and assessment
Company assessmentDirect peers
- Costco China: US-origin paid-membership warehouse retailer expanding in China; closest offline analogue to Yihaodian's curated assortment plus annual fee model.
- Sam's Club China: Walmart-owned membership-based warehouse club operating in China with curated assortments and annual fees—directly comparable business model to Yihaodian's membership plus curated retail concept.
- Vipshop Holdings: Chinese discount e-commerce platform with curated brand assortments and flash-sale mechanics; similar value-conscious consumer targeting and curated catalog approach.
- Pinduoduo: China's leading value e-commerce platform with group-buying mechanics; competes for the same price-sensitive Chinese consumer that Yihaodian targets.
Broad incumbents
- Alibaba 88VIP: Alibaba's paid-membership subscription bundling Tmall, Youku, and other services—competes for Chinese paid-membership consumer wallet share.
- Amazon Prime: Global pioneer of paid-membership commerce with annual fees driving recurring revenue plus shopping benefits—the category benchmark Yihaodian's model follows.
- Taobao: Alibaba's broadline consumer-to-consumer marketplace; not membership-based but a primary Chinese e-commerce alternative competing for the same consumer wallet.
Others
- JD.com: Direct parent company; Yihaodian is operated as a membership sub-brand within JD.com's ecosystem, sharing infrastructure, supply chain, and customer traffic.
- Meituan Instashopping: On-demand retail and grocery delivery arm of Meituan; competes in convenience-driven consumer occasions adjacent to Yihaodian's daily-use categories.
Emerging players
- Hema (Freshippo): Alibaba-owned curated omnichannel grocery retailer with private-label focus; overlaps with Yihaodian's curated assortment thesis but operates physical plus online format.
Market position
Customer concentration
Yihaodian compliance and trust
Trust signalCompliance5 records
Yihaodian financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yihaodian leadership team
Management profileNumber of profiles
Profiles1 record
Yihaodian funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yihaodian M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yihaodian
What does Yihaodian do?
Yihaodian (operating as 1号会员店 / Yihaodian Member Store) is a membership-based B2C e-commerce platform offering 10,000+ professionally curated products across five categories: food and beverages, clothing and bags, kitchen and daily use, grain/oil/fast food, and premium small electronics. Members pay an annual fee for access to exclusive custom products at stable low prices, with a guarantee that savings will exceed the membership cost or a full refund is provided. The platform operates through its website, mobile apps (iOS/Android), and PC/H5 interfaces in China.
Is Yihaodian a public or private company?
Yihaodian is a private company. It is classified as corporate owned and is currently operating.
When was Yihaodian founded?
Yihaodian was founded in 2007. It employs 5,001 to 10,000 people.
Where is Yihaodian based?
Yihaodian is headquartered in Shanghai, China, in the Asia region.
How does Yihaodian make money?
Two revenue lines are on record. Membership Fees are the primary driver. The others are product Sales.
Who are Yihaodian's main competitors?
Direct peers on record are Costco China, Sam's Club China, Vipshop Holdings and Pinduoduo. Broad incumbents are Alibaba 88VIP, Amazon Prime and Taobao. Others are JD.com and Meituan Instashopping. Hema (Freshippo) is listed as an emerging player.
Does Yihaodian have an API?
No public API is recorded for Yihaodian.