What Mediassociates does

Mediassociates is a full-service independent media agency founded in 1996 by Scott Brunjes and headquartered in Sandy Hook, Connecticut. The firm serves mid-market companies and high-growth brands across verticals that include insurance, healthcare, financial services, education, retail, B2B technology, telecommunications, and government public health. The agency's customer roster includes enterprises such as Mount Sinai Health System, the U.S. Centers for Disease Control and Prevention, Fannie Mae, Panasonic, University of Phoenix, Dartmouth Health, and AtlantiCare, alongside consumer brands including NJM Insurance Group, Ziply Fiber, Strava, Bulova, and Destination XL. The company employs 101-250 people and operates without institutional backing as a privately held independent agency.

The agency's core service offering is its 'Precision Branding' methodology, delivered through a proprietary AI-powered platform called precisionbranding.ai. The platform integrates first-party and third-party data signals — including identity graphs, shopper data, and search-signal data — with predictive analytics to forecast campaign outcomes, optimize media investment pre-launch, and provide real-time performance acceleration across the full funnel. Service lines include media planning, media buying (typically producing 20%+ in negotiated rate reductions), analytics and measurement (marketing mix modeling, multi-touch attribution, lift analysis), programmatic media buying through leading DSPs, data services, and marketing consulting. Channel coverage spans TV, OTT, OOH, online video, digital, audio, social, and print.

Mediassociates runs a sales-led go-to-market with a dedicated VP of Client Development, supplemented by a creative-agency partnership channel that contributes over 50% of new business wins. The firm is a member of the Worldwide Partners independent agency network, providing reach into more than 40 countries without ownership overhead. Media buying and professional services revenue flows through quote-based engagements tailored to client media investment levels, with pricing not publicly disclosed. Recent leadership expansion includes CEO Jeff Larson (former CMO of Subway; P&G alumnus), CSO Ben Kunz, CFO Sal Chieffalo, and recent senior hires Drew Corry (VP Strategy; founder of Mattock AI) and Abby Niziankiewicz (VP Strategic Media Investment; ex-BIC, LEGO, McKesson). The agency has been recognized by Adweek (#5 Fastest Growing Media Agency, 2022), Ad Age (Best Places to Work, 2021), MediaPost (Media Plan of the Year, 2024), and as a Google Premier Partner (top 3%) for five consecutive years.

Name

Mediassociates

Legal name

Mediassociates

Website

https://mediassociates.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Mediassociates is a full-service independent media agency serving mid-market and enterprise clients across healthcare, insurance, financial services, retail, technology, and government with AI-driven media planning, buying, and analytics through its proprietary precisionbranding.ai platform.

Ownership category

akta.pro rank

Product category

Media Agency Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Media Representatives (54184)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

akta.pro secondary industries

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Data Platform & Audience Insights (CDP, Data Warehouse, Attribution) (MPAHAJAN)

Keywords

• Media planning services
• Media buying agency
• Advertising analytics
• Programmatic media buying
• Marketing mix modeling

Headquarters

HQ city

Danbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Media Planning Services: Full-service media planning leveraging deep audience insights and proprietary benchmarking data to forecast potential outcomes and link the full funnel before investment.
2. Media Buying: Negotiates rates and placements across TV, OTT, OOH, online video, digital, audio, social, and print. The agency typically drives 20% or more in negotiated rate reductions and value-add for clients.
3. Analytics & Measurement: Advanced measurement techniques including marketing mix modeling, campaign testing plans, and full-funnel lift analysis. Services include multi-touch attribution (MTA) implementation support.
4. Programmatic Media: Automated and optimized media buying through leading DSPs with real-time optimizations delivering efficient campaigns.
5. Marketing Consulting: Advertising campaign audits, customer journey mapping, analysis of customer segmentation, media usage, conversion optimization, and marketing organization alignment.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Mediassociates is a full-service independent media agency that plans, buys, and measures advertising for mid-market and enterprise clients across TV, OTT, OOH, online video, digital, audio, social, and print. Service delivery is powered by its proprietary PrecisionBranding.ai platform, which combines first- and third-party data signals with predictive analytics to optimize full-funnel media investments. Core capabilities include media planning, campaign forecasting, media buying, analytics, programmatic activation, and marketing consulting.

Product overview

Mediassociates is a full-service independent media agency offering a unified suite of media planning, buying, and analytics services centered around its proprietary PrecisionBranding.ai platform. The core offering combines data-driven audience insights with high-impact media activation across traditional and digital channels, supported by advanced predictive analytics and full-funnel measurement. Services include Media Planning, Campaign Forecasting, Media Buying, Analytics, Programmatic, Data Services, and Marketing Consulting—all delivered through in-house teams with transparent measurement and performance-focused execution.

Differentiator

Problem solved

Functional benefit

Brands

• Precision Branding: The agency's proprietary approach that aligns brand and performance media to deliver better business outcomes, powered by precisionbranding.ai platform.
• precisionbranding.ai

Products and services

• PrecisionBranding.ai Proprietary AI-powered platform that connects data signals of customer interest with high-impact media across TV, OTT, OOH, online video, digital, audio, social, and print, supported by full-funnel analytics including forecasts, rapid insights, and real-time media performance accelerators.
• Media Planning Leverages deep audience insights and proprietary benchmarking data to forecast potential outcomes and link the full funnel before investment, pre-optimizing and accelerating performance from the start.
• Campaign Forecasting Predicts and controls marketing and business outcomes through predictive modeling, anticipating performance outcomes and pre-optimizing media investments based on historical data and market trends.
• Media Buying Negotiates optimal rates and placements to maximize media investment with transparent processes and strong media relationships, typically driving 20% or more in negotiated rate reductions and value-add across TV, OTT, OOH, online video, digital, audio, social, and print.
• Analytics Advanced measurement techniques including marketing mix modeling, campaign testing plans, and full-funnel lift analysis to provide clear, actionable insights for informing future strategies.
• Programmatic Direct access to leading DSPs for automated and optimized media buying with precise targeting, frequency capping, and brand safety, with real-time optimizations delivering efficient campaigns.
• Data Services Leverages first-party and third-party data, identity graphs, shopper data, and search-signal data to enable precise targeting and personalized strategies for enhanced engagement and conversion.
• Marketing Consulting Advertising campaign audits, customer journey mapping, customer segmentation analysis, media usage analysis, conversion optimization, and marketing/sales organization alignment with performance forecasts.

Quantifiable outcome

• +57% brand awareness and +73% quotes for NJM Insurance
• +9 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• World Central KitchencoreStrategic or Co-development Partner · 30 September 2025Mediassociates partners with World Central Kitchen to support global hunger relief efforts. WCK works to combat hunger and food insecurity in conflict zones, having distributed over 150 million meals to Palestinian families in Gaza and 288+ million meals to communities in Ukraine. Also deploys emergency response to natural disasters.
• Brownstein GroupflagshipStrategic or Co-development Partner · 22 April 2025Both Mediassociates and Brownstein Group are Worldwide Partners members. They partner as integrated agency teams for client engagements, most notably with AtlantiCare where Brownstein handles creative and Mediassociates handles media planning and buying. Also partnered on NJM Insurance campaigns.
• World VisioncoreStrategic or Co-development PartnerLong-standing partnership bringing clean water to rural villages in Honduras through The Village Project. Expanded in 2025 to include Mother and Children Health Program supporting healthcare access in remote villages including clean water at clinics, healthcare worker training, and combating preventable diseases.
• Worldwide Partners, Inc.flagshipStrategic or Co-development PartnerMediassociates is a proud member of the Worldwide Partners independent agency network. With over 80 agencies in more than 40 countries and experience in over 90 industry verticals, Worldwide Partners provides global scale and solutions for client needs.
• Project 47 PledgeminorStrategic or Co-development PartnerMediassociates is a signatory member of the Project 47 Pledge, an advertising agency initiative dedicated to fostering a culture of inclusiveness for LGBTQ+ employees. Agency executives provide one-on-one career mentoring.
• GoogleflagshipTechnology or IntegrationMediassociates has been named a Google Premier Partner for 5 consecutive years (2022-2026), placing them in the top 3% of Google Partners in the US. Benefits include dedicated Google support, beta test opportunities, and invitations to exclusive Google events.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Horizon Media: The largest US-based independent media agency, offering media planning, buying, programmatic, and analytics. Closely comparable to Mediassociates in independent positioning, full-service media offerings, and mid-market to enterprise client mix.
• Tinuiti: Independent performance marketing agency spanning paid search, social, programmatic, and analytics. Highly comparable on data-driven media activation and serving growth-stage and mid-market brands, though more digitally native than Mediassociates.
• Crossmedia: Independent media agency providing media planning, buying, and analytics. Comparable independent model, omnichannel media capabilities, and enterprise-to-mid-market client roster.
• Assembly: Stagwell-owned media agency focused on digital, data-driven, and performance media. Comparable in programmatic, data, and analytics services; differs in being part of a holding company versus Mediassociates' full independence.
• Mediahub: MullenLowe Group's global media agency network with independent-style agility within a holding structure. Overlaps Mediassociates on media planning, buying, and analytics for ambitious brands.
• Goodway Group: Independent media agency providing media planning, programmatic, and analytics with a measurement-first approach. Closely comparable to Mediassociates' PrecisionBranding methodology and mid-market positioning.

Broad incumbents

• Hearts & Science: Omnicom's data-driven media agency. Comparable on outcome-based, audience-first media planning and analytics, but operates as part of a much larger holding company with broader portfolio resources.
• PHD Worldwide: Omnicom's global media planning and buying network. Overlaps Mediassociates on full-funnel media strategy, planning, and buying for enterprise brands, but with significantly greater global scale.
• Wavemaker: GroupM/WPP media agency focused on growth and media activation. Comparable on planning and buying with strong measurement emphasis; differs via WPP-owned scale and global infrastructure.
• Kinesso: Interpublic's media, data, and technology agency. Overlaps with Mediassociates on data-driven media, programmatic, and analytics, but operates as part of a global holding-company network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Mediassociates
• LinkedInlinkedin.com/company/mediassociates
• Instagraminstagram.com/mediassociates/?hl=en
• Xx.com/Mediassociates

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediassociates