Infinitus

What Infinitus does

Infinitus is a private Chinese herbal health products company founded in 1992 as the wellness arm of the Lee Kum Kee Group, headquartered in Guangzhou, China. The company develops, manufactures, and sells traditional Chinese herbal nutritional supplements, oral care, skincare, personal care, and natural homecare products through seven sub-brands (Oriherb, Orisupp, Lenetic, Beautrio, Vitabelle, Phytocare, and Homemate). Its product technology rests on proprietary compound polysaccharide and phytoglycoside extraction methods — including Patent No. ZL20220411855.8 covering plant glycoside extraction from notoginseng, scutellaria, and honeysuckle — supported by 501 authorized patents (as of November 2025), 79 global research centers with over 60 specialized laboratories, and more than RMB 100 million invested in R&D infrastructure.

The company operates a vertically integrated supply chain spanning over 70 raw-material cultivation bases across 23 Chinese provinces and two large manufacturing facilities (Xinhui, ~200,000 sqm; Yingkou, ~350,000 sqm), both ISO 9001, FSSC 22000, GMP, and HACCP certified. Infinitus generates revenue through direct-to-consumer channels — official e-commerce storefronts across at least 14 country markets, eight wholly-owned regional subsidiaries (Hong Kong, Taiwan, Malaysia, Singapore, Canada, Thailand, Philippines, Kazakhstan), and cross-border e-commerce in South Korea, Australia, and Vietnam. Pricing is not publicly disclosed. Strategic R&D is anchored by overseas collaborations including the Cambridge Infinitus Research Centre (CIRCE, 2015), the CNRS Hoffmann-Infinitus Research Program (2017) involving Nobel Laureate Jules A. Hoffmann, and the CNRS–Université Paris Diderot–Beautrio joint skincare laboratory.

Infinitus primarily serves health-conscious adult consumers seeking evidence-based traditional Chinese wellness solutions, with secondary segments in premium skincare (Beautrio), family nutrition (Orisupp), and natural homecare (Homemate). The company is wholly owned by the Lee Kum Kee Group, a four-generation family conglomerate founded in 1888, and has no external institutional investors or public-market participation.

Name

Infinitus

Legal name

无限极（中国）有限公司 (Infinitus (China) Co., Ltd.)

Website

https://infinitus-int.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Infinitus is a Lee Kum Kee Group subsidiary that develops, manufactures, and sells Chinese herbal nutritional supplements, skincare, personal care, and natural homecare products across 10+ countries via seven sub-brands and direct-to-consumer e-commerce channels.

Ownership category

akta.pro rank

Product category

Herbal Health and Wellness Products

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal) (CRAHAEAH), Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Probiotics & Digestive Health Supplements (CRADAGAF)

Keywords

• Chinese herbal supplements
• Herbal wellness products
• Plant-based skincare
• Herbal personal care
• Natural homecare products

Headquarters

HQ city

Kowloon City

HQ country

Hong Kong SAR China

HQ region

Asia

Offices11 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Chinese Herbal Health Products: Infinitus generates revenue through the development, production, and sales of Chinese herbal health products including nutritional supplements, skincare products, oral care, and household cleaning solutions. The company operates through official online stores across multiple international markets.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Infinitus researches, develops, manufactures, and sells Chinese herbal health and wellness products across multiple categories including nutritional supplements, skincare, oral/personal care, and natural household cleaning. The company operates seven distinct consumer sub-brands (Oriherb, Orisupp, Lenetic, Beautrio, Vitabelle, Phytocare, Homemate) and distributes globally through its own e-commerce stores in 10+ countries and regions. Its offerings are anchored in proprietary compound polysaccharide and phytoglycoside extraction technologies, with manufacturing bases in Xinhui and Yingkou, China.

Product overview

Infinitus operates a multi-brand portfolio spanning herbal health supplements, nutritional products, personal care, and household cleaning. The company manages seven distinct sub-brands: Oriherb (herbal wellness/health supplements), Orisupp (family nutrition), Lenetic (weight management wellness), Beautrio (premium herbal skincare), Vitabelle (plant-based skincare), Phytocare (herbal personal care including oral care), and Homemate (natural homecare). Products are rooted in traditional Chinese medicine principles combined with modern extraction technologies and scientific research, distributed globally through subsidiary companies across Asia-Pacific, North America, and other regions.

Differentiator

Problem solved

Functional benefit

Brands

• Oriherb: Wellness brand focused on traditional Chinese herbal medicine and health supplements, featuring compound polysaccharide technology
• Orisupp
• Lenetic
• Beautrio
• Vitabelle
• Phytocare
• Homemate

Products and services

• Oriherb Herbal wellness brand drawing from traditional Chinese herbal medicine combined with modern science to create health supplements supporting foundational body health.
• Orisupp Family nutrition and supplement brand offering plant-based nutritional products with clean ingredients and research-backed formulations for everyday family health.
• Lenetic
• Beautrio Premium skincare brand founded in 2009 combining traditional Chinese herbal knowledge with dermatological science, featuring Beautrio Polysaccharide Complex PJ2.0 technology for skin repair, anti-aging, whitening, and radiance.
• Vitabelle
• Phytocare
• Homemate

Quantifiable outcome

• Oral care products with baicalin can reduce gingivitis index by up to 31% and improve gum swelling and bleeding
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• CNRS (Centre National de la Recherche Scientifique)coreStrategic or Co-development Partner · 1 October 2017The Hoffmann-Infinitus Research Program was officially launched in collaboration with CNRS in October 2017, following Nobel Laureate Jules A. Hoffmann's appointment as scientific advisor in March 2017. Supports cutting-edge research in traditional Chinese medicine including studies on antiviral and immune-enhancing effects of herbal polysaccharides, gut immune regulation, and anti-aging potential of herbal formulations.
• Université Paris DiderotcoreStrategic or Co-development Partner · 1 January 2017Established CNRS–Université Paris Diderot–Beautrio International Skincare Research Center (Joint Laboratory) since 2017. Focuses on Polysaccharide Core Technology Development through molecular-level studies and practical application tests, and Scientific Validation of Herbal Anti-Aging using CNRS's 3D skin models and cellular aging evaluation technology.
• Beautrio-CNRS-Paris Diderot Joint LaboratorycoreStrategic or Co-development Partner · 1 January 2017International skincare research collaboration focusing on molecular-level studies of polysaccharide skincare formulations and in-depth studies on how natural active ingredients influence key markers of skin aging using 3D skin models.
• University of CambridgecoreStrategic or Co-development Partner · 1 January 2015Established Cambridge Infinitus Research Centre (CIRCE) in 2015 as Infinitus's first overseas scientific research collaboration platform. Leverages advanced technologies such as molecular biology to explore active components and mechanisms of traditional Chinese herbs. Focuses on aging-related research and translation of scientific discoveries into practical health products.
• First Military Medical University (now Southern Medical University)coreStrategic or Co-development Partner · 8 December 1992Research partnership established in 1992 for collaborative development of Chinese herbal health products. Led to the founding of Infinitus with factory established at the university. The partnership combined Lee Kum Kee's resources with TCM expertise from Zhao Yunhong and university researchers.
• China Academy of Chinese Medical Sciences, Center for Chinese Materia Medica ResourcesminorStrategic or Co-development PartnerResearch collaboration with China's leading institution for Chinese materia medica, contributing to the modernization and validation of Chinese herbal wellness formulations.
• Stanford UniversityminorStrategic or Co-development PartnerAcademic institution collaboration as part of Infinitus's global R&D network bringing together experts across disciplines for herbal innovation.
• Team of Professor Jules A. Hoffmann, Nobel Laureate in MedicinecoreStrategic or Co-development PartnerNobel Prize-winning scientist serves as scientific advisor since March 2017, leading the Hoffmann-Infinitus Research Program focused on antiviral and immune-enhancing effects of herbal polysaccharides, gut immune regulation, and anti-aging potential.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Amway: Global direct-selling giant (Alticor) with extensive nutrition, wellness, and personal care portfolios including Herbalife competitors and Nutrilite botanical supplements. Highly comparable in DTC/direct-selling model, herbal supplement focus, and global multi-country distribution footprint.
• Herbalife: Global direct-selling nutrition company with weight management, protein, and herbal wellness products across 90+ markets. Closely comparable in DTC channel, nutritional supplement focus, and internationally distributed wellness brand model.
• Nu Skin Enterprises: Direct-selling beauty and wellness company with anti-aging skincare and nutritional supplements sold across Asia-Pacific. Comparable as a multi-brand wellness player with strong Asian market presence and direct-to-consumer e-commerce emphasis.
• Tong Ren Tang (同仁堂): Historic Chinese traditional medicine manufacturer and retailer with 350+ year heritage, producing herbal health products and TCM formulations. Comparable as a heritage TCM brand with vertically integrated supply chain and global ambitions.
• Nature's Sunshine Products: Herbal and botanical supplement manufacturer using direct-selling and DTC channels in multiple international markets. Comparable in herbal product focus, DTC e-commerce strategy, and multi-country operations.

Broad incumbents

• GNC Holdings: Established US nutritional supplement retailer and brand with broad vitamins, herbal, and sports nutrition portfolio. Comparable as a multi-channel supplement brand with international retail presence, though primarily Western in formulation.

Regional players

• Hunan Er-Kang Pharmaceutical (尔康制药): China-based pharmaceutical and health product manufacturer with botanical extract and supplement capabilities. Comparable as a vertically integrated Chinese botanical/health products manufacturer focused on the domestic market.
• Yunnan Baiyao (云南白药): Major Chinese traditional medicine and health products company with herbal formulations, oral care, and personal care lines. Comparable as a multi-category TCM-rooted brand with Chinese manufacturing scale and growing consumer health presence.

Emerging players

• Amorepacific: Korean beauty conglomerate with premium skincare, herbal/botanical formulations, and global distribution. Comparable as an Asian heritage beauty brand leveraging plant-based ingredients and expanding internationally through owned subsidiaries.

Others

• Lonza Group: Global contract manufacturer for pharmaceuticals, nutrition, and personal care with botanical extraction capabilities. Comparable as a backend manufacturing and extraction partner for herbal/wellness brands, relevant to Infinitus's outsourced production scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infinitus