S Bausparkasse

What S Bausparkasse does

S Bausparkasse (legal name: Bausparkasse der österreichischen Sparkassen Aktiengesellschaft) is an Austrian licensed building society (Bausparkasse) founded in 1925 and headquartered in Vienna, Austria. It is a wholly-owned subsidiary of Erste Bank der oesterreichischen Sparkassen AG and operates exclusively in the Austrian retail market. The company offers state-subsidized building savings products (Bausparen) and housing loans (Bauspardarlehen) under the regulatory framework of the Austrian Bausparkassengesetz, with supervision by the FMA and the European Central Bank. Its customer segments span individual consumers (homeowners and aspirational homeowners), youth savers (ages 0-19), and Bauspardarlehen borrowers financing residential property purchase, construction, renovation, or modernization.

Its core product family comprises variable-interest s Flex-Bausparen and fixed-interest s Plan-Bausparen contracts (each with a 5% rate for the first 12 months on deposits up to the contract sum, over a 6-year minimum term), the Platin-Bausparen tier for one-time deposits of at least €25,000, s Jugend-Bausparen for minors, and add-on modules Plus3-Bausparen and Wertanpassung. The loan product s Bauspardarlehen offers variable/fixed/hybrid interest with up to 20-year fixed rate guarantees, maturities up to 35 years, and a maximum 80% loan-to-value, supported by the Raten-Atempause (payment pause) feature and the digital Wohnglück Online platform delivering binding financing commitments in 15 minutes. Underlying technology includes a self-serve Bausparen Online platform with ID Austria electronic signature, integration with Erste Group's George internet banking, and a suite of online calculators (Bausparrechner, Darlehensrechner, household budget and renovation subsidy calculators).

The business model earns revenue primarily from the interest spread between deposits and preferential Bauspardarlehen lending rates, plus account maintenance fees (€0.78/month savings, €18.83/quarter loan, indexed annually to the Austrian wage index). Supplementary revenue streams include ancillary loan fees for setup, valuation, and land registry registration, plus the state-subsidized Bausparprämie that functions as a marketing incentive rather than direct top-line revenue. Distribution combines self-serve digital channels (Bausparen Online, George), proprietary s Bausparcenter branches, s Wohnfinanz advisors (via wholly-owned s Wohnfinanz Beratungs GmbH), and Erste Bank/Sparkassen branch network — the largest retail banking network in Austria. Since 15 November 2021, customer deposits have been protected under the Sparkassen-Haftungs GmbH institutional scheme.

Name

S Bausparkasse

Legal name

Bausparkasse der österreichischen Sparkassen Aktiengesellschaft

Website

https://sbausparkasse.at

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

51–100 employees

Short description

S Bausparkasse is an Austrian licensed building society offering state-subsidized Bausparen savings contracts and housing loans to retail consumers. Wholly-owned by Erste Bank, it serves Austrian households exclusively via Erste/Sparkassen branches, digital channels, and its s Bausparcenter network.

Ownership category

akta.pro rank

Product category

Building Savings & Housing Finance (Bausparkasse)

NAICS

Savings Institutions and Other Depository Credit Intermediation (52218)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

New Construction-to-Perm (Single-Family Owner-Occupied) (FSALAHAA)

Keywords

• Building savings products
• Housing finance loans
• Residential mortgages
• State-subsidized savings
• Youth savings accounts

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Bausparen (Building Savings) — Savings Deposits: Customers deposit monthly, annual, or one-time amounts into Bauspar contracts. The company pays interest on deposits (5% initial, then variable 0.1%-4.25% or fixed 1.7%-1.8%) and earns the spread. Revenue derives from the spread between deposit interest paid and lending rates charged, plus account maintenance fees of €0.78/month.
2. Bauspardarlehen (Building Society Loans): After the 6-year savings period, customers can take a Bauspar loan at preferential rates. Revenue is generated from loan interest income (variable or fixed rates up to 6% for new commitments), loan account fees (€18.83/quarter), and ancillary fees for loan setup, valuation, and land registry registration.
3. Kontoführungsgebühren (Account Maintenance Fees): Monthly account fees of €0.78 per full month for savings accounts, and €18.83 quarterly for loan accounts, adjusted annually per the Austrian wage index (TLI).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

S Bausparkasse is an Austrian building society that offers state-subsidized building savings contracts (Bausparen) and preferential housing finance loans (Bauspardarlehen) to Austrian consumers. Customers deposit regularly into Bauspar contracts for a minimum 6-year term, receive state premiums (1.5%-4% of annual deposits, tax-free) and interest (5% for first 12 months, then variable or fixed), and gain access to preferential-rate housing loans after the savings period.

Product overview

S Bausparkasse (Bausparkasse der österreichischen Sparkassen Aktiengesellschaft) is an Austrian building savings institution offering a unified product family centered on state-subsidized building savings (Bausparen) and home financing (Bauspardarlehen). The core portfolio consists of two main building savings variants: s Flex-Bausparen (variable interest, benefit from rising rates) and s Plan-Bausparen (fixed interest, maximum planning security), supplemented by Platin-Bausparen (premium one-time deposit option), s Jugend-Bausparen (youth savings for ages 0-19), Plus3-Bausparen (3-year extension), and Wertanpassung (4% annual savings increase). On the financing side, the company provides s Bauspardarlehen (home loans with up to 20-year fixed rate guarantees and 35-year terms), accessed through Wohnglück Online (15-minute digital commitment) or traditional channels. Supporting services include online calculators, a customer portal, the Wohnglück Stories community platform, a podcast series, and personalized gift certificates. The company operates exclusively through its own web portal, George online banking (Erste Bank/Sparkassen), and physical branch locations.

Differentiator

Problem solved

Functional benefit

Products and services

• s Flex-Bausparen A building savings contract with variable interest rates offering 5% p.a. for the first 12 months followed by variable rates between 0.10% and 4.25% p.a. (Euribor-based), allowing savers to benefit from rising rates over the 6-year minimum term. Eligible for state premiums of 1.5%-4% of annual deposits (tax-free) and targeted at Austrian consumers seeking housing savings.
• s Plan-Bausparen A building savings contract with fixed interest rates offering 5% p.a. for the first 12 months followed by a guaranteed 1.7% p.a. fixed rate for the remainder of the 6-year term, providing maximum planning security. Eligible for state premiums of 1.5%-4% of annual deposits (tax-free) and targeted at risk-averse Austrian savers.
• Platin-Bausparen A premium building savings variant requiring a one-time deposit of at least €25,000 in the first month, offering 5% p.a. for the first 12 months and 1.8% p.a. fixed for the remaining 5 years, with state premium of 1.5% of annual deposits up to €18/year. Aimed at Austrian consumers with lump-sum savings capacity seeking higher returns.
• s Jugend-Bausparen (Youth Building Savings) Building savings for children and young people up to age 19, offering 5% interest for the first 12 months plus state premiums and prize-draw eligibility (e.g., 10 prizes of €1,200 each in 2026). Contracts typically opened by parents or legal guardians for long-term housing savings.
• s Bauspardarlehen (Building Savings Loan) A housing finance loan product available after building savings reaches maturity, offering fixed interest guarantees up to 20 years, flexible repayment options including the Raten-Atempause payment-pause feature, and loan terms up to 35 years with maximum 80% loan-to-value. Offered with land registry or substitute security.
• Wohnglück Online A fully digital financing platform that enables customers to apply for a Bauspardarlehen and receive an online financing commitment within 15 minutes, covering property purchase, construction, renovation, and refinancing needs. Documents are submitted online.
• Bausparen Online (s Bausparen Online Contract Platform) Fully digital self-service platform for opening and managing Bauspar contracts online, with electronic signature via ID Austria. Available 24/7 at services.sbausparkasse.at as the primary digital new-customer acquisition channel.

Quantifiable outcome

• Effective annual savings rate before KESt: 2.03%–5.13% depending on product and scenario (2026)
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Erste Bank & Sparkasse Branch NetworkcoreChannel Partner/ Reseller/ DistributorErste Bank and Austrian Sparkasse branches distribute s Bausparkasse products alongside their own retail banking offerings. The branch network represents the primary physical distribution channel for Bauspar contracts and loans, leveraging the Sparkassen group's market leadership in Austrian retail banking.
• s Wohnfinanz Beratungs GmbHcoreStrategic or Co-development Partner100% subsidiary of s Bausparkasse providing specialized housing finance advisory. The entity handles complex financing consultations and is co-branded in joint processing of customer data under Article 26 GDPR. Both entities share customer data processing responsibilities for Bauspardarlehen applications.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• BAWAG Group: BAWAG is a major Austrian retail and commercial bank that competes with S Bausparkasse's parent ecosystem in housing finance and savings products across Austria. Comparable Austrian retail financial-services customer base.
• Volksbank Wien: Volksbank Wien is one of Austria's major retail banks, offering residential mortgages and savings products in the same domestic Austrian market. While not a Bausparkasse, it competes for the same housing-savings and mortgage customers.

Broad incumbents

• UniCredit Bank Austria: UniCredit Bank Austria is one of Austria's largest retail banks and competes in residential mortgage lending alongside its full suite of banking products. It is a broad incumbent with overlapping housing finance products.
• Allianz (including Allianz Österreich): Allianz is a global financial-services incumbent offering savings, life insurance, and home financing products that overlap with S Bausparkasse's savings and housing-finance niches, particularly through Austrian and German operations.

Emerging players

• Interhyp: Interhyp is a German independent mortgage broker/digital origination platform that competes for end customers in residential mortgage shopping across the DACH region, providing an alternative channel to traditional Bausparkasse lending.
• DKB Deutsche Kreditbank: DKB is a digital German bank offering online residential mortgages and consumer savings, competing for some of the same digitally-oriented first-time-buyer segments that S Bausparkasse targets with Wohnglück Online.

Direct peers

• BHW Bausparkasse: BHW is a German Bausparkasse within the DZ Bank / cooperative banking group, offering the same Bausparen + Bauspardarlehen value proposition as S Bausparkasse. Comparable business model and customer base in Germany.
• Raiffeisen Bausparkasse: Raiffeisen Bausparkasse is the other major Austrian building society, offering state-subsidized Bausparen and Bauspardarlehen via the Raiffeisen banking group. It is the closest head-to-head competitor to S Bausparkasse in the Austrian Bausparkasse market.
• Schwäbisch Hall (Bausparkasse Schwäbisch Hall): Schwäbisch Hall is Germany's largest Bausparkasse and part of the cooperative banking group (DZ Bank). It operates the same building savings + preferential loan model as S Bausparkasse at scale, making it the most directly comparable product peer.
• Wüstenrot Bausparkasse: Wüstenrot operates a Bausparkasse (savings-and-loan) and adjacent housing finance products in both Germany and Austria, with overlapping products (Bausparen, Bauspardarlehen) and similar state-subsidy frameworks. It is a comparable direct competitor in building savings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sbausparkasse
• LinkedInlinkedin.com/company/s-bausparkasse

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about S Bausparkasse