MinaCare
MinaCare is a Tokyo-based healthcare data analytics firm providing health management consulting, predictive ML models, and the Health Amulet consumer app to Japanese health insurance unions, corporations, and local governments. Wholly-owned subsidiary of M3 Corporation since June 2024.
- Company typePrivate
- Founded2011
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MinaCare does
MinaCare Co., Ltd. (株式会社ミナケア) is a Tokyo-based healthcare data analytics and consulting firm founded in 2011 that serves Japanese health insurance unions (保険者), corporations implementing health management programs, and local governments. The company operates a hybrid professional services and SaaS model under its 'Investment-Type Healthcare' (投資型医療) philosophy, combining medical big data analytics, machine learning, and consulting expertise to help clients design data health plans, reduce medical costs, and deliver preventive health programs. Its core technology stack rests on a proprietary longitudinal database covering approximately 700,000 insured individuals — combining insurance claims (レセプト) and health examination (健診) data — used to power predictive ML models (e.g., a published high-cost patient prediction model with AUC 0.84, jointly developed with Tokyo University Hospital, UCLA, and TXP Medical and published in npj Digital Medicine) and the Health Amulet consumer health app integrated with Apple HealthKit, Google Fit, and three vaccine manufacturers.
MinaCare's product surface includes the Health Amulet consumer app (iOS/Android) with vaccination, daily health log, and medical record management; the Genki Lab (元気ラボ) SaaS platform for health insurance unions to manage participant targeting, claims searches, and outreach; and bespoke data health consulting engagements. Revenue is generated primarily through multi-year consulting contracts with health insurance unions and corporate HR/wellness departments, supplemented by Genki Lab subscriptions and free-to-consumer / enterprise-deployed Health Amulet offerings. Since June 2024, MinaCare has operated as a wholly-owned subsidiary of M3 Corporation (TSE: 2413), the operator of Japan's largest physician platform m3.com with 330,000+ registered physicians, giving the firm unmatched distribution reach into physicians, pharma companies, and enterprise health insurance clients.
The go-to-market motion is consultative enterprise field sales, often leveraging the firm's METI Health Management Outstanding Corporation certification (held 6 consecutive years through 2023, with Bright500 designation in 2022–2023) and academic publications as credibility assets. Strategic partnerships have expanded the addressable surface — notably with KDDI on au WELLNESS integration, Eli Lilly Japan and Tanabe Mitsubishi Pharma on a 2025 obesity awareness program, and Shiga Medical University / Sunstar on dental-diabetes research — while multiple local government engagements (Hamamatsu, Okayama, Iwaki) point to a public-sector growth lane. Following the March 2025 transition of founder Yuji Yamamoto to a Director and M3 Chief Healthcare Officer role and the appointment of Yoshiro Kimura as President, the firm is positioned for an M3-integrated growth phase anchored in pharma partnerships, municipal health programs, and platform distribution through m3.com.
MinaCare firmographics
Firmographics- Name
- MinaCare
- Legal name
- 株式会社ミナケア
- Website
- https://minacare.co.jp
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MinaCare is a Tokyo-based healthcare data analytics firm providing health management consulting, predictive ML models, and the Health Amulet consumer app to Japanese health insurance unions, corporations, and local governments. Wholly-owned subsidiary of M3 Corporation since June 2024.
- Ownership category
- akta.pro rank
MinaCare industry classification
Industry- Product category
- Health Management Consulting & Data Analytics
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Health and Welfare Funds (52512)
- SIC
- Hospital & Medical Service Plans (6324), Services-Health Services (8000)
- akta.pro primary industry
- Cost of Care, Spend Analytics & Financial Performance Management (HLACAHAJ)
- akta.pro secondary industries
- De-identification, Tokenization & Privacy-Preserving Data Platforms (HLACAIAK), Health Data, Vital Statistics & Population Health Informatics (BPAIAJAM)
Keywords
Where MinaCare is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
MinaCare business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Health management / data health consulting for health insurance unions: Strategic consulting services for health insurance unions (保険者) to design and optimize data health plans (データヘルス計画), health management programs, and collaborative health (コラボヘルス) initiatives. Revenue is generated through project-based consulting engagements and retainer contracts.
- Corporate health management (健康経営) advisory services: Advisory and consulting services for enterprises implementing employee health management programs, including health data analysis, program design, and wellness strategy formulation.
- Health program support tool (元気ラボ) and data analytics platform licensing: SaaS/platform subscription for health insurance unions to manage participant targeting, track outcomes, and coordinate health programs. Bundled with consulting services.
- Health Amulet app services: Individual consumer app available free for personal use; premium features or enterprise deployment to health insurance unions and corporations for health program delivery generate indirect revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise / health insurance union consulting (quote-based) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
MinaCare product offering
Product offeringCore offering
MinaCare provides data-driven health management (健康経営・データヘルス) consulting services to health insurance unions, corporations, and local governments in Japan, combining medical big-data analytics with digital health tools. Its offerings include strategic consulting for data health planning (データヘルス計画), the Genki Lab SaaS platform for health program targeting and outcomes tracking, and the Health Amulet consumer smartphone app for vaccination records and health logging. The firm also delivers real-world data analytics, machine learning-based health risk prediction, and joint research with universities and pharmaceutical companies.
Differentiator
Problem solved
Functional benefit
Brands
- Health Amulet（ヘルスアミュレット）: スマートフォン向け健康管理・ワクチン接種記録管理アプリ。食事・睡眠・運動の記録、ワクチン接種予約・記録管理、健康診断結果の閲覧、医疗机构受診歴・処方歴の確認が可能。Health management and vaccination record mobile app with features for tracking diet, sleep, exercise, vaccination appointments and records, health checkup results, and medical visit history.
Products and services
- Health Management & Data Health Support Services (健康経営・データヘルス支援サービス) End-to-end consulting and program support for health insurance unions and corporations to design, implement, and measure data health plans and corporate wellness programs. Includes health data analysis, KPI formulation, collaborative health (コラボヘルス) program design, and outcome visualization.
- Health Insurance Union Consulting (保険者向けコンサルティング) Strategic advisory services for health insurance unions (保険者) covering data health plan formulation, health program design, medical cost analysis, identification of priority issues by business site, and specific intervention methods. Positions MinaCare as an external "advisor physician" providing third-party medical objectivity.
- Genki Lab (元気ラボ) SaaS platform for health insurance unions enabling health program participant targeting, conditional searches of claims and medical data, medical cost analysis by specific conditions, health program notifications, and email outreach to insured members.
- Healthcare Business Support Services (ヘルスケア事業支援サービス) Real-world data (RWD) analytics, business support, and consulting services for healthcare-sector clients, including pharmaceutical and medical device companies seeking to leverage claims and health examination data for research and development, and to utilize real-world data (リアルワールドデータ) for decision making.
- Health Amulet (ヘルスアミュレット) Consumer-facing smartphone application (iOS/Android) for personal health management. Features include vaccination records and appointment management, daily health logs (diet, sleep, exercise), health checkup results viewing, medical visit history and prescription records, and targeted health content delivery. Integrates with Apple HealthKit and Google Fit; supports COVID-19 vaccination/test record management and HPV vaccination tracking.
- Life Plus (ライフプラス) Service aimed at improving health literacy and promoting appropriate medical consultation for women's health (gynecological health, menstrual pain, PMS, menopause, HPV vaccination awareness). Available to both women and men, supporting working-age populations.
- Dental IQ Check (デンタルIQチェック) Dental health literacy assessment and educational program for health insurance unions and municipalities. Backed by joint research with Shiga Medical University and Sunstar Group on the link between dental maintenance, diabetes, and tooth retention.
- Health Management e-Learning (健康経営eラーニング) E-learning platform providing health management educational content for employees of client corporations and members of health insurance unions, supporting health literacy improvement and wellness program participation.
Quantifiable outcome
- Machine learning model predicts top-5% high-cost medical patients with AUC of 0.84
- +3 more outcomes
Companies that use MinaCare
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
MinaCare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature5 records
MinaCare partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and minor.
- Japan Eli Lilly (日本イーライリリー株式会社)coreCollaborative obesity disease awareness program targeting health insurance union members. A 6-month continuous program aiming to build a social implementation model for proper understanding of obesity as a medical condition requiring treatment.
- Tanabe Mitsubishi Pharma (田辺三菱製薬株式会社)coreJoint partner in obesity disease awareness program alongside Japan Eli Lilly and MinaCare, targeting health insurance union members. Also collaborated on Health Amulet vaccine promotion experiment 'TANAMIN Digital Health Challenge' using social media to promote optional vaccinations.
- Shiga Medical University (滋賀医科大学)coreJoint research with Sunstar Group using MinaCare's 700,000-person medical database. Published findings in Diabetology International showing link between dental maintenance, diabetes, and tooth loss in 185,820 subjects.
- Sunstar (サンスターグループ)coreJoint research partner with Shiga Medical University on dental health and systemic disease. Published research on association between dental maintenance visits and tooth retention using MinaCare's medical big data. Also presented at the 66th Spring Japanese Society of Periodontology.
- Multiple health insurance unions (内田洋行, 九州電力, C&Rグループ, 第一生命, 東京電力, 日本航空, ブラザー, 日本事務器他)majorHealth insurance union partners participating in the female health Karada Silk Project (カラダシルプロジェクト) under the Ministry of Economy Health Care Service Social Implementation Support Program. These unions deploy Health Amulet and health content to their insured members.
- Hamamatsu City, Shizuoka (静岡県浜松市)majorAgreement for promoting citizen health toward becoming a 'Preventive Wellness City' (予防・健幸都市). MinaCare provides health management consulting, Dental IQ Check program, and data analytics for health management and lifestyle disease prevention. Hamamatsu is a major city with ~800,000 population known for Japan's longest healthy life expectancy.
- Minna Papill! ( 一般社団法人みんパピ！)minorPartnership to deliver HPV vaccination information and awareness through Health Amulet app. The collaboration aims to improve accurate HPV vaccine knowledge dissemination using Minna Papill's physician-created content.
- Gurunavi (株式会社ぐるなび)minorPartnership in the 'Connecting Vaccine Project' (つなぐワクチンプロジェクト) to promote COVID-19 vaccination among restaurant workers. Health Amulet vaccination records are used as vaccination certificates for restaurant staff, supporting economic recovery.
- Multiple municipalities (福岡市, 国立市, 大垣市他)minorJapanese municipalities promoting Health Amulet vaccination management app to residents through vaccination venues, official city websites, and municipal health programs.
- KDDI Corporation (KDDI株式会社)majorCollaboration for COVID-19 vaccination promotion and new health support services using vaccination records. Includes joint health management solution development for enterprises and health insurance unions, exploring integration between Health Amulet and KDDI's au Wellness platform.
- Japan Medical Association (日本医師会)majorJapan Medical Association delivers COVID-19 related health information through the Health Amulet app's 'Medical Association' channel, providing authoritative medical content to app users.
- Okayama Prefecture (岡山県)majorPartnership agreement for prefecture-wide health promotion using MinaCare's medical data expertise to support preventive health initiatives for Okayama residents.
- Hamamatsu City & Medical Association (いわき市・いわき市医師会)majorPartnership for citizen health promotion using MinaCare's medical data analysis. Iwaki City and Iwaki City Medical Association collaborate with MinaCare to develop data-driven health policies and new medical care frameworks tailored to individual resident characteristics.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
MinaCare competitors and assessment
Company assessmentDirect peers
- Welby Inc. Welby operates a personal health record (PHR) platform in Japan used by patients, providers, and pharma for disease self-management. It is a direct peer to Health Amulet in consumer-side chronic disease tracking, with a similar pharma-B2B2C monetization model.
- JMDC Inc. JMDC is Japan's largest commercial health insurance claims and health checkup database, serving health insurance unions, pharma, and government. It is the most direct comparable to MinaCare's 700K-person medical big data and predictive analytics offering, and competes head-to-head in real-world data licensing and high-cost patient analytics.
- PREVENT Inc. PREVENT is a Japanese health data analytics and disease prediction company serving health insurance unions and employers, focused on lifestyle disease risk prediction. It is a direct competitor in the union/employer data health consulting and predictive analytics segment.
Emerging players
- Ubie Inc. Ubie provides AI-powered symptom checking and patient journey tools to providers, payers, and pharma in Japan. It overlaps with MinaCare in health data analytics for payers and pharma commercial use cases, though focused on intake/triage rather than longitudinal claims analytics.
- HealthBay Inc. HealthBay is a Japanese health data startup focused on linking insurance claims and health checkup data for health insurance unions and pharma real-world evidence use cases. It is an emerging player directly comparable in scale and target customers to MinaCare's analytics consulting.
- CureApp Inc. CureApp develops software-as-a-medical-device (SaMD) therapeutics in Japan, particularly for nicotine dependence and hypertension. It is an emerging digital health player with a B2B2C model through health insurance and corporate channels, comparable to MinaCare's wellness B2B2C model.
Broad incumbents
- DeNA (Healthcare/Medical): DeNA's healthcare arm operates consumer health and medical data services in Japan, including online medical platforms. It is a broad incumbent competing in adjacent digital health and personal health record (PHR) territory, with larger scale and broader product portfolio than MinaCare.
- Sompo Holdings (Health & Wellness): Sompo is a major Japanese insurance group that has built out health management and prevention services for its policyholders and corporate clients. As a large incumbent, it is both a potential customer and a competitor to MinaCare's health management consulting business.
- M3 Inc. (parent): M3 operates the dominant m3.com physician platform in Japan and is MinaCare's parent. While M3 is a broad incumbent across medical marketing, clinical trials, and digital health, the overlap in health management and data analytics is significant, and M3's strategy sets MinaCare's boundary conditions.
- Optum (UnitedHealth Group): Optum is the global leader in combining claims data, analytics, and care management for payers and providers, and serves as a useful international analog to the trajectory MinaCare is pursuing in Japan. While not a direct competitor in Japan, it frames the global ceiling for value-based care analytics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
MinaCare social profiles
Digital presenceMinaCare financial estimates
Financial estimateRevenue estimate
Valuation estimate
MinaCare leadership team
Management profileNumber of profiles
Profiles2 records
MinaCare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MinaCare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MinaCare
What does MinaCare do?
MinaCare provides data-driven health management (健康経営・データヘルス) consulting services to health insurance unions, corporations, and local governments in Japan, combining medical big-data analytics with digital health tools. Its offerings include strategic consulting for data health planning (データヘルス計画), the Genki Lab SaaS platform for health program targeting and outcomes tracking, and the Health Amulet consumer smartphone app for vaccination records and health logging. The firm also delivers real-world data analytics, machine learning-based health risk prediction, and joint research with universities and pharmaceutical companies.
Is MinaCare a public or private company?
MinaCare is a private company. It is classified as corporate owned and is currently operating.
When was MinaCare founded?
MinaCare was founded in 2011. It employs 11 to 50 people.
Where is MinaCare based?
MinaCare is headquartered in Tokyo, Japan, in the Asia region.
How does MinaCare make money?
Four revenue lines are on record. Health management / data health consulting for health insurance unions are the primary driver. The others are corporate health management (健康経営) advisory services, health program support tool (元気ラボ) and data analytics platform licensing and health Amulet app services.
Who are MinaCare's main competitors?
Direct peers on record are Welby Inc., JMDC Inc. and PREVENT Inc.. Emerging players are Ubie Inc., HealthBay Inc. and CureApp Inc.. Broad incumbents are DeNA (Healthcare/Medical), Sompo Holdings (Health & Wellness), M3 Inc. (parent) and Optum (UnitedHealth Group).
Does MinaCare have an API?
No public API is recorded for MinaCare.
What industry is MinaCare in?
MinaCare's product category is Health Management Consulting & Data Analytics. Its primary akta.pro industry code is HLACAHAJ, Cost of Care, Spend Analytics & Financial Performance Management, with a secondary code of HLACAIAK, De-identification, Tokenization & Privacy-Preserving Data Platforms. Its NAICS code is 518 and its SIC code is 6324.