What Ira Green does

Ira Green, Inc. (IGI) is a privately-held U.S. manufacturer and distributor of military decorations, medals, insignia, and uniform-related accessories, founded in 1943 and headquartered in Providence, Rhode Island. The company operates from a state-of-the-art manufacturing and distribution facility with approximately 300 employees and maintains a catalog of roughly 40,000–50,000 unique SKUs spanning Army, Air Force, Space Force, and Marine Corps insignia (the last via its Officers' Equipment Company sister brand). Products are manufactured in accordance with military specifications and authorized for sale through the Institute of Heraldry, the Navy Clothing Textile Research Facility, the Coast Guard Clothing Textile Research Facility, and the U.S. Marine Corps Logistics Center—a regulatory framework that effectively defines the addressable market. The portfolio includes badges, rank insignia, patches, medals, ribbons, qualification badges, uniform accessories, and tactical products (BrigadeQM), with sub-brands also covering challenge coins (Challenge Coin Company), military-themed consumer goods (Bear Forces of America, Hoo-Ahhs, Graco), and broader insignia lines (Sayre, Inc.).

The business operates a multi-channel go-to-market combining direct e-commerce through iragreen.com, phone-based order capture (800-663-7487), distribution through all major U.S. military exchanges (AAFES, NEXCOM, MCX, CGES, VCS), a wholesale/reseller program with a $5,000 yearly minimum order requirement, a dedicated government sales program with direct contracting credentials (CAGE Code 7H062, DUNS 001356872, active CCR), and a dedicated military schools/JROTC/ROTC sales program. Pricing is unit-based across SKUs with individual items ranging from $11.40 to $29.40 and free domestic shipping on orders over $50; wholesale operates on minimum-order tiers. The core revenue model is one-time product sales across retail, B2B, and institutional channels; no subscription or recurring licensing model is in evidence.

The company claims to be the largest manufacturer and distributor of U.S. military decorations, medals, insignia, and uniform-related accessories in the world. Distribution extends globally through military exchange presence, products are worn by military personnel around the world, and the eight-brand portfolio (core Ira Green plus seven sub-brands) functions as an in-house ecosystem covering uniforms, tactical gear, commemoratives, and themed consumer merchandise.

Name

Ira Green

Legal name

Ira Green, Inc.

Website

https://iragreen.com

Company type

Private

Founded year

1943

Operating status

Operating

Headcount range

251–500 employees

Short description

Ira Green, founded in 1943 in Providence, Rhode Island, manufactures and distributes U.S. military decorations, medals, insignia, and uniform accessories across 40,000+ SKUs to all service branches, military exchanges, JROTC/ROTC programs, and wholesale resellers, holding Institute of Heraldry authorization for its products.

Ownership category

akta.pro rank

Product category

Military Insignia and Uniform Accessories

akta.pro primary industry

Public Safety & Law Enforcement Uniforms (CRAAALAC)

Keywords

• Military insignia
• Military decorations
• Uniform accessories
• Medals and ribbons
• Tactical accessories

Headquarters

HQ city

Providence

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase of military insignia, medals, ribbons, badges, rank insignia, and uniform accessories through e-commerce and phone orders. Products sold at various price points ranging from $11.40 to $29.40 for individual items.
2. Military Exchange Distribution: Distribution through military exchanges (AAFES, NEXCOM, MCX, CGES, VCS) to military personnel worldwide
3. Wholesale/B2B Sales: Wholesale distribution to resellers and strategic partners with yearly minimum order value of $5,000, first order minimum $2,500, and subsequent orders minimum $250

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Ira Green, Inc. manufactures and distributes U.S. military insignia, decorations, medals, ribbons, badges, rank insignia, combat service ID badges, unit crests, patches, and tactical accessories in accordance with applicable military specifications authorized by the Institute of Heraldry, Navy Clothing and Textile Research Facility, Coast Guard Clothing and Textile Research Facility, and U.S. Marine Corps Logistics Center. The company operates from a Providence, Rhode Island facility producing roughly 40,000 unique items / 50,000+ SKUs, sold through direct e-commerce, phone orders, U.S. military exchanges (AAFES, NEXCOM, MCX, CGES, VCS), a wholesale program, and a dedicated government sales / military schools program.

Product overview

Ira Green, Inc. (IGI) is the largest manufacturer and distributor of U.S. military decorations, medals, insignia, and uniform-related accessories in the world. Founded in 1943 and headquartered in Providence, Rhode Island, the company operates from a state-of-the-art facility with nearly 300 employees and maintains a catalog of nearly 40,000 unique items. The product portfolio spans multiple branches under the Ira Green core brand—covering Army, Air Force, and Space Force insignia—while the company's family of brands includes Officers' Equipment Company (Marine Corps), BrigadeQM (tactical products), Challenge Coin Company, Bear Forces of America, Hoo-Ahhs, and Graco. Products include badges, rank insignia, patches, medals, ribbons, and tactical accessories, all manufactured in accordance with applicable military specifications and authorized for sale through Institute of Heraldry and military service research facilities.

Differentiator

Problem solved

Functional benefit

Brands

• Officers' Equipment Company: Sister website for Marine Corps insignia
• BrigadeQM
• Challenge Coin Company
• Sayre, Inc.
• Bear Forces of America
• Hoo-Ahhs
• Graco

Products and services

• Army Insignia Collection Full range of U.S. Army uniform insignia including badges, belts and buckles, branch insignia, buttons, cap devices, combat service ID badges, crests, enlisted rank, epaulets, flashes, officer rank, ovals, patches, qualification bars, service stripes, shoulder knots, shoulder marks, shoulder straps, tabs, tie clasps, and tie tacs. Sold to U.S. Army personnel and authorized resellers.
• Air Force Insignia Collection Complete Air Force insignia product line including badges, collar devices, shoulder boards, swords, patches, officer rank insignia, enlisted rank, flashes, epaulets, cap devices, buttons, belts and buckles, tie tacs, tie clasps, and tabs. Sold to U.S. Air Force personnel and authorized resellers.
• Space Force Insignia Collection U.S. Space Force-specific insignia including badges, service and name tapes, patches, officer rank, enlisted rank, collar devices, cap devices, and buttons. Sold to U.S. Space Force personnel and authorized resellers.
• Marine Corps Insignia (Officers' Equipment Company) Marine Corps insignia products distributed through the sister company Officers' Equipment Company website, covering officer and enlisted insignia, badges, rank, and related equipment for U.S. Marine Corps personnel.
• Medals and Ribbons Military decorations, ribbons, medals, and mounting devices for medals and ribbons. Sold to U.S. military personnel across all branches and to authorized resellers.
• BrigadeQM Tactical Products Tactical products and accessories brand under the Ira Green umbrella offering equipment and accessories used by military personnel in the field. Sold via the BrigadeQM website and through Ira Green channels.
• Challenge Coin Company Custom and stock challenge coins and commemorative items for military and organizational recognition purposes, sold via the Challenge Coin Company website under the Ira Green family of brands.
• Bear Forces of America Brand under Ira Green offering military-themed products and accessories, sold via the Bear Forces of America website.
• Government Sales Program Dedicated direct-sales program for U.S. federal/state government agencies purchasing authorized military insignia, decorations, medals, ribbons, and uniform accessories. Backed by CAGE Code 7H062, DUNS 001356872, and active CCR registration.
• Wholesale Reseller Program Wholesale distribution program for strategic partners and resellers worldwide, requiring business licenses, reseller permits, and tax documentation, with a yearly minimum order value of $5,000, first-order minimum of $2,500, and subsequent-order minimum of $250.
• Military Schools / JROTC / ROTC Program Institutional sales program providing insignia, badges, and uniform items in bulk to JROTC units, ROTC programs, and military-preparatory schools, with dedicated phone and email support ([email protected], ext. 193).

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Officers' Equipment CompanycoreOthersSister company under Ira Green banner; distributes Marine Corps insignia and related equipment
• Brigade Quartermasters (BrigadeQM)coreOthersBrand under Ira Green that manufactures and distributes tactical products and accessories
• Challenge Coin CompanycoreOthersBrand under Ira Green specializing in challenge coins and commemorative items
• Sayre, Inc.minorOthersFamily of brands under Ira Green
• Bear Forces of AmericaminorOthersFamily of brands under Ira Green
• Military Exchanges (AAFES, NEXCOM, MCX, CGES, VCS)coreChannel Partner/ Reseller/ DistributorOfficial distribution channels for military personnel worldwide through Army & Air Force Exchange, Navy Exchange, Marine Corps Exchange, Coast Guard Exchange, and Veterans Canteen Service

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Galls: Leading distributor of uniforms, duty gear, and equipment to law enforcement, military, and public safety; competes with Ira Green's wholesale and direct channels.
• Blauer Manufacturing: Public-safety and military uniform/apparel manufacturer whose authorized-vendor positioning and uniform catalog overlap with Ira Green's government and institutional business.
• Propper International: One of the largest U.S. military uniform and apparel manufacturers; overlaps with Ira Green on uniform-adjacent categories and government sales channels.
• 5.11 Tactical: Large tactical apparel and gear company serving military, law enforcement, and consumer markets; broader portfolio but overlapping on tactical accessories and uniform-adjacent items.
• Rothco: Major U.S. wholesaler/manufacturer of military clothing, tactical gear, and accessories with a much broader apparel and equipment catalog that competes with Ira Green's tactical line (BrigadeQM).

Direct peers

• Hero's Pride: Manufacturer of duty gear, badges, and insignia accessories for law enforcement and military; competes directly in the badge/insignia accessories category.
• Smith & Warren: Custom insignia and badge manufacturer serving military, police, fire, and EMS agencies; competes for the same authorized-vendor, spec-driven orders as Ira Green.
• Medals of America: Online retailer of military medals, decorations, ribbons, and insignia — competes with Ira Green's direct-to-consumer channel on the medals and decorations subset of the catalog.
• TRU-SPEC by Atlanco: Military and tactical apparel/accessories manufacturer selling to similar armed-forces and law enforcement customers; comparable in uniform accessory positioning.
• V.H. Blackinton & Co. (Blackinton): One of the longest-running U.S. manufacturers of badges, insignia, and service pins for military, law enforcement, fire, and EMS — direct head-to-head competitor in premium custom insignia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/IraGreenInc
• YouTubeyoutube.com/@BrigadeQMOfficial
• Facebookfacebook.com/iragreeninc
• Pinterestpinterest.com/iragreen56

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ira Green