What Vivantis does

Vivantis, a.s. is a privately held Czech e-commerce and omnichannel retailer headquartered in Chrudim, operating since 2001 under founder and CEO Martin Rozhon. The company sells more than 70,000 products across 15+ categories including perfumes (7,586 SKUs), skincare (6,145), body care (4,868), hair care (3,347), decorative cosmetics (3,231), health and fitness (2,395), oral care (585), fashion accessories, watches, jewelry, electronics, home fragrances, sun care, and gift sets. Its assortment features recognized international brands such as Lancôme, Calvin Klein, Hugo Boss, Estée Lauder, MAC, La Roche Posay, Bioderma, Moroccanoil, Pandora, Casio, and Fossil, alongside its own private-label FURIOSA sunglasses collection.

The business operates a multi-country e-commerce platform with localized storefronts in the Czech Republic (vivantis.cz), Slovakia (vivantis.sk), Romania (vivantis.ro), and Hungary (vivantis.hu), backed by three physical retail showrooms at Westfield Chodov, Praha Florenc, and Chrudim that serve both as walk-in stores and online-order pickup points. The underlying technology stack is a standard e-commerce platform with integrated inventory management, with no disclosed AI, API, or SDK surface area. Marketing is delivered through email newsletters, social media, a beauty content/magazine section (Inspirace), promotional campaigns, and an affiliate program.

Revenue is generated through one-time consumer purchases priced in Czech Koruna, with a free-shipping threshold at 2,500 Kč, unit pricing ranging from budget items (e.g., 65 Kč cosmetics) to premium fragrances and cosmetics (several thousand Kč), a Viva Klub loyalty program offering 2.5% cashback, a B2B wholesale channel for bulk buyers, and commissions from affiliate referrals. The customer base is broad and horizontal, targeting beauty and personal care consumers in Central and Eastern Europe, with no named enterprise anchors and no disclosed revenue, funding, or ownership data.

Name

Vivantis

Legal name

Vivantis, a.s.

Website

https://vivantis.cz

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Beauty and Personal Care E-commerce

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (456)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Luxury Beauty & Fragrance Department Stores (CRAGADAD)

akta.pro secondary industry

Luxury Fragrance & Beauty (Designer/Luxe) (CRAKAFAH)

Keywords

• Beauty and cosmetics retail
• Fragrance e-commerce
• Personal care products
• Fashion accessories online
• Watch and jewelry retail

Headquarters

HQ city

Chrudim

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail E-commerce Sales: Direct-to-consumer online sales of beauty, cosmetics, fragrances, health products, fashion accessories, watches, and jewelry through owned e-commerce storefronts. Revenue is generated through product markups on consumer transactions.
2. Physical Retail Sales: Sales through 3 brick-and-mortar stores located at Westfield Chodov, Praha Florenc, and Chrudim for in-person customer purchases and online order pickups.
3. Wholesale: B2B wholesale distribution channel for partners to purchase products in bulk.
4. Affiliate Program: Revenue generated through affiliate marketing partnerships where third parties earn commissions for referring customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Vivantis is a multi-category online retailer selling over 70,000 beauty, cosmetic, fragrance, health, fashion accessory, watch, and jewelry products through e-commerce storefronts in four countries (Czech Republic, Slovakia, Romania, Hungary), complemented by three physical retail stores in the Czech Republic. The company offers branded products from international suppliers such as Calvin Klein, Hugo Boss, Estée Lauder, Bioderma, Moroccanoil, and Pandora, alongside its own Viva Klub loyalty program.

Product overview

Vivantis is a Czech e-commerce platform operating across multiple European markets (Czech Republic, Slovakia, Romania, Hungary) offering over 70,000 beauty and wellness products. The business operates as a multi-category online store rather than a unified platform with modules. Its product portfolio spans: Parfémy (perfumes with 7,586 products including EDP, EDT, niche fragrances from brands like Calvin Klein, Hugo Boss, Lancôme), Líčení (decorative cosmetics with 3,231 products from Estée Lauder, Maybelline, MAC), Pleť (skincare with 6,145 products from Bioderma, La Roche Posay, Uriage), Tělo (body care with 4,868 products), Vlasy (hair care with 3,347 products from Moroccanoil, Wella, Redken), Zuby (oral care with 585 products), Zdraví & fitness (health supplements with 2,395 products), plus fashion accessories, watches, jewelry, electronics, home fragrances, and gift sets. The company maintains 3 physical retail stores (Westfield Chodov, Praha Florenc, Chrudim) and offers a loyalty program called Viva Klub. Business operations include wholesale, affiliate, and career sections on their corporate website.

Differentiator

Problem solved

Functional benefit

Products and services

• Parfémy (Perfumes) Online category offering 7,586 perfumes including Eau de Parfum, Eau de Toilette, niche fragrances, gift sets, miniatures, refillable bottles, body sprays, hair fragrances, and perfume oils from brands such as Calvin Klein, Hugo Boss, Dolce & Gabbana, Lancôme, Chloé, Giorgio Armani, Versace, and Lattafa. Targeted at fragrance consumers in Central Europe.
• Líčení (Decorative Cosmetics/Makeup) Online category of 3,231 makeup products for face, eyes, lips, and brows, plus brushes, tools, artificial nails, and nail polishes from brands like Estée Lauder, Maybelline, MAC Cosmetics, Benefit, Artdeco, L'Oréal Paris, Clinique, and NARS. Targeted at makeup consumers.
• Pleť (Skin Care) Online category of 6,145 facial skincare products including cleansers, moisturizers, serums, ampoules, eye care, neck/décolleté care, SPF protection, lip care, dermocosmetics, and face rollers/Gua Sha tools from brands such as Bioderma, La Roche Posay, Uriage, Drunk Elephant, Nuxe, Vichy, CeraVe, COSRX, and SKIN1004. Targeted at skincare consumers.
• Tělo (Body Care) Online category of 4,868 body care products including shower gels, body lotions, body oils, deodorants, antiperspirants, hand care, foot care, scrubs, intimate hygiene, shaving/depilation, massage, and aromatherapy from brands like Bioderma, Nuxe, Uriage, Vichy, Rituals, Sol de Janeiro, The Body Shop, and L'Occitane. Targeted at body care consumers.
• Vlasy (Hair Care) Online category of 3,347 hair care products including shampoos, conditioners, masks, styling products, thermal protection, hair dyes, brushes, combs, accessories, and leave-in treatments from brands like Moroccanoil, Wella Professionals, Redken, Matrix, Vichy, Schwarzkopf Professional, Revlon Professional, K18, and Color Wow. Targeted at hair care consumers.
• Zuby (Dental/Oral Care) Online category of 585 oral care products including electric, magnetic, and sonic toothbrushes, interdental care, mouthwashes, oral sprays, manual toothbrushes, toothpastes, and teeth whitening products from brands such as Oral-B, Curaprox, Elmex, Swissdent, Parodontax, Colgate, VitalCare, and Dr. Hauschka. Targeted at consumers seeking dental hygiene products.
• Zdraví & fitness (Health & Fitness) Online category of 2,395 health and wellness products including dietary supplements, health instruments and devices, sports nutrition, healthy food, household items, and health preparation products from brands such as Venira, MOVit Energy, Natural Medicaments, MycoMedica, Energy, Simply You, Matcha tea, English Tea Shop, and Terezia Company. Targeted at health-conscious consumers.
• Módní doplňky (Fashion Accessories) Online category offering fashion accessories including handbags, wallets, sunglasses (FURIOSA collection), and other items from brands including Guess, Desigual, Michael Kors, Tamaris, Hispanitas, and Vuch. Targeted at fashion accessory consumers.
• Hodinky (Watches) Online category offering fashion and sports watches from brands including Casio (G-Shock, Edifice), Citizen, Festina, Fossil, Guess, Michael Kors, Morellato/Trussardi, Prim, Suunto, Swarovski, Tissot, Tommy Hilfiger, and Armaf. Targeted at watch consumers.
• Šperky (Jewelry) Online category offering jewelry including earrings, necklaces, bracelets, rings, and watches from brands like Pandora, Guess, Troli, Morellato, Swarovski, JWL Luxury Pearls, and Cutie Jewellery. Targeted at jewelry consumers.
• Bytové vůně a relaxace (Home Fragrances & Relaxation) Online category offering home fragrance products including candles, diffusers, room sprays, and relaxation products for household use.
• Dárkové sety (Gift Sets) Pre-packaged gift sets across all product categories including fragrance gift sets, skincare gift sets, body care gift sets, and hair care gift sets for consumers seeking ready-made gifts.
• Slunce a opalování (Sun & Tanning) Online category of sun care and tanning products including sunscreens, after-sun products, self-tanners, and sun protection for face and body from brands such as Piz Buin, La Roche Posay Anthelios, Nuxe Sun, Haruharu Wonder, and Beauty of Joseon.
• Viva Klub (Loyalty Program) Company loyalty program offering 2.5% discount on next purchase, consolidated invoices, and member-only promotions for repeat customers.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Direct peers

• Notino: Notino (formerly Zalamelle) is the largest beauty e-commerce platform in Central and Eastern Europe, operating in 25+ countries with a comparable multi-brand perfume and cosmetics assortment. It is the closest direct competitor to Vivantis in the Czech market, with deeper scale, broader assortment, and stronger brand awareness.
• Lookfantastic: Lookfantastic is a pan-European online beauty retailer operated by THG, offering premium skincare, haircare, fragrance, and wellness products. Comparable to Vivantis in its e-commerce-led, multi-brand beauty model with curated brand assortment and localized country storefronts.
• Strawberrynet: Strawberrynet is a global online fragrance and beauty retailer with deep perfume catalog and discounted pricing, comparable to Vivantis's 7,586-SKU fragrance category. Competes in cross-border perfume e-commerce across Europe with similar target customer and pricing model.

Broad incumbents

• Sephora: Sephora operates a multi-brand prestige beauty retail concept across Europe with an edited assortment of makeup, skincare, fragrance, and body care. Direct overlap with Vivantis's cosmetics (MAC, Estée Lauder, NARS) and skincare (Drunk Elephant) categories; competes for the same consumer across both e-commerce and physical retail.
• Douglas: Douglas is Europe's leading premium beauty and fragrance retailer, operating 270+ stores plus a pan-European e-commerce platform with same designer/luxe brand portfolio as Vivantis (Calvin Klein, Hugo Boss, Lancôme, Chloé, Giorgio Armani). Comparable in product mix; larger in scale and omnichannel footprint.
• Dr.Max: Dr.Max is the largest pharmacy chain in the Czech Republic and CEE, expanding into broader health, personal care, and beauty categories. Overlaps with Vivantis on oral care, skincare dermocosmetics (Bioderma, La Roche-Posay, Vichy), supplements, and selected fragrance lines, with deeper physical retail penetration.
• Rossmann: Rossmann is a major European drugstore chain with a multi-category beauty, personal care, and household assortment. Comparable to Vivantis on broad product coverage (cosmetics, body care, hair care, oral care) at mass-to-premium price points; competes on convenience and pricing in the Czech market.

Others

• Zalando: Zalando is Europe's largest fashion and lifestyle e-commerce platform, including a growing beauty and accessories assortment. Adjacent rather than directly competitive; overlaps with Vivantis on fashion accessories (handbags, sunglasses, watches) but Zalando's core is apparel rather than beauty.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/vivantis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivantis