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Keytrade Bank

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Namestring
Keytrade Bank
Legal namestring
Keytrade Bank
Websiteurl
keytradebank.be
Company typeenum
Private
Founded yearint
1998
Descriptiontext

Keytrade Bank is a Belgian digital-first bank serving retail consumers and self-directed investors who prefer to manage their finances independently without a traditional branch network. Founded in 1998 and headquartered in Brussels (Boulevard du Souverain 100, 1170 Brussels), the company operates as a Belgian branch of Arkéa Direct Bank SA (France), itself a subsidiary of Crédit Mutuel Arkéa. The bank offers a unified product suite spanning three pillars: daily banking (free current, savings, and trading accounts; free debit and Visa credit cards), investing (multi-market trading platform covering Euronext Brussels/Paris/Amsterdam and US exchanges, Keyplan recurring investments from 25 EUR/month, KeyPrivate portfolio management from 15,000 EUR, a 660+ fund open architecture funds supermarket, Keytrade Pro via Saxo Bank, and research tools such as Global Analyzer and Idea Centre covering 10,000+ European and US stocks), and borrowing (Keyhome fully online mortgage loans and bridge loans via Credius for document processing). The platform also distributes insurance products (homeowner's, renter's, family, bike, travel, digital device) through an Ethias partnership, with policies accessible directly in the app.

The underlying technology stack is a digital banking platform delivered through a mobile application (iOS and Android), a transaction website, and a PSD2-compliant developer API hosted on AWS infrastructure. Authentication is handled via OneSpan (Softkey/Hardkey), identity verification via itsme, and card processing via VISA, Bancontact Payconiq, and Thales. Algorithmic capabilities are embedded across underwriting (automated credit decisions for Keyhome/Keyprivate), fraud and market abuse detection (with LiquidMetrix), and personalized marketing profiling. The bank is GDPR compliant, PCI DSS aligned for card processing, and working toward WCAG 2.2 AA accessibility compliance under the EU Accessibility Act.

The business model is multi-stream: trading commissions (from 2.45 EUR per order on Euronext), transaction fees on investment management, subscription-like recurring revenue on Keyplan and banking services with a 5 euro cent per-transaction bonus, net interest income on deposits and mortgage lending, and affiliate/referral fees on insurance distribution through Ethias. Keytrade Pro is delivered through a reseller/channel partnership with Saxo Bank for professional trading. The bank employs 250+ people, serves only the Belgian market, and is privately held by Crédit Mutuel Arkéa with no independent institutional or private equity backing disclosed. GTM motion is direct-to-consumer with product-led onboarding, supported by content marketing (blog, SEO, social media), email communications, and a contact center operating Monday–Friday 09:00–22:00 plus 24/7 chatbot.

Short descriptiontext

Keytrade Bank is a Belgian digital-first bank offering daily banking, self-directed investing, and online mortgage products to Belgian retail consumers and DIY investors through its mobile app and website, operating as a branch of Arkéa Direct Bank SA (France).

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersWatermaal-bosvoorde, Belgium
HQ citystring
Watermaal-bosvoorde
HQ countrystring
Belgium
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
online retail banking, stock trading platform, mortgage lending services, investment portfolio management, digital banking services
Industry3 codes
1Embedded Deposit Accounts & Digital Wallet Infrastructure
CodeFSAGALAEPrimaryYes
2Prime Brokerage
CodeFSAEACADPrimaryNo
3Prime Brokerage & Institutional Trading Services
CodeFSAPADAFPrimaryNo
NAICS code3 codes
  • Commercial Banking52211
  • Depository Credit Intermediation5221
  • Funds, Trusts, and Other Financial Vehicles525
SIC code4 codes
  • National Commercial Banks6021
  • Security & Commodity Brokers, Dealers, Exchanges & Services6200
  • Security Brokers, Dealers & Flotation Companies6211
  • Finance Services6199
Product category
Retail Banking
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model5 records
1Trading commissions
TypeTransaction Fee
Description

Fees charged for stock market orders. From 2.45 EUR for orders up to 250 EUR on Euronext Brussels, Paris, Amsterdam. New competitive pricing on US markets.

keytradebank.be
2Banking services
TypeSubscription Recurring
Description

Current, savings and trading accounts with 5 euro cent bonus per transaction. Free debit cards offered. Credit cards available with associated fees.

keytradebank.be
3Investment management
TypeTransaction Fee
Description

Online portfolio management through trackers starting at 15,000 EUR minimum. Open architecture funds supermarket with more than 660 funds.

keytradebank.be
4Mortgage lending (KeyHome)
TypeTransaction Fee
Description

100% online mortgage loans with partnership with Crefius for document processing and loan management

keytradebank.be
5Insurance distribution
TypeAffiliate Referral
Description

Partnership with Ethias for insurance products including home, tenant, family, bike, travel and digital device insurance. Bank acts as independent intermediary.

keytradebank.be
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components7 values
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others
Pricing details5 tiers
1Trading on Euronext markets
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

From 2.45 EUR for an order up to 250 EUR on Euronext Brussels, Paris, Amsterdam

keytradebank.be
2US markets trading
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

New competitive pricing on US markets (specific rates in pricing grid document)

keytradebank.be
3Investment plans (KeyPlan)
ModelUnit PricingBilling cadenceMonthly
Notes

Starting at 25 euros/month for investment plans

keytradebank.be
4Online portfolio management
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Starting at 15,000 EUR minimum investment for cost-efficient trackers

keytradebank.be
5Daily banking transactions
ModelSubscriptionBilling cadenceMonthly
Notes

Current, savings and trading account free of charge. 5 euro cent bonus per transaction.

keytradebank.be
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 of 3 records shown
1Keyhome
Description

A fully online mortgage loan product offered by Keytrade Bank for home financing.

keytradebank.be
+2 more records
Core offering1 text field

Keytrade Bank provides a fully digital Belgian retail banking and investment platform. It offers free current, savings and trading accounts, debit and credit cards, an online stock trading platform with access to Euronext and US markets, recurring investment plans, online portfolio management, a funds supermarket with 660+ funds, fully online mortgage loans, bridge loans, and a range of insurance products distributed through Ethias, all delivered through its mobile application and transaction website.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • 5 euro cent bonus per transaction
+4 more records
Product overview1 text field

Keytrade Bank is a Belgian digital bank offering a comprehensive suite of financial products across three main pillars: daily banking (current accounts, savings, credit cards, mobile app), investing (trading platform, Keyplan recurring investments, KeyPrivate portfolio management, funds supermarket with 660+ funds, Keytrade Pro via Saxo Bank), and borrowing (Keyhome online mortgage, bridge loans). The bank recently expanded into insurance distribution through an Ethias partnership, offering homeowner's, renter's, family, bike, travel, and digital device insurance accessible directly in the banking app. The platform also provides investment tools including Global Analyzer, Idea Centre, real-time market data, and stock alerts. All core banking and investment services are accessible through a unified mobile app and transaction website.

Product and service1 record
1Current Account
Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership7 partners
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Insurance partnership where Ethias manages all insurance contracts. Keytrade Bank acts as independent intermediary. Insurance products include home, tenant, family, bike, travel, and digital device insurance. Contracts appear on Keytrade Bank platform (app and transaction site).

Strategic tierCoreTypeTechnology or Integration
Description

Keytrade Pro service powered by Saxo Bank for professional trading. Customer data sent to Saxo Bank for order execution and regulatory compliance.

Strategic tierCoreTypeImplementation/ SI/ Consulting Partner
Description

Mortgage loan document processing partnership. Crefius handles drafting of ESIS, loan offers, and loan documents for KeyHome. Also manages payment tracking and risk for mortgage loans.

Strategic tierCoreTypeOthers
Description

Parent company and franchisor. Keytrade Bank is the Belgian branch of Arkéa Direct Bank SA (France), which is a subsidiary of Crédit Mutuel Arkéa.

Strategic tierCoreTypeTechnology or Integration
Description

Authentication services provider. Customer data sent for generation of Softkey and/or Hardkey authentication methods when opening bank accounts.

Strategic tierCoreTypeTechnology or Integration
Description

Cloud infrastructure provider for PSD2 data hosting and Secure Message Box communications. Data hosted on AWS infrastructure.

Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Outstanding balance insurance partner for mortgage loans. With customer consent, Cardif may pre-complete insurance forms using customer data already provided to Keytrade Bank.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Market position
Competitive moat6 records

Each record includes

Type, Details

Key risks7 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
Yes

Docs URL, Description

Integration11 records

Each record includes

Title, Type, Description, Source

AI capability6 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature5 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance3 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Keytrade Bank

Retail Bankingkeytradebank.be

Keytrade Bank is a Belgian digital-first bank offering daily banking, self-directed investing, and online mortgage products to Belgian retail consumers and DIY investors through its mobile app and website, operating as a branch of Arkéa Direct Bank SA (France).

What Keytrade Bank does

Keytrade Bank is a Belgian digital-first bank serving retail consumers and self-directed investors who prefer to manage their finances independently without a traditional branch network. Founded in 1998 and headquartered in Brussels (Boulevard du Souverain 100, 1170 Brussels), the company operates as a Belgian branch of Arkéa Direct Bank SA (France), itself a subsidiary of Crédit Mutuel Arkéa. The bank offers a unified product suite spanning three pillars: daily banking (free current, savings, and trading accounts; free debit and Visa credit cards), investing (multi-market trading platform covering Euronext Brussels/Paris/Amsterdam and US exchanges, Keyplan recurring investments from 25 EUR/month, KeyPrivate portfolio management from 15,000 EUR, a 660+ fund open architecture funds supermarket, Keytrade Pro via Saxo Bank, and research tools such as Global Analyzer and Idea Centre covering 10,000+ European and US stocks), and borrowing (Keyhome fully online mortgage loans and bridge loans via Credius for document processing). The platform also distributes insurance products (homeowner's, renter's, family, bike, travel, digital device) through an Ethias partnership, with policies accessible directly in the app.

The underlying technology stack is a digital banking platform delivered through a mobile application (iOS and Android), a transaction website, and a PSD2-compliant developer API hosted on AWS infrastructure. Authentication is handled via OneSpan (Softkey/Hardkey), identity verification via itsme, and card processing via VISA, Bancontact Payconiq, and Thales. Algorithmic capabilities are embedded across underwriting (automated credit decisions for Keyhome/Keyprivate), fraud and market abuse detection (with LiquidMetrix), and personalized marketing profiling. The bank is GDPR compliant, PCI DSS aligned for card processing, and working toward WCAG 2.2 AA accessibility compliance under the EU Accessibility Act.

The business model is multi-stream: trading commissions (from 2.45 EUR per order on Euronext), transaction fees on investment management, subscription-like recurring revenue on Keyplan and banking services with a 5 euro cent per-transaction bonus, net interest income on deposits and mortgage lending, and affiliate/referral fees on insurance distribution through Ethias. Keytrade Pro is delivered through a reseller/channel partnership with Saxo Bank for professional trading. The bank employs 250+ people, serves only the Belgian market, and is privately held by Crédit Mutuel Arkéa with no independent institutional or private equity backing disclosed. GTM motion is direct-to-consumer with product-led onboarding, supported by content marketing (blog, SEO, social media), email communications, and a contact center operating Monday–Friday 09:00–22:00 plus 24/7 chatbot.

Keytrade Bank firmographics

Firmographics
Name
Keytrade Bank
Legal name
Keytrade Bank
Website
https://keytradebank.be
Company type
Private
Founded year
1998
Operating status
Operating
Headcount range
251–500 employees
Short description
Keytrade Bank is a Belgian digital-first bank offering daily banking, self-directed investing, and online mortgage products to Belgian retail consumers and DIY investors through its mobile app and website, operating as a branch of Arkéa Direct Bank SA (France).
Ownership category
akta.pro rank

Keytrade Bank industry classification

Industry
Product category
Retail Banking
NAICS
Commercial Banking (52211), Depository Credit Intermediation (5221), Funds, Trusts, and Other Financial Vehicles (525)
SIC
National Commercial Banks (6021), Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211), Finance Services (6199)
akta.pro primary industry
Embedded Deposit Accounts & Digital Wallet Infrastructure (FSAGALAE)
akta.pro secondary industries
Prime Brokerage (FSAEACAD), Prime Brokerage & Institutional Trading Services (FSAPADAF)

Keywords

  • Online retail banking
  • Stock trading platform
  • Mortgage lending services
  • Investment portfolio management
  • Digital banking services

Where Keytrade Bank is headquartered

Location

Headquarters

HQ city
Watermaal-bosvoorde
HQ country
Belgium
HQ region
Europe

Offices1 record

Markets served

Keytrade Bank business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

  1. Trading commissions: Fees charged for stock market orders. From 2.45 EUR for orders up to 250 EUR on Euronext Brussels, Paris, Amsterdam. New competitive pricing on US markets.
  2. Banking services: Current, savings and trading accounts with 5 euro cent bonus per transaction. Free debit cards offered. Credit cards available with associated fees.
  3. Investment management: Online portfolio management through trackers starting at 15,000 EUR minimum. Open architecture funds supermarket with more than 660 funds.
  4. Mortgage lending (KeyHome): 100% online mortgage loans with partnership with Crefius for document processing and loan management
  5. Insurance distribution: Partnership with Ethias for insurance products including home, tenant, family, bike, travel and digital device insurance. Bank acts as independent intermediary.

Pricing tiers

ModelBillingPrice
Transaction based/ take ratePay-as-you-goTrading on Euronext markets
Transaction based/ take ratePay-as-you-goUS markets trading
Unit PricingMonthlyInvestment plans (KeyPlan)
Unit PricingPay-as-you-goOnline portfolio management
SubscriptionMonthlyDaily banking transactions

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Keytrade Bank product offering

Product offering

Core offering

Keytrade Bank provides a fully digital Belgian retail banking and investment platform. It offers free current, savings and trading accounts, debit and credit cards, an online stock trading platform with access to Euronext and US markets, recurring investment plans, online portfolio management, a funds supermarket with 660+ funds, fully online mortgage loans, bridge loans, and a range of insurance products distributed through Ethias, all delivered through its mobile application and transaction website.

Product overview

Keytrade Bank is a Belgian digital bank offering a comprehensive suite of financial products across three main pillars: daily banking (current accounts, savings, credit cards, mobile app), investing (trading platform, Keyplan recurring investments, KeyPrivate portfolio management, funds supermarket with 660+ funds, Keytrade Pro via Saxo Bank), and borrowing (Keyhome online mortgage, bridge loans). The bank recently expanded into insurance distribution through an Ethias partnership, offering homeowner's, renter's, family, bike, travel, and digital device insurance accessible directly in the banking app. The platform also provides investment tools including Global Analyzer, Idea Centre, real-time market data, and stock alerts. All core banking and investment services are accessible through a unified mobile app and transaction website.

Differentiator

Problem solved

Functional benefit

Brands

  • Keyhome: A fully online mortgage loan product offered by Keytrade Bank for home financing.
  • Keyplan
  • KeyPrivate

Products and services

  • Current Account

Quantifiable outcome

  • 5 euro cent bonus per transaction
  • +4 more outcomes

Companies that use Keytrade Bank

Customer profile

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Keytrade Bank technology and API

Technology

Technology focussed No

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability6 records

Feature5 records

Keytrade Bank partnerships and signals

Strategic signal

Partnerships

Seven partnerships are on record, tiered core and minor.

  • EthiascoreChannel Partner/ Reseller/ DistributorInsurance partnership where Ethias manages all insurance contracts. Keytrade Bank acts as independent intermediary. Insurance products include home, tenant, family, bike, travel, and digital device insurance. Contracts appear on Keytrade Bank platform (app and transaction site).
  • Saxo BankcoreTechnology or IntegrationKeytrade Pro service powered by Saxo Bank for professional trading. Customer data sent to Saxo Bank for order execution and regulatory compliance.
  • CrediuscoreImplementation/ SI/ Consulting PartnerMortgage loan document processing partnership. Crefius handles drafting of ESIS, loan offers, and loan documents for KeyHome. Also manages payment tracking and risk for mortgage loans.
  • Arkéa Direct Bank SAcoreOthersParent company and franchisor. Keytrade Bank is the Belgian branch of Arkéa Direct Bank SA (France), which is a subsidiary of Crédit Mutuel Arkéa.
  • OneSpan NVcoreTechnology or IntegrationAuthentication services provider. Customer data sent for generation of Softkey and/or Hardkey authentication methods when opening bank accounts.
  • Amazon Web ServicescoreTechnology or IntegrationCloud infrastructure provider for PSD2 data hosting and Secure Message Box communications. Data hosted on AWS infrastructure.
  • CardifminorChannel Partner/ Reseller/ DistributorOutstanding balance insurance partner for mortgage loans. With customer consent, Cardif may pre-complete insurance forms using customer data already provided to Keytrade Bank.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Keytrade Bank competitors and assessment

Company assessment

Market position

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

Keytrade Bank social profiles

Digital presence

Keytrade Bank compliance and trust

Trust signal

Compliance3 records

Keytrade Bank financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Keytrade Bank leadership team

Management profile

Number of profiles

Profiles2 records

Keytrade Bank funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Keytrade Bank M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keytrade Bank

What does Keytrade Bank do?

Keytrade Bank provides a fully digital Belgian retail banking and investment platform. It offers free current, savings and trading accounts, debit and credit cards, an online stock trading platform with access to Euronext and US markets, recurring investment plans, online portfolio management, a funds supermarket with 660+ funds, fully online mortgage loans, bridge loans, and a range of insurance products distributed through Ethias, all delivered through its mobile application and transaction website.

Is Keytrade Bank a public or private company?

Keytrade Bank is a private company. It is classified as corporate owned and is currently operating.

When was Keytrade Bank founded?

Keytrade Bank was founded in 1998. It employs 251 to 500 people.

Where is Keytrade Bank based?

Keytrade Bank is headquartered in Watermaal-bosvoorde, Belgium, in the Europe region.

How does Keytrade Bank make money?

Five revenue lines are on record. Trading commissions are the primary driver. The others are banking services, investment management, mortgage lending (KeyHome) and insurance distribution.

Does Keytrade Bank have an API?

Yes. Keytrade Bank offers a public-facing API through its developer portal at developer.keytradebank.be, supporting the Payment Services Directive 2 (PSD2) framework. The PSD2 API enables third-party payment service providers and account aggregators to access account information and initiate payments on behalf of customers. PSD2 data relating to payment initiation services and account aggregators are hosted in Amazon Web Services Cloud with appropriate security measures. Developer documentation is at developer.keytradebank.be.

What industry is Keytrade Bank in?

Keytrade Bank's product category is Retail Banking. Its primary akta.pro industry code is FSAGALAE, Embedded Deposit Accounts & Digital Wallet Infrastructure, with a secondary code of FSAEACAD, Prime Brokerage. Its NAICS code is 52211 and its SIC code is 6021.

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